Apple execs are now acknowledging the company is going to need to raises prices to cope with higher component costs, particularly memory. Apple has been battling to avoid doing so, but warned this week that those efforts are “unsustainable.”

The price pressure is being felt across the tech industry. Omdia predicts the average selling price (ASP) of smartphones globally will increase by around 20% this year — partly because AI industry demands have pushed up RAM prices and partly because of rapid cost increases in processor production as a direct consequence of war in the Middle East. This impacts anything that uses memory or processors.

Apple must raise prices, CEO warns

“We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable,” current Apple CEO Tim Cook told the Wall Street Journal.

OK, so prices are going to go up. But how?

If Apple must raise prices, the way it does so matters. Will it increase prices across the board, or choose a subtle, strategic approach that protects margins while also maintaining rapidly accelerating market share growth?

Until now, Apple has been benefiting from the rising tide in memory prices. While competitors have been steadily increasing prices across the board, Apple introduced its first $599 laptop even as it eats into mid-range smartphone sales. 

To grow, or to grow less?

The PC industry is not growing (outside of Cupertino), and Apple and its investors already know that the inordinately high customer satisfaction ratings its platforms enjoy mean that when people switch to them they tend to stick around. That’s why it matters that Cook highlighted record switchers and first-time platform users during the company’s most recent fiscal call. Apple is growing new customers, people who are likely to sign-up for services, accessories, and future upgrades. Winning the customer is an investment in future performance.

When it comes to increasing prices, we’ve seen some gentle experimentation in the Mac mini line, where the entry-level $599 model was effectively replaced by a more expensive $799 SKU. There have been suggestions Apple could do the same with the $599 MacBook Neo, dumping the entry-level build in favor of the (better) $699 model. I’m not certain that’s the best approach. 

A matter of choice

I’d argue that the $599 price point is psychologically the best bit of marketing Apple has ever done as it draws new users to look at its platforms. I also think substantial numbers of people already shift up to the $699 version, if they can, making that entry-level price an incredibly effective marketing tool with which to woo customers. It looks like that approach is working; the MacBook Neo has led the Amazon Laptop Sales chart ever since it was introduced and is selling in huge quantities globally.

Francisco Jeronimo, IDC vice president for data and analytics, sees this, writing: “It will be interesting to see whether Apple raises prices across its entire portfolio or plays strategically by subsidizing its more affordable products to gain market share and grow its installed base.”

If Apple raises prices at the price sensitive, entry-level end of its market, it runs the risk of slowing its own resurgence. Given that a 10% price hike here is only worth around $60, the revenue generated might not justify blunting Apple’s offer to new users.

Pricing and strategy

But Apple isn’t defined by its entry-level markets. Its biggest earning opportunities continue to be generated by the aspirational middle class, who, while feeling the pinch of declining living standards in many markets, can still handle the price of a top-of-the-range iPhone Pro. A 10% price increase at that end of the market will generate a much more significant chunk of revenue – and since rival vendors are raising their prices at this end of the market, Apple can follow suit while still seeming affordable. It’s an approach that maintains growth while optimizing margins.

Apple generates roughly half its revenue from iPhone sales, with the Pro and Pro Max devices accounting for a significant chunk of that money. Consumers looking to buy one of Apple’s high-end devices are likely to be less price-sensitive than those making purchases at the low- and mid-points of the company’s market range. 

With that in mind, it makes more sense for the company to raise prices at the top, while working to maintain the cost of entry at the lower end. It could, of course, raise prices universally, but doing so makes less sense.

What next?

Whatever strategy Apple adopts, company leadership is clear that component pricing is hitting hard. “We definitely need memory pricing and supply to return to reasonable levels for consumer products. That’s the bottom line,” Cook said.

You can follow me on social media! Join me on BlueSky,  LinkedIn, Mastodon and subscribe to The Core for your daily fix of Apple News.

What a long, strange trip it’s been.

