A revelação do iPhone Duo, o primeiro smartphone dobrável da empresa da maçã, foi um dos pontos altos do mais recente Apple Event. A ele juntam-se os novos iPhone 18 Pro e Pro Max, com subidas de preço, além de novidades nos auriculares e smartwatches.
No mesmo dia em que a Apple revela o iPhone 18 e o primeiro modelo dobrável da marca, a Catawiki tem em leilão uma coleção inédita, composta por 56 iPhones, todos eles modelos lançados desde 2007. Este leilão está avaliado entre os 65 mil e os 80 mil euros.
Code found in iOS 27 suggests the iPhone 18 Pro and iPhone 18 Pro Max could support a 33% higher charging rate than the iPhone 17 Pro models, according to a new discovery from the leaker known as "pdfu."
The findings apparently come from Apple's charging optimizer settings buried in iOS 27, which show the iPhone 18 Pro and iPhone 18 Pro Max charging at a rate 33% higher than the iPhone 17 lineup. If Apple can maintain that higher rate throughout a charge, pdfu estimates it could cut around 25% off the time it takes to complete a typical fast-charging session.
Apple's first foldable iPhone does not appear to get the same treatment. The same code purportedly shows it charging at the same rate as the iPhone 17 and iPhone 17 Pro, rather than the faster rate expected for the new Pro models.
The research also points to further charging improvements arriving with future models. The standard iPhone 18 is said to match the iPhone 18 Pro faster charging, while the iPhone 18e is said to see an even bigger jump of around 69% over the current iPhone 17e. The iPhone Air 2 is said to charge about 27% faster than today's iPhone Air.
Actual charging speeds depend on a multitude of real-world factors, such as the phone's temperature and how full the battery already is, so the improvement buyers notice day-to-day could end up being smaller than the numbers suggest.
Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, along with its first foldable iPhone, at its "Surprise and shine" event today, while the iPhone 18e, iPhone 18, and iPhone Air 2 are rumored to follow in the spring of 2027.
A Apple parece estar preparando seus sistemas para a nova leva de produtos que será lançada em breve. A menos de 24 horas do evento “Surprise and shine” (“Surpreendente e brilhante”), a empresa adicionou nada menos que 37 novos identificadores de hardware ao seu backend, abrangendo iPhones, iPads, Macs, Apple Watches e outros dispositivos.
A descoberta foi feita por Aaron Perris. No X, ele compartilhou todos os identificadores, sendo sete deles relacionados a iPhones.
A bunch of upcoming Apple device identifiers have been found on Apple’s backend. Interestingly, there are 7 iPhone models listed. We only know of 6.
O número chama atenção pois, até o momento, os rumores dão conta de seis modelos compondo a futura linha: “iPhone 18 Pro”, “iPhone 18 Pro Max” e “iPhone Ultra”, além dos “iPhone 18”, “iPhone Air 2” e “iPhone 18e” — os três últimos, segundo as notícias, só serão lançados no ano que vem.
Isso, porém, não significa necessariamente que a Apple esteja preparando um sétimo iPhone do qual nunca ouvimos falar. O identificador pode muito bem ser simplesmente uma variante de um dos modelos já esperados — como, por exemplo, uma configuração específica do “iPhone Ultra” destinada à China.
Além dos iPhones, a lista inclui nove identificadores de Macs, oito de iPads, nove de Apple Watches, um de Apple TV e três associados à categoria “HomeAccessory”, utilizada internamente pela Apple para produtos domésticos.
