Já pensou em dar às suas fotos o visual característico de jogos em pixel art? Até existem alguns aplicativos com essa proposta na App Store, mas o NeoCam é uma nova solução do tipo que funciona em tempo real, permitindo ajustes instantâneos.
Ele oferece algumas opções principais de filtro: GamePal (visual de tela de Game Boy antigo), Mermaid (paleta de cores com tons de azul) e Hope (filtro em vermelho e azul). Em cada um deles, você pode ajustar a exposição, o nível de pixelização e a intensidade do dither (efeito de pontilhado).
Além disso, é possível criar seus próprios filtros com paletas de cores personalizadas e compartilhá-los com outros usuários, bem como obter criações de outras pessoas.
🚀👾🚀 NeoCam is officially LIVE on the App Store!
Turn your iPhone into a powerful 8-bit camera. Pixelate. Dither. Shoot. It's Game Boy Camera for the modern age.
Mas não para por aí pois o NeoCam também serve para gravar vídeos. Você pode, ainda, importar fotos existentes para editá-las como preferir.
O NeoCam está disponível gratuitamente na App Store para iPhone e iPad. A versão gratuita permite usar uma seleção de filtros; contudo, para gravar vídeos, ajustar o dither em fotos da sua biblioteca, capturar fotos em diferentes proporções de tela e remover a marca d’água, é necessário adquirir o NeoCam Plus — disponível por uma compra única de R$40.
MacBook Neo helped Apple move against the global PC market in the second quarter of 2026, delivering double-digit Mac shipment growth while most leading computer manufacturers sold fewer units than a year earlier.
Preliminary data from IDC estimates that Apple shipped 6.7 million Macs during the quarter, up 10.1% from 6.1 million in Q2 2025. Its worldwide market share rose from 8.5% to 9.9%, placing the company within a fraction of the 10% threshold.
The rest of the industry moved in the opposite direction. Global shipments fell 4.9% year over year to 68.2 million units, ending nine consecutive quarters of growth. A separate Omdia estimate placed the decline at 3.6% and Apple growth at 15.9%, but both research groups identified the same pattern: the Mac gained ground while established Windows PC vendors contracted or remained flat.
IDC directly connected the Apple increase with the arrival of its lowest-priced notebook. MacBook Neo began shipping in March, giving the model its first complete quarter of retail availability between April and June.
MacBook Neo Drives Mac Shipment Growth
MacBook Neo entered the market as an alternative for buyers previously priced out of the Mac lineup.
The 13-inch notebook launched at $599 with an A18 Pro chip, 8GB of unified memory, a Liquid Retina display and up to 16 hours of video playback. It also brought macOS, Apple Intelligence and integration with the iPhone ecosystem into a price range commonly occupied by mainstream Windows laptops and Chromebooks.
That positioning attracted students, families and first-time Mac customers who did not need the performance or display technology of a MacBook Air or MacBook Pro. The four-color aluminum design also gave the entry model a more recognizable identity than the older Mac notebooks that frequently remained on sale through discounts.
IDC had already identified the computer as an unusual source of strength when it revised its notebook forecast earlier in 2026. Demand exceeded initial expectations in several markets, and reported inventory shortages appeared shortly after the March launch.
The effect became much more visible in Q2. MacBook Neo was available for the entire three-month period, allowing Apple to increase production, expand retail distribution and serve customers who could not obtain the computer during its first weeks.
The entry model also widened the Mac lineup without replacing the MacBook Air. Buyers seeking more memory, faster ports, longer wireless web use or additional external-display support could continue moving toward the M5-powered Air, while the less expensive machine handled education, office work, web browsing and communication.
That separation allowed Apple to reach lower price points without reducing the value of its premium notebooks.
Image Credit: Apple Inc.
Lenovo, HP and Dell Lose Shipments
Apple remained the fourth-largest traditional PC vendor, but its performance contrasted sharply with the companies above it.
Lenovo retained first place with 16.6 million units and 24.4% market share. Its shipments declined 2.1% from the previous year.
HP experienced the steepest drop among the top five, falling 9% to 13 million units. Dell shipped 9.3 million computers, representing a 5% decline. Asus remained nearly flat at 5 million units, up only 0.2%.
Manufacturers outside the five largest brands collectively suffered a 10.5% contraction, indicating that weaker demand and component inflation placed even more pressure on smaller companies.
