Apple’s press release says iPhone 18 Pro and iPhone 18 Pro Max “will be available in 20 other countries and regions beginning Friday, September 25”. It has not named a single one of them, and it has not said when those markets can pre-order. That is the whole of the second-wave story as Apple has […]
Apple’s Australian, Canadian and Japanese stores each publish a price for iPhone 18 Pro and the exact minute pre-orders open, and not one of the three prints the 18 September on-sale date. That date exists only in Apple’s press release. The three pages differ in other ways that matter at checkout, most of all in […]
Apple India’s Ways to Buy page advertises instant cashback of up to ₹15,000 on eligible cards. That is a store-wide ceiling across everything Apple India sells, and the figure recorded for the iPhone 18 Pro launch offer specifically is up to ₹7,000. The distinction is worth getting right before Saturday, because the two numbers sit […]
Apple sells seven iPhones this week, from the $699 iPhone 17e to the $1,999 iPhone Duo, and only two of them carry a dedicated telephoto lens. That makes the decision simpler than the size of the lineup suggests: the iPhone 18 Pro at $1,199 is the cheapest iPhone Apple sells with a real zoom lens, […]
Nothing in Apple’s iPhone 18 Pro accessory line has a deadline attached to it. All six items carry fixed published prices, Apple has published no promotion on any of them, and none of them changes on Saturday, on September 18, or afterwards. Three other parts of the order do have clocks running. Those three are […]
A case and a strap add $88 to a $1,199 iPhone 18 Pro, and the two published routes to paying less for that basket are not the ones people reach for. Apple’s Veterans and Military Purchase Program takes 10 percent off products and accessories, and Apple Card pays 3 percent back on purchases at Apple. […]
One wireless charger cannot cover the three products Apple launched this month. The iPhone 18 Pro takes MagSafe or Qi2 at up to 25W either way, the $149 AirPods 5 case charges on Qi-certified chargers and Apple Watch chargers but is not listed for MagSafe, the $129 AirPods 5 has no wireless charging at all, […]
Apple’s fastest published charging figure for the iPhone 18 Pro, up to 50 percent in around 15 minutes, depends on a 60W USB-C adapter that Apple sells separately and has never priced. Ten Apple storefronts were checked and not one of them publishes a number for that adapter, or for the MagSafe Charger. The adapter […]
Apple UK sells iPhone 18 Pro from £1,199 and iPhone 18 Pro Max from £1,299, pre-orders open at 1:00 pm BST on Saturday 12 September, and the phones go on sale on Friday 18 September. In the UK that headline figure is the whole price, with no carrier attached to it. That is the real […]
Apple has published no walk-in policy for 18 September, and it has published no stock figures for any store, anywhere. If you want a straight answer to whether you can turn up on launch day without a pre-order and leave with a phone, Apple has not given one, and nobody else is in a position […]
Apple has published one trade-in figure for the iPhone 18 Pro launch in the UK: customers trading in an iPhone 16 Pro or later can get £455 in credit instantly. That is the whole of it. There is no per-model UK table on any Apple page, and Apple’s own UK trade-in page shows no values […]
There is no carrier-by-carrier comparison to make for the iPhone 18 Pro in the UK yet, because the terms do not exist in published form. No EE, Vodafone, O2 or Three offer appears on any Apple page, and every carrier credit figure Apple does publish is attached to an American network. What is published for […]
Apple India publishes exactly one number for its exchange offer, and it is a ceiling rather than a quote: “Save up to ₹62,000.00 when you exchange your eligible smartphone.” Apple does not publish a per-model table anywhere on its Indian site, so the specific answer to what your own phone is worth is not a […]
Apple has published United States prices for six first-party iPhone 18 Pro accessories: the TechWoven Case with MagSafe at $59, the Clear Case with MagSafe and the Silicone Case with MagSafe at $49 each, the FineWoven Wallet at $59, the Wrist Strap at $29 and the Crossbody Strap at $59. Bought together they add $304 […]
In 12 countries and regions on Apple’s list, iPhone 18 Pro and iPhone 18 Pro Max arrive with no SIM tray at all, so the first thing the phone asks for when it is unboxed on Friday, September 18 is an eSIM. Apple’s list is Bahrain, Canada, Guam, Japan, Kuwait, Mexico, Oman, Qatar, Saudi Arabia, […]
iPhone Duo strongly leads Apple’s new-product YouTube views; AirPods and Apple Watches trail far behind.
A day after Apple’s September 9 event, official videos on the company’s YouTube channel show a clear hierarchy of interest: the first foldable iPhone is pulling far ahead of everything else Apple announced.
The five products in the spotlight were the iPhone Duo, iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. View counts on Apple’s own “Introducing” and “Everything announced” videos, posted about a day ago, put them in this order from most watched to least:
1. iPhone Duo
The flagship “Introducing the new iPhone Duo” film has about 8.8 million views. A longer “Everything announced” explainer sits at about 1.7 million. No other new product is close. The foldable is the first major change to the iPhone’s shape in nearly two decades, and the numbers show that curiosity is concentrated there.
2. iPhone 18 Pro
“Introducing the new iPhone 18 Pro” has about 5.9 million views. The companion deep-dive video is at about 1.4 million. That is a strong showing for a conventional Pro refresh, but it is still millions behind the Duo. Camera, battery, and A20 Pro messaging are landing — just not as hard as a folding screen.
3. Apple Watch Series 12
The standalone Series 12 introduction video is at about 473,000 views. Interest is real, especially around heart-rate sensing, but it is an order of magnitude below the two iPhones.
4. Apple Watch Ultra 4
Apple bundled Ultra 4 with Series 12 in a combined “ultimate wearable” video that has about 441,000 views. There is no separate Ultra film matching the Duo or 18 Pro numbers. The rugged watch is part of the conversation, not the center of it.
