ROCKVILLE, Maryland—Hundreds of Bethesda Game Studios and Zenimax Online Studios employees and their supporters braved nearly 100°F temperatures to protest sweeping layoffs across Xbox during a lunchtime rally in front of parent company Zenimax's headquarters today. The rally was one of five organized today by Zenimax Workers United and its parent union, the Communication Workers of America, at offices across Texas, California, and Montreal.

Attendees held up signs with messages like "Layoffs... layoffs never change" and "Our players deserve better" as union organizers and employees rallied the crowd with speeches and songs. The overwhelming message was one of solidarity and a willingness to push back against job cuts they say have decimated their development and quality assurance teams.

"It's about us building our movement and making sure that we get seen and we're visible," Bethesda technical producer and union volunteer organizer Nathan Hahn told Ars. "Because we want to make sure that we're not okay with these layoffs and that Xbox knows."

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A running look — in reverse chronological order — at the bigger tech companies that have announced significant layoffs this year with AI as a stated factor.

Rivian laid off hundreds of workers on Tuesday, or less than 2% of its workforce, just one week after it began deliveries of its all-important R2 SUV.

The electric automaker confirmed the cuts hit its service and customer teams, which include sales and marketing, as it tries to claw its way to a profit it has yet to ever post.

Unlike many of his tech industry peers who have cut thousands of jobs citing the need to restructure to make the most of AI, Robinhood's CEO Vlad Tenev conspicuously made no mention of AI in his note about layoffs.

Following a quarter in which his company delivered record revenue, Cisco CEO Chuck Robbins announced that the company's latest round of layoffs begins today.

In a blog post yesterday, Robbins was quick to boast that Cisco’s fiscal Q3 2026 earnings saw revenue increase 12 percent year-over-year to $15.8 billion. He told employees that he and the rest of Cisco’s executive leadership team “could not be prouder of the growth you have all delivered for Cisco.”

But that pride could apparently not save the company’s successful employees from unemployment.

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