UK court greenlights Β£3B Apple iCloud lawsuit
The UKβs Competition Appeal Tribunal approved a Β£3 billion class action lawsuit against Apple over its iCloud service, allowing consumer group Which? to proceed with a claim on behalf of nearly 40 million users across the country.
The lawsuit alleges Apple abused its dominant position and breached UK competition law by βtrappingβ users into using iCloud. Which? argued Apple steered iOS users towards its own cloud storage service and limited visibility of alternative providers, leading to βrip-offβ prices and lower levels of free storage.
The case is expected to go to trial in 2028 after the UK court granted Which? a Collective Proceedings Order (CPO), clearing the path for what could become one of the UKβs largest consumer tech claims.
At the centre of the dispute is Appleβs cloud storage model, where users receive 5GB of free storage before being directed towards paid tiers. Pricing then rises across multiple levels, from 99p per month for 50GB to Β£54.99 for 12TB in the UK. The consumer group argued this structure reflects a lack of competition, with users βlocked-inβ once their devices become reliant on iCloud for photos, messages and device data backups.
Strong message
The claim, first filed in November 2024, will cover consumers living in the UK who used iCloud services between 8 November 2018 and 8 June 2026. Potential compensation is estimated at around Β£77 per user if it succeeds.
Which? also called on the tech giant to resolve the dispute without litigation, urging the company to offer consumers refunds and open up iOS βto allow users a real choice for cloud servicesβ.
However, Reuters reported Apple previously rejected the allegations, arguing users are not required to use iCloud and that third-party alternatives remain available.
Which? CEO Anabel Hoult said the group βwants to make clear that no company, no matter how powerful, can get away with abusing its positionβ. βThe granting of the CPO means weβre one step closer to getting consumers the redress we believe they are owed from Apple,β she noted, adding, βthis should send a strong message to any other companies using anti-competitive tacticsβ.
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