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I just tried the iPhone 18 Pro β€” and Apple gave me two surprisingly good reasons to upgrade

10 September 2026 at 10:33

So no, neither of these fold, but the iPhone 18 Pro and iPhone 18 Pro Max still feel like modern-day flagship smartphones after my quick hands-on right after Apple’s Surprise and Shine event.

While neither flagship device carries the mystique and intrigue of the iPhone Duo, both march forward with a laundry list of features and enhancements that will push the iPhone into the future for many.

As someone who’s spent a lot of time reviewing the entry-level iPhones, like the iPhone 17 and iPhone 16, which normally get the fun new colors, I was instantly struck by the new shades. Immediately, Burgundy for the iPhone 18 Pro and iPhone 18 Pro Max stood out β€” it’s a lovely dark shade of red that can shimmer a bit depending on how the light hits it, and it's definitely less of a pop than Cosmic Orange, but it's really just lovely.

Back in black

There’s also Glacier, a light blue that can come across as bluish silver depending on how the light hits it β€” and it was the color of the invite for Apple’s Special Event. Black, in a very matte, dark fashion, is back as a Pro color option alongside silver.

Aside from that, these new phones look and feel very much like the iPhone 17 Pro and iPhone 17 Pro Max in your hand β€” not a bad thing, as that ushered in a slightly sturdier build with the larger camera plateau.

Arguably the biggest hardware change lives here, though, and it’s variable aperture β€” which you can actually see in action, opening and closing, with your own eyes β€” for the 48-megapixel main Fusion camera. This should give the 18 Pro and 18 Pro Max a leg up in low light, as you can adjust β€” either manually with Pro Controls or by letting the iPhone set it automatically β€” aperture, shutter speed, and white balance.

You can pick between a set of four β€” Ζ’/1.48, Ζ’/1.8, Ζ’/2.8, and Ζ’/4.0 β€” apertures for the main lens and, depending on your pick, you can let more light in or less, so it handles multiple depths for subjects in one shot more effectively.

Apple iPhone 18 Pro and 18 Pro Max Hands-On

The new variable aperture lens. (Image credit: Jacob Krol/Future)

I played around with these and the new Pro Controls interface at the top of the camera app, and here’s the good news: it’s fully customizable, so you can place what is most helpful there.

I didn’t have much time with it, but it’s clear it does open and close the aperture window on the back of the phone, so it moves as Apple describes. You have way more controls now over your photos so you can get closer to what you’re really after. It's also coupled with enhancements to Photographic Styles that will let you add in texture or grain, as well as AI-infused photo editing features as part of iOS 27.

Apple iPhone 18 Pro and iPhone 18 Pro Max Hands-On

The new Pro Controls on the iPhone 18 Pro. (Image credit: Jacob Krol/Future)

This 48-megapixel main camera with variable aperture is paired with a 48-megapixel telephoto lens and a 48-megapixel ultra-wide lens. This means that the 18 Pro and 18 Pro Max can still shoot from 0.5x to 8x optical, and up to 40x digitally. So while the iPhone Duo folds, the 18 Pro and 18 Pro Max do still pack the Pro-grade camera system.

On the front, there’s still the impressive CenterStage Camera and Face ID stack with all the nifty features that the 17 Pro and 17 Pro Max ushered in, but the change is a dramatically smaller Dynamic Island. And it’s not a case of shrinking it for shrinking’s sake either β€” the increased screen real estate around the smaller island that’s centered at the top lets it show up to three Live Activities at once, and each of these can show a bit more detail.

For instance, if you have music playing at the top and a timer next to it, you previously couldn’t actually see how much time is left β€” that’s fixed now. I tried a mix of these β€” tossing Flighty, Maps, Music, Timer, and other apps at the top β€” and I do believe this will be genuinely useful. I’m not sure it’s an immediate reason to upgrade from, say, a 17 Pro, but those who swear by the Dynamic Island won’t be disappointed.