From its inaugural release to today, Android has transformed visually, conceptually and functionally — time and time again. Google’s mobile operating system may have started out scrappy, but holy moly, has it ever evolved.

Here’s a fast-paced tour of Android version highlights from the platform’s birth to present. (Feel free to skip ahead if you just want to see what’s new in the most recent Android 17 update.)

Android versions 1.0 to 1.1: The early days

Android made its official public debut in 2008 with Android 1.0 — a release so ancient it didn’t even have a cute codename.

Things were pretty basic back then, but the software did include a suite of early Google apps like Gmail, Maps, Calendar, and YouTube, all of which were integrated into the operating system — a stark contrast to the more easily updatable standalone-app model employed today.

Android version 1.5: Cupcake

With early 2009’s Android 1.5 Cupcake release, the tradition of Android version names was born. Cupcake introduced numerous refinements to the Android interface, including the first on-screen keyboard — something that’d be necessary as phones moved away from the once-ubiquitous physical keyboard model.

Cupcake also brought about the framework for third-party app widgets, which would quickly turn into one of Android’s most distinguishing elements, and it provided the platform’s first-ever option for video recording.

Android version 1.6: Donut

Android 1.6, Donut, rolled into the world in the fall of 2009. Donut filled in some important holes in Android’s center, including the ability for the OS to operate on a variety of different screen sizes and resolutions — a factor that’d be critical in the years to come. It also added support for CDMA networks like Verizon, which would play a key role in Android’s imminent explosion.

Android versions 2.0 to 2.1: Eclair

Keeping up the breakneck release pace of Android’s early years, Android 2.0, Eclair, emerged just six weeks after Donut; its “point-one” update, also called Eclair, came out a couple months later. Eclair was the first Android release to enter mainstream consciousness thanks to the original Motorola Droid phone and the massive Verizon-led marketing campaign surrounding it.

Verizon’s “iDon’t” ad for the Droid.

The release’s most transformative element was the addition of voice-guided turn-by-turn navigation and real-time traffic info — something previously unheard of (and still essentially unmatched) in the smartphone world. Navigation aside, Eclair brought live wallpapers to Android as well as the platform’s first speech-to-text function. And it made waves for injecting the once-iOS-exclusive pinch-to-zoom capability into Android — a move often seen as the spark that ignited Apple’s long-lasting “thermonuclear war” against Google.

Android version 2.2: Froyo

Just four months after Android 2.1 arrived, Google served up Android 2.2, Froyo, which revolved largely around under-the-hood performance improvements.

Froyo did deliver some important front-facing features, though, including the addition of the now-standard dock at the bottom of the home screen as well as the first incarnation of Voice Actions, which allowed you to perform basic functions like getting directions and making notes by tapping an icon and then speaking a command.

Notably, Froyo also brought support for Flash to Android’s web browser — an option that was significant both because of the widespread use of Flash at the time and because of Apple’s adamant stance against supporting it on its own mobile devices. Apple would eventually win, of course, and Flash would become far less common. But back when it was still everywhere, being able to access the full web without any black holes was a genuine advantage only Android could offer.

Android version 2.3: Gingerbread

Android’s first true visual identity started coming into focus with 2010’s Gingerbread release. Bright green had long been the color of Android’s robot mascot, and with Gingerbread, it became an integral part of the operating system’s appearance. Black and green seeped all over the UI as Android started its slow march toward distinctive design.

Android 3.0 to 3.2: Honeycomb

2011’s Honeycomb period was a weird time for Android. Android 3.0 came into the world as a tablet-only release to accompany the launch of the Motorola Xoom, and through the subsequent 3.1 and 3.2 updates, it remained a tablet-exclusive (and closed-source) entity.

Under the guidance of newly arrived design chief Matias Duarte, Honeycomb introduced a dramatically reimagined UI for Android. It had a space-like “holographic” design that traded the platform’s trademark green for blue and placed an emphasis on making the most of a tablet’s screen space.