5. AirPods 5
The main AirPods 5 video sits around 354,000 views. Open-ear design plus active noise cancellation is a notable change, but it is the least-watched of the five launches on Apple’s channel so far.
The full event stream, which covers every product at once, has tens of millions of views and is not a clean product-to-product comparison. The individual films are. They show a two-tier launch: iPhones, especially the Duo, are driving almost all of the official video traffic; watches and AirPods are clustering together far behind.
MacDailyNews Take: View counts move quickly in the first 48 hours, and Apple will keep posting follow-ups. As of now, the public signal on YouTube is unambiguous. People came for the foldable and to a lesser extent, the iPhone 18 Pro models. The rest of the new releases are watching from a distance.
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Apple's repairability scores suggest the iPhone 18 Pro and iPhone 18 Pro Max are slightly easier to repair than the iPhone 17 Pro and iPhone 17 Pro Max. Apple released the repairability data in a product information sheet required by EU energy labeling regulations [PDF].
The EU requires smartphone makers to self-rate repairability across categories like disassembly depth, fasteners, tools, spare parts, software update duration, and repair information. Each category gets a 0–5 score, which is combined into the overall index number. Here are the iPhone 18 Pro and Pro Max scores compared to the iPhone 17 Pro and Pro Max scores.
Overall index - 3.14, up 0.10 from 3.04
Disassembly depth - 2.75, up 0.10 from 2.65
Fasteners - 3.80, no change
Tools - 2.55, up 0.50 from 2.05
Spare parts - 4.00, no change
Software updates - 1.00, no change (EU only awards a higher software core when manufacturers agree to support devices beyond the five-year minimum)
Repair info - 5.00, no change
It looks like the iPhone 17 Pro models and the iPhone 18 Pro models have similar builds and are repaired in largely the same way, but there are small gains in tools and disassembly depth. Apple may have new tools for accessing some components, but the regulatory filings don't go into specifics. Both devices are class C on the A-E scale that appears on the iPhone's label.
We won't have to wait long to see what's changed inside the new iPhone models, because repair site iFixit is likely planning a teardown of one of the new iPhones on or shortly after the September 18 launch date.
Since the iPhone Duo isn't available for pre-order yet, Apple hasn't published similar repair data for the device.
Não foram somente as baterias que aumentaram nos iPhones 18 Pro/18 Pro Max: a Apple também expandiu a velocidade de carregamento dos novos modelos, que agora podem ser recarregados a uma potência de até 60W a partir da entrada USB-C.
Graças a essa melhoria, os novos dispositivos podem ser recarregados do 0 até 50% em apenas 15 minutos (cerca de 33% mais rápido em relação aos 20 minutos necessários na geração anterior), enquanto 5 minutos são suficientes para fornecer até 6 horas de reprodução de vídeo.
Na hora de adquirir carregadores de terceiros, vale checar se os requisitos batem com os exigidos pela Apple para obter esse tempo de recarga nos iPhones 18 Pro — entre eles, é necessário um adaptador de energia de 60W com USB-C Power Delivery 3.1 e que seja compatível com fornecimento de tensão ajustável.
Nesse caso, mesmo o carregador de um MacBook, com maior potência — como um modelo de 96W ou 140W — não ajudariam a obter a velocidade máxima de recarga devido a ausência do suporte às tecnologias supracitadas. Portanto, um carregador com mais potência não garante, por si só, o carregamento mais rápido.
Já para carregamento sem fio, para recarregar do 0 até 50% em 30 minutos, basta utilizar o Carregador MagSafe com um adaptador de energia de 35W — ou outro modelo que forneça essa mesma potência.
Apple’s iPhone 18 Pro and Pro Max pair the faster A20 Pro chip with a variable-aperture Fusion Main camera, a smaller, more capable Dynamic Island, longer battery life, and higher prices, while otherwise changing surprisingly little from last year.
Apple unveiled the iPhone 18 Pro models just one day ago, but there are already rumors about a redesigned "iPhone 20" launching next September.
Bloomberg's Mark Gurman recently reported that Apple plans to release a special 20th-anniversary iPhone next year with the biggest design changes since the iPhone X. Of course, there is always a new iPhone around the corner, but it sounds like the so-called "iPhone 20" will have significant changes that some customers may wish to wait for.
Unveiled by Steve Jobs in 2007, the iPhone turns 20 next year. To mark the occasion, the report said Apple plans to release a 20th-anniversary iPhone with "curved glass around all corners and edges" and thinner bezels around the screen.
"It will be the biggest overhaul to what is now the iPhone Pro line since the iPhone X," the report said, but no further details were provided.
Released in 2017, the iPhone X was the first iPhone with Face ID. The removal of the Touch ID button allowed for the iPhone X's screen to extend more towards the edges of the device compared to previous models. It seems like the 20th-anniversary iPhone would go a step further than this by truly having the screen wrap around the corners and edges of the device, for a seemingly all-glass appearance.
Rumors about the 20th-anniversary iPhone have gone back and forth, but based on Gurman's latest reporting, the device seems to be in the works still. However, it remains to be seen if Apple can fully achieve the ambitious design changes that are apparently in development, or if plans for the device will ultimately be scaled back.
As for the iPhone 18 Pro, key new features include an A20 Pro chip with up to a 20% faster CPU and up to a 40% faster GPU compared to the A19 Pro chip, a smaller Dynamic Island, variable aperture for the main 48-megapixel Fusion camera, longer battery life, and a larger vapor chamber cooling system for improved heat dissipation.
If those upgrades do not sound interesting to you, waiting for the redesigned "iPhone 20" might prove to be worthwhile, but only if rumors come to fruition.
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