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NeoCam é um app que deixa suas fotos com a cara de jogos em pixel art

27 July 2026 at 19:07

Já pensou em dar às suas fotos o visual característico de jogos em pixel art? Até existem alguns aplicativos com essa proposta na App Store, mas o NeoCam é uma nova solução do tipo que funciona em tempo real, permitindo ajustes instantâneos.

Ele oferece algumas opções principais de filtro: GamePal (visual de tela de Game Boy antigo), Mermaid (paleta de cores com tons de azul) e Hope (filtro em vermelho e azul). Em cada um deles, você pode ajustar a exposição, o nível de pixelização e a intensidade do dither (efeito de pontilhado).

Além disso, é possível criar seus próprios filtros com paletas de cores personalizadas e compartilhá-los com outros usuários, bem como obter criações de outras pessoas.

🚀👾🚀 NeoCam is officially LIVE on the App Store!

Turn your iPhone into a powerful 8-bit camera. Pixelate. Dither. Shoot. It's Game Boy Camera for the modern age.

Search "NeoCam" or… pic.twitter.com/NlP6cfV84h

— Chad Etzel (@jazzychad) July 23, 2026

Mas não para por aí pois o NeoCam também serve para gravar vídeos. Você pode, ainda, importar fotos existentes para editá-las como preferir.

O NeoCam está disponível gratuitamente na App Store para iPhone e iPad. A versão gratuita permite usar uma seleção de filtros; contudo, para gravar vídeos, ajustar o dither em fotos da sua biblioteca, capturar fotos em diferentes proporções de tela e remover a marca d’água, é necessário adquirir o NeoCam Plus — disponível por uma compra única de R$40.

via 9to5Mac

The Crow Girl season 2 is the 'unhinged, wild and deadly' crime drama you need to stream on Paramount+ and Channel 5 this weekend — I still can't wrap my head around its shocking finale

Spoilers for The Crow Girl seasons 1 and 2 ahead.

It's no secret that we're beyond spoiled for choice when it comes to crime dramas, and that's just considering what's available to us on mainstream streaming services. But getting one that truly shakes us to the core is a lot rarer.

So when I stumbled across The Crow Girl season 1 on Paramount+, my mind was melted to mush by the time I got to the finale. In short, DCI Jeanette Kilburn (Eve Myles) and eminent psychotherapist Dr Sophia Craven (Katherine Kelly) join forces to hunt the killer of young men, but there's a lot more going on than meets the eye.

By the end of season 1, it was revealed that Victoria Burkeman, a prime suspect in the case, was actually Craven herself. She killed her father after he killed their daughter — meaning Victoria was sexually assaulted by her dad while her mum knew and did nothing to stop it.

It's heavy stuff, but I cannot stress enough how unexpectedly the reveal was, and how cleverly the clues were woven through the storyline.

18 months later and I'm pleased to say that The Crow Girl season 2, now on the streamer and Channel 5, doesn't disappoint... and that means a whole new level of shocking reveals.

The Crow Girl season 2 ending leaves Kilburn for dead, but Craven — now her lover — isn't responsible

It's important to remember that when we find out that Craven is actually Victoria, Kilburn is none the wiser. With the two women drawn to each other, a romantic connection sparks... secretly, seeing as Kilburn is technically cheating on her husband in the process.

Drama! Things get even worse in the finale, when the entire police station, which includes Kilburn's boss, finds out that she's been accidentally sleeping with the prime suspect in their murder case (the case itself hasn't changed since season 1).

Here's where the story gets more complicated. While we've known that Craven and Victoria are one, Craven apparently doesn't know herself. Kilburn explains that she's got DID (Dissociative Identity Disorder), meaning that Victoria is likely responsible for every murder they've investigated so far, including her own dad.

At this point, Kilburn is forced out of the station and threatened with questioning the next morning, but Craven is back at the manor she used to be abused in, unwilling for the party being thrown there to do any further damage to young girls.

Craven entices Kilburn there, and by the time she arrives, all of the guests are dead with the girls safely hidden. But as Victoria takes over Craven's mind, a surviving abuser shows up and shoots at the pair, hitting Kilburn in the leg. Don't panic though... after some further antagonizing, Craven pops one in his head. But will Kilburn pull through?