Apple iPhone 18 Pro and iPhone 18 Pro Max Hands-On

(Image credit: Jacob Krol/Future)

Those are the most evident changes I noticed from a brief hands-on, and it’s a toss-up for me between the Burgundy and Glacier shades and the camera upgrades for my favorite new feature. iOS 27 ran really smoothly on the unit I used in the hands-on space Apple provided, and that’s likely thanks to the two-nanometer A20 Pro chip under the hood. It’s Apple’s fastest yet and features β€˜Super Cores’ in the CPU, much like Apple’s M-Class silicon for the Mac lineup.

It’s also paired with a new thermal architecture that includes a larger vapor chamber, which should keep the iPhone 18 Pro and 18 Pro Max a bit cooler, especially around the raised camera plateau on the back. Perhaps the biggest change I didn’t get to test is the longer battery-life promise. The 17 Pro and 17 Pro Max were no slouches in this department by any means, but Apple’s running laps year over year, with the 18 Pro now lasting as long as last year's 17 Pro Max and the 18 Pro Max going even further.

There’s a $100 price increase for these new devices in the United States β€” the iPhone 18 Pro starts at $1,199 for 256GB and the 18 Pro Max at $1,299 for 256GB. That’s a $100 increase generation over generation, and you can pay more to configure these up to 2TB. Both go up for preorder on September 12, 2026, and launch on September 18, 2026. There will be both carrier deals and the Apple Upgrade Financing route.

I’ll need to spend more time with both to see how much those changes actually matter in everyday use, but after this first hands-on, the iPhone 18 Pro and 18 Pro Max feel like a continuation of what Apple started with the 17 Pro generation rather than a complete rethink.

And honestly, that’s not a bad thing. The hardware still feels premium in hand, the new colors are excellent, the smaller Dynamic Island looks genuinely useful, and the variable aperture is the one change that immediately made me want to spend more time with the camera.

The iPhone Duo may have the flashier story this year, but the 18 Pro and 18 Pro Max still feel very much like the flagship iPhones to beat – and I’m especially curious to see what that camera can actually do once I get them out of Apple's hands-on area and into the real world.

I watched Spider-Man: Brand New Day in Dolby Cinema β€” and the sound stole the show

I’ve always been a fan of premium formats at the cinema, and thanks to the combination of a large screen, rich visuals, and sound that really packs a punch, Dolby Cinema has long been my go-to choice β€” even over IMAX.

This week, I ventured to a local AMC in New Jersey for Spider-Man: Brand New Day in Dolby Cinema. The theater featured stadium-style seating and was practically sold out, with only a handful of seats remaining in the front row. Considering the film has grossed more than a billion dollars globally, including over half a billion dollars in the US alone, it’s no surprise that tickets for Dolby Cinema and theaters in general have been hard to come by.

So, while my screening came a few days after opening, it was well worth the wait and ended up being one of my favorite Dolby Cinema experiences in a while.

For starters, the dual 4K laser projectors that power Dolby Cinema did a fantastic job with Spider-Man: Brand New Day. Colors were rich and vibrant, while the finer details in darker scenes remained visible without losing that cinematic contrast. Yes, a Dolby Cinema screen is typically smaller than a true IMAX screen, but that didn’t bother me here. Between the picture quality and the audio, I still felt completely immersed in the world of Spider-Man: Brand New Day.

I was pulled into the action almost immediately, and the combination of the screen, seating, and sound made the theater itself almost disappear.

You could, of course, opt for ScreenX, which wraps the image around you across the side walls, or catch Brand New Day on select IMAX screens in the US for a limited time. Just remember that those screenings aren’t necessarily the same as seeing a film presented in true 70mm IMAX β€” an important distinction when talking about premium cinema formats.

But for me, the real highlight was the Dolby Atmos sound.