While the concept of a tablet-specific interface didn’t last long, many of Honeycomb’s ideas laid the groundwork for the Android we know today. The software was the first to use on-screen buttons for Android’s main navigational commands; it marked the beginning of the end for the permanent overflow-menu button; and it introduced the concept of a card-like UI with its take on the Recent Apps list.

Android version 4.0: Ice Cream Sandwich

With Honeycomb acting as the bridge from old to new, Ice Cream Sandwich — also released in 2011 — served as the platform’s official entry into the era of modern design. The release refined the visual concepts introduced with Honeycomb and reunited tablets and phones with a single, unified UI vision.

ICS dropped much of Honeycomb’s “holographic” appearance but kept its use of blue as a system-wide highlight. And it carried over core system elements like on-screen buttons and a card-like appearance for app-switching.

Android 4.0 also made swiping a more integral method of getting around the operating system, with the then-revolutionary-feeling ability to swipe away things like notifications and recent apps. And it started the slow process of bringing a standardized design framework — known as “Holo” — all throughout the OS and into Android’s app ecosystem.

Android versions 4.1 to 4.3: Jelly Bean

Spread across three impactful Android versions, 2012 and 2013’s Jelly Bean releases took ICS’s fresh foundation and made meaningful strides in fine-tuning and building upon it. The releases added plenty of poise and polish into the operating system and went a long way in making Android more inviting for the average user.

Visuals aside, Jelly Bean brought about our first taste of Google Now — the spectacular predictive-intelligence utility that’s sadly since devolved into a glorified news feed. It gave us expandable and interactive notifications, an expanded voice search system, and a more advanced system for displaying search results in general, with a focus on card-based results that attempted to answer questions directly.

Multiuser support also came into play, albeit on tablets only at this point, and an early version of Android’s Quick Settings panel made its first appearance. Jelly Bean ushered in a heavily hyped system for placing widgets on your lock screen, too — one that, like so many Android features over the years, quietly disappeared a couple years later.

Android version 4.4: KitKat

Late-2013’s KitKat release marked the end of Android’s dark era, as the blacks of Gingerbread and the blues of Honeycomb finally made their way out of the operating system. Lighter backgrounds and more neutral highlights took their places, with a transparent status bar and white icons giving the OS a more contemporary appearance.

Android 4.4 also saw the first version of “OK, Google” support — but in KitKat, the hands-free activation prompt worked only when your screen was already on and you were either at your home screen or inside the Google app.

The release was Google’s first foray into claiming a full panel of the home screen for its services, too — at least, for users of its own Nexus phones and those who chose to download its first-ever standalone launcher.

Android versions 5.0 and 5.1: Lollipop

Google essentially reinvented Android — again — with its Android 5.0 Lollipop release in the fall of 2014. Lollipop launched the still-present-today Material Design standard, which brought a whole new look that extended across all of Android, its apps and even other Google products.

The card-based concept that had been scattered throughout Android became a core UI pattern — one that would guide the appearance of everything from notifications, which now showed up on the lock screen for at-a-glance access, to the Recent Apps list, which took on an unabashedly card-based appearance.

Lollipop introduced a slew of new features into Android, including truly hands-free voice control via the “OK, Google” command, support for multiple users on phones and a priority mode for better notification management. It changed so much, unfortunately, that it also introduced a bunch of troubling bugs, many of which wouldn’t be fully ironed out until the following year’s 5.1 release.

Android version 6.0: Marshmallow

In the grand scheme of things, 2015’s Marshmallow was a fairly minor Android release — one that seemed more like a 0.1-level update than anything deserving of a full number bump. But it started the trend of Google releasing one major Android version per year and that version always receiving its own whole number.

Marshmallow’s most attention-grabbing element was a screen-search feature called Now On Tap — something that, as I said at the time, had tons of potential that wasn’t fully tapped. Google never quite perfected the system and ended up quietly retiring its brand and moving it out of the forefront the following year.