I genuinely don't see how The Crow Girl season 2 could be any more unhinged. If we're lucky, season 3 will be renewed, with the original book series telling us that Craven will learn how to "blend" her identities.

Sign me up, once I've got my head around what's just happened.

iPhone 16 Plus (128GB) entra em oferta por R$5.849 no Pix!

24 July 2026 at 18:48

O iPhone 16 Plus é uma excelente opção para quem quer um smartphone da Apple, já que ele traz recursos bem interessantes em sua lista de especificações técnicas — e certamente receberá muitas atualizações de software nos próximos anos.

Como exemplos, podemos destacar a tela grande, de 6,7 polegadas, o conjunto de duas câmeras (com sistema Fusion de 48 megapixels e câmera ultra-angular de 12MP) e o processador A18, além da presença do Controle da Câmera (Camera Control), do botão de Ação (Action Button) e do suporte à Apple Intelligence.

Se você está atrás desse modelo, hoje a Amazon está com uma promoção excelente! Trata-se da versão de 128GB, nas cores preta, branca, rosa, ultramarina ou verde-acinzentada. Ele está saindo por R$6.499 em até 12x no cartão de crédito.

iPhone 16 Plus de 128GB

Parcelado: de R$8.499,00 por R$6.499,00 em até 12x
À vista no Pix: de R$7.649,10 por R$5.849,10

🛍️ Produto vendido e entregue pela Amazon💰https://t.co/ZNWPpCSNgN

— MM Ofertas (@MMOfertas) July 24, 2026

Se levarmos em conta que o preço tabelado desse modelo no Brasil é de R$8.499 nessa mesma modalidade de pagamento, estamos diante de um desconto de 24%!

Já para quem preferir pagar à vista no Pix, o preço fica ainda melhor: ele cai para R$5.849,10 — um desconto também de 24% em relação ao preço à vista da Apple, de R$7.649,10.

Todos os descontos de promoções divulgadas pelo MacMagazine são calculados com base nos preços sugeridos pela Apple ou por outras fabricantes. Pode ser que um determinado produto seja comumente encontrado por valores inferiores em redes varejistas, mas a nossa base de comparação é sempre em cima das tabelas oficiais.

Aproveite! 📱

Fique sempre por dentro das ofertas!

Se você não é louco, é claro que gosta de economizar. E, para isso, o MacMagazine tem diversas opções para ajudar você a conseguir comprar o seu produto Apple pagando menos!

Você pode usar a nossa extensão para os navegadores Chrome/Opera/Edge, acompanhar as ofertas pelo MM Fórum, pelo Facebook, pelo X, pelo Threads, pelo Bluesky, pelo Mastodon ou por um canal no Telegram. Escolha a melhor opção para você — ou todas, para depois não se arrepender — e economize! 😉

NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.

MacBook Air Flexgate Can Become a Costly Screen Failure

By: Jack
23 July 2026 at 20:21

MacBook Air Flexgate is an unofficial name increasingly used for screen problems that appear when the laptop lid reaches a particular angle. The display may flicker, lose its backlight, show colored lines or turn completely black even though the computer continues running.

The term can be misleading. The original Flexgate controversy involved certain 13-inch MacBook Pro models from 2016, not MacBook Air. Apple later created a display backlight service program for eligible MacBook Pro units after determining that a small percentage could develop uneven lighting or lose the backlight entirely.

No equivalent MacBook Air repair program currently appears among Apple active service programs. Individual Air models can still experience failures involving display cables, connectors, backlight components or the LCD panel, but that does not establish one confirmed defect affecting every generation.

Owners therefore need to identify the symptom before assuming the screen has the same problem associated with the earlier MacBook Pro.

MacBook Air Flexgate Is Not the Original Flexgate

MacBook Air Flexgate usually refers to damage or wear affecting the thin cables carrying display information and power between the computer body and the screen.

These cables must flex every time the lid opens or closes. When a cable, connector or bonded section begins failing, the problem may initially appear only at certain screen angles. Moving the lid can restore the image temporarily, followed by another blackout when the display opens farther.

The original MacBook Pro issue became associated with a short backlight cable integrated into the display assembly. Repeated movement could place stress on the cable, producing a stage-light effect along the bottom of the screen before the backlight eventually stopped working.

