Google’s latest and greatest Android version is officially now out in the world and available — but if you’re using any phone other than a Pixel, that doesn’t mean much for you just yet.

The reason why is simple: Despite Google officially launching Android 17 and starting to send it out to Android phone-owners this week, it’s up to each individual device-maker to process the software and deliver it to its customers. And outside of Google itself, unfortunately, most Android device-makers are exasperatingly unreliable about making that happen — some of ’em to almost comically bad extremes (insert exaggerated sigh here).

Hold the phone, though — ’cause there is some good news here: While we can’t force any Android phone-maker to start treating software support as a priority, we can get creative and find ways to bring interesting new Android features to devices running older Android versions. In fact, all four of the Android 17 features I called out earlier this week can be emulated on any Android phone this instant. All it takes is a teensy pinch of inspiration and a dash of tenacity — and, of course, the right roadmap to make it all come together.

The tenacity’s on you, but if you’re game, I’ve got your roadmap ready. Here’s exactly how to enjoy a similar sort of Android-17-style sorcery on whatever phone you’re using right now — as far as some of the more surface-level highlights, at least — without having the actual Android 17 upgrade in front of you.

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Android 17 feature #1: Bubbles multitasking magic

The most shape-shifting Android 17 of all, without a doubt, is Bubbles — a snazzy new way to turn any app into a floating, collapsible window that’s readily available for on-demand access but also out of your hair when you aren’t actively using it.

I wrote about Bubbles and ways to achieve similar feats just a few months back. It’s surprisingly easy to accomplish, even without Android 17 in the picture.

Look over this list of crafty Bubbles-bringing workarounds and see which makes the most sense for you. One way or another, you’ll find yourself facing a fantastic new option for multitasking anytime you want it — no waiting or out-of-reach upgrades required.

Android 17 feature #2: Smarter location access

Our next Android 17 addition is a little trickier to emulate without the actual operating system update in the equation. But fear not, for this is Android — and when there’s a will, there’s a way.

The feature of which we speak is an expansion of Android’s framework for how apps can access your location. It’s a two-parter: First, whenever any app is accessing your location, you’ll now see a blue dot appear in the upper-right corner of your screen — and if you swipe down once from the top of your screen to open your notification panel, you can actually tap on the location icon that appears in its place to get detailed info about exactly which app or apps are involved. Second, when an app asks to access your precise location, Android 17 adds in the option to allow such access only temporarily — for that one brief moment and purpose — without giving the app permanent permission for ongoing use.

The second part, unfortunately, is challenging to achieve without Android 17 being present. But the first part is something we can make happen with a sliver of creative zest.

The trick revolves around a classic third-party app called Privacy Dashboard. Privacy Dashboard came about back in the Android 12 era, when Google first introduced a full-fledged privacy dashboard into Android and certain devices were lagging behind and taking too long to adopt it.

With Android 12 now being five years old, the app hasn’t had much need in recent years — until now. Interestingly enough, the ability to see full details about ongoing location access and then tap to adjust the associated app’s settings is something Privacy Dashboard has long offered. And it’s consequently a great way to bring that newfound native ability from Android 17 onto a device running an older Android version.

The catch is that because of the limited need for the app all this time, it’s no longer being actively developed — and as a result, if you hadn’t previously downloaded it, the Play Store will probably give you an error saying it’s made for an older Android version and can’t be installed on your device.

It will still work, though, and it’s perfectly functional and effective.

Provided you’re comfortable and that this won’t violate any of your company-associated policies, you can download the original verified Privacy Dashboard app package from my own personal Drive storage. I saved it using the Google Files file manager and then uploaded it directly to Drive. It’s quite literally the same exact app you’d get from the Play Store, if the Play Store would let you download it — and while I wouldn’t often advise installing apps from unknown sources, I don’t exactly consider myself to be “unknown” (most of the time). So as long as you share that same trust, you can grab the app from me and put it on any device you want.

Once you get the app installed and give it the permissions it needs to operate, open ‘er up and tap the “App Settings” options on its main screen. Tap the line that says “Indicator Customization,” beneath “Privacy Indicators,” then flip the toggle next to “Click action” into the on and active position.

Aaaaand, that’s it: Anytime an app is accessing your location, you’ll see a green location icon appear in the upper-right corner of your screen. And tapping it will take you to the system-level timeline of exactly which apps have accessed your location recently, for added context.

