Clarity now splits AI citation queries into branded and non-branded. The two mean different things, and only one counts as discovery.

The post Microsoft Clarity Now Separates Branded And Non-Branded AI Citations appeared first on Search Engine Journal.

AI search only feels like a new sport to the people who were never really training. Here's what actually changed, and what didn't.

The post AI Search Only Feels New If Your SEO Was Shallow appeared first on Search Engine Journal.

If you run CRO or SEO, the oldest mistake in your discipline just came back wearing a new referrer string. Here's the fix.

The post AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization appeared first on Search Engine Journal.

Cloudflare and three rival browsers agreed on one protocol. That's rare. It still only solves half of the agentic access problem.

The post Cloudflare’s PACT Is Not Live Yet – Decide Which Track Your Traffic Needs appeared first on Search Engine Journal.

Google's DMCA case against scraper SerpApi collapsed because SearchGuard protects ad revenue, not copyright. The same reasoning weakens every site's anti-bot defense against AI crawlers.

The post Google Lost Its Scraping Case – Now You Have To Pick A Side On The Open Web appeared first on Search Engine Journal.