The figures measure shipments into distribution channels or directly to end users, not confirmed retail purchases by individual consumers. A manufacturer can therefore record shipment growth while some inventory remains unsold in stores or warehouses.
MacBook Neo demand appears to have been strong enough to support Apple production increases rather than simply filling channels. The company reportedly doubled its annual production target after the initial response, although later quarters will reveal how much of Q2 reflected lasting demand rather than launch-period enthusiasm.
Apple also benefits from operating at a scale that provides leverage with memory, storage and semiconductor suppliers. Smaller PC brands face greater difficulty securing components at competitive prices when shortages intensify.
Memory Costs Reverse the PC Recovery
The Q2 contraction arrived after manufacturers and commercial customers accelerated purchases during late 2025 and early 2026.
Buyers expected memory and storage prices to rise, encouraging some businesses to replace computers earlier than planned. Vendors also increased inventories while components remained available.
That activity supported nine quarters of market growth but borrowed demand from later periods. Once the early purchases were completed, the industry faced a more difficult combination of expensive components, cautious consumers and elevated retail prices.
The memory shortage is closely connected to the AI infrastructure boom. Chipmakers are dedicating more production capacity to high-bandwidth memory used by data center accelerators, limiting the supply of conventional DRAM needed for personal computers.
IDC expects little relief before the end of 2027 or early 2028. The research company forecasts an 11.3% decline in worldwide PC shipments across 2026, with the fourth quarter potentially falling 20% from the previous year.
Computer revenue may not decline at the same pace. Manufacturers have raised prices faster than shipments have fallen, allowing them to collect more money from fewer units.
That strategy creates another problem. Retailers and distributors can become trapped with expensive inventory if customers refuse the new prices, forcing promotions or production reductions later.
MacBook Neo initially softened that pressure by giving Apple a new product near the bottom of the notebook market. Its original $599 price made the Mac competitive with midrange Windows machines at the moment many rivals were becoming more expensive.
Image Credit: Freepik
The Price Increase Creates the Next Test
The strongest Q2 MacBook Neo shipments were recorded while most customers could still buy the computer at its introductory price.
Apple raised the U.S. starting price to $699 in late June as memory and storage costs affected the Mac and iPad lineups. The education price remained at $599, preserving the original offer for eligible students and educators.
A $100 increase changes the comparison with discounted Windows notebooks and places the entry model closer to older MacBook Air configurations available through third-party retailers.
Apple must now determine whether the appeal came primarily from the low launch price or from the combination of macOS, battery life, design and iPhone integration.
The company remains better positioned than many rivals to absorb supply disruption, negotiate long-term component agreements and promote several notebooks at different prices. MacBook Neo also uses an iPhone-class A18 Pro processor rather than an M-series chip, providing another way to manage silicon costs and production capacity.
IDC expects the full PC market to deteriorate during the second half of 2026. Apple will enter that period with almost 10% worldwide share, but the September quarter will be the first to measure MacBook Neo demand almost entirely at the higher $699 retail price.
It's no secret that we're beyond spoiled for choice when it comes to crime dramas, and that's just considering what's available to us on mainstream streaming services. But getting one that truly shakes us to the core is a lot rarer.
So when I stumbled across The Crow Girl season 1 on Paramount+, my mind was melted to mush by the time I got to the finale. In short, DCI Jeanette Kilburn (Eve Myles) and eminent psychotherapist Dr Sophia Craven (Katherine Kelly) join forces to hunt the killer of young men, but there's a lot more going on than meets the eye.
By the end of season 1, it was revealed that Victoria Burkeman, a prime suspect in the case, was actually Craven herself. She killed her father after he killed their daughter — meaning Victoria was sexually assaulted by her dad while her mum knew and did nothing to stop it.
It's heavy stuff, but I cannot stress enough how unexpectedly the reveal was, and how cleverly the clues were woven through the storyline.
18 months later and I'm pleased to say that The Crow Girl season 2, now on the streamer and Channel 5, doesn't disappoint... and that means a whole new level of shocking reveals.
The Crow Girl season 2 ending leaves Kilburn for dead, but Craven — now her lover — isn't responsible
It's important to remember that when we find out that Craven is actually Victoria, Kilburn is none the wiser. With the two women drawn to each other, a romantic connection sparks... secretly, seeing as Kilburn is technically cheating on her husband in the process.