Dolby Cinema’s audio setup is an expansive, full-range system designed to deliver sound throughout the theater, and Brand New Day makes particularly good use of it. It can pack a serious punch when the action kicks in, but what impressed me most was the low end. The bass wasn’t simply loud; it had weight and presence, adding another physical dimension to explosions, movement, and the film’s bigger action sequences.

Spoilers lie ahead

Spoilers for Spider-Man: Brand New Day ahead

Spider-Man holding his head in pain in Spider-Man: Brand New Day

(Image credit: Sony Pictures/Marvel Entertainment)

As noted above, the real highlight for me was the sound. While the entire mix was well done and made excellent use of Dolby Cinema’s audio capabilities, there is one scene in particular that stands out β€” hence the spoiler warning, as it revolves around a pretty major plot point.

As Peter Parker begins to deal with the rise of arachnid traits in his genes β€” see a taste in the image above β€” he starts experiencing heightened senses. When he heads onto a rooftop, the sequence becomes a fantastic showcase for what a well-designed cinema sound system can actually do.

You hear the rush and bustle of New York City around Peter. Footsteps take on a heightened presence. An empty bag of chips scraping and tumbling along the ground suddenly becomes an important part of the soundscape. Instead of simply hearing these sounds as background noise, you’re placed inside Peter’s heightened perception of them.

And this is where Dolby Atmos really shines, especially when it all rushes together.

From a spatial perspective, the mix does a tremendous job of pinpointing where sounds are coming from and matching them to what’s happening on screen. Sounds move around the theater in a way that feels deliberate rather than gimmicky, helping put you directly into Peter’s headspace. The result is a sequence that feels less like you’re watching someone experience heightened senses and more like you’re experiencing them alongside him.

It’s a real tour de force for the sound team β€” and arguably one of the better demonstrations I’ve experienced of what premium cinema audio can add to a movie beyond simply making things louder.

When I head in for my second viewing of Spider-Man: Brand New Day, it’ll most certainly be in Dolby Cinema again. The picture is excellent, the seating and presentation are fantastic, and the overall experience is incredibly immersive.

But ultimately, it’ll be for the sound.

Spider-Man: Brand New Day reminded me that when Dolby Cinema is firing on all cylinders, the audio can be just as important to the cinematic experience as what’s happening on the screen.

Verizon voice services were down for some β€” here's everything we know

While it wasn't as widespread as the massive Verizon outage in January 2026, the big red carrier did experience an issue that primarily impacted voice services in the United States.

Starting at about 4 PM ET reports on services like DownDetector began spiking for Verizon, with comments on the site and on social media reporting that folks were having issues making calls. I'm even seeing this on my iPhone 17 Pro Max, which is connected to Visible β€” a Verizon MVNO β€” with many calls still failing.

At its height, DownDetector showed over 13,000 reports of issues with Verizon, while other carriers like T-Mobile and AT&T were also seeing spikes. Verizon's Support account on X (formerly Twitter) was first to respond to some customers, confirming an issue "impacting voice services for wireless customers in some parts of the U.S."

More than 3 hours later, Verizon confirmed that the issue was resolved, in a statement writing: "Our engineers have resolved the issue that affected voice services for some wireless customers this afternoon.Β  We know how much you rely on us, and we’re sorry for the inconvenience.Β  If you are still having any trouble with your service, please try restarting your device."

Ahead, you can read our live reporting on Verizon's issues that impacted voice services for many of its customers across the United States from about 4PM ET through 7:30PM ET on August 8, 2026.

Verizon confirms an issue on X

While Verizon hasn't listed an active issue on its site yet, the carrier is responding to individual accounts noting service issues. Responding to one user on X, the @VerizonSupport account writes, "We are aware of an issue impacting voice services for wireless customers in some parts of the U.S. Our engineers are engaged and we are working quickly to identify and resolve the issue."

