The common belief throughout the marketing and advertising world is that generative AI can produce striking visuals, but it struggles to match the performance and brand discipline of skilled human designers. New research published in the journal Marketing Science challenges that assumption, finding that a carefully designed AI system can outperform visuals created by humans, and it can outperform designs created by another AI model that was optimized solely on the basis of aesthetics.
In a new paper, researchers explain how EU battery regulations can help lay the groundwork for a widely shared evidentiary system for global sustainability governance.
Consumers are increasingly choosing products from companies that demonstrate genuine environmental responsibility. While many studies have linked environmental, social and governance (ESG) performance with stronger financial results, exactly how environmental responsibility translates into higher profits has remained unclear. A new study suggests that sustainability improves corporate financial performance indirectly by increasing sales.
Millions of investors using the Robinhood app tend to favor simpler, easy-to-understand stocks, according to new research from Washington State Universityβand those stocks outperformed more complex firms during the study period.
Overall, star employees tend to create value in different ways as their careers progress. Early on, they create outsized value through their individual performance. Experienced stars, meanwhile, contribute by helping colleagues succeed, sharing expertise and developing future stars.
Earlier this summer, Amazon customers began noticing that emails related to their online orders looked sparse: Order confirmation emails didn't name specific items anymore, and instead listed only item categories.
Joby Aviation announced it was acquiring Dayton, Ohio-based defense firm Resonant Sciences in a $500 million deal, in a bid by the electric aircraft company to expand further into the military industrial complex.
Joby says it expects to finance the deal with $450 million in cash and $50 million in equity. After the deal closes, which is expected in early 2027, Resonant will continue its existing work as Joby's dedicated defense division, the company said. The commercial division will remain focused on air taxis, the first of which are expected to launch later this year.
The deal is the latest example of the fledgling electric aviation in β¦
Researchers devised a way to extract βreasoning tracesβ from Claude, GPT, and Gemini. What they found, they say, indicates that some Chinese AI may be trained on leading US models.
Researchers devised a way to extract βreasoning tracesβ from Claude, GPT, and Gemini. What they found, they say, indicates that some Chinese AI may be trained on leading US models.
Recently, a man I was rock climbing with told me about how he'd used AI to make a motivational poster for himself, which he'd hung on his bedroom wall: a bear, walking a slackline over a canyon, holding a sign that said, "Do cool shit." I made what I hoped was a polite noise. What reaction was this man looking for? He probably hoped someone, maybe me, would say it was cool or inspiring. It seemed I was not the first person he'd told about this poster. "You know, it's funny," he said to me. "No one ever says anything about it."
I have been thinking about this now for several days. There's a sort of turducken of things that I find off-puttin β¦
As food insecurity persists across high-income countries, charitable organizations and food banks are playing an increasingly important role in helping households access food. A new study from the Hebrew University of Jerusalem and Sheba Medical Center examines the scale and structure of one such system and raises questions about how philanthropic food aid should fit within national food security policy.
A new study by University of Mannheim researchers Gunther Glenk, Philip Holler and Stefan Reichelstein examines how the assessment of carbon emissions affects incentives for producing electrolytic hydrogen. They found that even stringent accounting rules generally provide sufficient investment incentives. However, they do not necessarily guarantee low-carbon hydrogen. The study is published in the journal Nature Communications.
In the last decade, scientists have shown that fusion energy can work as a physical process. Next question: Can it work economically? A study co-authored by MIT professors Dennis Whyte and Andrew W. Lo proposes a framework for understanding what's needed to make fusion energy commercially viable in the marketplace. The method considers the physical inputs needed to sustain controlled fusion energy production, as well as the cost of building power plants that can compete in energy markets.
US satellite internet provider Hughesnet has filed for Chapter 11 bankruptcy after running low on cash and losing subscribers to Starlink.
Hughes Network Systems filed in a US bankruptcy court on Sunday, but the company notes itβll continue serving its satellite internet customers during the restructuring period.
I used Hughesnet before DSL was available. The company was really annoying to deal with, and the dish was finicky, but the service was much better than using a dial-up modem.
John Meluso, assistant teaching professor in the Cornell Duffield College of Engineering's Systems Engineering Program, is the lead author of a new perspective paper discussing the history of "openness" and offering guidance on how organizations and researchers can use and manage open practices effectively.
Great Britainβs biggest household energy supplier is calling on its customers to use less electricity this week during the deepest solar eclipse in almost 30 years.
Octopus Energy has urged customers to avoid running washing machines and dishwashers between 6pm and 8pm this Wednesday as the moon is expected to block up to 95% of the sun over parts of Britain.
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