Android 6.0 did introduce some stuff with lasting impact, though, including more granular app permissions, support for fingerprint readers, and support for USB-C.

Android versions 7.0 and 7.1: Nougat

Google’s 2016 Android Nougat releases provided Android with a native split-screen mode, a new bundled-by-app system for organizing notifications, and a Data Saver feature. Nougat added some smaller but still significant features, too, like an Alt-Tab-like shortcut for snapping between apps.

Perhaps most pivotal among Nougat’s enhancements, however, was the launch of the Google Assistant — which came alongside the announcement of Google’s first fully self-made phone, the Pixel, about two months after Nougat’s debut. The Assistant would go on to become a critical component of Android and most other Google products and is arguably the company’s foremost effort today.

Android version 8.0 and 8.1: Oreo

Android Oreo added a variety of niceties to the platform, including a native picture-in-picture mode, a notification snoozing option, and notification channels that offer fine control over how apps can alert you.

The 2017 release also included some noteworthy elements that furthered Google’s goal of aligning Android and Chrome OS and improving the experience of using Android apps on Chromebooks, and it was the first Android version to feature Project Treble — an ambitious effort to create a modular base for Android’s code with the hope of making it easier for device-makers to provide timely software updates.

Android version 9: Pie

The freshly baked scent of Android Pie, a.k.a. Android 9, wafted into the Android ecosystem in August of 2018. Pie’s most transformative change was its hybrid gesture/button navigation system, which traded Android’s traditional Back, Home, and Overview keys for a large, multifunctional Home button and a small Back button that appeared alongside it as needed.

Pie included some noteworthy productivity features, too, such as a universal suggested-reply system for messaging notifications, a new dashboard of Digital Wellbeing controls, and more intelligent systems for power and screen brightness management. And, of course, there was no shortage of smaller but still-significant advancements hidden throughout Pie’s filling, including a smarter way to handle Wi-Fi hotspots, a welcome twist to Android’s Battery Saver mode, and a variety of privacy and security enhancements.

Android version 10

Google released Android 10 — the first Android version to shed its letter and be known simply by a number, with no dessert-themed moniker attached — in September of 2019. Most noticeably, the software brought about a totally reimagined interface for Android gestures, this time doing away with the tappable Back button altogether and relying on a completely swipe-driven approach to system navigation.

Android 10 packed plenty of other quietly important improvements, including an updated permissions system with more granular control over location data along with a new system-wide dark theme, a new distraction-limiting Focus Mode, and a new on-demand live captioning system for any actively playing media.

Android version 11

Android 11, launched at the start of September 2020, was a pretty substantial Android update both under the hood and on the surface. The version’s most significant changes revolve around privacy: The update built upon the expanded permissions system introduced in Android 10 and added in the option to grant apps location, camera, and microphone permissions only on a limited, single-use basis.

Android 11 also made it more difficult for apps to request the ability to detect your location in the background, and it introduced a feature that automatically revokes permissions from any apps you haven’t opened lately. On the interface level, Android 11 included a refined approach to conversation-related notifications along with a new streamlined media player, a new Notification History section, a native screen-recording feature, and a system-level menu of connected-device controls.

Android version 12

Google officially launched the final version of Android 12 in October 2021, alongside the launch of its Pixel 6 and Pixel 6 Pro phones.

In a twist from the previous several Android versions, the most significant progressions with Android 12 were mostly on the surface. Android 12 featured the biggest reimagining of Android’s interface since 2014’s Android 5.0 (Lollipop) version, with an updated design standard known as Material You — which revolves around the idea of you customizing the appearance of your device with dynamically generated themes based on your current wallpaper colors. Those themes automatically change anytime your wallpaper changes, and they extend throughout the entire operating system interface and even into the interfaces of apps that support the standard.