We are aware of an issue impacting voice services for wireless customers in some parts of the U.S. Our engineers are engaged and we are working quickly to identify and resolve the issue. Please visit our Check Network Status page for updates on service in your area. We know how…August 8, 2026

I'm in New Jersey with an iPhone connected to Visible, and I'm experiencing voice issues, specifically when trying to make or receive calls. These ultimately result in a "Call Failed" response, but I still have four bars of service, and LTE or 5G remains functional.

Many Verizon customers experiencing issues, though, are taking to social platforms like X from Virginia and Western New York. It's not just the Northeast, either, as the outage appears to be impacting much of the East Coast.

@Verizon why can’t we call out in? Phones in Virginia are not workingAugust 8, 2026

This is about to be the last straw tbh @VerizonAugust 8, 2026

@Verizon you service is really bad in area code 716 todayAugust 8, 2026

Verizon's system issue is mainly impacting phone calls, not data or internet

As far as we can tell, the issue impacting Verizon today is mainly hindering phone calls. I've experienced it on Visible, as has my colleague Lance Ulanoff, who's on Verizon, as have many other impacted users who are taking to social media to post about issues with the carrier.

Internet works, but can’t make a phone call. Nightmare considering what Verizon chargesAugust 8, 2026

The post above hits the issue squarely on the head right now – this user is on Verizon, and internet likely over 5G or LTE is working, but is unable to make phone calls.

Seriously @Verizon. Another Outage in Michigan pic.twitter.com/2hbgeGdqoPAugust 8, 2026

Let us know if you're impacted by the Verizon voice outage

If you're on Verizon, Visible, or another carrier, vote in the poll below to let us know whether you're currently affected by this voice service issue. Feel free to comment down below as well and let us know what issue you're experiencing.

Verizon confirms an active 'Voice Issue'

Now, if you navigate to Verizon's site and check for outages, there is now some language confirming a voice issue if you're in an impacted area. That's good news, as it's always mission-critical for carriers to be responsive and communicative during an outage like this.

Verizon Voice Issue

(Image credit: Future/Lance Ulanoff)

And here's what it looks like on an iPhone that's connected to Verizon when the call fails, and this screenshot is from my colleague Lance, but I'm also experiencing the same error – albeit after it tries for a few seconds – in New Jersey on Visible.

Verizon call fail

(Image credit: Future/Lance Ulanoff)

While many reports of issues making or receiving phone calls with Verizon were originally in the Northeast and on the East Coast, it appears to be a more widespread issue as more users have begun posting on social media from places like Nashville, Michigan, and Chicago.

Let us know in the comments below if you're impacted by this Verizon issue.

Me too in NashvilleAugust 8, 2026

Are you experiencing the Verizon outage? What to know as more than 10,000 users reported issues with their wireless servicehttps://t.co/G5EMMOE616August 8, 2026

Verizon is down. My sister keeps calling me, talking for a few secs and the call drops. She has done this 10x ( so far). I told her Verizon is down. I texted her that Verizon is down and she (boomer) keeps asking me how to make her phone work. I finally told her to shut it off &…August 8, 2026

Reports on Down Detector are starting to drop

While at the height of this issue with Verizon, we saw many reports on social platforms like X and over 13,000 reports on Down Detector; reports on the latter are now sitting at under 10,000, at 9,367. That does show that Verizon's voice service might be starting to recover, and at the same time, my colleague Lance was just able to make two successful phone calls on his iPhone connected to Verizon.

That's good news and hopefully an effect that can trickle across those experiencing issues. We're still waiting for an update from Verizon on X or on its own site noting the issue is resolved, but the carrier has made it clear it is working on it. fix.

Verizon Down Detector Reports

(Image credit: Future)

Verizon's engineers are 'working quickly to identify and resolve the issue'

Verizon responded to our inquiry and has confirmed an active issue "impacting voice services" for its customers in the United States.