MacBook Air designs also use compact display connections routed through the hinge area, but the internal construction differs across generations. A cable-related Air failure should not automatically be treated as evidence that Apple reused the exact defective MacBook Pro component.

The distinction matters during repair. A technician may use “Flexgate” as convenient shorthand, while the written diagnosis may identify a damaged display cable, backlight circuit, panel connection or complete display assembly.

Customers should ask which component has failed and how the conclusion was reached rather than accepting the nickname as the diagnosis.

Two black ribbon cables with gold connectors on each end, positioned vertically side by side against a white background. Often associated with MacBook Air screen repairs and Flexgate issues, each cable has small white text and symbols near the bottom connectors.
Image Source: Google

Which MacBook Air Models Are Mentioned Most

Reports of angle-dependent MacBook Air display failures most commonly involve Retina models introduced from 2018 onward.

The 2018 and 2019 Intel MacBook Air share a thin Retina design with display connections running through the hinge area. The early 2020 Intel version and late 2020 M1 MacBook Air use closely related chassis designs, making symptoms across these machines look similar even when the failed component is not identical.

Owners describe displays that work when opened slightly but flicker, develop lines or turn black when moved toward a normal viewing position. Some units recover after the lid is partly closed, strongly suggesting a physical connection affected by movement.

The M1 MacBook Air receives particular attention because it sold in large numbers and remained available for several years. A greater number of public complaints does not necessarily mean it has a higher failure rate, but many of these computers are now old enough for wear, accidental pressure and repeated hinge movement to become relevant.

The redesigned M2 MacBook Air introduced in 2022 uses a different enclosure and display assembly. M3 and later versions continue that flatter design. Individual screen and cable failures can occur, but there is no established evidence of a single Flexgate defect covering those generations.

Older wedge-shaped MacBook Air models released before the 2018 Retina redesign can also develop display cable problems. They are not normally included in the Flexgate discussion because their screen architecture predates the MacBook Pro controversy and their failures follow different repair patterns.

The exact model can be checked through:

Apple menu > About This Mac

The model year and screen size are more useful than the date the Mac was purchased. Retailers may sell an earlier generation long after its original release.

How to Recognize a Display Cable Failure

A strong Flexgate-style symptom is a display that changes immediately when the lid moves.

The screen may operate normally below a particular angle, then flicker or disappear as it opens farther. Returning the lid to the previous position restores the picture without restarting the Mac.

Uneven illumination along the bottom edge can point toward a backlight connection. Several bright or dark patches resembling stage lights are especially associated with cable or backlight distribution problems.

A completely dark screen may still contain a faint image. Shining a flashlight toward the display in a dark room can sometimes reveal the desktop beneath the failed backlight. This test should be performed gently without pressing against the panel.

Colored vertical lines, black bands or duplicated images can involve the display data connection, but they may also indicate panel damage. Lines that remain unchanged at every lid angle are less characteristic of a flex-related failure.

Cracks do not always appear on the outer glass. Pressure from a webcam cover, keyboard protector, plug, pen or other object left between the keyboard and display can damage the internal LCD while leaving the surface relatively smooth.

Liquid exposure may create lines, discoloration or intermittent operation around the hinge and display connectors. In those cases, repeatedly opening the lid can spread contamination or worsen damaged connections.

An external monitor provides one of the most useful tests. When the external image remains normal while the built-in screen fails, the graphics processor is probably still generating the picture correctly. Attention then moves toward the internal display assembly, cable or connector.

A screenshot can provide another distinction. Capture the screen while the fault is visible, then inspect the file on another device or external monitor. When the screenshot looks normal, the problem is likely occurring after macOS generates the image.

MacBook Air M1

What Owners Should Do Before Paying for Repair

Back up the Mac as soon as an intermittent display problem begins. A screen that works at one angle today may become completely unusable after another cable movement.

Avoid repeatedly opening and closing the lid to demonstrate the fault. Each movement can place further stress on an already damaged connection.

Record a short video showing the display at different angles. Intermittent failures can disappear when a Mac reaches a repair counter, and clear documentation helps the technician reproduce the condition.

Apple Diagnostics may identify some hardware problems, although a clean result does not rule out a damaged display cable. Testing in macOS Recovery or during startup can help exclude an ordinary application problem.