Lembrando que, no evento de amanhã, a Apple muito provavelmente lançará produtos como o “Apple Watch Series 12”, o “Apple Watch Ultra 4”, uma nova geração da Apple TV e, quem sabe, o aguardado hub inteligente para a casa — além dos iPhones, é claro. Novos Macs (como um iMac com chip M6 e a estreia dos “MacBooks Ultra”) e iPads (como o iPad mini com tela OLED), contudo, não são esperados para esta semana.
iPhone 18 launch, Apple Park, iPhone 18, iPhone 18 Pro, iPhone 18 Pro Max, iPhone Ultra, foldable iPhone, Apple event, September event, John Ternus, Steve Jobs Theater, iOS 27, iPhone camera, variable aperture, liquid metal hinge, foldable display, hands-on event, product launch, Cupertino, smartphone news
The iPhone 18 launch is turning Apple Park into more than a stage for Wednesday’s presentation. The September 9 Apple event already carries unusual expectations around a possible foldable iPhone, a new generation of Pro cameras, and John Ternus’ first major product introduction as CEO. Reports of additional event staff now suggest that the experience awaiting invited media could be larger and more demanding than a conventional iPhone demonstration.
The official event announcement confirms that “Surprise and shine” begins September 9 at 10 a.m. Pacific Time, with worldwide streaming through apple.com, Apple TV, and YouTube. The invited audience will attend from Apple Park, but the increased activity surrounding the event does not necessarily mean that the company will abandon its carefully produced video format for a completely live keynote.
A polished presentation can explain specifications, introduce software, and display new hardware from perfect angles. It cannot reproduce the first sensation of opening a foldable screen, examining a crease under direct light, testing a mechanical hinge, or watching a camera respond as the lighting changes. Those moments happen after the main presentation, inside the hands-on areas where early opinions begin to form.
Apple Park Scales Up for the iPhone 18 Launch
The first indication of a larger operation arrived through an internal program for US retail employees. According to reporting distributed by Bloomberg, store employees were invited to enter a lottery for positions supporting the in-person unveiling.
Selected employees were expected to organize lines, check in guests, provide directions, welcome attendees, and assist security teams. Employees who participated in WWDC 2026 or the iPhone 17 event were reportedly excluded, allowing another group of retail workers to experience the launch.
The existence of the lottery does not prove that the keynote itself will return to a traditional live-stage presentation. Apple has previously recruited retail employees to support events, and the company has not disclosed how many people were selected this year.
It does confirm that the Apple Park gathering requires a substantial customer-facing operation beyond the team producing the presentation. Retail employees already know how to direct visitors, explain products without overwhelming them, manage queues, and identify when someone needs technical help.
Those skills become particularly useful during an event attended by journalists, photographers, analysts, creators, and international guests, all trying to reach the same devices within a short period. Additional staff can prevent the hands-on area from becoming a crowded ring around a few demonstration tables.
The iPhone 18 launch may also require more movement between specialized spaces. A conventional phone can be displayed in rows according to color or size. A foldable model needs room for repeated opening and closing, interface demonstrations, durability questions, and comparisons between its exterior and interior screens. Camera testing requires a different environment again.
Apple Park does not need to undergo a permanent architectural transformation for that expansion. Modular tables, managed lighting, guided demonstrations, additional charging equipment, and more employees can significantly enlarge the experience around Steve Jobs Theater for a single afternoon.
Image Credit: AppleMagazine
A Foldable iPhone Needs a Different Kind of Demo
The rumored iPhone Ultra is likely to attract the longest lines if it appears on Wednesday. It would represent the first substantially new iPhone form factor since the current full-screen design became established, and its appeal cannot be communicated through processor charts alone.
Visitors will want to know how the hinge feels at different angles, whether the device stays open when partially folded, how much pressure is required to close it, and whether both sides align evenly. They will inspect the central folding area under bright light and move a finger across the display to determine whether the crease is visible, noticeable by touch, or effectively hidden during normal use.
Display stress remains one of the most difficult engineering problems in the foldable category. TrendForce’s analysis of foldable display technology explains that crease reduction depends on controlling stress across the panel’s multilayer structure. Ultra-thin glass, optically clear adhesive, support plates, and the position of the display’s neutral layer can all influence how the screen behaves after repeated folding.