The full statement reads: β€œWe are aware of an issue impacting voice services for wireless customers in some parts of the U.S. Our engineers are engaged and we are working quickly to identify and resolve the issue. Please visit our Check Network Status page for updates on service in your area. We know how much people rely on Verizon and apologize for any inconvenience. We appreciate your patience.”

There's no exact word on what started this issue or an ETA for when service might return to normal, but the carrier has its engineers actively working on it, and for some, it seems the network is starting to rebound. Let us know if you're still being impacted in the comments below.

Verizon's making progress on the issue, and suggests 'restarting your phone' if you're still having issues

Verizon shared another update with this, and it mentions a classic recommendation during any outages – the old adage of restarting your device.

The full statement reads: "Verizon engineers are making progress on an issue impacting voice services for some wireless customers. If your service is still impacted, we recommend restarting your device. We know how much people rely on Verizon and apologize for any inconvenience some of our customers experienced today. Our team is continuing to work non-stop until this issue is fully resolved. Please visit our Check Network Status page for updates on service in your area."

Restarting the device might help get your device back online while Verizon's engineers work toward a full resolution of the carrier's voice services for impacted customers. It does seem that for some, though, the network is coming back.

I have Verizon as well and service was streaky today. It’s better now though.August 8, 2026

Verizon says the issue is resolved

Well, along with Down Detector reports dropping to well under 1,000 and with fewer posts about Verizon being down or experiencing an outage on X and Threads, Verizon has confirmed the issue that impacted voice service for its customers is now resolved.

The statement reads: "Our engineers have resolved the issue that affected voice services for some wireless customers this afternoon. We know how much you rely on us, and we’re sorry for the inconvenience. If you are still having any trouble with your service, please try restarting your device."

That's excellent news and arrives about three and a half hours after issues with making phone calls began spiking, and more than 13,000 reported issues later. Verizon isn't sharing what caused the issue today, though; if you're still experiencing an issue, the carrier does suggest restarting your device. Service for my iPhone on Visible – a Verizon MVNO – and for Lance's iPhone on Verizon has returned to normal, so I do hope it's working again for you if you were experiencing an issue.

Additionally, Verizon isn't saying anything about compensation or credit for today's outage, though it is clear that it was pretty widespread for phone call issues.

'They’re closer to architecture than landscaping': inside Walt Disney World’s eight-month process to build EPCOT’s Flower & Garden Festival topiaries

"It takes close to eight months to produce the topiaries," explained Debbie Mola Mickler, area manager at Disney's Horticulture β€” for installations that were on display for just a few weeks.

On that clock, Disney's horticulture team is likely already deep into next year's lineup β€” even though this year's International Flower & Garden Festival at EPCOT only wrapped June 1. Mola Mickler oversees production of the living character sculptures that define the festival at Walt Disney World in Orlando. What look like decorative topiaries from a distance reveal themselves up close as something far more complex.

Underneath, engineered steel frames, a moss growth medium, and tightly integrated irrigation work together so that whether it's Mickey, Buzz, Lightning McQueen, or any other character, the topiary presents itself exactly as it should. They're closer to architecture than landscaping, and the timeline to build one reflects that.

Epcot Flower & Garden Festival Topiaries 2026

(Image credit: Jacob Krol/Future)

That timeline starts long before any planting begins. Disney's horticulture team works directly with Walt Disney Imagineering to decide which characters can even be translated into living structures β€” a process that blends creative direction with real-world constraints like weight, scale, and maintenance. Once a character is selected, Mola Mickler goes straight to the source and thinks about scale β€” how big the topiaries need to be, and what plant material can tell that story.

From design, Disney's digital team produces a maquette β€” a small 3D-printed physical model of each topiary β€” that serves as the reference guide for everything that follows, from fabrication through final trimming.

That translation from screen to structure is where Disney's topiaries stop being just landscaping and become systems design problems. "Our Imagineers are so creative, they've pushed us towards getting these topiaries with more movement," she explained. The dresses have folds; legs may be bent like a character is mid-dance. That push toward motion and expression has forced a redesign of how internal structures are built β€” especially as characters become more dynamic and less symmetrical.