Before you install Privacy Dashboard, you might also want to try just opening an app that you know accesses your location — like Google Maps — and seeing what, if any, indicator appears in the corner of your screen and if you can tap it. While that ability is technically associated with Android 17, it was actually included in an earlier Android quarterly update, and it’s possible your device may already have that piece of the puzzle in place even if it isn’t yet running Android 17.

Android 17 feature #3: More dynamic dark mode

Android’s dark mode is better than ever as of Android 17, with a nifty new way to force each and every app to respect your device-wide dark mode setting and adjust its interface to a less glary look — even if it doesn’t technically support the option.

Well, get this: If your phone’s Android software is reasonably recent, it’s entirely possible you can unlock the very same function by adjusting a few out-of-sight system settings.

Try this:

• First, you’ll need enable Android’s developer options, if you haven’t done that previously.
  • That’s a special, typically hidden section of Android’s system settings with all sorts of advanced options that aren’t typically intended for average phone-usin’ folk to futz around with.
  • There’s no risk to you or your phone with enabling ’em, and as long as you follow the instructions here exactly and enable only the one single setting we’re about to go over, it’s actually quite easy. (It’s also quite easy to undo, if you ever decide you aren’t into it and want to go back.) But we are pokin’ around in an area of Android that’s meant mostly for developers, and if you veer off-course and mess with the wrong setting, you could make a mess — so follow the steps closely, capisce?
• The process for enabling Android’s developer options may sound strange, but I swear it works: Head into the “About phone” section of your system settings, tap “Software information,” if needed, then find the line that says “Build number.” Tap your finger on it seven times, then enter your PIN or password, if prompted, and confirm that you want to activate the developer options.
• Now, go back to your main settings screen and either tap on the “Developer options” that appears within that list or tap “System” and then tap “Developer options” from there.
• Scroll down through that section until you see an option called “Force Dark mode.” Flip the toggle next to it.

And there ya have it: You should now be able to open any app, even if it doesn’t officially support dark mode, and see it shift into a darkened state whenever you have dark mode enabled at the system level. 

Easy peasy, no?

Android 17 feature #4: A more comfy all-around view

Our final Android 17 feature is a saucy little somethin’ called Comfort View. It applies a softer, pastel-oriented filter to your display with automatic adjustments based on your current viewing environment in order to make your screen easier on the eyes.

If you’re using a Samsung device, you may already have something similar in place even with an older Android version. Look in the Display section of your system settings and see if you see something called “Adaptive color tone,” then try activating it if it’s there — and/or look for “Screen mode” and play around with some of the settings in that area to see vaguely similar sorts of adjustments. It isn’t quite as intelligent or automatic as the new incoming Android-level equivalent, but it’s a start!

In any other scenario — or if you just want more nuance and control, even with a Samsung gizmo — grab an app called Twilight. It’ll let you tweak all sorts of specifics about the appearance of your screen, and while it’s presented mostly for nighttime optimization, you can use those same controls to create your own custom modes for any scenario imaginable.

The app doesn’t collect or share any manner of data, and while it does offer a $10 Pro upgrade, the free version is perfectly functional for most purposes.

And with that, give yourself a pat on the back: Your phone is officially now set up to showcase some of Android 17’s finest flavors — even without the software itself being available to you yet.

That, my friend, is quite an accomplishment. Well done.

Don’t stop there: Come check out my free Android Intelligence newsletter to get something new and useful in your inbox every Friday — and get my awesome Android Notification Power-Pack today.

Apple execs are now acknowledging the company is going to need to raises prices to cope with higher component costs, particularly memory. Apple has been battling to avoid doing so, but warned this week that those efforts are “unsustainable.”

The price pressure is being felt across the tech industry. Omdia predicts the average selling price (ASP) of smartphones globally will increase by around 20% this year — partly because AI industry demands have pushed up RAM prices and partly because of rapid cost increases in processor production as a direct consequence of war in the Middle East. This impacts anything that uses memory or processors.

Apple must raise prices, CEO warns

“We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable,” current Apple CEO Tim Cook told the Wall Street Journal.

OK, so prices are going to go up. But how?

If Apple must raise prices, the way it does so matters. Will it increase prices across the board, or choose a subtle, strategic approach that protects margins while also maintaining rapidly accelerating market share growth?

