Apple today revealed the A20 Pro chip in the iPhone 18 Pro and iPhone 18 Pro Max, built on a brand new architecture using 2nm process technology.
Apple described the A20 Pro as "an exceptional chip that sets a new bar for mobile computing." The chip has a 6-core CPU design with two new super cores that Apple says are up to 20% faster, calling them "desktop class" and "the fastest in any smartphone," alongside four new efficiency cores.
The GPU has also been redesigned with a 7-core layout that Apple says delivers up to 40% faster graphics performance and increased memory bandwidth. New neural accelerators built into the GPU offer twice the FP8 performance of the previous generation, which Apple said helps the chip run large language models locally on the device.
The A20 Pro features an additional Neural Engine, bringing the total core count to 32. The company says the redesigned Neural Engine delivers 2x the compute of its predecessor, is more efficient, and now supports 8-bit floating point math. Apple called the A20 Pro "the ultimate chip for running advanced on-device models," adding that it ships with "the widest memory interface we've ever shipped in an iPhone."
The company said effective thermal management in the iPhone 18 Pro is critical to unlocking the chip's maximum performance, since efficient heat dissipation determines how much of that performance can be sustained. To support this, Apple redesigned the chip's silicon packaging, describing it as "custom packaging inspired by our M-series chips" that connects the silicon and memory directly to the vapor chamber for improved thermal performance.
Apple compared sustained performance directly against previous generations, citing 40% more sustained performance in iPhone 18 Pro's A20 Pro compared with the A19 Pro in the iPhone 17 Pro, and twice the sustained performance compared with the A18 Pro in the iPhone 16 Pro.
Apple at its annual fall iPhone event has revealed that the new iPhone 18 Pro and iPhone 18 Pro Max models will be available in four new colors.
Apple describes the new colors as a Deep Black, a refined Silver, a new Glacier Blue, and Burgundy – calling the latter a "sophisticated and unique new color" that's obviously meant to be a successor to the iPhone 17 Pro's Cosmic Orange.
In addition, the rear aluminum and Ceramic Shield glass area are now more color-matched compared to the iPhone 17 Pro models, which had a noticeable glazed effect on the rear of the devices.
Apple is still describing the design and features of the iPhone 18 Pro and iPhone 18 Pro Max, with the Apple event ongoing as we write.
More details to follow...
Apple today unveiled the iPhone 18 Pro and iPhone 18 Pro Max, which look very similar to the iPhone 17 Pro models but have several upgrades.
The devices are equipped with the A20 Pro chip and feature longer battery life compared to the previous-generation models. Apple says the iPhone 18 Pro matches the battery life of the iPhone 17 Pro Max, while the iPhone 18 Pro Max has the biggest generational leap in battery life ever with up to 30 hours of usage per full charge.
A20 Pro has a 6-core GPU, a 7-core GPU, and a 32-core Neural Engine. Apple says sustained performance is up to 40% faster compared to the A19 Pro chip.
The vapor chamber cooling system is three times as large in the iPhone 18 Pro models as it is in the iPhone 17 Pro models for improved thermal management.
The main 48-megapixel Fusion camera on both the iPhone 18 Pro and iPhone 18 Pro Max has variable aperture, allowing for greater control of depth of field. In a darker environment, for example, the lens opens wider to let in more light.
Color options include Black, Silver, Glacier, and Burgundy, and the rear aluminum and Ceramic Shield glass area are now more color matched.
Apple’s “Surprise and shine” event kicks off today, September 9, at 10 a.m. PT (1 p.m. ET, 6 p.m. BST, 10:30 p.m. IST) from Apple Park. It is the first September keynote led by new CEO John Ternus, and it is expected to bring the iPhone 18 Pro and iPhone 18 Pro Max, Apple’s first […]
Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements.
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We will also be updating this article with live blog coverage and issuing Twitter updates through our @MacRumorsLive account as the event unfolds. Highlights from the event and separate news stories regarding today's announcements will go out through our @MacRumors account.
Ahead of Apple's annual iPhone event at 10 a.m. Pacific Time today, Bloomberg's Mark Gurman has leaked all of the color options for the iPhone 18 Pro, iPhone 18 Pro Max, and the first-ever foldable iPhone named the iPhone Duo.
iPhone 18 Pro and iPhone 18 Pro Max color options:
Black
Light Blue
Burgundy
Silver
Burgundy has also been described as Dark Red or Dark Cherry.