Reports have associated the iPhone Ultra with a liquid-metal hinge and a virtually creaseless internal display, but neither detail has been announced. Even if the production device resembles those descriptions, “virtually creaseless” will remain a subjective claim until people can examine the screen from different angles and under different lighting conditions.
Apple will consequently need demonstration units that are fully accessible rather than fixed behind stands. A journalist should be able to fold the device repeatedly, rotate the internal display, type with the phone partially open, and watch iOS 27 transfer an activity between the exterior and interior screens.
Those interface transitions could be as revealing as the physical hardware. A larger display gains value when an app can reveal another column, create a more capable workspace, or reposition controls without simply enlarging the standard iPhone interface.
Demonstrators may need to direct visitors toward examples that reveal those differences within the limited time available. Mail, Maps, Photos, Safari, video calling, document editing, and drag-and-drop workflows could communicate the benefit of the larger display faster than a static home screen.
The hands-on area must also answer durability questions without pretending that a few minutes can replace months of ownership. Hinge resistance, protection around the folding axis, weight distribution, screen reflections, and off-center visibility can be judged immediately. Long-term wear, dust resistance, and thousands of folding cycles cannot.
Camera Testing Could Become Part of the Event
The Pro camera system is expected to receive one of the lineup’s most technical hardware changes. Previous iPhone 18 Pro camera reporting has centered on a mechanical or variable aperture, which could physically alter the amount of light passing through the main lens.
A conventional fixed-aperture smartphone camera manages exposure through shutter speed, sensor sensitivity, computational processing, and other electronic controls. A mechanical aperture can change the physical opening through which light reaches the sensor. Depending on its design, that could provide additional control over exposure, depth of field, highlights, and the appearance of subjects at different distances.
Current pre-event iPhone 18 expectations indicate that the feature may be exclusive to the iPhone 18 Pro Max, although its final availability will remain uncertain until the presentation.
A normal demonstration table would reveal little about such a camera system. Effective testing requires contrast, motion, faces, reflections, foreground objects, and meaningful changes in brightness.
Apple has previously used prepared scenes to demonstrate cameras, making controlled lighting stations a reasonable possibility for the iPhone 18 launch. No dependable report has confirmed that a dedicated photography pavilion or a particular new installation has been constructed for Wednesday, however.
A useful setup would allow creators to move between bright and dim areas while watching the aperture respond. A foreground object positioned near a person could demonstrate changes in depth of field. Directional lights could reveal highlight handling, while a darker scene could test whether the physical aperture works smoothly with computational photography.
Video creates another challenge. Any aperture adjustment during recording must appear gradual rather than causing sudden jumps in exposure or background separation. If manual control is available, photographers will immediately look for the number of supported aperture positions and whether a chosen setting can be locked before recording.
These demonstrations would offer the in-person audience something that cannot be reproduced during the stream. The presentation can display carefully selected photographs and video clips, but activity around the camera stations will reveal how quickly professionals understand the controls and whether the results remain convincing outside a prepared promotional sequence.
John Ternus Faces His First Apple Park Test
Wednesday’s event will be John Ternus’ first major product launch as CEO. That creates an unusual balance between continuity and change. The campus, production team, executives, and controlled demonstrations remain familiar, while the person responsible for the final message has changed.
Ternus does not need to replace every established event practice during his first days in the role. A larger in-person component would let him place more attention on direct product experience without sacrificing the timing and visual precision of a prerecorded presentation.
A live welcome, appearances around the campus, and extended media access after the video could establish his presence without forcing the event into an entirely different format. His background in hardware engineering also makes this a suitable launch for more detailed demonstrations, particularly if the lineup includes a new hinge, display construction, or mechanical camera component.
The hardware surrounding the iPhone 18 launch will test how well the company explains unfamiliar decisions. A foldable iPhone must justify its size, construction, software behavior, and likely premium price within minutes. The Pro camera must demonstrate an advantage that remains visible after computational processing. Accessories must protect new shapes without making them unpleasant to hold.