Until now, Apple has been benefiting from the rising tide in memory prices. While competitors have been steadily increasing prices across the board, Apple introduced its first $599 laptop even as it eats into mid-range smartphone sales. 

To grow, or to grow less?

The PC industry is not growing (outside of Cupertino), and Apple and its investors already know that the inordinately high customer satisfaction ratings its platforms enjoy mean that when people switch to them they tend to stick around. That’s why it matters that Cook highlighted record switchers and first-time platform users during the company’s most recent fiscal call. Apple is growing new customers, people who are likely to sign-up for services, accessories, and future upgrades. Winning the customer is an investment in future performance.

When it comes to increasing prices, we’ve seen some gentle experimentation in the Mac mini line, where the entry-level $599 model was effectively replaced by a more expensive $799 SKU. There have been suggestions Apple could do the same with the $599 MacBook Neo, dumping the entry-level build in favor of the (better) $699 model. I’m not certain that’s the best approach. 

A matter of choice

I’d argue that the $599 price point is psychologically the best bit of marketing Apple has ever done as it draws new users to look at its platforms. I also think substantial numbers of people already shift up to the $699 version, if they can, making that entry-level price an incredibly effective marketing tool with which to woo customers. It looks like that approach is working; the MacBook Neo has led the Amazon Laptop Sales chart ever since it was introduced and is selling in huge quantities globally.

Francisco Jeronimo, IDC vice president for data and analytics, sees this, writing: “It will be interesting to see whether Apple raises prices across its entire portfolio or plays strategically by subsidizing its more affordable products to gain market share and grow its installed base.”

If Apple raises prices at the price sensitive, entry-level end of its market, it runs the risk of slowing its own resurgence. Given that a 10% price hike here is only worth around $60, the revenue generated might not justify blunting Apple’s offer to new users.

Pricing and strategy

But Apple isn’t defined by its entry-level markets. Its biggest earning opportunities continue to be generated by the aspirational middle class, who, while feeling the pinch of declining living standards in many markets, can still handle the price of a top-of-the-range iPhone Pro. A 10% price increase at that end of the market will generate a much more significant chunk of revenue – and since rival vendors are raising their prices at this end of the market, Apple can follow suit while still seeming affordable. It’s an approach that maintains growth while optimizing margins.

Apple generates roughly half its revenue from iPhone sales, with the Pro and Pro Max devices accounting for a significant chunk of that money. Consumers looking to buy one of Apple’s high-end devices are likely to be less price-sensitive than those making purchases at the low- and mid-points of the company’s market range. 

With that in mind, it makes more sense for the company to raise prices at the top, while working to maintain the cost of entry at the lower end. It could, of course, raise prices universally, but doing so makes less sense.

What next?

Whatever strategy Apple adopts, company leadership is clear that component pricing is hitting hard. “We definitely need memory pricing and supply to return to reasonable levels for consumer products. That’s the bottom line,” Cook said.

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What a long, strange trip it’s been.

From its inaugural release to today, Android has transformed visually, conceptually and functionally — time and time again. Google’s mobile operating system may have started out scrappy, but holy moly, has it ever evolved.

Here’s a fast-paced tour of Android version highlights from the platform’s birth to present. (Feel free to skip ahead if you just want to see what’s new in the most recent Android 17 update.)

Android versions 1.0 to 1.1: The early days

Android made its official public debut in 2008 with Android 1.0 — a release so ancient it didn’t even have a cute codename.

Things were pretty basic back then, but the software did include a suite of early Google apps like Gmail, Maps, Calendar, and YouTube, all of which were integrated into the operating system — a stark contrast to the more easily updatable standalone-app model employed today.

Android version 1.5: Cupcake

With early 2009’s Android 1.5 Cupcake release, the tradition of Android version names was born. Cupcake introduced numerous refinements to the Android interface, including the first on-screen keyboard — something that’d be necessary as phones moved away from the once-ubiquitous physical keyboard model.

Cupcake also brought about the framework for third-party app widgets, which would quickly turn into one of Android’s most distinguishing elements, and it provided the platform’s first-ever option for video recording.

Android version 1.6: Donut

Android 1.6, Donut, rolled into the world in the fall of 2009. Donut filled in some important holes in Android’s center, including the ability for the OS to operate on a variety of different screen sizes and resolutions — a factor that’d be critical in the years to come. It also added support for CDMA networks like Verizon, which would play a key role in Android’s imminent explosion.