Surface-level elements aside, Android 12 brought a (long overdue) renewed focus to Android’s widget system along with a host of important foundational enhancements in the areas of performance, security, and privacy. The update provided more powerful and accessible controls over how different apps are using your data and how much information you allow apps to access, for instance, and it included a new isolated section of the operating system that allows AI features to operate entirely on a device, without any potential for network access or data exposure.

Android version 13

Android 13, launched in August 2022, was simultaneously one of the most ambitious updates in Android history and one of the most subtle version changes to date.

On tablets and foldable phones, Android 13 introduced a slew of significant interface updates and additions aimed at improving the large-screen Android experience — including an enhanced split-screen mode for multitasking and a ChromeOS-like taskbar for easy app access from anywhere.

On regular phones, Android 13 brought about far less noticeable changes — mostly just some enhancements to the system clipboard interface, a new native QR code scanning function within the Android Quick Settings area, and a smattering of under-the-hood improvements.

Android version 14

Following a full eight months of out-in-the-open refinement, Google’s 14th Android version landed at the start of October 2023, in the midst of the company’s Pixel 8 and Pixel 8 Pro launch event.

Like the version before it, Android 14 didn’t look like much on the surface. That’s in part because of the trend of Google moving more and more toward a development cycle that revolves around smaller ongoing updates to individual system-level elements year-round — something that’s actually a significant advantage for Android users, even if it does have an awkward effect on people’s perception of progress.

But despite the subtle nature of its first impression, Android 14 delivered a fair amount of noteworthy new goodies. The software introduced a new system for dragging and dropping text between apps, for instance, as well as a number of new improvements to privacy and security — including a new settings-integrated dashboard for managing health and fitness data and a more info-rich and context-requiring system for seeing exactly why apps want access to your location. And it brought about a new set of native customization options for the Android lock screen.

Android version 15

Though Android 15 followed the trend of significant advancements arriving as their own separate rollouts — outside of and even ahead of its arrival, as an official operating system update — 2024’s new Android version was certainly no slouch.

The software introduced a number of noteworthy new features — including a redesigned system volume panel, an option to automatically re-enable a device’s Bluetooth radio a day after it’s been disabled, and a Pixel-specific Adaptive Vibration feature that intelligently adjusts a phone’s vibration intensity based on the environment. It also marked the debut of a system-level Private Space area that lets you keep sensitive apps out of sight and accessible only with authentication.

Add in handy touches like a space-saving app archiving option and a predictive back visual that lets you sneak a peek at where you’re headed before you get there, and this small-seeming update shaped up to be a pretty hefty progression.

Android version 16

In a marked change from recent Android upgrade cycles, Google decided to go with two new Android versions per year as of 2025 — starting with Android 16 in the spring and then following that with a smaller release in the fall.

True to that promise, Android 16 catapulted into the world in early June, creating the framework for future-facing systems such as Live Updates — a new type of notification designed to support persistent, ongoing alerts, similar to what Apple does with iOS’s Live Activities — and introducing an Advanced Protection security supermode that provides a simple single-switch way to activate a whole slew of advisable Android security settings in one fell swoop.

The update included a sprawling series of other new security strengtheners, too, making protection seem like the true centerpiece of Android 16 — even if other touches, such as a more advanced standard for hearing aid support, helped flesh out the software into a rounded and feature-rich release.

Android version 17

With its relatively low-key arrival in June 2026, Android 17 officially brings the long under-development Bubbles multitasking system to the Android-owning masses — adding an interesting new way to keep any app available on demand in a floating, collapsible window for easy ongoing access.

Speaking of bubbliness, Android 17 also includes the creator-aimed option of showing a cutout of your face from a front-facing camera over an active screen recording — because why not, right? — along with such practical touches as a more dynamic and consistent system-wide dark mode and a more nuanced and effective way to track and control app location access.