Apple and authorized providers commonly replace the complete display assembly when the cable is integrated with the screen. That approach can make an out-of-warranty repair expensive even when the visible fault involves a small cable.

Independent repair specialists may offer component-level cable work for certain models. The quality and durability of those repairs vary considerably, and newer Air displays can require specialized equipment, adhesives and calibration.

Before authorizing work, request a written estimate identifying the model, suspected component, warranty on the repair and whether the replacement display is new, used, refurbished or genuine.

AppleCare+ may reduce the cost when coverage remains active, particularly if the screen shows accidental damage. Standard warranty coverage depends on the diagnosis and whether Apple determines that impact, liquid or external pressure caused the failure.

The current Apple service-program list should also be checked before paying. A MacBook Air display program could be introduced or changed later, while consumer-protection laws may provide additional rights in some countries even after the limited warranty ends.

Owners using the Mac with an external monitor can often continue working while evaluating repair options. FileVault credentials, backups and any essential recovery codes should be confirmed before service because a technician may need to erase, reset or retain the computer during inspection.

The post MacBook Air Flexgate Can Become a Costly Screen Failure appeared first on AppleMagazine.

OnePlus confirms shutdown in the US and Europe, ending months of speculation

16 July 2026 at 17:29

OnePlus arrived on the scene in 2014 with brash marketing and a compelling pitch: What if your phone was cheaper and faster? More than a decade later, the market is much different, and so is OnePlus. Confirming months of rumors and speculation, OnePlus has confirmed it's ending phone releases in North America and Europe.

This development has been expected for a while. After a brief period of expansion in the US through deals with T-Mobile and Verizon, OnePlus began visibly shifting its focus to India after the pandemic. OnePlus has also increasingly come under the control of its parent company, Oppo, aligning its device releases and software experience with the larger brand. Still, OnePlus has continued to launch flagship devices in the US and Europe, with the OnePlus 15 going on sale in late 2025. That will be the last OnePlus phone many people see, though.

OnePlus denied rumors of a shutdown earlier this year, but its language was vague and never promised future phone releases. The new statement is also worded gingerly, but the outcome is clear. "As part of the proactive global strategy adjustment, OnePlus has decided to conclude new product rollouts in Europe and North America," the official post reads.

Read full article

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© Ryan Whitwam

“iPhone 20 Pro Max” poderá chegar com tela de quase 7 polegadas

21 July 2026 at 13:24

Fontes da cadeia de suprimentos dão conta de que a Apple estaria avaliando a utilização de uma tela maior para o iPhone — de quase 7 polegadas, mais especificamente — em um futuro próximo.

A informação veio do leaker Digital Chat Station, o qual comentou na rede social chinesa Weibo que o tamanho físico do novo painel seria de exatas 6,96 polegadas. Ele especula que essa ampliação deverá acontecer no “iPhone 20 Pro Max”, a versão maior da edição comemorativa de 20 anos da linha, marcada para chegar em 2027, sucedendo o “iPhone 18 Pro Max”.

Caso o rumor se confirme, esse se tornará o maior painel já utilizado em um iPhone (embora a diferença em relação às 6,86″ do iPhone 17 Pro Max seja pequena), número suficiente para que o arredondamento das campanhas publicitárias da Apple dê conta de uma tela de 7″. 

A proposta dos modelos comemorativos de 20 anos, conforme especulam vários insiders, é de uma tela sem intervenções, com bordas curvas. Segundo Mark Gurman, da Bloomberg, esses novos iPhones deverão contar com um chip “A21” de 2 nanômetros, que poderá estar presente ainda na segunda geração do iPhone dobrável. Resta a dúvida se a Apple pulará a linha “iPhone 19” e seguirá direto com o “20” (ou “XX”), como fez com os iPhones 8/8 Plus e o iPhone X, em 2017.

iPhone 17 Pro Max

Cores: prateado, laranja-cósmico ou azul-intenso
Armazenamento: 256GB, 512GB, 1TB ou 2TB
R$ 10.499,00
R$ 12.499,00

iPhone 17 Pro

Cores: prateado, laranja-cósmico ou azul-intenso
Armazenamento: 256GB, 512GB ou 1TB
R$ 9.777,77
R$ 11.499,00

NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.

via MacRumors

Apple wins dismissal of major lawsuit over child sexual abuse material on iCloud

14 July 2026 at 21:30

iCloud

In a significant victory for Apple, a U.S. federal judge has dismissed a proposed class-action lawsuit accusing the company of failing to prevent the spread of child sexual abuse material (CSAM) through its iCloud storage service. The ruling relies heavily on Section 230 of the Communications Decency Act, which shields online platforms from liability for user-generated content.