Retail employees working at Apple Park can observe those reactions closely. They will hear which controls require an explanation, which accessories create hesitation, and which claims prompt the same questions repeatedly. That experience can return to stores before customers begin arriving for demonstrations of their own.
The Hands-On Area Becomes the Real Examination
Apple controls every frame of its presentation video, but it cannot control every observation made after the screens turn off. A foldable display will be photographed from difficult angles. Its hinge will be opened hundreds of times. Camera samples will be compared before visitors have left Apple Park. Any awkward transition, reflection, or confusing control will circulate within minutes.
This makes the in-person operation more demanding than a larger guest list might suggest. Every demonstration unit must remain charged, connected, clean, updated, and ready for the next visitor. Foldable devices may require closer inspection between sessions, while camera areas need staff who understand both the feature and the conditions created to demonstrate it.
The employees around those spaces should provide enough guidance to help visitors locate unfamiliar features without turning every interaction into another scripted presentation. Excessive control makes a demonstration feel artificial; too little creates confusion and crowded tables.
Apple Park therefore becomes a second launch platform after the worldwide stream. The video introduces the products, while the hands-on area exposes them to fingers, lenses, questions, and immediate judgment. By Wednesday afternoon, the questions repeated most frequently around those demonstration tables may offer the first indication of how easily the iPhone 18 lineup can explain itself.
A Apple disponibilizou ontem a quinta versão beta dos sistemas 27 e, no caso do iOS, além de trazer novidades como novos ícones para apps nativos e mais opções de personalização de voz para a Siri, a última atualização fez menção à linha de iPhones que deverá ser lançada entre o final deste ano e o início do ano que vem, composta pelos modelos “18 Pro”, “18 Pro Max”, “Ultra”, “18”, “18e” e “Air 2”.
As referências foram encontradas pela Macworld em arquivos do sistema relacionados aos drivers de bateria do iPhone, limitando-se à exibição dos codinomes desses aparelhos. Nenhuma outra informação sobre esses dispositivos foi localizada.
A lista dos seis codinomes internos inclui:
V62: “iPhone Air 2”
V63: “iPhone 18 Pro”
V64: “iPhone 18 Pro Max”
V67: “iPhone 18”
V68: “iPhone Ultra”
V69: “iPhone 18e”
Algo semelhante ocorreu com o “iPhone Ultra” na quarta versão beta do novo iOS, cujo código incluía referências a um aparelho com múltiplas baterias — algo inexistente hoje e fortemente especulado no caso do primeiro dobrável da Apple.
Em um feito inédito, o tradicional evento de setembro destinado ao anúncio de novos iPhones — cujos preparativos já começaram — poderá dividir os lançamentos da linha “iPhone 18”, restringindo-se inicialmente aos modelos premium, como o “Ultra”, o “18 Pro” e o “18 Pro Max”, enquanto os demais aparelhos ficarão para o início do ano que vem.
iPhone 17 Pro Max
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Macworld reports that iOS 27 beta 5, released to developers on Monday, contains hidden code revealing six unreleased iPhone models – although you've probably heard of them before.
The following references are said to have been found alongside references to existing iPhone models, in system files associated with the iPhone's battery drivers and Battery Intelligence features:
V62 — iPhone Air 2
V63 — iPhone 18 Pro
V64 — iPhone 18 Pro Max
V67 — iPhone 18
V68 — iPhone Ultra
V69 — iPhone 18e
It's the first time the full iPhone 18 lineup has been mentioned in code found in an iOS 27 beta. To be clear, the discovered references are the codes in bold, excluding the names (which are inferred) but these internal Apple identifiers have appeared in previous leaks or have been used by Bloomberg's Mark Gurman in his reporting, allowing them to be matched to the expected iPhone models.
Apple has not publicly confirmed the existence of any upcoming iPhone 18 models, but regular readers will know that they have been heavily rumored for several months now.
Apple is taking a different launch approach to the iPhone 18 series this time around, with a split-launch strategy that will see the iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone Ultra unveiled in September. For the first time, the regular iPhone 18 will be launched in the spring of 2027 alongside the iPhone 18e and iPhone Air 2.