Once a design is approved, Disney builds a full production pipeline that starts with digital modeling and ends with custom steel fabrication. "You can't just go to the yellow pages and find a welder to make the frame," Debbie said.

Epcot Flower & Garden Festival Topiaries 2026

(Image credit: Jacob Krol/Future)

Each topiary begins as a custom-engineered stainless steel structure designed to support weight, shape, and long-term outdoor exposure. Built into each frame are engineered pick points β€” load-bearing anchors that allow heavy equipment like cranes and forklifts to position the finished topiaries into their beds in the park. Some characters arrive in multiple pieces and are assembled on-site.

Once the steel frame is in place, it's filled with sphagnum moss, which acts as the primary growth medium. For larger characters, Disney builds a secondary cage of chicken wire inside the frame first β€” since plants only need about two to three inches of growing area, the inner cage reduces the amount of moss required while maintaining the structure's shape.

The moss retains moisture, supports plant plugs, and forms the core structure that everything else grows into. Built into each frame is a segmented irrigation system that allows Disney to control water distribution at a surprisingly granular level.

"We can do arms, we can do the head, we can do the feet," Debbie said. "And then we'll turn it off as needed." That segmentation isn't just for efficiency β€” it's environmental control. Florida's climate can shift rapidly, and different parts of a topiary may require different hydration levels depending on sun exposure and airflow.

Epcot Flower & Garden Festival Topiaries 2026

(Image credit: Jacob Krol/Future)

As the plants grow in, the maquette becomes the trimming guide β€” helping maintain pose accuracy and character shape across months of active growth before the festival opens.

Behind the scenes, Disney operates continuous environmental monitoring across 12 greenhouse facilities, each subdivided into controlled environments that simulate different growing conditions depending on plant type and stage. Debbie described automated alerts that notify her directly if temperatures fall outside safe ranges β€” a system her team relies on enough that they refer to themselves as "weather watchers."

The foundational methods, though, have deep roots. "Many years ago when I first started in Disney horticulture, we did not have sphagnum topiary," Debbie said. "We only had woody topiaries with single shrubs being trained in a frame, and it can take seven to 10 years to grow one."

Those traditional systems, still used at Disneyland, rely on shrubs trained over lightweight frames and take several years to mature. At EPCOT, the sphagnum system enables faster production cycles and far more expressive designs β€” but still requires nearly a year of preparation per installation.

Epcot Flower & Garden Festival Topiaries 2026

(Image credit: Jacob Krol/Future)

Some heritage pieces remain in rotation, including a more than 50-year-old elephant topiary originally built for Magic Kingdom that now makes a special appearance just for Flower & Garden in EPCOT's United Kingdom Pavilion.

Modern festival builds, meanwhile, sit at the intersection of horticulture and fabrication engineering. Materials like palm fiber replicate textures such as Woody's hat and boots; coconut coir matting handles facial detailing. Props like belt buckles and sheriff badges are 3D printed and integrated directly into the structures.

Even animation principles feed into final assembly. "We want to make sure the eyes are always looking at the guest when they take a picture," Debbie said.

It's that kind of detail β€” designed not just to be seen, but to be experienced β€” that makes the topiaries something more than seasonal decoration. They're living installations built to hold up across an entire festival, in Florida heat, one carefully engineered character at a time.

Amazon's answer to Samsung's Frame TV has dropped to its lowest price yet β€” and it has two big advantages over Samsung's option that should tempt you

The art TV market is more crowded than ever before, and even though Samsung started it with the Frame TV and later expanded with the Frame Pro, there’s been Hisense’s Canvas TV for a while, and the most recent addition is from Amazon.

Amazon’s Ember Artline Fire TV might only come in two sizes, but it packs a punch in two key areas compared to Samsung’s Frame TV: it comes with a frame that completes the effect of looking like a true piece of art out of the box, and you don’t need to pay for a subscription for art to show off.