Android versions 2.0 to 2.1: Eclair

Keeping up the breakneck release pace of Android’s early years, Android 2.0, Eclair, emerged just six weeks after Donut; its “point-one” update, also called Eclair, came out a couple months later. Eclair was the first Android release to enter mainstream consciousness thanks to the original Motorola Droid phone and the massive Verizon-led marketing campaign surrounding it.

Verizon’s “iDon’t” ad for the Droid.

The release’s most transformative element was the addition of voice-guided turn-by-turn navigation and real-time traffic info — something previously unheard of (and still essentially unmatched) in the smartphone world. Navigation aside, Eclair brought live wallpapers to Android as well as the platform’s first speech-to-text function. And it made waves for injecting the once-iOS-exclusive pinch-to-zoom capability into Android — a move often seen as the spark that ignited Apple’s long-lasting “thermonuclear war” against Google.

Android version 2.2: Froyo

Just four months after Android 2.1 arrived, Google served up Android 2.2, Froyo, which revolved largely around under-the-hood performance improvements.

Froyo did deliver some important front-facing features, though, including the addition of the now-standard dock at the bottom of the home screen as well as the first incarnation of Voice Actions, which allowed you to perform basic functions like getting directions and making notes by tapping an icon and then speaking a command.

Notably, Froyo also brought support for Flash to Android’s web browser — an option that was significant both because of the widespread use of Flash at the time and because of Apple’s adamant stance against supporting it on its own mobile devices. Apple would eventually win, of course, and Flash would become far less common. But back when it was still everywhere, being able to access the full web without any black holes was a genuine advantage only Android could offer.

Android version 2.3: Gingerbread

Android’s first true visual identity started coming into focus with 2010’s Gingerbread release. Bright green had long been the color of Android’s robot mascot, and with Gingerbread, it became an integral part of the operating system’s appearance. Black and green seeped all over the UI as Android started its slow march toward distinctive design.

Android 3.0 to 3.2: Honeycomb

2011’s Honeycomb period was a weird time for Android. Android 3.0 came into the world as a tablet-only release to accompany the launch of the Motorola Xoom, and through the subsequent 3.1 and 3.2 updates, it remained a tablet-exclusive (and closed-source) entity.

Under the guidance of newly arrived design chief Matias Duarte, Honeycomb introduced a dramatically reimagined UI for Android. It had a space-like “holographic” design that traded the platform’s trademark green for blue and placed an emphasis on making the most of a tablet’s screen space.

While the concept of a tablet-specific interface didn’t last long, many of Honeycomb’s ideas laid the groundwork for the Android we know today. The software was the first to use on-screen buttons for Android’s main navigational commands; it marked the beginning of the end for the permanent overflow-menu button; and it introduced the concept of a card-like UI with its take on the Recent Apps list.

Android version 4.0: Ice Cream Sandwich

With Honeycomb acting as the bridge from old to new, Ice Cream Sandwich — also released in 2011 — served as the platform’s official entry into the era of modern design. The release refined the visual concepts introduced with Honeycomb and reunited tablets and phones with a single, unified UI vision.

ICS dropped much of Honeycomb’s “holographic” appearance but kept its use of blue as a system-wide highlight. And it carried over core system elements like on-screen buttons and a card-like appearance for app-switching.

Android 4.0 also made swiping a more integral method of getting around the operating system, with the then-revolutionary-feeling ability to swipe away things like notifications and recent apps. And it started the slow process of bringing a standardized design framework — known as “Holo” — all throughout the OS and into Android’s app ecosystem.

Android versions 4.1 to 4.3: Jelly Bean

Spread across three impactful Android versions, 2012 and 2013’s Jelly Bean releases took ICS’s fresh foundation and made meaningful strides in fine-tuning and building upon it. The releases added plenty of poise and polish into the operating system and went a long way in making Android more inviting for the average user.

Visuals aside, Jelly Bean brought about our first taste of Google Now — the spectacular predictive-intelligence utility that’s sadly since devolved into a glorified news feed. It gave us expandable and interactive notifications, an expanded voice search system, and a more advanced system for displaying search results in general, with a focus on card-based results that attempted to answer questions directly.