U.S. District Judge Noël Wise in San Jose, California, issued the decision late Monday, agreeing with Apple’s position that it is immune from the claims. The plaintiffs alleged that Apple did not take sufficient action to stop images of their childhood sexual abuse from being stored and shared on iCloud.

Key Details from the Case

The lawsuit, filed in 2024 by two plaintiffs using the pseudonyms Amy and Jessica, represented a class of 2,680 individuals with similar claims. It sought up to $32.8 billion in compensatory damages and a court order requiring changes to iCloud.

Judge Wise ruled that the claims treated Apple as an online publisher responsible for user content, placing them squarely under Section 230 protections. She emphasized, “Nothing in federal law requires Apple to proactively utilize available technology or develop new technology to identify and report child sexual abuse material on its cloud platform.”

In a notable statement, the judge added, “Lawmakers can fix this problem that is contributing to the exploitation of children. This Court cannot.”

The case was dismissed with prejudice, meaning the plaintiffs cannot refile it.

Background and Apple’s Position

The suit claimed Apple knew about CSAM issues on iCloud, but chose not to deploy available detection tools. It referenced Apple’s 2021 announcement of the NeuralHash program for identifying such material, which was later abandoned in favor of end-to-end encryption—making detection more difficult. Apple has maintained that it has worked diligently to combat CSAM while prioritizing user privacy and security.

James Marsh, an attorney for the plaintiffs, said they are considering an appeal and exploring other legal avenues. He noted, “While the plaintiffs disagree with the judge’s conclusion on the law, we agree with her conclusion that Congress should do more to protect children online and address the skyrocketing harms from online exploitation.”

Apple did not immediately respond to requests for comment.

Broader Context

This ruling highlights ongoing debates over Section 230 and tech companies’ responsibilities regarding harmful content. Apple faces a similar lawsuit from West Virginia’s attorney general, described as the first of its kind by a government agency targeting iCloud’s role in CSAM distribution.

MacDailyNews Take: For those unfamiliar with the NeuralHash debacle, over which we were vehemently opposed, more here.


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Madden NFL 27 Arcade Edition brings gridiron action to Apple Arcade on August 6th

14 July 2026 at 16:00
Suit up, call the plays, and compete for gridiron glory. EA SPORTS Madden NFL 27 Arcade Edition debuts August 6 on Apple Arcade.
Suit up, call the plays, and compete for gridiron glory. EA SPORTS Madden NFL 27 Arcade Edition debuts August 6 on Apple Arcade.

On August 6, the most authentic NFL video game comes to Apple devices with Madden NFL 27 Arcade Edition. Designed specifically for Apple Arcade, this all-new release in the massively popular franchise lets fans live out their gridiron dreams, offering an immersive season-based experience featuring current NFL teams and realistic simulation gameplay. Arcade also welcomes NFL Retro Bowl ’27 and Retro Bowl College+, adding to the blockbuster catalog of hit sports games on the service including Football Manager 26 Touch, Mini Football Legends, NBA 2K26 Arcade Edition, NFL Retro Bowl ’26, PGA TOUR Pro Golf, Skate City: New York, and more.

“From the pitch to the court to the gridiron, Apple Arcade delivers an unmatched lineup of sports games for every kind of fan,” said Alex Rofman, Apple’s senior director of Apple Arcade, in a statement. “I’ve been a longtime Madden NFL player and adding this legendary franchise to our catalog is a dream come true. Just in time for the new season, our Arcade community can now dive into an authentic NFL experience alongside other massive sports hits like NFL Retro Bowl, NBA 2K, and Football Manager, all in one place.”