Drama! Things get even worse in the finale, when the entire police station, which includes Kilburn's boss, finds out that she's been accidentally sleeping with the prime suspect in their murder case (the case itself hasn't changed since season 1).
Here's where the story gets more complicated. While we've known that Craven and Victoria are one, Craven apparently doesn't know herself. Kilburn explains that she's got DID (Dissociative Identity Disorder), meaning that Victoria is likely responsible for every murder they've investigated so far, including her own dad.
At this point, Kilburn is forced out of the station and threatened with questioning the next morning, but Craven is back at the manor she used to be abused in, unwilling for the party being thrown there to do any further damage to young girls.
Craven entices Kilburn there, and by the time she arrives, all of the guests are dead with the girls safely hidden. But as Victoria takes over Craven's mind, a surviving abuser shows up and shoots at the pair, hitting Kilburn in the leg. Don't panic though... after some further antagonizing, Craven pops one in his head. But will Kilburn pull through?
I genuinely don't see how The Crow Girl season 2 could be any more unhinged. If we're lucky, season 3 will be renewed, with the original book series telling us that Craven will learn how to "blend" her identities.
Sign me up, once I've got my head around what's just happened.
Today, Anthropic rolled out Opus 5, the newest update for the model that has recently become a popular choice for coding and other software development tasks, among other things.
While this is a noteworthy bump for Opus, it doesn't seem to be an Opus 4.5-level breakthrough in agentic coding performance.
La rougeole connaît une flambée sans précédent aux États-Unis, avec un nombre de cas jamais atteint depuis plus de trente ans. Derrière cette résurgence se cache un recul de la vaccination qui inquiète les experts, alors que le virus circule désormais dans la quasi-totalité du pays. Une...
O iPhone 16 Plus é uma excelente opção para quem quer um smartphone da Apple, já que ele traz recursos bem interessantes em sua lista de especificações técnicas — e certamente receberá muitas atualizações de software nos próximos anos.
Como exemplos, podemos destacar a tela grande, de 6,7 polegadas, o conjunto de duas câmeras (com sistema Fusion de 48 megapixels e câmera ultra-angular de 12MP) e o processador A18, além da presença do Controle da Câmera (Camera Control), do botão de Ação (Action Button) e do suporte à Apple Intelligence.
Se levarmos em conta que o preço tabelado desse modelo no Brasil é de R$8.499 nessa mesma modalidade de pagamento, estamos diante de um desconto de 24%!
Já para quem preferir pagar à vista no Pix, o preço fica ainda melhor: ele cai para R$5.849,10 — um desconto também de 24% em relação ao preço à vista da Apple, de R$7.649,10.
Todos os descontos de promoções divulgadas pelo MacMagazine são calculados com base nos preços sugeridos pela Apple ou por outras fabricantes. Pode ser que um determinado produto seja comumente encontrado por valores inferiores em redes varejistas, mas a nossa base de comparação é sempre em cima das tabelas oficiais.
Se você não é louco, é claro que gosta de economizar. E, para isso, o MacMagazine tem diversas opções para ajudar você a conseguir comprar o seu produto Apple pagando menos!
NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.
The European Union has begun delaying the release of satellite images showing shipping lanes near the Strait of Hormuz by 24 hours. The move comes in response to an earlier US government request and coincides with the Trump administration ramping up the war with Iran once again.
The unusual change in the free and open data policy for Europe’s Copernicus Earth observation program was revealed by Space News, which reviewed a copy of the decision made by the Council of the EU on July 13. The ordered delay applies to images taken by Sentinel-1 and Sentinel-2 satellites and covers the Gulf of Oman region that includes shipping lanes leading to and from the contested Strait of Hormuz.
The US government first requested that the European Union restrict Copernicus satellite imagery on May 26, according to the decision document seen by Space News. That request occurred during a shaky ceasefire period for the war that began on April 8 and ended on July 8, when the US military resumed a broader campaign of military strikes following an announcement by President Donald Trump.
The European Union has begun delaying the release of satellite images showing shipping lanes near the Strait of Hormuz by 24 hours. The move comes in response to an earlier US government request and coincides with the Trump administration ramping up the war with Iran once again.
The unusual change in the free and open data policy for Europe’s Copernicus Earth observation program was revealed by Space News, which reviewed a copy of the decision made by the Council of the EU on July 13. The ordered delay applies to images taken by Sentinel-1 and Sentinel-2 satellites and covers the Gulf of Oman region that includes shipping lanes leading to and from the contested Strait of Hormuz.
