Apple admits its supply chain faces challenges, and the result could be lengthy wait times for this fall’s iPhone 18 and other new hardware.

(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)

After over a month of testing iOS 27, on this week's episode of The MacRumors Show we circle back to the beta and talk through our experiences with Siri AI, Liquid Glass refinements, and more.



‌iOS 27‌ is expected to launch this fall, bringing sweeping performance work across the system. Apple has cited more than 80 speed and efficiency improvements, with app launches up to 30 percent faster and AirDrop transfers up to 80 percent faster than on iOS 26. Animations, keyboard responsiveness, Home Screen page swapping, and App Library loading have all been sped up, and Apple says the improvements extend even to older iPhones like the iPhone 11.

The centerpiece of ‌iOS 27‌ is Siri AI, a substantially overhauled version of the assistant positioned as a rival to chatbots like Claude and ChatGPT. ‌Siri‌ AI can hold back-and-forth conversations, draw on personal context from Mail, Messages, Photos, and Files, and see what's on screen to answer follow-up questions. A new standalone Siri app houses ongoing conversations, while a "Search or Ask" interface, accessed via the Dynamic Island, has effectively replaced Spotlight as the default way to search the device and launch apps.

Liquid Glass, the translucent design language introduced in ‌iOS 26‌, has also been reworked. ‌iOS 27‌ adds a system-wide transparency slider in place of the binary "Clear" and "Tinted" toggle from iOS 26.1, letting users dial the effect anywhere between fully opaque and completely clear. Apple also improved how the material diffuses busy content behind it, addressing readability complaints that dogged the original rollout, and refreshed first-party app icons with additional Liquid Glass layering.

Elsewhere, Apple has leaned into contextual, on-device intelligence. For example, Call Context, a new Phone app feature, automatically surfaces relevant information, such as a flight confirmation number or order code pulled from Mail, when a user calls a business they've recently corresponded with. Apple says the feature works entirely on-device and looks only at who is being called, not at call audio, and it also appears on the Apple Watch during a call.

Calendar and Reminders now support natural language entry, letting users type something like "meeting at 2pm with Eric on July 14" and have the app suggest the date, time, and attendees automatically. Apple says ‌Siri‌ can handle more complex natural-language scheduling requests directly, including edits to recurring events.

The ‌Photos‌ app gains three generative editing tools grouped under an Apple Intelligence Tools section: an upgraded Clean Up, a new Extend tool, and Spatial Reframing. Clean Up now offers Fast, High Quality, and Auto modes for object removal and can reconstruct more complex backgrounds than before. Extend uses generative AI to fill in new content when a photo's borders are expanded, and is capped at a maximum of 25% per side. Spatial Reframing, which draws on the same spatial data used for Portrait mode, lets users shift a photo's apparent camera angle after it was taken.

The Shortcuts app has been rebuilt around a "Describe a Shortcut" interface, where ‌Apple Intelligence‌ assembles an entire automation from a plain-language description rather than requiring users to build workflows action by action manually. Safari picks up a similar natural-language approach with a new Create an Extension option for building custom browser extensions on the fly, automatic AI-driven tab organization by topic, and a "Notify Me" tool that monitors a webpage and alerts users when it changes, which is useful, Apple says, for tracking ticket sales or restocked products.

Image Playground has also been overhauled for ‌iOS 27‌, adding support for photorealistic image generation, edits to existing images via text descriptions, and additional aspect ratio options for wallpapers and Contact Posters.

‌iOS 27‌ is available now to developers and public beta testers, and Apple plans to release the software officially in September. The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or other podcast apps. You can also copy our RSS feed directly into your player.



If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about OpenAI's move into hardware and the trade secret lawsuit Apple filed against the company earlier this month.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also email us at podcast@macrumors.com or head over to The MacRumors Show forum thread. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
This article, "The MacRumors Show: Revisiting iOS 27 Ahead of iPhone 18 Pro" first appeared on MacRumors.com

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This year's iPhone 18 Pro and iPhone 18 Pro Max could be $250-$300 more expensive than existing iPhone 17 Pro models due to higher silicon and memory costs, an analyst claimed today.


According to an earnings note by Jeff Pu of GF Securities, higher 2nm silicon and DRAM/NAND costs could drive the price hikes, as Apple grapples with global component shortages owing to the AI infrastructure buildout.