“Madden NFL 27 Arcade Edition is a chance to bring the most authentic NFL experience to a new audience of football fans, letting them play and compete as the league’s most elite players, or take control as GM and shape a franchise,” said Evan Dexter, EA’s vice president of Franchise Strategy and Marketing, in a statement. “Apple Arcade is the perfect home for Madden as a premium platform that matches the complete, no-compromise experience we’ve built. Whether you’re playing on your iPhone on the go or on Apple TV with friends and family, the future of football is now in your hands.”

Madden NFL 27 Arcade Edition delivers the pure football experience players seek, a complete Madden NFL game free from ads or in-app purchases. Players can dive into fan-favorite Franchise and Quick Play modes featuring dynamic player ratings built on real-world NFL performances. Powered by a weekly story engine, Franchise mode puts players in the GM seat to navigate season-shifting narratives, win over fan bases, and build a championship team. With seamless controller support across iPhone, iPad, Mac, and Apple TV, Madden NFL 27 Arcade Edition brings players closer to the action exactly how they want to play, wherever they are.

Retro Bowl College+ developed by New Star Games.
Retro Bowl College+ developed by New Star Games.

Sports fans looking for even more football action can tackle Retro Bowl College+ on August 6. In this beloved spinoff of the hit Retro Bowl 8-bit game, players can make a name for themselves as a winning head coach for one of 250 college teams.

NFL Retro Bowl ’27 developed by New Star Games.
NFL Retro Bowl ’27 developed by New Star Games.

On September 3, NFL Retro Bowl ’27 kicks off a brand-new season. The hit pixel-art game is raising the stakes with a thrilling new Gauntlet Mode. Starting with limited resources, armchair GMs must survive a grueling 15-game win streak with the highest score among other players. Along the way, they must choose between safe matchups or high-risk opponents, and the rewards of real NFL stars or powerful perks. Player XP and abilities carry over after a loss, with every run fueling a relentless climb toward an epic winner-takes-all showdown against a bitter division nemesis and weekly leaderboard supremacy.

NBA 2K26 Arcade Edition developed by Visual Concepts and 2K Games.
NBA 2K26 Arcade Edition developed by Visual Concepts and 2K Games.

With a constant stream of new releases and updates to current favorites, Apple Arcade ensures that players always have something to look forward to. Sports fans keep winning. The latest update to NBA 2K26 Arcade Edition is out now, adding two-time All-Star Tyrese Maxey as the newest Paragon player, along with the 2016-2024 Era to The Association mode. Also available now in PGA TOUR Pro Golf is an all-new course, Bear’s Best Atlanta, and on July 16, NFL Retro Bowl ’26 introduces a new set of Apple Games Historic Super Bowl challenges, where players can tackle some of the biggest matchups in Super Bowl history.

PGA TOUR Pro Golf developed by HypGames, Inc.
PGA TOUR Pro Golf developed by HypGames, Inc.

Players can also check out new free introductory experiences on the App Store for select Arcade games without a subscription, including PowerWash Simulator, Mini Motorways, Cooking Mama: Cuisine!, and Play-Doh World.

Apple Arcade is available for $6.99 per month with a one-month free trial. Customers who purchase a new iPhone, iPad, Mac, or Apple TV receive three months of Apple Arcade for free. Apple Arcade is part of Apple One’s Individual ($19.95), Family ($25.95), and Premier ($37.95) plans, with a one-month free trial. Arcade Originals are playable across iPhone, iPad, Mac, Apple TV, and Apple Vision Pro. App Store Greats are available on iPhone, iPad, and Apple Vision Pro. An Apple Arcade subscription gives a family of up to six unlimited access to all the games in its catalog. Availability for the 200+ games across devices varies based on hardware and software compatibility. Some content may not be available in all areas.

MacDailyNews Take: It’d be awesome if you could pay off the refs and players to fix NBA games just like in real life!


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Beyond Streaming: Why and How to Download Videos from YouTube

12 July 2026 at 22:38
Can’t stream a YouTube video on a plane? Worried that a rare concert recording will disappear? Need to edit a clip for a presentation? Here’s why TidBITS Talk readers download YouTube videos—and which apps they recommend.

macOS Hidden Treasures: Copy and Paste

Apple TV climbs to fourth-largest SVOD platform in the U.S. with strongest annual growth

10 July 2026 at 17:00

Apple TV

Apple TV has achieved a notable milestone in the fiercely competitive U.S. streaming market, rising to become the fourth-largest subscription video-on-demand (SVOD) platform according to the latest JustWatch Q2 2026 Market Shares report.