The US government first requested that the European Union restrict Copernicus satellite imagery on May 26, according to the decision document seen by Space News. That request occurred during a shaky ceasefire period for the war that began on April 8 and ended on July 8, when the US military resumed a broader campaign of military strikes following an announcement by President Donald Trump.
A Microsoft confirmou que os monitores da LG estão a instalar software no Windows 11, sem consentimento do utilizador, via Windows Update. Em causa está o facto de o LG Monitor App Installer ter permissões totais de sistema e internet. A resposta da empresa levanta mais dúvidas do que certezas.
JOHANNESBURG — The European Union has ordered a 24-hour delay in the release of some Sentinel-1 and Sentinel-2 imagery following a request from the United States based on concerns that […]
Paleontologists have unearthed a remarkably preserved fossil snake in Brazil that is reshaping ideas about how the earliest snakes lived and complicating the long-running debate over whether their ancestors burrowed underground, swam in the sea or crawled the surface.
Siri Wolfram Alpha integration helped create one of the defining moments in the early history of consumer artificial intelligence. When Apple introduced Siri with iPhone 4S in October 2011, users were not merely given another form of voice control. They could ask a spoken question and receive a calculated answer rather than a page of search results.
Questions involving mathematics, measurements, dates, nutrition, astronomy and factual comparisons could be routed to Wolfram Alpha, a computational knowledge engine launched in 2009. Siri handled the conversation, while Wolfram Alpha supplied structured information and calculations behind many of the responses.
The experience could feel remarkably advanced for its time. Asking how many days remained before a holiday, comparing the populations of two cities or converting miles into kilometers no longer required opening Safari, entering a query and selecting a website.
That direct path from natural language to a useful answer established an expectation that continues shaping AI products today.
Its technological roots extend to research conducted at SRI International, including work associated with the DARPA-funded CALO project. The objective was to develop systems capable of learning, organizing information and helping people complete everyday tasks.
SRI later spun the technology into Siri Inc., founded by a team including Dag Kittlaus, Adam Cheyer and Tom Gruber. The company released a standalone Siri app for iPhone in early 2010.
The original product was designed around actions rather than ordinary web search. A user could ask for a restaurant reservation, request a taxi, check entertainment listings or search for local services. Siri attempted to understand the intent and connect the request with an appropriate online provider.
This approach was ambitious because the assistant needed to coordinate several different systems. Speech had to be converted into text, the request had to be interpreted, context had to be considered and an external service had to return something useful.
Apple acquired Siri in April 2010. Steve Jobs had personally recognized the potential of moving beyond a collection of apps toward a conversational layer capable of reaching them on behalf of the user.
When the assistant returned as an integrated feature of iPhone 4S, Apple had narrowed some aspects of the original startup vision while making the technology accessible to a much larger audience.
Siri could send messages, create reminders, place calls, manage calendar events, check weather conditions and answer questions. Apple initially labeled the feature as a beta, an unusual decision for a prominent part of a new iPhone launch.
The beta label acknowledged that natural-language interaction remained unpredictable. Accents, ambiguous phrasing, network conditions and external data providers could all influence whether a request succeeded.
Image Source: Google
Siri Wolfram Alpha Made Answers Feel Immediate
Siri Wolfram Alpha became especially memorable because it showed the difference between retrieving information and computing an answer.
A conventional search engine could locate pages containing a formula. Wolfram Alpha could apply that formula to the values supplied by the user. It could interpret units, compare quantities, calculate probabilities and organize factual data into a structured response.
That distinction allowed Siri to appear more knowledgeable than a voice interface simply reading search results aloud.
A request such as “What is 15% of $86?” could return the calculation directly. A question about the distance between planets could produce a value without requiring the user to inspect several websites. Wolfram Alpha could also answer unusually specific requests, including information about aircraft flying overhead when the necessary location and aviation data were available.
The system was not a large language model. It did not generate open-ended prose in the way current AI assistants do. Wolfram Alpha relied on curated data, symbolic computation, algorithms and formal representations of knowledge.
That structure provided an advantage that remains relevant: many answers could be calculated and traced through defined information rather than improvised statistically.
Early Siri combined several specialized capabilities instead of depending on one system to do everything. One provider might supply restaurant information, another could handle maps and Wolfram Alpha could process computational questions.