Currently, the iPhone 17 Pro and iPhone 17 Pro Max start at $1,099 and $1,199, respectively. In June, Apple increased the prices of iPads, Macs, HomePods, the Apple TV, and the Vision Pro. iPhone models were spared similar hikes. Pu believes price hikes on the next-generation Pro models could create "demand uncertainty." The analyst has subsequently downgraded AAPL from buy to hold.

It's a shift of tone from Pu, who in May said Apple could price the iPhone 18 Pro models "aggressively," despite rising memory costs.

During the company's Q3 earnings call on Thursday, outgoing Apple CEO Tim Cook did not comment on whether Apple plans to raise iPhone prices when the iPhone 18 Pro models and first foldable launch this September, but many analysts believe prices will go up.

This September, Apple is expected to unveil the iPhone 18 Pro models alongside its first foldable iPhone, which is expected to cost north of $2,000. The regular iPhone 18, iPhone 18e, and iPhone Air 2 are expected to launch in spring 2027.
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A crise no mercado de memórias causada pelo boom das empresas de inteligência artificial (IA) está fazendo até mesmo marcas como a Apple pechincharem na hora de garantir componentes para os seus produtos, segundo informações do site sul-coreano The Elec.

Mais precisamente, a empresa teria pedido que suas fornecedoras reduzissem o preço das telas OLED ¹Organic light-emitting diode, ou diodo emissor de luz orgânico. destinadas ao vindouro “iPhone 18 Pro Max” para algo em torno de US$70. Para efeito de comparação, é estimado que cada tela do iPhone 17 Pro Max custe à Apple algo em torno de US$80.

De acordo com as fontes da indústria consultadas pelo veículo, no entanto, a Maçã não só teria obtido sucesso em sua barganha, como estaria pagando um valor médio ainda menor para a Samsung Display e a LG Display, suas duas principais fornecedoras de painéis: US$66,50 (redução de aproximadamente 20%).

Dados da UBI Research citados pelo The Elec dão conta de que a Samsung Display deverá produzir algo em torno de 46 milhões de telas OLED para a linha “iPhone 18” só em 2026, de modo que 2 milhões delas serão reservadas para o modelo de entrada, 18 milhões para o modelo Pro e 26 milhões para a versão Pro Max. A LG Display, por sua vez, produzirá cerca de 1,09 milhão de telas para o modelo mais barato, 19 milhões para o Pro e 21 milhões para o Pro Max.

É esperado que os iPhones “18 Pro” e “18 Pro Max” utilizem displays M16, a geração mais recente de painéis OLED. Entre as vantagens dessa versão da tecnologia estão uma maior eficiência luminosa, uma vida útil maior e características de cor aprimoradas.

Essa, vale notar, não é a primeira vez que o valor das telas OLED empregadas em iPhones cai de uma geração para a outra. Como destacado pelo próprio The Elec, os painéis produzidos para o iPhone 16 Pro Max, lançado em 2024, podiam passar de US$100 por unidade em alguns casos.

Exigências como a da Apple também não são uma surpresa para as fabricantes de telas. No último dia 22 de julho, por exemplo, o presidente da Samsung Display, Lee Cheong, comentou durante um evento que “há uma pressão muito forte para reduzir os preços de componentes e telas” devido à “inflação dos chips”. Jeong Cheol-dong, presidente da LG Display, por sua vez, reconheceu o impacto dessa crise nos negócios da fabricante, mas disse que a situação permanece “em um nível administrável”.

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via MacRumors

Notas de rodapé

• 1
  Organic light-emitting diode, ou diodo emissor de luz orgânico.

Apple is pushing OLED panel suppliers to lower their prices for the iPhone 18 Pro Max, as the cost of memory chips and other components rises, reports The Elec.


According to the Korea-based report, Apple has proposed paying around $70 for OLED panels, but it might end up paying even less. Industry estimates suggest that Samsung Display and LG Display will supply the panels for around $66.50 each. That would be a roughly 20 percent drop from the prices paid for iPhone 17 Pro Max OLED panels.

The report says that the price Apple has paid for iPhone OLED panels has fallen with each new generation. However, this year's reduction is unusually steep, especially considering that the iPhone 18 OLED panel is expected to require greater manufacturing complexity – Apple will be using Samsung Display's latest M16 OLED material set, which improves luminous efficiency, lifespan, and color performance.

Smartphone makers across the board are said to be trying to offset rising memory costs by reducing procurement expenses for other components, including display panels and camera modules.

