In an effort to keep Apple Maps usable, Cupertino won't allow ads for specific home services, crypto ATM operators and other things.

(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)

Apple has published the policies governing its upcoming Maps advertising business, revealing a strategy that differs from Google’s. The new rules prohibit home services businesses like plumbers, electricians, locksmiths, and roofers from advertising on Apple Maps, along with several other sensitive categories, suggesting Apple is taking a more curated approach to these ads.

While it's not flashy like Apple’s new Siri AI and Apple Intelligence upgrades, there are still a number of additions to iOS 27 worth looking at.