Multiuser support also came into play, albeit on tablets only at this point, and an early version of Android’s Quick Settings panel made its first appearance. Jelly Bean ushered in a heavily hyped system for placing widgets on your lock screen, too — one that, like so many Android features over the years, quietly disappeared a couple years later.

Android version 4.4: KitKat

Late-2013’s KitKat release marked the end of Android’s dark era, as the blacks of Gingerbread and the blues of Honeycomb finally made their way out of the operating system. Lighter backgrounds and more neutral highlights took their places, with a transparent status bar and white icons giving the OS a more contemporary appearance.

Android 4.4 also saw the first version of “OK, Google” support — but in KitKat, the hands-free activation prompt worked only when your screen was already on and you were either at your home screen or inside the Google app.

The release was Google’s first foray into claiming a full panel of the home screen for its services, too — at least, for users of its own Nexus phones and those who chose to download its first-ever standalone launcher.

Android versions 5.0 and 5.1: Lollipop

Google essentially reinvented Android — again — with its Android 5.0 Lollipop release in the fall of 2014. Lollipop launched the still-present-today Material Design standard, which brought a whole new look that extended across all of Android, its apps and even other Google products.

The card-based concept that had been scattered throughout Android became a core UI pattern — one that would guide the appearance of everything from notifications, which now showed up on the lock screen for at-a-glance access, to the Recent Apps list, which took on an unabashedly card-based appearance.

Lollipop introduced a slew of new features into Android, including truly hands-free voice control via the “OK, Google” command, support for multiple users on phones and a priority mode for better notification management. It changed so much, unfortunately, that it also introduced a bunch of troubling bugs, many of which wouldn’t be fully ironed out until the following year’s 5.1 release.

Android version 6.0: Marshmallow

In the grand scheme of things, 2015’s Marshmallow was a fairly minor Android release — one that seemed more like a 0.1-level update than anything deserving of a full number bump. But it started the trend of Google releasing one major Android version per year and that version always receiving its own whole number.

Marshmallow’s most attention-grabbing element was a screen-search feature called Now On Tap — something that, as I said at the time, had tons of potential that wasn’t fully tapped. Google never quite perfected the system and ended up quietly retiring its brand and moving it out of the forefront the following year.

Android 6.0 did introduce some stuff with lasting impact, though, including more granular app permissions, support for fingerprint readers, and support for USB-C.

Android versions 7.0 and 7.1: Nougat

Google’s 2016 Android Nougat releases provided Android with a native split-screen mode, a new bundled-by-app system for organizing notifications, and a Data Saver feature. Nougat added some smaller but still significant features, too, like an Alt-Tab-like shortcut for snapping between apps.

Perhaps most pivotal among Nougat’s enhancements, however, was the launch of the Google Assistant — which came alongside the announcement of Google’s first fully self-made phone, the Pixel, about two months after Nougat’s debut. The Assistant would go on to become a critical component of Android and most other Google products and is arguably the company’s foremost effort today.

Android version 8.0 and 8.1: Oreo

Android Oreo added a variety of niceties to the platform, including a native picture-in-picture mode, a notification snoozing option, and notification channels that offer fine control over how apps can alert you.

The 2017 release also included some noteworthy elements that furthered Google’s goal of aligning Android and Chrome OS and improving the experience of using Android apps on Chromebooks, and it was the first Android version to feature Project Treble — an ambitious effort to create a modular base for Android’s code with the hope of making it easier for device-makers to provide timely software updates.

Android version 9: Pie

The freshly baked scent of Android Pie, a.k.a. Android 9, wafted into the Android ecosystem in August of 2018. Pie’s most transformative change was its hybrid gesture/button navigation system, which traded Android’s traditional Back, Home, and Overview keys for a large, multifunctional Home button and a small Back button that appeared alongside it as needed.

Pie included some noteworthy productivity features, too, such as a universal suggested-reply system for messaging notifications, a new dashboard of Digital Wellbeing controls, and more intelligent systems for power and screen brightness management. And, of course, there was no shortage of smaller but still-significant advancements hidden throughout Pie’s filling, including a smarter way to handle Wi-Fi hotspots, a welcome twist to Android’s Battery Saver mode, and a variety of privacy and security enhancements.

Android version 10

Google released Android 10 — the first Android version to shed its letter and be known simply by a number, with no dessert-themed moniker attached — in September of 2019. Most noticeably, the software brought about a totally reimagined interface for Android gestures, this time doing away with the tappable Back button altogether and relying on a completely swipe-driven approach to system navigation.

