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Amazon makes it easier to buy what you see on Prime Video

10 September 2026 at 19:10
Amazon is expanding shopping integrations across Prime Video, letting viewers discover products tied to thousands of shows, movies, and live sports through X-Ray, its shopping app, and a new Lens-powered β€œShop the Scene” feature.

Whatnot acquires Shaped to power real-time live shopping recommendations

15 July 2026 at 18:00
Livestream shopping platform Whatnot has acquired AI startup Shaped, a machine learning company focused on real-time recommendations and search. The deal will bolster Whatnot’s personalization and discovery features as it expands into new product categories.
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