While those features and the inevitable slew of under-the-hood security, performance, and privacy improvements add up to form a compelling final picture, it’s hard not to notice that much of Google’s focus in this era is now on the AI layers surrounding Android as opposed to being on Android itself, as an operating system. The company’s I/O conference in May showcased many such measures, appropriately noting that Android was transitioning from being “an operating system” into being “an intelligence system” (whatever that means).

Most of those “intelligence system” items remain limited in ability or not yet available as of the time of Android 17’s release — like the new and improved speech-to-text system for Gboard, the custom-widget-creating system for Android phones, and the multistep automation system for allowing AI to complete complex tasks on your behalf (assuming that you (a) trust such a system to act on your behalf and (b) don’t find the level of access and resulting manner of assumptions it makes about your life to be overly creepy).

But even at its foundational level and without any AI-laden Halo effect included, Android 17 manages to hold its own — with Bubbles acting as an anchor and bringing some much-appreciated new productivity potential our way.

This article was originally published in November 2017 and most recently updated in June 2026.

Well, hey, how ’bout that? Here we are, on a random quiet-seeming week in June, and a new Android version is officially making its way into the wild and onto our favorite Googley gizmos.

Yes, indeed: Google announced the launch of Android 17 this week, and the rollout is getting underway as we speak. As usual, the software will show up for current, still-supported Pixel devices right away, over the next few to several days. (As for everyone else — well, you know the drill by now, right? It’s up to each individual Android device-maker to process and send out its software updates, and outside of Pixels, that support is exasperatingly unreliable. But odds are, if you aren’t palming a Pixel, you’ll be waiting for a while — maybe even a long while, if you have a phone by a certain manufacturer whose name rhymes with Boatorola.)

As always, some of Android 17’s most important elements are the under-the-hood privacy, security, and performance enhancements that you won’t explicitly see but that will make a critical difference in your device’s ability to operate efficiently and advisably. But this latest Android release also packs an impressive punch of interesting surface-level touches that’ll bring an instant boost to your day-to-day productivity and all-around Android-enjoying experience.

As is often the case, many of the most useful elements are things you might not ever even notice or think to tap into if you don’t know where to look.

Here are the four Android 17 features I’ve found most noteworthy so far and how you can start putting ’em to use this second.

[Psst: Don’t let the learning stop here. Check out my free Pixel Academy e-course to discover all sorts of advanced intelligence lurking within whatever Pixel you’re using!]

Android 17 Pixel feature #1: Bubbles multitasking magic

Our first Android 17 addition on its way to Pixel owners this week is something that’s been in the works for many a moon now — and that’s a handy new multitasking mode known as Bubbles.

Bubbles first came into the Android picture way back in 2019, but at that point, it was limited mostly to messaging and never came close to reaching its full promised potential. At long last, now, Bubbles are back, baby, and becoming everything we’d always wanted them to be.

The simplest way to think about Bubbles is as a way to turn any app you’re using into a floating, collapsible window — so you can pull it up on demand when you want it, then minimize it back down into a small icon (a “bubble” — get it?!) to get it out of your hair but keep it nearby for easy ongoing access.

It’s an interesting way to multitask without having to commit to a full-fledged split-screen setup. It can be quite useful for keeping things like lists, documents, emails, chats, or anything else you’re coming back to regularly at your fingertips — so you can pop into it as needed, without any real effort, but also without having it in your face all the time.

In Android 17, Bubbles is easy to launch with any app in front of you. The only catch is that as of now, at least, it can be triggered only from the standard stock Pixel Launcher — not a custom Android launcher like Smart Launcher or Niagara.

Provided you’re using the standard Android home screen setup, though, all you’ve gotta do is:

• Press and hold any app’s icon on your home screen or in your app drawer.
• In the menu that pops up, tap the option that says “Bubble.”
• Then tap the bubbled app icon to expand or minimize the app, or press and hold it to move it around to any position on your screen or dismiss it.

