Beth Tschida, who became Jamf CEO in May after serving as CTO and as interim CEO, is the first woman to lead the company in its near 25-year history. I spoke with her this week at the London Jamf Nation event, where the company introduced its new AI Governance solution.

How the transition to CEO is going 

“It’s been a great privilege and an adjustment,” she said. “Jamf has always been a company deeply focused on culture, which is exactly why I love being here. Having the ability to influence and improve that culture from this role is something I feel very supported in doing.”

The last few years have seen a variety of changes at Jamf, which was briefly a public company. “We’ve come through a period of change, not all of it easy,” Tschida said. “But we now have a great partnership with Francisco Partners. We’re private, we’re focused on solving customer problems, and we’re finding ways to lean into what we’re good at.”

Women in tech and mentorship

Tschida is a good choice to lead a software engineering company, as she’s an engineer herself. She originally joined Jamf as vice president for software engineering in 2018, moving up to CTO in 2022. She’s also one of the few women in leadership positions in tech. (To Jamf’s credit, the company also has CIO Linh Lam on its team.)

“I think it’s important for women to stay deep in the tech, build their skills and find their voice confidently,” Tschida said. “You’ll never know all the technology out there. Nobody does. What matters is the ability to keep adapting and evolving.”

Tschida stressed the importance of mentorship. “I feel very honored to have a chance to be a role model for other women,” she said. “I had women who forged a path for me, including a female CIO early in my career who I asked to mentor me and learned an enormous amount from. I’m certainly not the first woman in tech, but I do want to play my part in helping others grow in their careers.

“Ultimately, I want to be respected for what I do, not for my gender. That’s how everyone should be judged.”

AI Governance

Tschida’s product focus means she knows what matters to Jamf. “If you focus on the problems customers have and how your product can help fix them, that’ll take you to where you want to go.”

For many in the enterprise, both in and beyond the Apple space, the next big problem is AI — how to deploy it, how to manage it, and how to regulate it.

AI Governance is a new Jamf solution that has been developed in response to those pain points. Countless surveys, including Jamf’s own data, show that AI is being widely used across every company, but IT lacks visibility into its use. It’s hard to know what data is being shared with AI tools, which services are being used, and how to report on that use effectively — particularly in regulated industries.

AI Governance is designed to make it possible for anyone managing an Apple fleet to get granular insight into AI use across their Mac, iPhone, and iPad devices. It uses telemetrics to shed light on that use, offers governance and management tools to help IT gain better oversight and control over it, and provides highly comprehensive reporting tools suitable for internal or regulatory review.

“AI is happening whether organizations know it or not,” said Tschida. “That’s the problem. You can try to block it, but that’s very hard to do well. It’s far better to build visibility and governance around it.”

The offering makes it possible for companies to enable the AI use they already know is taking place while protecting corporate interests and enabling fast and accurate reporting. You can find out more details here.

Jamf

Empowering better AI

Jamf’s approach is focused on endpoint management. AI Governance means IT can see what’s running on a device, categorize it, and understand what AI tools and models are in use. “If you know how people are running AI on your fleet, you can open it up safely. Then all of your customers and employees can find their way to figure out how AI is going to optimize their workforce,” she said.

What does that look like in practice? Think of it as an orchestration layer. IT can define different AI configurations for different teams: HR might use one set of models, engineers another. And admins can apply opinionated postures per group: what models are permitted, what cloud services they connect to, what’s visible to IT versus the CISO versus the CFO. “It’s an extension of what Jamf has always done, it just now applies to AI endpoints too.”

What about regulatory complexity across geographies? “A lot of governance controls are shared across regulations; a good base set is a healthy way to run regardless. But each regulation has its own twists. Our mission is to make sure customers operating in different markets can expand on that base and fit the specific models and regulations they need, getting the right configurations to the right devices.”

Managers must prepare for AI cost challenges

There’s a second dimension beyond management — cost. The industry is developing quickly, with new AI models appearing almost every week. Yesterday’s leading LLM is tomorrow’s fading star, even while the cost of AI infrastructure goes through the roof. As that churn slows, investors will want to start seeing returns on their bets, which is why token costs — the price of running AI services, at least in the cloud — are climbing fast.  

As costs become more realistic, that’s going to change the nature of AI deployment from the laissez-faire, anything goes approach to a more strategic management of such use. “Models keep dropping fast, but token costs are only going to go up,” said Tschida.

