Roku just unveiled the biggest overhaul to its smart TV operating system (OS) in 10 years. One of the most noticeable differences is that ad space now takes up a large chunk of the screen’s landing page.

Before the update, loading up a Roku OS-powered smart TV or streaming device would yield a menu on the left side with sections including “What to Watch,” “Live,” and “Search.” The right side had a row of tiles for “Recommended” content above several rows of tiles representing downloaded apps. Once a user started started navigating the home screen, the menu would collapse, and they'd see a large ad on the right side of the screen.

The old Roku OS landing page before the ad is visible.  Credit: Roku

 

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For years, owners of Vizio smart TVs have had little control over the software running on their sets—software that can track viewing habits, push ads, and generally shape the experience of using the device.

The Software Freedom Conservancy (SFC), a US nonprofit that promotes and provides legal support for free and open source software projects, isn't happy about that—so much so that it has spent eight years trying to force the release of the complete source code for Vizio's Linux-based smart TV operating system.

Now, after numerous delays since the SFC filed suit in 2021, a California jury will decide in August whether Vizio must provide that code in executable form to SFC and any Vizio TV owner who wants it.

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