Após o aumento dos preços de iPads e Macs — e até de Apple TVs e HomePods — em decorrência da crise dos componentes de memória, muito foi especulado sobre quando os iPhones poderiam ganhar o mesmo destino.
No entanto, o leaker conhecido como Fixed Focus Digital repercutiu, em uma publicação no Weibo, a possibilidade de a empresa aumentar o preço do iPhone 17 já no dia 10 de agosto (próxima segunda-feira).
O leaker não é a fonte da informação propriamente dita; de fato, segundo ele, “há rumores de que o iPhone 17 aumentará os preços em 10 de agosto”, apontando ainda que “é difícil dizer se vai subir [o preço] ou não.”
Também não é possível confirmar se os rumores fazem referência apenas ao iPhone 17 em si ou à linha atual como um todo — o que é bem mais provável. Entretanto, considerando que o modelo base poderá permanecer à venda por mais tempo do que os iPhones 17 Pro, é possível que apenas ele tenha o preço reajustado — e quem sabe o iPhone Air.
De qualquer forma, caso essa possibilidade se concretize, tal reajuste poderá “amenizar” os aumentos previstos com os “iPhones 18 Pro” — que, na pior das hipóteses, poderão chegar a US$300.
iPhone 17 Pro Max
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FaceTime Dual Capture is bringing simultaneous front-and-rear camera streaming to video calls in iOS 27, allowing compatible iPhones to show the caller and their surroundings without repeatedly switching between cameras.
The feature expands technology Apple introduced with the iPhone 17 family. Dual Capture already allows the Camera app to record through the Center Stage front camera and a rear camera at the same time. iOS 27 brings a similar capability directly into live FaceTime calls.
During a call, the front camera can continue showing the speaker while the rear camera displays whatever the iPhone is pointing toward. Someone attending a concert can share the performance and remain visible. A parent can show a child playing without disappearing from the conversation. A person asking for technical assistance can remain on screen while directing the rear camera toward the equipment causing the problem.
Dual Capture removes the awkward sequence of switching to the rear camera, showing something, and switching back to continue speaking face to face. Both perspectives remain available inside the same call.
Image Credit: Thomas Trutschel Photothek/Getty Images
FaceTime Dual Capture Changes Camera Switching
The normal FaceTime camera control changes from a simple front-or-rear choice on supported iPhones. When the caller activates the rear camera, iOS 27 keeps the front camera visible by default.
The main view displays the rear camera feed while a smaller window contains the front camera image. This picture-in-picture arrangement gives the other participant a continuous view of the caller’s reaction, commentary, or explanation.
To activate both cameras during a supported FaceTime call:
FaceTime > Start a video call > Tap the Flip button
Tapping the Flip button turns on the rear camera without immediately removing the front view. The other participant begins receiving both perspectives as part of the FaceTime stream.
The caller can disable the front view when it is no longer needed. This provides a conventional rear-camera presentation for situations where the surroundings should occupy the complete image.
To return to a single camera view:
FaceTime > Tap the camera view > Disable the front camera
The exact labels and placement may change before the public release of iOS 27 because the feature is still being tested in beta software. Its basic behavior is already established: the Flip control activates the rear camera while retaining the front camera feed.
Dual Capture does not create two independent FaceTime calls. Both images belong to one video stream, so the caller does not need a second account, device, or invitation.
The feature also differs from screen sharing. FaceTime screen sharing transmits applications and interface activity from the iPhone display. Dual Capture transmits live video from two physical cameras.
Image Source: Google
Which iPhones Support Dual Capture
Apple has limited FaceTime Dual Capture transmission to the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. Each model includes Apple’s 18MP Center Stage front camera and the Dual Capture capability introduced in the Camera app.
An older iPhone that supports iOS 27 cannot originate a Dual Capture stream. It continues to use the normal option of selecting either the front camera or a rear camera during a call.