“Organizations will need to decide: just because you can build something with AI, should you? What’s the right model for what work? We’re helping customers move from, ‘We’ll just block it’ or ‘We’ll turn it on and hope for the best,’ toward a place where they have a real viewpoint and can manage and change that viewpoint over time.”

The ever-changing AI world is also prompting Jamf to make more of its APIs externally available. “We’re used across every industry and every geography, at every scale,” said Tschida. “There’s no way we can build every workflow every customer needs, we’d never get to all of them.”

Embracing openness also helps build future foundations. “Thinking about where we’re heading next — agentic endpoint management — having platform APIs allows our customers to build things they can imagine, that we can learn from, in a way that solves their specific problems.”

Apple, WWDC, and the enterprise

Tschida’s comments come shortly after WWDC 2026, where Apple introduced a raft of AI advances that formed a strong foundation for its future, improvements that matter to Jamf. “When Apple innovates, Jamf celebrates,” she said.

“Apple is doing great things in their AI ecosystem, revamping Siri, expanding their AI capabilities, making Apple the platform people want to run AI on because those machines simply perform better. Our job is to take what Apple builds and bring it into the enterprise in the way that enterprises actually need it.”

Most of the industry recognizes that Apple’s enterprise story has changed dramatically as its products see accelerating use, and momentum is not slowing. Tschida reflected on how just a few years ago, Apple in the enterprise was an option in employee choice programs. “Now it’s becoming the clear choice,” she said. “We expect that trend to continue. And the more Apple invests in AI running natively on device, the stronger that argument gets.”

Where is Jamf going?

AI Governance is a unique answer to an increasingly important set of questions that are now beginning to affect the IT management of Apple’s platforms. (It’s not clear whether anything as sophisticated exists for other platforms at al, but as the need to manage AI grows, demand for such solutions will grow.)

Ultimately, the company’s latest move reflects Jamf’s inherent strategy under its new CEO. “Focus on customers, listen to them, solve their problems, and don’t throw tech at it. Ask: what’s the problem? Can we solve it? That focus is what takes you where you need to go.

“We’re on a good trajectory, customers stay with us, and the culture has always underpinned us. Now we’re finding ways to lean into it even further,” she said.

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Well, hey, how ’bout that? Here we are, on a random quiet-seeming week in June, and a new Android version is officially making its way into the wild and onto our favorite Googley gizmos.

Yes, indeed: Google announced the launch of Android 17 this week, and the rollout is getting underway as we speak. As usual, the software will show up for current, still-supported Pixel devices right away, over the next few to several days. (As for everyone else — well, you know the drill by now, right? It’s up to each individual Android device-maker to process and send out its software updates, and outside of Pixels, that support is exasperatingly unreliable. But odds are, if you aren’t palming a Pixel, you’ll be waiting for a while — maybe even a long while, if you have a phone by a certain manufacturer whose name rhymes with Boatorola.)

As always, some of Android 17’s most important elements are the under-the-hood privacy, security, and performance enhancements that you won’t explicitly see but that will make a critical difference in your device’s ability to operate efficiently and advisably. But this latest Android release also packs an impressive punch of interesting surface-level touches that’ll bring an instant boost to your day-to-day productivity and all-around Android-enjoying experience.

As is often the case, many of the most useful elements are things you might not ever even notice or think to tap into if you don’t know where to look.

Here are the four Android 17 features I’ve found most noteworthy so far and how you can start putting ’em to use this second.

[Psst: Don’t let the learning stop here. Check out my free Pixel Academy e-course to discover all sorts of advanced intelligence lurking within whatever Pixel you’re using!]

Android 17 Pixel feature #1: Bubbles multitasking magic

Our first Android 17 addition on its way to Pixel owners this week is something that’s been in the works for many a moon now — and that’s a handy new multitasking mode known as Bubbles.

Bubbles first came into the Android picture way back in 2019, but at that point, it was limited mostly to messaging and never came close to reaching its full promised potential. At long last, now, Bubbles are back, baby, and becoming everything we’d always wanted them to be.

The simplest way to think about Bubbles is as a way to turn any app you’re using into a floating, collapsible window — so you can pull it up on demand when you want it, then minimize it back down into a small icon (a “bubble” — get it?!) to get it out of your hair but keep it nearby for easy ongoing access.

It’s an interesting way to multitask without having to commit to a full-fledged split-screen setup. It can be quite useful for keeping things like lists, documents, emails, chats, or anything else you’re coming back to regularly at your fingertips — so you can pop into it as needed, without any real effort, but also without having it in your face all the time.

