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Q&A: Expert discusses 250 years of sports in the United States

8 June 2026 at 22:00
Sports in the United States look very different than they did when the nation was founded 250 years ago, according to Mark Dyreson, professor of kinesiology and history at Penn State. But one thing has remained constantβ€”sport has played a vital role in shaping and reflecting the country's culture and values, he said.

Luxury brands turn memes into more shares, clicks and laughs across four experiments

8 June 2026 at 16:20
Luxury brands have increasingly embraced internet memes in their social media advertising campaigns. For example, Gucci's #TFWGucci campaign demonstrated how luxury brands can incorporate memes into their digital communication strategies to capture consumers' attention. Memesβ€”digital content that spreads rapidly through sharing, imitation and adaptation across online communitiesβ€”have become a popular way for brands to engage consumers.

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