Older models can still receive and display a Dual Capture feed when they are running iOS 27. This allows an iPhone 16 or another supported device to see both views transmitted from an iPhone 17, even though it cannot send the same presentation back.
Both participants need iOS 27 for the new FaceTime layout to work as intended. The transmitting device must also be one of the supported iPhone 17-generation models.
This limitation is based on Apple’s official feature support rather than the simple presence of front and rear cameras. Earlier iPhones have camera hardware capable of operating in several multi-camera applications, but Apple has not extended its native Dual Capture implementation to them.
Third-party applications have offered forms of simultaneous multi-camera recording for years through Apple’s developer frameworks. The difference is that iOS 27 integrates the experience into FaceTime, where users can activate it through the familiar camera-switching control.
iPhone 17 Owners Receive a Second Dual Capture Feature
Describing FaceTime Dual Capture as retro-compatible with the iPhone 17 does not fully explain its relationship with the hardware. The iPhone 17 family introduced Apple’s native Dual Capture recording in 2025, and iOS 27 now gives that existing camera system another purpose.
Inside the Camera app, Dual Capture produces a saved video containing front and rear views. Apple lists support for recording at up to 4K Dolby Vision at 30 frames per second on the iPhone 17.
FaceTime uses the camera pairing for live communication instead. Network quality, bandwidth, device temperature, and FaceTime processing can affect the transmitted resolution, so users should not assume that a call will preserve the Camera app’s maximum 4K recording specification.
The Center Stage front camera also contributes more than resolution. Its square sensor gives the iPhone greater freedom to adjust framing without requiring the device to be physically rotated. Center Stage can help keep the caller positioned inside the smaller front-camera view while the rear camera follows the subject being shared.
That combination makes Dual Capture more useful than placing two untreated camera feeds beside each other. FaceTime can preserve the speaker’s presence while directing most of the screen toward the event, object, or location being discussed.
The feature may require more processing power and energy than an ordinary single-camera call. Running two camera sensors while encoding and transmitting live video can increase battery consumption and device temperature, especially during long calls over cellular data.
Apple has not published separate battery estimates for Dual Capture FaceTime calls. Users planning extended sessions may want access to power and a stable Wi-Fi connection.
iOS 27 Prepares FaceTime for iPhone 18
FaceTime Dual Capture arrives shortly before Apple’s expected iPhone 18 generation, making it likely to become part of how the company demonstrates the new phones’ camera and communication abilities.
Apple has not announced the iPhone 18 lineup or confirmed its final camera specifications. Compatibility with FaceTime Dual Capture is therefore expected from the software’s “iPhone 17 and newer” positioning, but individual iPhone 18 models should not be treated as confirmed until Apple presents them.
The software release gives existing iPhone 17 owners access without requiring another hardware purchase. That approach also provides Apple with a working FaceTime feature before the next iPhone launch rather than introducing the camera mode and communication interface at the same moment.
Future hardware could improve the experience through faster processors, stronger image stabilization, upgraded sensors, or more efficient video encoding. None of those additions is required for the supported iPhone 17 family, which already contains the camera system needed to transmit both views.
Dual Capture is only one part of the FaceTime update. Apple is also improving video-call quality when the network connection is weak, addressing a problem that becomes especially relevant when two live camera views require transmission. Traditional Chinese support is joining FaceTime Live Captions as well.
The weak-connection improvement may determine how dependable Dual Capture becomes away from Wi-Fi. A feature designed for travel, events, repairs, and outdoor calls needs to tolerate changes in cellular bandwidth without freezing both views or forcing the session to end.
FaceTime Dual Capture remains part of the iOS 27 beta as Apple prepares the public update for September. Apple can still adjust the interface, performance, device requirements, and picture-in-picture behavior before the completed software reaches iPhone 17 owners.