Android 10 packed plenty of other quietly important improvements, including an updated permissions system with more granular control over location data along with a new system-wide dark theme, a new distraction-limiting Focus Mode, and a new on-demand live captioning system for any actively playing media.

Android version 11

Android 11, launched at the start of September 2020, was a pretty substantial Android update both under the hood and on the surface. The version’s most significant changes revolve around privacy: The update built upon the expanded permissions system introduced in Android 10 and added in the option to grant apps location, camera, and microphone permissions only on a limited, single-use basis.

Android 11 also made it more difficult for apps to request the ability to detect your location in the background, and it introduced a feature that automatically revokes permissions from any apps you haven’t opened lately. On the interface level, Android 11 included a refined approach to conversation-related notifications along with a new streamlined media player, a new Notification History section, a native screen-recording feature, and a system-level menu of connected-device controls.

Android version 12

Google officially launched the final version of Android 12 in October 2021, alongside the launch of its Pixel 6 and Pixel 6 Pro phones.

In a twist from the previous several Android versions, the most significant progressions with Android 12 were mostly on the surface. Android 12 featured the biggest reimagining of Android’s interface since 2014’s Android 5.0 (Lollipop) version, with an updated design standard known as Material You — which revolves around the idea of you customizing the appearance of your device with dynamically generated themes based on your current wallpaper colors. Those themes automatically change anytime your wallpaper changes, and they extend throughout the entire operating system interface and even into the interfaces of apps that support the standard.

Surface-level elements aside, Android 12 brought a (long overdue) renewed focus to Android’s widget system along with a host of important foundational enhancements in the areas of performance, security, and privacy. The update provided more powerful and accessible controls over how different apps are using your data and how much information you allow apps to access, for instance, and it included a new isolated section of the operating system that allows AI features to operate entirely on a device, without any potential for network access or data exposure.

Android version 13

Android 13, launched in August 2022, was simultaneously one of the most ambitious updates in Android history and one of the most subtle version changes to date.

On tablets and foldable phones, Android 13 introduced a slew of significant interface updates and additions aimed at improving the large-screen Android experience — including an enhanced split-screen mode for multitasking and a ChromeOS-like taskbar for easy app access from anywhere.

On regular phones, Android 13 brought about far less noticeable changes — mostly just some enhancements to the system clipboard interface, a new native QR code scanning function within the Android Quick Settings area, and a smattering of under-the-hood improvements.

Android version 14

Following a full eight months of out-in-the-open refinement, Google’s 14th Android version landed at the start of October 2023, in the midst of the company’s Pixel 8 and Pixel 8 Pro launch event.

Like the version before it, Android 14 didn’t look like much on the surface. That’s in part because of the trend of Google moving more and more toward a development cycle that revolves around smaller ongoing updates to individual system-level elements year-round — something that’s actually a significant advantage for Android users, even if it does have an awkward effect on people’s perception of progress.

But despite the subtle nature of its first impression, Android 14 delivered a fair amount of noteworthy new goodies. The software introduced a new system for dragging and dropping text between apps, for instance, as well as a number of new improvements to privacy and security — including a new settings-integrated dashboard for managing health and fitness data and a more info-rich and context-requiring system for seeing exactly why apps want access to your location. And it brought about a new set of native customization options for the Android lock screen.

Android version 15

Though Android 15 followed the trend of significant advancements arriving as their own separate rollouts — outside of and even ahead of its arrival, as an official operating system update — 2024’s new Android version was certainly no slouch.

The software introduced a number of noteworthy new features — including a redesigned system volume panel, an option to automatically re-enable a device’s Bluetooth radio a day after it’s been disabled, and a Pixel-specific Adaptive Vibration feature that intelligently adjusts a phone’s vibration intensity based on the environment. It also marked the debut of a system-level Private Space area that lets you keep sensitive apps out of sight and accessible only with authentication.

Add in handy touches like a space-saving app archiving option and a predictive back visual that lets you sneak a peek at where you’re headed before you get there, and this small-seeming update shaped up to be a pretty hefty progression.

Android version 16

In a marked change from recent Android upgrade cycles, Google decided to go with two new Android versions per year as of 2025 — starting with Android 16 in the spring and then following that with a smaller release in the fall.

