Google's John Mueller says if sites are serving conflicting metadata, they should fix the conflict, not test which source wins.

The post Google’s Mueller: Fix Conflicting Metadata, Don’t Test It appeared first on Search Engine Journal.

Google's Gary Illyes said he would need to check whether pushing an unavailable_after date forward on every renewal causes problems. He gave a first read.

The post Google’s Illyes Unsure On Shifting unavailable_after Dates appeared first on Search Engine Journal.

Agentic protocols are multiplying with no consensus standard in sight. Own the layers underneath instead of chasing a winner.

The post Why Data Integrity Is The New Technical SEO: From Crawling To Trust appeared first on Search Engine Journal.

Shared Claude chats showed up in Google. We checked the pages and found a noindex header sitting behind a robots.txt block that keeps Google out.

The post Indexed Claude Chats Show Why Disallow Is Not Noindex appeared first on Search Engine Journal.