❌

Normal view

Apple Event Live Blog: iPhone Duo, iPhone 18 Pro, Apple Watch Series 12 and Everything Announced

9 September 2026 at 17:21

Apple’s β€œSurprise and shine” event kicks off today, September 9, at 10 a.m. PT (1 p.m. ET, 6 p.m. BST, 10:30 p.m. IST) from Apple Park. It is the first September keynote led by new CEO John Ternus, and it is expected to bring the iPhone 18 Pro and iPhone 18 Pro Max, Apple’s first […]

The post Apple Event Live Blog: iPhone Duo, iPhone 18 Pro, Apple Watch Series 12 and Everything Announced appeared first on The Mac Observer.

Apple Store App May Soon Add AI Virtual Shopping Assistant

23 July 2026 at 08:15

Apple appears to be preparing a new virtual shopping assistant for the Apple Store app, with updated privacy terms revealing how the feature will collect data, personalize responses, and support purchase decisions. MacRumors spotted a new β€œVirtual Shopping Assistant” section on the Apple Store App & Privacy page, which explains that Apple will collect account […]

The post Apple Store App May Soon Add AI Virtual Shopping Assistant appeared first on The Mac Observer.

iOS 27 Public Beta 2 Now Available, Here’s How to Install It and What’s New

23 July 2026 at 06:49

Apple has released iOS 27 public beta 2 for compatible iPhones, one week after the first public beta arrived. The update includes several interface improvements, new controls, and fixes based on feedback from early testers. Since this is pre-release software, some apps and features may not work properly. Back up your iPhone before installing the […]

The post iOS 27 Public Beta 2 Now Available, Here’s How to Install It and What’s New appeared first on The Mac Observer.

Apple Loses Bid to Overturn $634 Million Masimo Patent Verdict

22 July 2026 at 08:31

Apple has failed to overturn a $634 million patent verdict in its legal battle with medical technology company Masimo, after a California federal judge rejected the company’s request for judgment in its favour and denied its demand for a new trial. The dispute began in 2020, when Masimo accused Apple of using its trade secrets […]

The post Apple Loses Bid to Overturn $634 Million Masimo Patent Verdict appeared first on The Mac Observer.

Apple Raises AppleCare+ Prices for New Mac and iPad Customers

16 July 2026 at 12:11

Apple has increased AppleCare+ prices for new Mac and iPad customers, with monthly plans rising by 50 cents and annual plans increasing by $5. The updated pricing applies only to new sign-ups, while existing customers will continue paying their current rates for now. Bloomberg reported the change, which follows several recent price increases across Apple’s […]

The post Apple Raises AppleCare+ Prices for New Mac and iPad Customers appeared first on The Mac Observer.

❌