True to that promise, Android 16 catapulted into the world in early June, creating the framework for future-facing systems such as Live Updates — a new type of notification designed to support persistent, ongoing alerts, similar to what Apple does with iOS’s Live Activities — and introducing an Advanced Protection security supermode that provides a simple single-switch way to activate a whole slew of advisable Android security settings in one fell swoop.

The update included a sprawling series of other new security strengtheners, too, making protection seem like the true centerpiece of Android 16 — even if other touches, such as a more advanced standard for hearing aid support, helped flesh out the software into a rounded and feature-rich release.

Android version 17

With its relatively low-key arrival in June 2026, Android 17 officially brings the long under-development Bubbles multitasking system to the Android-owning masses — adding an interesting new way to keep any app available on demand in a floating, collapsible window for easy ongoing access.

Speaking of bubbliness, Android 17 also includes the creator-aimed option of showing a cutout of your face from a front-facing camera over an active screen recording — because why not, right? — along with such practical touches as a more dynamic and consistent system-wide dark mode and a more nuanced and effective way to track and control app location access.

While those features and the inevitable slew of under-the-hood security, performance, and privacy improvements add up to form a compelling final picture, it’s hard not to notice that much of Google’s focus in this era is now on the AI layers surrounding Android as opposed to being on Android itself, as an operating system. The company’s I/O conference in May showcased many such measures, appropriately noting that Android was transitioning from being “an operating system” into being “an intelligence system” (whatever that means).

Most of those “intelligence system” items remain limited in ability or not yet available as of the time of Android 17’s release — like the new and improved speech-to-text system for Gboard, the custom-widget-creating system for Android phones, and the multistep automation system for allowing AI to complete complex tasks on your behalf (assuming that you (a) trust such a system to act on your behalf and (b) don’t find the level of access and resulting manner of assumptions it makes about your life to be overly creepy).

But even at its foundational level and without any AI-laden Halo effect included, Android 17 manages to hold its own — with Bubbles acting as an anchor and bringing some much-appreciated new productivity potential our way.

This article was originally published in November 2017 and most recently updated in June 2026.

Beth Tschida, who became Jamf CEO in May after serving as CTO and as interim CEO, is the first woman to lead the company in its near 25-year history. I spoke with her this week at the London Jamf Nation event, where the company introduced its new AI Governance solution.

How the transition to CEO is going 

“It’s been a great privilege and an adjustment,” she said. “Jamf has always been a company deeply focused on culture, which is exactly why I love being here. Having the ability to influence and improve that culture from this role is something I feel very supported in doing.”

The last few years have seen a variety of changes at Jamf, which was briefly a public company. “We’ve come through a period of change, not all of it easy,” Tschida said. “But we now have a great partnership with Francisco Partners. We’re private, we’re focused on solving customer problems, and we’re finding ways to lean into what we’re good at.”

Women in tech and mentorship

Tschida is a good choice to lead a software engineering company, as she’s an engineer herself. She originally joined Jamf as vice president for software engineering in 2018, moving up to CTO in 2022. She’s also one of the few women in leadership positions in tech. (To Jamf’s credit, the company also has CIO Linh Lam on its team.)

“I think it’s important for women to stay deep in the tech, build their skills and find their voice confidently,” Tschida said. “You’ll never know all the technology out there. Nobody does. What matters is the ability to keep adapting and evolving.”

Tschida stressed the importance of mentorship. “I feel very honored to have a chance to be a role model for other women,” she said. “I had women who forged a path for me, including a female CIO early in my career who I asked to mentor me and learned an enormous amount from. I’m certainly not the first woman in tech, but I do want to play my part in helping others grow in their careers.

“Ultimately, I want to be respected for what I do, not for my gender. That’s how everyone should be judged.”

AI Governance

Tschida’s product focus means she knows what matters to Jamf. “If you focus on the problems customers have and how your product can help fix them, that’ll take you to where you want to go.”

For many in the enterprise, both in and beyond the Apple space, the next big problem is AI — how to deploy it, how to manage it, and how to regulate it.

AI Governance is a new Jamf solution that has been developed in response to those pain points. Countless surveys, including Jamf’s own data, show that AI is being widely used across every company, but IT lacks visibility into its use. It’s hard to know what data is being shared with AI tools, which services are being used, and how to report on that use effectively — particularly in regulated industries.