Best of all, though, it’s down to its lowest price for Prime Day 2026, with Amazon dropping the 55-inch to just $699.99 (originally $899.99) and the 65-inch to $899.99 (originally $1,099.99) β€” that’s a 22% and 18% discount, respectively. You also get to pick between 10 frame options.

Today's best Amazon Ember Artline Fire TV deal

Amazon's 55-inch Ember Artline Fire TV is at a new all-time low price for Prime Day 2026, and comes with a bezel frame in the box. Plus, you get more than 2,000 pieces of artwork for free and the Fire TV interface for easy access to major streaming services.View Deal

Just like the 55-inch, the largest Amazon Ember Artline Fire TV is at the lowest price ever for Prime Day 2026. Right now, the 65-inch is $899.99 and comes with access to over 2,000 pieces of artwork and a frame in the box.View Deal

It’s a pretty stellar Prime Day deal for an art or lifestyle TV. The Ember Artline, in either the 55-inch or 65-inch size, is a 4K QLED TV finished with a matte coating. And yes, the latter is pretty similar to how the Frame TV is finished, helping make whatever art you’re displaying look more like actual artwork.

Amazon also supports the HDR10+ standard here, along with Dolby Vision, and it runs Fire TV out of the box.

The latter means you’ll have access to all the major streaming services such as Disney+, Netflix, and Apple TV, assuming you have the logins, and you can control it all with Alexa+.

It’s also a thin TV that won’t protrude from the wall all that much if you decide to hang it, as the Ember Artline is just 1.5 inches thick. Out of the box, you get access to over 2,000 pieces of artwork to display for free, and you can upload your own photos.

At $200 off for both the 55-inch and 65-inch models, there hasn’t been a better time to score the Ember Artline than Prime Day 2026. Of course, Samsung’s The Frame models are seeing discounts of their own this Prime Day.

Right now, you can get the standard 55-inch The Frame for $697.99 at Amazon β€” or you can get the 55-inch Samsung The Frame Pro for 15% off at $1,267.99. Remember, though, you’ll need to buy your own Frame Bezel.

The Frame Pro also boasts a QLED Mini LED display, and has a wireless One Connect Box for a cleaner look when fully set up.

Samsung's super-stylish The Frame TV is always a big Prime Day hit, and this is an excellent price for the set, with its smart separate connections box, lovely frame and rich colors. And you can get access to Samsung's impressive art selection, of course.View Deal

Samsung's 2026 Frame Pro levels up its classic art TV formula with a Neo QLED display finished with a matte coating, a wireless One Connect box, and a slim-fit wall mount included in the box. Right now, you can save $230 on the 55-inch size at Amazon.View Deal

More Prime Day deals in the US

I've tested Apple's biggest products β€” these are the 10 Prime Day deals I'd buy

Yes, Amazon’s Prime Day 2026 sale is in full swing, and it’s a full four-day affair this time around, meaning it won’t come to an end until midnight on June 26, 2026. And beyond Lego sets, the best TVs, coffee machines, and other kitchen gadgets, there’s a good chance you’re eyeing some savings on Apple gear.

From AirPods Pro 3 and the entry-level iPad to MacBooks, Apple Watches, and iPhones, many of these devices top our lists of the very best products you can buy, Apple or not. And lucky for all of us, Amazon is delivering some of the best prices on these gadgets we’ve ever tracked. Heck, with AirPods Pro 3 specifically, we’ve seen Amazon and Walmart battling it out for the lowest price.

I’ve reviewed and gone hands-on with many of Apple’s gadgets, and other experts here at TechRadar have as well. So below, I’m rounding up the 10 best Apple deals to shop this Prime Day.