The assistant acted as the conversational coordinator.
This architecture made Siri seem like one intelligence even though the response could come from a network of separate services. Modern AI platforms have returned to a similar idea through tools, agents and external data connections. A language model may manage the conversation while calling a calculator, calendar, search engine or business system when a task requires reliable external action.
Siri demonstrated that model on a consumer smartphone more than a decade earlier.
A Small Integration Created a Large Expectation
The Wolfram Alpha partnership influenced how people began judging digital assistants.
Before Siri, voice features on phones were commonly associated with rigid commands such as calling a contact or selecting music. Siri invited users to speak more naturally and attempt questions that would previously have been typed into a browser.
The results were inconsistent, but successful interactions changed perceptions immediately. The iPhone appeared capable of understanding intent, reaching into a knowledge system and returning a concise answer through one conversational interface.
That apparent simplicity concealed substantial infrastructure. Speech recognition, language interpretation, location, personal context and external databases all had to work together quickly enough to preserve the feeling of a conversation.
Wolfram Alpha also gave Apple access to expertise that would have taken years to reproduce internally. Stephen Wolfram had spent decades building Mathematica and computational systems before launching the public knowledge engine.
Following the Siri announcement, Wolfram described the integration as a characteristically direct Steve Jobs decision: users wanted access to knowledge and actions without unnecessary intermediate steps.
That idea became more influential than any individual answer Siri provided.
The assistant did not need to show how many services had participated. It needed to understand the request and return the result.
Early Siri Also Revealed the Limits of the Model
The first version of Siri could feel futuristic one moment and frustrating the next.
Some questions reached Wolfram Alpha correctly, while similar wording could trigger a web search or an unrelated response. Siri occasionally struggled to determine whether the user wanted a calculation, a local result or an action inside the phone.
Wolfram Alpha responses were also better suited to some subjects than others. Mathematical and scientific questions matched its computational structure, while casual conversation, current events and subjective requests required different sources.
Network dependence created another weakness. Early Siri processing relied heavily on remote servers, so delays or outages could make a basic request fail even when the iPhone itself was functioning normally.
Those limitations foreshadowed the central challenge surrounding modern assistants. A convincing interface encourages people to ask almost anything, but no single technical system performs equally well across every type of request.
Current generative AI can produce more natural language and handle a wider range of topics. It can also create confident errors when factual grounding is weak. The computational approach represented by Wolfram Alpha remains valuable precisely because some questions require verified data and exact calculation rather than fluent speculation.
The story behind the first Siri steps is therefore not only about an old iPhone feature. It shows that a powerful assistant needs more than a conversational personality. It requires access to dependable tools, structured knowledge and the ability to recognize when another system should provide the answer.
Siri Wolfram Alpha offered that lesson in 2011, long before AI assistants became capable of writing essays, interpreting screens and acting across apps.
MacBook Air Flexgate is an unofficial name increasingly used for screen problems that appear when the laptop lid reaches a particular angle. The display may flicker, lose its backlight, show colored lines or turn completely black even though the computer continues running.
The term can be misleading. The original Flexgate controversy involved certain 13-inch MacBook Pro models from 2016, not MacBook Air. Apple later created a display backlight service program for eligible MacBook Pro units after determining that a small percentage could develop uneven lighting or lose the backlight entirely.
No equivalent MacBook Air repair program currently appears among Apple active service programs. Individual Air models can still experience failures involving display cables, connectors, backlight components or the LCD panel, but that does not establish one confirmed defect affecting every generation.
Owners therefore need to identify the symptom before assuming the screen has the same problem associated with the earlier MacBook Pro.
MacBook Air Flexgate Is Not the Original Flexgate
MacBook Air Flexgate usually refers to damage or wear affecting the thin cables carrying display information and power between the computer body and the screen.
These cables must flex every time the lid opens or closes. When a cable, connector or bonded section begins failing, the problem may initially appear only at certain screen angles. Moving the lid can restore the image temporarily, followed by another blackout when the display opens farther.
The original MacBook Pro issue became associated with a short backlight cable integrated into the display assembly. Repeated movement could place stress on the cable, producing a stage-light effect along the bottom of the screen before the backlight eventually stopped working.
MacBook Air designs also use compact display connections routed through the hinge area, but the internal construction differs across generations. A cable-related Air failure should not automatically be treated as evidence that Apple reused the exact defective MacBook Pro component.
