Slate Auto, the EV startup backed by Jeff Bezos, finally revealed pricing for its bare-bones electric truck today: $24,950 to start. The company opened preorders the same day.

Slate also boosted the base model’s estimated range from 150 miles to around 205 miles, making the price look even better against a US new-car market where almost nothing starts under $30,000.

As new electric vehicle brands like Scout and Slate search for alternatives to franchise auto dealers, America’s largest online auto retailer is quietly positioning itself to become the future of automotive retail.