The data, based on more than 45 million streaming interactions tracked via the JustWatch app and website across more than 320 SVOD services, measures shifts in user interest and engagement (including searches, clicks, and watchlist additions) over the past three months.

Q2 2026 U.S. SVOD Market Shares (JustWatch)

• Netflix: 20%
• Amazon Prime Video: 15%
• Disney+: 13%
• Apple TV: 13%
• Hulu: 11%
• Max (formerly HBO Max): 10%
• Peacock Premium: 4%
• Paramount+: 3%
• PBS: 2%
• Starz: 1%
• Other services: 4%

Apple TV gained 1 percentage point in the quarter and an impressive 5 percentage points year-over-year — the strongest annual growth among major platforms. This surge allowed it to overtake Hulu and Max and secure sole possession of fourth place.

Netflix continues to lead, but saw some quarterly softening in prior periods before rebounding slightly. Prime Video remains a strong second despite flatter annual performance. Disney+ holds steady in third.

Subscriber Context and Apple’s Strategy

Apple does not publicly disclose exact subscriber numbers for Apple TV. Industry estimates place global paid subscribers around 45 million as of late 2025/early 2026 vs. Netflix (300M+ paid), Amazon Prime Video (200M+ global users), and Disney+ (131.6 million paid).

However, Apple TV punches above its weight in the U.S. thanks to deep integration with Apple’s hardware ecosystem. Promotional offers (such as three free months with new iPhone, iPad, Mac, or Apple TV purchases) and bundling through Apple One help drive adoption. The service maintains a premium, ad-free positioning while competitors have widely adopted ad-supported tiers.

High-quality originals continue to fuel momentum. Acclaimed titles like Severance, Shrinking, and others have driven record viewership in recent periods. Looking ahead, Apple’s multi-year exclusive U.S. rights to Formula 1 (starting in 2026) represent a significant expansion into live sports, potentially broadening its appeal.

Broader Streaming Landscape

The U.S. SVOD market remains dynamic. While scale leaders Netflix and Prime Video dominate overall, mid-tier services are closing gaps through content quality, user experience, and bundling. Many households now subscribe to multiple services (often 4–6 on average), increasing competition for attention and wallet share.

Apple TV’s strong engagement growth signals that a focused, high-production-value approach can resonate even without the massive libraries of its larger rivals.

MacDailyNews Take: Apple TV’s momentum is accelerating in a competitive market thanks to its focus on premium content; quality over quantity (even as the quantity continues to grow)!

Note on methodology: JustWatch’s figures reflect engagement and interest on its platform rather than total subscribers, paid viewing hours, or revenue. This can differ from other rankings (e.g., those from Parks Associates or analyst estimates focused on subscriber counts).


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OnePlus never had a chance in the US

16 July 2026 at 14:00
A hand holding a OnePlus 15 in Sand Storm color in front of a red background

After an eight-year run, OnePlus announced today that it has exited the United States. It's bittersweet, as the brand has been on a comeback tour of sorts with its excellent OnePlus 15 and widely praised (though still too expensive) OnePlus Open.

The writing has been on the wall for a while now. T-Mobile stopped stocking OnePlus' flagship phones after 2022, instead deciding to only carry its low-end Nord devices, and Verizon's run with OnePlus only lasted two years, from 2020 through 2021. Even though it continued releasing flagships, OnePlus' US footprint has been fading. In January, Android Headlines even claimed that the brand was being …

Read the full story at The Verge.

OnePlus officially gives up on the US and Europe

16 July 2026 at 10:00
OnePlus 15 on a desk
The OnePlus 15 was the company’s final US flagship. | Photo: Allison Johnson / The Verge

OnePlus has confirmed what industry observers have long expected: it's quitting the US and European markets, and will no longer launch new products in either region. Parent company Oppo promises that it will honor existing support and warranty agreements, with devices transitioning to its ColorOS for future updates.

"Software updates and after-sale support will be guaranteed" in both the US and Europe, Oppo's senior PR manager in Europe, James Paterson, told The Verge in a call. The company wouldn't confirm any specifics on how it will honor its warranty and support agreements in the US, where it will now have no presence at all. In Europe, …

Read the full story at The Verge.

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