Apple will be holding an event today starting at 10 a.m. Pacific Time, with the company expected to unveil its first-ever foldable iPhone, the iPhone 18 Pro and iPhone 18 Pro Max, the Apple Watch Series 12 and Apple Watch Ultra 4, AirPods 5, and potentially more. Below, we have recapped 20 last-minute rumors about these devices.
iPhone Duo shipments to customers will begin as early as October. It is unclear if pre-orders will begin earlier.
iPhone Duo color options: white and dark blue.
iPhone Duo starts with 256GB of storage. U.S. pricing will start at around $1,999.
iPhone Duo will have Apple's A20 Pro chip and C2 modem for 5G.
iPhone Duo will have dual rear 48-megapixel cameras. No Telephoto camera.
iPhone 18 Pro and iPhone 18 Pro Max special color: dark red.
iPhone 18 Pro models will have longer battery life — the Pro Max especially.
iPhone 18 Pro models will have an improved vapor chamber system to reduce overheating.
At least one iPhone 18 Pro model's camera will have variable aperture for greater control over depth of field.
In the U.S., iPhone 18 Pro and iPhone 18 Pro Max starting prices will be $100 higher compared to iPhone 17 Pro models. This means the iPhone 18 Pro would start at $1,199, and the iPhone 18 Pro Max would start at $1,299.
iPhone 18 Pro's smaller Dynamic Island can show three Live Activities, up from two.
Do not expect a regular iPhone 18 model to be announced today, as Apple reportedly plans to launch that device in the first quarter of 2027.
Apple Watch Series 12 and Apple Watch Ultra 4 models will have new case color options.
Apple Watch Series 12 will have a ceramic case option.
Apple Watch Ultra 4 will have longer battery life compared to the Ultra 3.
An all-new Readiness app for the Apple Watch will be announced today.
The new Apple Watch models will offer a new daily summary feature.
AirPods 5 will be unveiled today — with and without active noise cancellation.
Apple will be holding an event today starting at 10 a.m. Pacific Time, with the company expected to unveil new iPhones and much more.
Ahead of the event, Apple's new CEO John Ternus just shared a mysterious teaser video. The short clip appears to show a beam of light that is shining onto the edge of an iPhone. The light is coming from a hexagonal shape that changes size, which could hint at the iPhone 18 Pro's rumored mechanical aperture upgrade.
The main 48-megapixel Fusion camera on the iPhone 18 Pro and/or iPhone 18 Pro Max is rumored to have a variable aperture, which would allow users to control the amount of light that passes through the camera's lens and reaches the sensor. This would provide greater control over depth of field. However, given that iPhones have smaller image sensors due to smartphone size constraints, it is unclear exactly how meaningful this improvement would be.
In addition to the iPhone 18 Pro models, Apple is expected to unveil its first-ever foldable iPhone today. The device is reportedly named iPhone Duo.
Ternus became Apple's CEO on September 1, succeeding Tim Cook, who is now the company's executive chairman. Ternus joined Apple in 2001, became a VP of hardware engineering in 2013, and became SVP of hardware engineering in 2021.
MacRumors is in attendance at Steve Jobs Theater and will be providing live coverage of Apple's event today, so stay tuned. It will be a very busy day.
A leaker has activated Apple's upcoming three-item Dynamic Island mode inside the iOS 27 simulator, offering the first video demonstration of the new iPhone 18 Pro feature.
The leaker, known as pdfu, posted a video showing the Dynamic Island toggling between three simultaneous Live Activities, matching what Bloomberg's Mark Gurman described in his report earlier today. "The new Dynamic Island with 3 items is already supported in iOS 27," pdfu wrote.
Great reporting from @markgurman. The new Dynamic Island with 3 items is already supported in iOS 27. Here's what it looks like.
According to pdfu, the underlying code requires a sensor region less than 100 layout points wide to enable the new mode, or below 16.57mm. Layout points are Apple's device-independent unit for describing on-screen dimensions, and they scale differently depending on a display's resolution. By comparison, pdfu notes that the sensor region on the current iPhone 17 Pro measures 20.76mm, meaning Apple would need to shrink the hardware by roughly 20% to unlock the new software behavior.
The iPhone 18 Pro and iPhone 18 Pro Max have been rumored to feature a smaller Dynamic Island for months, but reports about support for a third, additional Dynamic Island Live Activity is new. Since the iPhone 14 Pro launched in 2022, the Dynamic Island has only supported two Live Activities, so adding a third seems like a worthwhile way to demonstrate the utility of shrinking the region.