The distinction matters during repair. A technician may use “Flexgate” as convenient shorthand, while the written diagnosis may identify a damaged display cable, backlight circuit, panel connection or complete display assembly.
Customers should ask which component has failed and how the conclusion was reached rather than accepting the nickname as the diagnosis.
Image Source: Google
Which MacBook Air Models Are Mentioned Most
Reports of angle-dependent MacBook Air display failures most commonly involve Retina models introduced from 2018 onward.
The 2018 and 2019 Intel MacBook Air share a thin Retina design with display connections running through the hinge area. The early 2020 Intel version and late 2020 M1 MacBook Air use closely related chassis designs, making symptoms across these machines look similar even when the failed component is not identical.
Owners describe displays that work when opened slightly but flicker, develop lines or turn black when moved toward a normal viewing position. Some units recover after the lid is partly closed, strongly suggesting a physical connection affected by movement.
The M1 MacBook Air receives particular attention because it sold in large numbers and remained available for several years. A greater number of public complaints does not necessarily mean it has a higher failure rate, but many of these computers are now old enough for wear, accidental pressure and repeated hinge movement to become relevant.
The redesigned M2 MacBook Air introduced in 2022 uses a different enclosure and display assembly. M3 and later versions continue that flatter design. Individual screen and cable failures can occur, but there is no established evidence of a single Flexgate defect covering those generations.
Older wedge-shaped MacBook Air models released before the 2018 Retina redesign can also develop display cable problems. They are not normally included in the Flexgate discussion because their screen architecture predates the MacBook Pro controversy and their failures follow different repair patterns.
The exact model can be checked through:
Apple menu > About This Mac
The model year and screen size are more useful than the date the Mac was purchased. Retailers may sell an earlier generation long after its original release.
How to Recognize a Display Cable Failure
A strong Flexgate-style symptom is a display that changes immediately when the lid moves.
The screen may operate normally below a particular angle, then flicker or disappear as it opens farther. Returning the lid to the previous position restores the picture without restarting the Mac.
Uneven illumination along the bottom edge can point toward a backlight connection. Several bright or dark patches resembling stage lights are especially associated with cable or backlight distribution problems.
A completely dark screen may still contain a faint image. Shining a flashlight toward the display in a dark room can sometimes reveal the desktop beneath the failed backlight. This test should be performed gently without pressing against the panel.
Colored vertical lines, black bands or duplicated images can involve the display data connection, but they may also indicate panel damage. Lines that remain unchanged at every lid angle are less characteristic of a flex-related failure.
Cracks do not always appear on the outer glass. Pressure from a webcam cover, keyboard protector, plug, pen or other object left between the keyboard and display can damage the internal LCD while leaving the surface relatively smooth.
Liquid exposure may create lines, discoloration or intermittent operation around the hinge and display connectors. In those cases, repeatedly opening the lid can spread contamination or worsen damaged connections.
An external monitor provides one of the most useful tests. When the external image remains normal while the built-in screen fails, the graphics processor is probably still generating the picture correctly. Attention then moves toward the internal display assembly, cable or connector.
A screenshot can provide another distinction. Capture the screen while the fault is visible, then inspect the file on another device or external monitor. When the screenshot looks normal, the problem is likely occurring after macOS generates the image.
What Owners Should Do Before Paying for Repair
Back up the Mac as soon as an intermittent display problem begins. A screen that works at one angle today may become completely unusable after another cable movement.
Avoid repeatedly opening and closing the lid to demonstrate the fault. Each movement can place further stress on an already damaged connection.
Record a short video showing the display at different angles. Intermittent failures can disappear when a Mac reaches a repair counter, and clear documentation helps the technician reproduce the condition.
Apple Diagnostics may identify some hardware problems, although a clean result does not rule out a damaged display cable. Testing in macOS Recovery or during startup can help exclude an ordinary application problem.
Apple and authorized providers commonly replace the complete display assembly when the cable is integrated with the screen. That approach can make an out-of-warranty repair expensive even when the visible fault involves a small cable.
Independent repair specialists may offer component-level cable work for certain models. The quality and durability of those repairs vary considerably, and newer Air displays can require specialized equipment, adhesives and calibration.
Before authorizing work, request a written estimate identifying the model, suspected component, warranty on the repair and whether the replacement display is new, used, refurbished or genuine.