Whether you’re looking for an AirTag, an Apple Watch, or a MacBook Air, keep scrolling β€” Prime Day 2026 is delivering. And if you’re in the UK, check out our list of the 6 best Apple deals to shop right here.

Today's best Apple AirTag deals in the US

Apple's second-generation AirTag with louder sound, a 50% improvement in range for Precision Finding, and the rest of the features that made the first-gen such a great item tracker are at the lowest price ever for Prime Day 2026. Right now, Amazon has a single AirTag for just $24 – a savings of $5.

Read our AirTag 2 review here.View Deal

Amazon's also discounting a pack of four second-generation AirTags to the lowest price ever. Right now, the four Apple AirTags are down to just $89, a saving of $10, and it brings the cost of each one down to around $22.

Read our AirTag 2 review here.View Deal

Today's best Apple AirPods deals in the US

This might just be the best Prime Day tech deal: Apple's AirPods Pro 3 for $179.99. Apple's newest premium buds feature improved Active Noise Cancellation, outstanding audio, a comfortable in-ear design, and new features such as live translation and heart-rate tracking. These do-it-all buds really are 100% flagship audio, and the noise-canceling quality is great.

Read our AirPods Pro 3 review here.View Deal

Amazon has the all-new AirPods Max 2 on sale for $399, which is the lowest price we've seen. The over-ear headphones now include Apple's H2 chip, which delivers adaptive audio, personalized volume, and improved voice isolation, resulting in superior sound. You're also getting up to 1.5x more Active Noise Cancellation and 20 hours of battery life.

Read our AirPods Max 2 review here.View Deal

Today's best Apple Watch deals in the US

The Apple Watch SE 3 is back to its lowest price ever for Prime Day 2026. Apple's entry-level smartwatch is currently our pick for the best Apple Watch to buy if you're on a budget, as it delivers a full health and fitness tracking experience, all the convenient on-wrist features you need, and that familiar Apple style, but at a fraction of the price.

Read our Apple Watch SE 3 review here.View Deal

Back at its lowest price ever, the feature-filled Apple Watch Series 11 is a record $120 off on Amazon for Prime Day, with the 42mm GPS variant in Space Gray, Jet Black, Rose Gold, and Silver Aluminum. Under the hood, it's powered by the S10 chip, which will support the new watchOS 27 software, and it offers all-day battery life that can go the extra mile.

Read our Apple Watch Series 11 review here.View Deal

Today's best Apple iPad deals in the US

Apple's latest base iPad is on sale for $299, which is only $15 more than the record-low price. The most significant upgrade for this model versus the previous generation is the newer A16 chip for faster performance, but you'll also get double the storage as standard (128GB instead of 64GB). Other features include a sharp 11-inch Liquid Retina display and solid 12MP front- and rear-facing cameras, making this iPad the best iPad for casual streamers and scrollers.

Read our 11-inch iPad A16 review here.View Deal

Amazon has the newest iPad Air with the M4 chipset on sale for $519 right now. In addition to Apple's superfast brain, this iPad features a crisp Liquid Retina display, 128GB of storage as standard, 12MP front and rear cameras, and support for Apple's AI features.

Apple's larger 13-inch iPad Air with the M4 is also on sale for Prime Day, back at the lowest price ever at $699.

Read our iPad Air 11-inch review here.View Deal

Today's best Apple MacBook deals in the US

With an impressive $150 discount, this Prime Day deal addresses our main complaint about the M5 Air: it's pricier than the previous model. Now, you're getting the latest chipset, 16GB of RAM, and a bigger 512GB SSD for much less, with a price that (arguably) challenges even the budget MacBook Neo when it comes to outright value. It's a workhorse.

Read our MacBook Air 13-inch M5 review here.View Deal

For creative professionals, the 14-inch MacBook Pro powered by the performance-driven M5 Pro chip is the one to choose. This beast flies through demanding workloads like video editing without skipping a beat.

Read our full MacBook Pro M5 review here.View Deal

More Prime Day deals in the US

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