Code found in iOS 27 suggests the iPhone 18 Pro and iPhone 18 Pro Max could support a 33% higher charging rate than the iPhone 17 Pro models, according to a new discovery from the leaker known as "pdfu."
The findings apparently come from Apple's charging optimizer settings buried in iOS 27, which show the iPhone 18 Pro and iPhone 18 Pro Max charging at a rate 33% higher than the iPhone 17 lineup. If Apple can maintain that higher rate throughout a charge, pdfu estimates it could cut around 25% off the time it takes to complete a typical fast-charging session.
Apple's first foldable iPhone does not appear to get the same treatment. The same code purportedly shows it charging at the same rate as the iPhone 17 and iPhone 17 Pro, rather than the faster rate expected for the new Pro models.
The research also points to further charging improvements arriving with future models. The standard iPhone 18 is said to match the iPhone 18 Pro faster charging, while the iPhone 18e is said to see an even bigger jump of around 69% over the current iPhone 17e. The iPhone Air 2 is said to charge about 27% faster than today's iPhone Air.
Actual charging speeds depend on a multitude of real-world factors, such as the phone's temperature and how full the battery already is, so the improvement buyers notice day-to-day could end up being smaller than the numbers suggest.
Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, along with its first foldable iPhone, at its "Surprise and shine" event today, while the iPhone 18e, iPhone 18, and iPhone Air 2 are rumored to follow in the spring of 2027.
Apple will open pre-orders for at least the iPhone 18 Pro models on Saturday, September 12 at 12 a.m. Pacific Time, claims the X account "ShrimpApplePro," which has accurately leaked some details about Apple devices in the past. Under Apple's typical launch plan, pre-orders begin the Friday immediately following the event, but this year that would be September 11, and Apple has historically avoided the date.
German outlet Macwelt previously claimed a September 12 pre-order date for the iPhone 18 Pro and iPhone 18 Pro Max. Meanwhile, the foldable iPhone Duo is unlikely to be available until October at the earliest – per Bloomberg's Mark Gurman – so pre-orders for it may come later.
Apple's online storefront has gone down ahead of the "Surprise and Shine" Apple event taking place later today, where several new products are expected to be announced.
Apple is expected to announce new iPhone 18 Pro models and its all-new foldable iPhone Duo, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. The company could also announce the release dates of its next major software updates including iOS 27 and macOS Golden Gate, and it may even preview other upcoming new products.
MacRumors will have in-depth coverage of today's Apple event, which kicks off at 10:00 a.m. Pacific Time, including a live blog on our website and posts via @MacRumorsLive on X. For a full rundown of everything we expect to see, be sure to check out our guide.
Apple will increase the price of its high-end iPhones by just $100 per model upon the announcement of the iPhone 18 Pro and iPhone 18 Pro Max, Bloomberg's Mark Gurman reports, which is a smaller bump than many had been bracing for ahead of today's event.
In June, Apple hiked the cost of all of its Macs, iPads, and home products in response to the global memory shortage, but chose to keep iPhone pricing intact at the time. That is widely expected to change today, with the iPhone 18 Pro and iPhone 18 Pro Max expected to come in at a higher price than their predecessors.
Gurman's $100 figure comes in well below some of the more dire predictions floated over the summer. Analytics firm IDC had suggested increases of up to $200 for the Pro models, while GF Securities analyst Jeff Pu warned costs for the A20 Pro chip, RAM, and storage could push prices as much as $300 higher. TrendForce, citing memory chip costs that have risen nearly 400% year-on-year, had also modeled a $150 to $200 jump. Apple appears to be absorbing more of that cost itself rather than passing all of it on to buyers.
Earlier this year, Apple took steps to soften the blow of rising prices by launching the Apple Upgrade program in the U.S. The Klarna-backed leasing plan allows customers to pay a monthly fee in perpetuity and swap their device out annually for the newest version. Wireless carriers could also help to ease iPhone "sticker shock" by offering aggressive installment plans and trade-in incentives, Gurman added.
Faltando poucas horas para o evento “Surprise and shine” da Apple, uma nova leva de rumores trouxe detalhes que praticamente fecham o quadro do que a empresa deverá anunciar hoje.
As informações, divulgadas por Mark Gurman (da Bloomberg), indicam o possível nome oficial do iPhone dobrável, sua faixa de preços e uma série de especificações técnicas — além de novidades para Apple Watch e AirPods.