JR Raphael, Foundry

In Android 17, Bubbles is easy to launch with any app in front of you. The only catch is that as of now, at least, it can be triggered only from the standard stock Pixel Launcher — not a custom Android launcher like Smart Launcher or Niagara.

Provided you’re using the standard Android home screen setup, though, all you’ve gotta do is:

• Press and hold any app’s icon on your home screen or in your app drawer.
• In the menu that pops up, tap the option that says “Bubble.”
• Then tap the bubbled app icon to expand or minimize the app, or press and hold it to move it around to any position on your screen or dismiss it.

JR Raphael, Foundry

You can also add additional bubbled apps into that same view via the plus icon next to the first app’s icon when a bubble is open. Pretty nifty, wouldn’t ya say?

Android 17 Pixel feature #2: Smarter location access

Allowing apps access to your location inevitably requires a certain amount of compromise when it comes to the ever-prickly subject of privacy — and it demands a certain level of trust that the apps in question won’t abuse the privilege or use it for reasons beyond their intended purposes.

Android 17 makes it meaningfully easier to accept that bargain and rest easy knowing your info isn’t being misused, thanks to a pair of related new privacy protection measures:

• First, whenever any app is accessing your location, you’ll now see a blue dot appear in the upper-right corner of your screen — and if you swipe down once from the top of your screen to open your notification panel, you can actually tap on the location icon that appears in its place to get detailed info about exactly which app or apps are involved. With another tap from there, you can opt to force-close the app in question, view all of its recent location access attempts, and manage its location access ability, too, in case anything ever seems amiss.

JR Raphael, Foundry

• And second, when an app asks to access your precise location, Android 17 adds in the option to allow such access only temporarily — for that one brief moment and purpose — without giving the app the permanent permission for ongoing use.

Hey, we’ll take it. Just remember to keep tabs on the permissions Google itself is claiming these days, too, as those don’t always come with a prominent pop-up.

Android 17 Pixel feature #3: More dynamic dark mode

Dark mode may be one of the more divisive interface adjustments of our modern mobile moment, but if you’re a fan of the dimmer, less glary view across your Android experience, you’re bound to appreciate the added option Android 17 affords you in that area.

It’s a simple one-tap checkbox that forces apps to adjust and comply with your dark mode preference, when it’s active — even if they don’t natively support such a setting. That means those pesky apps that’d typically maintain the same standard light interface even when you activate dark mode will now turn dark along with the rest of your setup whenever Android’s dark mode is on.

All it takes it quite literally one tap on the freshly added Android 17 option:

• Head into the Display section of your Pixel system settings.
• Tap “Dark theme” — the actual words, not the toggle alongside ’em.
• And change the setting from “Standard” to “Expanded.”

JR Raphael, Foundry

Now, one note: By forcing apps to adapt to dark mode even if they aren’t designed for it, it’s possible some programs may end up lookin’ a little funky. If that ever happens and you aren’t thrilled with an app’s adaptation, go back to that same settings screen we were just starin’ at and tap the gear-shaped icon alongside the “Expanded dark theme” option. That’ll let you create exceptions and select specific apps that don’t get dark mode automatically applied.

JR Raphael, Foundry

But everything else will now be in the dark when you want it — just like your dark, brooding heart desires.

Android 17 Pixel feature #4: A more comfy all-around view

Whether you’re a prince/princess/dutchess/middle-manager of darkness or not, Android 17’s new Comfort View may be just the thing for you.

Comfort View is an off-by-default addition to your Pixel that applies a softer, more pastel-oriented filter to the display with automatic adjustments based on your current viewing environment — in other words, how bright it is around you at any given moment. Ooh, ahh, etc.

To try it out, march your way back into those Display settings, and this time, tap the line labeled “Comfort Filters.” Flip the switch next to “Comfort View,” make sure the “Dynamic” checkbox is active, and see how you feel about your newly optimized screen-color view as you move throughout your day.

JR Raphael, Foundry

If you find the filtering to be too extreme or not enough to make a difference, you can also try disabling the “Dynamic” option there and then manually adjusting the “Intensity” slider to suit your specific peeper preferences. But I suspect if you give it enough time, you’ll find the automatic adjustments to be one of those things that just works for you and makes your device a little easier on the eyes, relative to each and every viewing environment — without being something you actively think about or pay much mind.

That, if you ask me, is the sign of an effective feature. And it’s a welcome addition to Android and the ever-evolving Pixel experience.

Don’t let yourself miss an ounce of Pixel magic. Come check out my free Pixel Academy e-course to find tons of hidden features and time-saving tricks for your Googley gizmo.