De acordo com uma reportagem da Bloomberg, a Apple dará o pontapé inicial nos preparativos para o evento especial de lançamento dos próximos iPhones com um sorteio interno entre funcionários de suas Apple Stores, com o objetivo de selecionar quais deles trabalharão presencialmente lá no Apple Park durante o grande dia.
Como trata-se de um número limitado de vagas (que certamente são bem disputadas), a empresa abriu inscrições para funcionários interessados até o dia 8 de agosto, e notificará os selecionados até o dia 17 do mesmo mês, segundo um memorando ao qual o veículo teve acesso.
Para se inscrever, os candidatos também não podem ter participado da WWDC26 e nem do evento especial de lançamento dos iPhones em setembro do ano passado — o que garante uma maior rotatividade nos funcionários selecionados para esses eventos.
Os funcionários que forem agraciados com o sorteio, segundo o memorando, atuarão em tarefas como organização de filas, check-in dos convidados e recepção aos participantes, bem como fornecerão informações e oferecerão suporte às equipes de segurança envolvidas.
O memorando também diz que o evento ocorrerá na primeira quinzena de setembro. Tradicionalmente, ele ocorre na 2ª terça ou quarta-feira do mês. Como segunda (7/9) será feriado nos Estados Unidos, é provável que o grande evento deste ano aconteça na quarta-feira (9/9).
Buyers hoping to upgrade to the newest iPhone flagship this fall might want to start saving a bit more money right now. A well-known tech analyst predicts that the upcoming iPhone 18 Pro and its larger Pro Max sibling could launch with a much higher price tag than last year. These upcoming models might see […]
Apple is pressing its OLED panel suppliers for a substantial price reduction on displays destined for the upcoming iPhone 18 Pro Max, as soaring memory chip costs force the company to seek savings elsewhere in its bill of materials.
According to a report from Korean outlet The Elec, Apple has proposed paying around $70 per OLED panel for the iPhone 18 Pro Max. Industry estimates indicate the final supply price from Samsung Display and LG Display could settle even lower — at approximately $66.50. That represents a roughly 20% drop compared with the panels used in the iPhone 17 Pro Max.
While Apple has historically negotiated lower OLED prices with each successive iPhone generation, this year’s cut is unusually steep. The reduction comes despite increased manufacturing complexity: the iPhone 18 series is expected to incorporate Samsung Display’s latest M16 OLED material set, which improves luminous efficiency, lifespan, and color performance. Panel makers must refine processes and stabilize yields for the new materials, raising production difficulty even as prices fall.
The aggressive push for lower display costs is driven by “chipflation”—sharp increases in memory semiconductor prices. Smartphone makers across the industry are attempting to offset higher memory expenses by cutting procurement costs for other components, including displays and camera modules.
Samsung Display President Lee Cheong recently highlighted the pressure, stating at K-Display 2026 that “this year is extremely difficult because of chipflation” and that “very strong pressure is coming in to lower component and display prices.” LG Display’s president noted the company is feeling the effects but described them as manageable through ongoing cost innovation.
Market research firm UBI Research projects Samsung Display will supply 46 million OLED panels for Apple’s bar-type iPhone 18 lineup this year (2 million for the standard model, 18 million for the Pro, and 26 million for the Pro Max). LG Display is expected to provide about 41 million panels (roughly 1 million for the standard model, 19 million for the Pro, and 21 million for the Pro Max).
Apple is anticipated to launch the iPhone 18 Pro and Pro Max in September 2026 alongside its first foldable iPhone, with the standard iPhone 18 and iPhone 18e following in spring 2027. Analysts have suggested the Pro models could see starting prices of $1,299 and $1,399 respectively — up $200 from their predecessors — largely due to elevated memory and storage costs.Whether the OLED savings will help limit further price increases for consumers remains to be seen, but the negotiations underscore the intense cost pressures currently facing the smartphone supply chain.
MacDailyNews Take: In the high-stakes world of smartphone component supply, the message from Cupertino is clear and uncompromising: If you want to keep Apple’s gargantuan business, you will help them preserve their margins.