AppleCare+ may reduce the cost when coverage remains active, particularly if the screen shows accidental damage. Standard warranty coverage depends on the diagnosis and whether Apple determines that impact, liquid or external pressure caused the failure.
The current Apple service-program list should also be checked before paying. A MacBook Air display program could be introduced or changed later, while consumer-protection laws may provide additional rights in some countries even after the limited warranty ends.
Owners using the Mac with an external monitor can often continue working while evaluating repair options. FileVault credentials, backups and any essential recovery codes should be confirmed before service because a technician may need to erase, reset or retain the computer during inspection.
With Apple shares trading near all-time highs around $326, fresh speculation about a potential stock split has resurfaced. While the company has not announced any plans, the upcoming leadership transition adds a new dimension to the discussion.
Apple announced in April 2026 that Tim Cook will step down as CEO on August 31 and transition to Executive Chairman, with John Ternus (currently Senior Vice President of Hardware Engineering) taking over as CEO effective September 1, 2026. This marks the most significant leadership change at Apple in over 15 years.
Could the CEO Transition Influence a Split?
Analysts and investors are debating whether the smooth handover could accelerate or delay a split:
• Potential catalyst: A new CEO often seeks early wins to build momentum. A stock split would be a low-risk, high-visibility move that signals confidence and appeals to retail investors — especially as Ternus begins his tenure.
• Likely timing: Most observers expect any decision to wait until after the transition settles (late 2026 or 2027), once Ternus has established his priorities around AI, hardware innovation, and Mac refreshes.
• Continuity advantage: With Cook remaining as Executive Chairman, the board is expected to maintain strong oversight, reducing any perceived risk around major shareholder-friendly actions.
Apple has not split its stock since the 4-for-1 in August 2020. With fractional-share trading now widespread, the urgency is lower than in the past, but a split could still broaden accessibility and create psychological tailwinds.
Apple’s stock has performed strongly in 2026, rebounding from a weaker 2025 and recently approaching record levels. Solid services growth, ongoing buybacks, and AI/hardware momentum (including upcoming Mac lineup overhauls) have supported the rally — all without a split.
Historically, Apple splits (1987, 2000, 2005, 2014, 2020) have often coincided with periods of optimism and growth. A future split under Ternus could similarly project confidence in the company’s long-term trajectory.
MacDailyNews Take: The Cook-to-Ternus transition is unlikely to hinder a stock split and could even encourage one as an early signal of confidence under the new leadership. That said, Apple tends to be deliberate, so any move would likely prioritize substance over optics.
While a split (even a modest 2-for-1 or 3-for-1) could project optimism and attract more retail interest, Apple’s fundamentals (robust cash reserves, ongoing innovation, and execution on AI/hardware roadmaps) appear to be driving the stock’s current momentum without one. Splits are cosmetic in terms of intrinsic value but have historically aligned with growth phases. Investors should watch for any board signals or SEC filings, but the lack of a split hasn’t held back the rebound in 2026.
Apple’s split history:
• June 16, 1987: 2-for-1
• June 21, 2000: 2-for-1
• February 28, 2005: 2-for-1
• June 9, 2014: 7-for-1
• August 31, 2020: 4-for-1
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
T-Mobile US CEO Srini Gopalan (pictured) insisted its second quarter earnings are proof its strategy is working, highlighting the success of customer-focussed initiatives which are leading to a surge in adoption of its premium packages.
Gopalan stated the company’s strategy is simple: “give customers the best network, the best value and the best experience, all in one place.”
“That’s how we eliminate trade-offs for our customers, and that’s what sets us apart, and our results represent another proof point that our strategy is working,” he added.
Since taking on the role in November 2025, Gopalan has changed the reporting structure in results announcements to no longer reveal changes in wireless customer additions.
However, it recorded net account additions of 277,000 in Q2, a 13% decrease year-on-year but up quarterly by 60,000.
Speaking to Reuters, COO Jon Freier stated a push towards more lucrative subscriber plans, which include customer loyalty incentives, unlimited data and device upgrades, is beginning to pay-off.
“We are seeing new customers really kind of adopt our most premium plans at a rate of about 60% of total sales,” he said.
Total sales for the quarter increased 8% to $22.8 billion, with total service revenue up the same amount to just shy of $19 billion. Net income was broadly flat at $3.2 billion, due to the impact of related costs on its UScellular merger.
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