You can also add additional bubbled apps into that same view via the plus icon next to the first app’s icon when a bubble is open. Pretty nifty, wouldn’t ya say?

Android 17 Pixel feature #2: Smarter location access

Allowing apps access to your location inevitably requires a certain amount of compromise when it comes to the ever-prickly subject of privacy — and it demands a certain level of trust that the apps in question won’t abuse the privilege or use it for reasons beyond their intended purposes.

Android 17 makes it meaningfully easier to accept that bargain and rest easy knowing your info isn’t being misused, thanks to a pair of related new privacy protection measures:

• First, whenever any app is accessing your location, you’ll now see a blue dot appear in the upper-right corner of your screen — and if you swipe down once from the top of your screen to open your notification panel, you can actually tap on the location icon that appears in its place to get detailed info about exactly which app or apps are involved. With another tap from there, you can opt to force-close the app in question, view all of its recent location access attempts, and manage its location access ability, too, in case anything ever seems amiss.

• And second, when an app asks to access your precise location, Android 17 adds in the option to allow such access only temporarily — for that one brief moment and purpose — without giving the app the permanent permission for ongoing use.

Hey, we’ll take it. Just remember to keep tabs on the permissions Google itself is claiming these days, too, as those don’t always come with a prominent pop-up.

Android 17 Pixel feature #3: More dynamic dark mode

Dark mode may be one of the more divisive interface adjustments of our modern mobile moment, but if you’re a fan of the dimmer, less glary view across your Android experience, you’re bound to appreciate the added option Android 17 affords you in that area.

It’s a simple one-tap checkbox that forces apps to adjust and comply with your dark mode preference, when it’s active — even if they don’t natively support such a setting. That means those pesky apps that’d typically maintain the same standard light interface even when you activate dark mode will now turn dark along with the rest of your setup whenever Android’s dark mode is on.

All it takes it quite literally one tap on the freshly added Android 17 option:

• Head into the Display section of your Pixel system settings.
• Tap “Dark theme” — the actual words, not the toggle alongside ’em.
• And change the setting from “Standard” to “Expanded.”

Now, one note: By forcing apps to adapt to dark mode even if they aren’t designed for it, it’s possible some programs may end up lookin’ a little funky. If that ever happens and you aren’t thrilled with an app’s adaptation, go back to that same settings screen we were just starin’ at and tap the gear-shaped icon alongside the “Expanded dark theme” option. That’ll let you create exceptions and select specific apps that don’t get dark mode automatically applied.

But everything else will now be in the dark when you want it — just like your dark, brooding heart desires.

Android 17 Pixel feature #4: A more comfy all-around view

Whether you’re a prince/princess/dutchess/middle-manager of darkness or not, Android 17’s new Comfort View may be just the thing for you.

Comfort View is an off-by-default addition to your Pixel that applies a softer, more pastel-oriented filter to the display with automatic adjustments based on your current viewing environment — in other words, how bright it is around you at any given moment. Ooh, ahh, etc.

To try it out, march your way back into those Display settings, and this time, tap the line labeled “Comfort Filters.” Flip the switch next to “Comfort View,” make sure the “Dynamic” checkbox is active, and see how you feel about your newly optimized screen-color view as you move throughout your day.

If you find the filtering to be too extreme or not enough to make a difference, you can also try disabling the “Dynamic” option there and then manually adjusting the “Intensity” slider to suit your specific peeper preferences. But I suspect if you give it enough time, you’ll find the automatic adjustments to be one of those things that just works for you and makes your device a little easier on the eyes, relative to each and every viewing environment — without being something you actively think about or pay much mind.

That, if you ask me, is the sign of an effective feature. And it’s a welcome addition to Android and the ever-evolving Pixel experience.

Don’t let yourself miss an ounce of Pixel magic. Come check out my free Pixel Academy e-course to find tons of hidden features and time-saving tricks for your Googley gizmo.