AI Governance is designed to make it possible for anyone managing an Apple fleet to get granular insight into AI use across their Mac, iPhone, and iPad devices. It uses telemetrics to shed light on that use, offers governance and management tools to help IT gain better oversight and control over it, and provides highly comprehensive reporting tools suitable for internal or regulatory review.

“AI is happening whether organizations know it or not,” said Tschida. “That’s the problem. You can try to block it, but that’s very hard to do well. It’s far better to build visibility and governance around it.”

The offering makes it possible for companies to enable the AI use they already know is taking place while protecting corporate interests and enabling fast and accurate reporting. You can find out more details here.

Empowering better AI

Jamf’s approach is focused on endpoint management. AI Governance means IT can see what’s running on a device, categorize it, and understand what AI tools and models are in use. “If you know how people are running AI on your fleet, you can open it up safely. Then all of your customers and employees can find their way to figure out how AI is going to optimize their workforce,” she said.

What does that look like in practice? Think of it as an orchestration layer. IT can define different AI configurations for different teams: HR might use one set of models, engineers another. And admins can apply opinionated postures per group: what models are permitted, what cloud services they connect to, what’s visible to IT versus the CISO versus the CFO. “It’s an extension of what Jamf has always done, it just now applies to AI endpoints too.”

What about regulatory complexity across geographies? “A lot of governance controls are shared across regulations; a good base set is a healthy way to run regardless. But each regulation has its own twists. Our mission is to make sure customers operating in different markets can expand on that base and fit the specific models and regulations they need, getting the right configurations to the right devices.”

Managers must prepare for AI cost challenges

There’s a second dimension beyond management — cost. The industry is developing quickly, with new AI models appearing almost every week. Yesterday’s leading LLM is tomorrow’s fading star, even while the cost of AI infrastructure goes through the roof. As that churn slows, investors will want to start seeing returns on their bets, which is why token costs — the price of running AI services, at least in the cloud — are climbing fast.  

As costs become more realistic, that’s going to change the nature of AI deployment from the laissez-faire, anything goes approach to a more strategic management of such use. “Models keep dropping fast, but token costs are only going to go up,” said Tschida.

“Organizations will need to decide: just because you can build something with AI, should you? What’s the right model for what work? We’re helping customers move from, ‘We’ll just block it’ or ‘We’ll turn it on and hope for the best,’ toward a place where they have a real viewpoint and can manage and change that viewpoint over time.”

The ever-changing AI world is also prompting Jamf to make more of its APIs externally available. “We’re used across every industry and every geography, at every scale,” said Tschida. “There’s no way we can build every workflow every customer needs, we’d never get to all of them.”

Embracing openness also helps build future foundations. “Thinking about where we’re heading next — agentic endpoint management — having platform APIs allows our customers to build things they can imagine, that we can learn from, in a way that solves their specific problems.”

Apple, WWDC, and the enterprise

Tschida’s comments come shortly after WWDC 2026, where Apple introduced a raft of AI advances that formed a strong foundation for its future, improvements that matter to Jamf. “When Apple innovates, Jamf celebrates,” she said.

“Apple is doing great things in their AI ecosystem, revamping Siri, expanding their AI capabilities, making Apple the platform people want to run AI on because those machines simply perform better. Our job is to take what Apple builds and bring it into the enterprise in the way that enterprises actually need it.”

Most of the industry recognizes that Apple’s enterprise story has changed dramatically as its products see accelerating use, and momentum is not slowing. Tschida reflected on how just a few years ago, Apple in the enterprise was an option in employee choice programs. “Now it’s becoming the clear choice,” she said. “We expect that trend to continue. And the more Apple invests in AI running natively on device, the stronger that argument gets.”

Where is Jamf going?

AI Governance is a unique answer to an increasingly important set of questions that are now beginning to affect the IT management of Apple’s platforms. (It’s not clear whether anything as sophisticated exists for other platforms at al, but as the need to manage AI grows, demand for such solutions will grow.)

Ultimately, the company’s latest move reflects Jamf’s inherent strategy under its new CEO. “Focus on customers, listen to them, solve their problems, and don’t throw tech at it. Ask: what’s the problem? Can we solve it? That focus is what takes you where you need to go.

“We’re on a good trajectory, customers stay with us, and the culture has always underpinned us. Now we’re finding ways to lean into it even further,” she said.

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