According to market research firm UBI Research, Samsung Display is expected to supply 46 million OLED panels for Apple's iPhone 18 lineup this year, comprising 2 million for the standard iPhone 18 model, 18 million for the iPhone 18 Pro, and 26 million for the iPhone 18 Pro Max. Meanwhile, LG Display is forecast to supply 41 million panels, including 1 million for the standard model, 19 million for the 18 Pro, and 21 million for the 18 Pro Max.

Apple is expected to launch the iPhone 18 Pro models in September alongside its first foldable iPhone, followed by the iPhone 18 and iPhone 18e in spring 2027. Analysts suggest the iPhone 18 Pro and Pro Max could start at $1,299 and $1,399, respectively. In other words, a $200 jump over their predecessors, with rising memory and storage costs largely to blame.

This article, "Apple Seeking 20% OLED Panel Price Cut for iPhone 18 Pro Max" first appeared on MacRumors.com

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Segundo o que foi reportado por fontes de cadeia de suprimentos, a Foxconn já teria dado o pontapé inicial na produção em massa do “iPhone 18 Pro” e do “iPhone 18 Pro Max”, os próximos smartphones topos-de-linha da Apple.

A informação partiu do portal de notícias chinês MyDrivers, o qual afirmou que a principal fabricante contratada da Apple iniciaria em breve seu período de pico de contratações para dar conta desse estágio de aumento da produção em massa, já iniciado no mês de julho.

As novidades dos iPhones “18 Pro” incluem, segundo os rumores, uma redução de 35% no tamanho da Ilha Dinâmica (Dynamic Island), a implementação de uma lente com abertura variável no sensor principal de 48 megapixels — essa especulação, vale lembrar, ganhou força após a informação ser citada no vazamento da Tata Electronics, fornecedora indiana da Apple —, a estreia do chip “A20 Pro” (que poderá contar com novas tecnologias de encapsulamento) e do modem “C2” (que deverá ser compatível com redes 5G via satélite).

Pela primeira vez, a Apple deverá segregar o lançamento dos novos iPhones, separando os modelos tradicionais dos da linha Pro: tanto o “18 Pro” quanto o “18 Pro Max” deverão ser anunciados em setembro ao lado do “iPhone Ultra” — a estreia da Apple no segmento de celulares com telas dobráveis —, enquanto lançamentos como a segunda geração do iPhone Air, o “iPhone 18” e o “iPhone 18e” deverão ficar para o começo do ano que vem.

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via MacRumors

Em mais um dos seus tradicionais vídeos comentados com renders, o YouTuber Jon Prosser tratou do “iPhone 18 Pro”, previsto para chegar ao mercado no mês de setembro.

O foco da vez é a câmera com abertura variável, um dos aguardados principais diferenciais do “18 Pro” em relação ao seu antecessor.

Relembrando os feitos do Modo Retrato (Portrait Mode), Prosser explica que a abertura variável — que foi inclusiva “confirmada” pelo megavazamento da fornecedora indiana Tata Electronics — poderá contribuir com capturas de fotos mais naturais com mais ou menos profundidade de campo. Quanto menor ela for, mais borrado fica o plano de fundo (efeito chamado na fotografia de bokeh). Ele considera esse uma das maiores melhorias dos iPhones, embora pouco perceptível à primeira vista.

O restante do vídeo menciona a escolha de design pela continuidade do alumínio, as cores — fazendo coro às especulações de azul claro, cereja escuro, cinza escuro e prata —, a Ilha Dinâmica (Dynamic Island) reduzida — já abordada em outro vídeo do mesmo canal sobre o aparelho —, o chip “A20 Pro” (de 2nm, com a especulada ampliação de quase 15% em performance e 30% em eficiência energética se comparado ao A19 Pro), o empacotamento do tipo Wafer-level Multi-Chip Module (WMCM) — acoplando CPU, GPU, Neural Engine e memória na mesma placa —, a bateria de 4.288mAh no modelo menor e 5.567mAh no “18 Pro Max”, além do modem “C2”, que poderá contar com suporte ao 5G via satélite (também abordado em outro vídeo do “18 Pro”).

O vídeo encerra provocando a indagação sobre o apelo da linha em meio à estreia da linha de dobráveis da Apple com o “iPhone Ultra”, que deverá ser anunciado também em setembro.

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Leaks have revealed plenty about the iPhone 18 Pro and foldable iPhone, but Apple’s biggest announcements may still be waiting for its September event.

(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)

Understand why a possible iPhone 18 Pro Max price rise of up to $300 is not a cash grab by Apple — it's a crisis for the company.

(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)