“iPhone Duo”: nome, preço e especificações
Depois de meses sendo tratado internamente como “iPhone Ultra”, o primeiro iPhone dobrável da Apple deverá chegar ao mercado como “iPhone Duo” — um nome que reforça a característica central do aparelho, que terá duas telas (uma externa e uma interna, ao abrir).
Segundo o relato, o preço de entrada será de US$2.000 para a versão com 256GB de armazenamento. As versões de maior capacidade — que deverão chegar a 2TB — podem levar o preço a algo próximo de US$3.000. A Apple estaria absorvendo parte do aumento de custos causado pela recente crise de memória (RAM 1Random access memory, ou memória de acesso aleatório./NAND) para conseguir manter o valor de entrada nessa casa, repassando o excedente apenas para quem optar por mais armazenamento.
Cores branco e azul-escuro (aparentemente sem opção em preto).
O lançamento nas lojas está previsto para “o mais cedo possível em outubro“, segundo o termo usado no relato, sugerindo que o dispositivo poderá chegar depois dos “iPhones 18 Pro/18 Pro Max”.
“iPhones 18 Pro e 18 Pro Max”
Do lado dos modelos tradicionais, o desenho deverá permanecer praticamente idêntico ao da geração anterior — a principal mudança visual ficará por conta da nova cor estilo cereja, substituindo o laranja da linha atual.
As atualizações mais relevantes ficarão por conta de:
Ilha Dinâmica (Dynamic Island) menor e aprimorada, agora com suporte a três Atividades ao Vivo (Live Activities) simultâneas (contra duas atualmente);
Great reporting from @markgurman. The new Dynamic Island with 3 items is already supported in iOS 27. Here’s what it looks like.
Ótima reportagem de @markgurman. A nova Dynamic Island com 3 itens já é suportada no iOS 27. Aqui está como ela fica. O código requer uma região de sensor com menos de 100 pontos de layout de largura, ou abaixo de 16,57mm para esse novo modo. O iPhone 17 Pro tinha 20,76mm.
Novo sistema de câmeras, com o modelo Pro Max ganhando abertura variável para maior controle de profundidade de campo e melhor desempenho em pouca luz;
Chip “A20 Pro”;
Câmara de vapor redesenhada para dissipação de calor;
Cores preta, azul clara, prateada e cereja.
Quanto aos preços, o aumento deverá ficar limitado a US$100 por modelo — bem abaixo do que analistas vinham projetando (entre US$200 e US$300), embora o valor final possa variar mais em mercados fora dos Estados Unidos, dependendo da cotação local.
Apple Watches
Os novos relógios não deverão trazer mudanças radicais de design, mas há novidades importantes: o “Apple Watch Series 12” deverá recuperar a opção de caixa em cerâmica, enquanto o “Ultra 4” provavelmente ganhará melhorias de autonomia de bateria.
O destaque, porém, é um recurso batizado de “Recaps”, ligado à Siri e a um novo app “Readiness” (variante do Sinais Vitais). A função usaria os sensores do relógio — e, segundo os rumores, também trechos de conversas captadas ao longo do dia — para gerar um resumo das atividades do usuário. A Apple garantiria que nenhum áudio é armazenado nem transcrito; os dados seriam processados e descartados na hora, exigindo hardware específico de processamento seguro de áudio, presente apenas nos modelos novos. O recurso poderá ficar ativo o dia todo, ser acionado sob demanda ou vinculado a locais específicos.
“AirPods 5”
Por fim, a linha de earbuds também deverá ganhar uma atualização mais discreta, com os “AirPods 5” trazendo cancelamento de ruído ativo bastante aprimorado. Como na geração anterior, deverão continuar existindo duas versões — uma com estojo de recarga sem fio e outra sem esse recurso.
O evento “Surprise and shine” começará às 14h (horário de Brasília) e deverá confirmar — ou desmentir — boa parte dessas informações de última hora.
Atualização 09/09/2026 às 10:09
Em um estilo já diferente do de Tim Cook, o novo CEO 2Chief executive officer, ou diretor executivo.John Ternus acaba de publicar um teaser no X:
Pelo pouco que dá para ver no vídeo, podemos interpretar a luz com uma alusão à abertura variável da câmera do “iPhone 18 Pro Max”, e na parte inferior dá para ver um pouquinho da nova cor cereja.
Notas de rodapé
1
Random access memory, ou memória de acesso aleatório.
