California Governor Gavin Newsom signed SB 168 today, creating a new “MyFirstEV” program that gives first-time electric vehicle buyers a $3,500 instant rebate at the dealership starting later this summer.

The point-of-sale discount is backed by $135.5 million in state funding, matched dollar-for-dollar by participating automakers — and a California-headquarters rule makes Rivian and Lucid the biggest winners, while Tesla qualifies only on its cheapest models.

Ava Community Energy’s SmartHome Battery program is offering income-qualified North California residents up to $6,000 in up front incentive cash to install a FranklinWH smart battery and connect it to the utility’s virtual power plant (VPP).

Drivers opening an EV charging app for the first time today will be presented with thousands of so-called “public” chargers at local car dealers. Once they arrive, however, the store’s customers, store hours, security gates, and Wild West pricing can turn what should be a routine charging stop into a frustrating ordeal. For first-time EV drivers, that doesn’t just reflect poorly on the dealer – it reflects poorly on the EV, itself. And we need to fix it.

UPDATE 05SEP2026: another Hyundai store, another $418 bill.