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A crise no mercado de memórias causada pelo boom das empresas de inteligência artificial (IA) está fazendo até mesmo marcas como a Apple pechincharem na hora de garantir componentes para os seus produtos, segundo informações do site sul-coreano The Elec.
Mais precisamente, a empresa teria pedido que suas fornecedoras reduzissem o preço das telas OLED 1Organic light-emitting diode, ou diodo emissor de luz orgânico. destinadas ao vindouro “iPhone 18 Pro Max” para algo em torno de US$70. Para efeito de comparação, é estimado que cada tela do iPhone 17 Pro Max custe à Apple algo em torno de US$80.
De acordo com as fontes da indústria consultadas pelo veículo, no entanto, a Maçã não só teria obtido sucesso em sua barganha, como estaria pagando um valor médio ainda menor para a Samsung Display e a LG Display, suas duas principais fornecedoras de painéis: US$66,50 (redução de aproximadamente 20%).
Dados da UBI Research citados pelo The Elec dão conta de que a Samsung Display deverá produzir algo em torno de 46 milhões de telas OLED para a linha “iPhone 18” só em 2026, de modo que 2 milhões delas serão reservadas para o modelo de entrada, 18 milhões para o modelo Pro e 26 milhões para a versão Pro Max. A LG Display, por sua vez, produzirá cerca de 1,09 milhão de telas para o modelo mais barato, 19 milhões para o Pro e 21 milhões para o Pro Max.
É esperado que os iPhones “18 Pro” e “18 Pro Max” utilizem displays M16, a geração mais recente de painéis OLED. Entre as vantagens dessa versão da tecnologia estão uma maior eficiência luminosa, uma vida útil maior e características de cor aprimoradas.
Essa, vale notar, não é a primeira vez que o valor das telas OLED empregadas em iPhones cai de uma geração para a outra. Como destacado pelo próprio The Elec, os painéis produzidos para o iPhone 16 Pro Max, lançado em 2024, podiam passar de US$100 por unidade em alguns casos.
Exigências como a da Apple também não são uma surpresa para as fabricantes de telas. No último dia 22 de julho, por exemplo, o presidente da Samsung Display, Lee Cheong, comentou durante um evento que “há uma pressão muito forte para reduzir os preços de componentes e telas” devido à “inflação dos chips”. Jeong Cheol-dong, presidente da LG Display, por sua vez, reconheceu o impacto dessa crise nos negócios da fabricante, mas disse que a situação permanece “em um nível administrável”.
iPhone 17 Pro Max
Cores: prateado, laranja-cósmico ou azul-intenso Armazenamento: 256GB, 512GB, 1TB ou 2TB
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Segundo o que foi reportado por fontes de cadeia de suprimentos, a Foxconn já teria dado o pontapé inicial na produção em massa do “iPhone 18 Pro” e do “iPhone 18 Pro Max”, os próximos smartphones topos-de-linha da Apple.
A informação partiu do portal de notícias chinês MyDrivers, o qual afirmou que a principal fabricante contratada da Apple iniciaria em breve seu período de pico de contratações para dar conta desse estágio de aumento da produção em massa, já iniciado no mês de julho.
Pela primeira vez, a Apple deverá segregar o lançamento dos novos iPhones, separando os modelos tradicionais dos da linha Pro: tanto o “18 Pro” quanto o “18 Pro Max” deverão ser anunciados em setembro ao lado do “iPhone Ultra” — a estreia da Apple no segmento de celulares com telas dobráveis —, enquanto lançamentos como a segunda geração do iPhone Air, o “iPhone 18” e o “iPhone 18e” deverão ficar para o começo do ano que vem.
iPhone 17 Pro Max
Cores: prateado, laranja-cósmico ou azul-intenso Armazenamento: 256GB, 512GB, 1TB ou 2TB
NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.
Leaks have revealed plenty about the iPhone 18 Pro and foldable iPhone, but Apple’s biggest announcements may still be waiting for its September event.
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