A Apple parece estar preparando seus sistemas para a nova leva de produtos que será lançada em breve. A menos de 24 horas do evento “Surprise and shine” (“Surpreendente e brilhante”), a empresa adicionou nada menos que 37 novos identificadores de hardware ao seu backend, abrangendo iPhones, iPads, Macs, Apple Watches e outros dispositivos.
A descoberta foi feita por Aaron Perris. No X, ele compartilhou todos os identificadores, sendo sete deles relacionados a iPhones.
A bunch of upcoming Apple device identifiers have been found on Apple’s backend. Interestingly, there are 7 iPhone models listed. We only know of 6.
O número chama atenção pois, até o momento, os rumores dão conta de seis modelos compondo a futura linha: “iPhone 18 Pro”, “iPhone 18 Pro Max” e “iPhone Ultra”, além dos “iPhone 18”, “iPhone Air 2” e “iPhone 18e” — os três últimos, segundo as notícias, só serão lançados no ano que vem.
Isso, porém, não significa necessariamente que a Apple esteja preparando um sétimo iPhone do qual nunca ouvimos falar. O identificador pode muito bem ser simplesmente uma variante de um dos modelos já esperados — como, por exemplo, uma configuração específica do “iPhone Ultra” destinada à China.
Além dos iPhones, a lista inclui nove identificadores de Macs, oito de iPads, nove de Apple Watches, um de Apple TV e três associados à categoria “HomeAccessory”, utilizada internamente pela Apple para produtos domésticos.
Lembrando que, no evento de amanhã, a Apple muito provavelmente lançará produtos como o “Apple Watch Series 12”, o “Apple Watch Ultra 4”, uma nova geração da Apple TV e, quem sabe, o aguardado hub inteligente para a casa — além dos iPhones, é claro. Novos Macs (como um iMac com chip M6 e a estreia dos “MacBooks Ultra”) e iPads (como o iPad mini com tela OLED), contudo, não são esperados para esta semana.
Apple holds its biggest product event of the year on Wednesday, September 9, at 10am PDT / 1pm EDT at Apple Park in Cupertino. The “Surprise and Shine” keynote will be livestreamed on Apple’s website, the Apple TV app, and YouTube. It is also the first major launch under new CEO John Ternus.
The company is expected to skip a standard iPhone 18 this fall and instead focus on premium hardware: the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone, widely referred to as the iPhone Ultra. New Apple Watch models are also on the docket. The base iPhone 18 and a follow-up iPhone Air are rumored for spring 2027.
The foldable is the main actThe long-awaited foldable is expected to use a book-style design: a compact phone when closed and a larger tablet-like screen when opened. Reports describe an outer display around 5.5 inches and an inner display of about 7.8 inches. Pricing is expected to start above $2,000.
Rumored details include Apple’s A20 Pro chip, an in-house modem, Touch ID instead of Face ID on at least some reports, and a hinge designed to reduce the crease that has defined earlier foldables. Camera setup is expected to be more limited than the Pro models, with some reports saying there will be no dedicated telephoto lens. If Apple pulls it off, this would be the first major iPhone form-factor change in nearly two decades.
iPhone 18 Pro and Pro Max stay the volume play
The Pro and Pro Max are expected to look similar to last year’s models, with most of the work happening inside. Anticipated upgrades include the A20 Pro processor, better thermal design, improved battery life, and camera refinements. Some reports point to a smaller Dynamic Island and new color options. The Pro Max may get the larger battery and extra cooling.
Apple appears to be splitting its iPhone calendar: high-end and experimental devices in September, more affordable models later. That would keep this week’s stage focused on the products with the highest prices and the most novelty.
Watches and the rest of the lineup
Apple Watch Series 12 and Apple Watch Ultra 4 are widely expected. Typical September extras such as new AirPods could appear, though camera-equipped AirPods Pro rumors have been less consistent for this date. Macs and iPads are more likely later in the fall. Software release windows for iOS 27 and related updates usually get mentioned as well.
Why this event matters
Ternus takes the stage after years as Apple’s hardware chief. The company has spent much of the past decade refining existing lines. A foldable iPhone, a narrower fall phone lineup, and a new CEO on the same day add up to more than a routine refresh. Whether the foldable becomes a mainstream product or a high-priced niche will be one of the first real tests of the next chapter.
MacDailyNews Note: Watch the stream Wednesday at 10am PDT / 1pm EDT here and check our home page tomorrow for the link to our live coverage.
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