Os óculos inteligentes da Meta podem parecer relativamente distantes da realidade brasileira no momento, mas já são um fenômeno (e tanto) lá fora, a tal ponto que o atual terceiro aplicativo pago mais baixado na App Store americana tem como proposta detectá-los; refiro-me ao Antizuck Smart Glasses Scanner.

O interessante é que nem mesmo a procedência desconhecida do utilitário foi capaz de conter a curiosidade dos usuários, interessados em descobrir se ele realmente funciona como anunciado.

A promessa do desenvolvedor Albert Pariente Cohen é de que a detecção ocorre por meio de sinais Bluetooth emitidos pelos óculos, sendo compatível com os Meta Glasses, Ray-Ban Meta, Snap Spectacles, Amazon Echo Frames e o RayNeo. Supostamente, o app também é capaz de estimar a proximidade dos óculos em relação ao iPhone/iPad.

Teoricamente, óculos inteligentes como os da Meta contam com um LED ¹Light emitting diode, ou diodo emissor de luz. não removível na lateral, que permitiria às pessoas ao redor alguma ciência de que estão sendo gravadas. Já existem no mercado, no entanto, alternativas para coibir o funcionamento desse mecanismo, como tampas de plástico ou adesivos que inibem a visibilidade da luz de gravação. Varejistas como a Amazon ou a própria Meta trabalham para tirar esse tipo de produto de circulação, mas ainda é possível encontrá-los à venda.

A categoria de produtos levanta constantes debates sobre ética, visto que os casos de gravações não consentidas se tornam cada vez mais frequentes. Na semana passada, o diretor do Instagram, Adam Mosseri, declarou que vídeos contendo gravações de assédio com estranhos em lugares públicos — frequentemente gravados com o hardware da Meta — terão como consequência o banimento na rede social:

Se você está postando conteúdo que tira vantagem de pessoas e assedia elas, como muitos desse tipo de vídeo de cantadas que costumamos ver e ouvir falar, então nós vamos derrubar o conteúdo. […] Nós não queremos que pessoas sorrateiramente gravem vídeos de outras pessoas e as assediem e então postem na nossa plataforma. Então nós estamos tentando lutar de todo o jeito que conseguimos.

O Antizuck Smart Glasses Scanner está disponível por R$20 na App Store.

via 9to5Mac, Business Insider

Notas de rodapé

• 1
  Light emitting diode, ou diodo emissor de luz.

Apple’s long-rumored smart glasses face a steep uphill battle that has little to do with hardware specs or AI capabilities. The real obstacle is the privacy stigma attached to the entire category — one largely created by Meta’s Ray-Ban smart glasses, which critics have derisively labeled “pervert glasses.”

According to Bloomberg News’ Mark Gurman in the Power On newsletter, Apple is now targeting a public debut for its first smart glasses at WWDC in June 2027, with a consumer launch expected later that year. Internally codenamed N50, the device had previously been eyed for a late-2026 introduction and early-2027 release. The delay stems in significant part from Apple’s deliberate effort to refine both the product and its privacy messaging.

Meta’s Ray-Ban Meta glasses have sold millions of pairs and demonstrated commercial viability for camera-equipped eyewear that can capture photos and video, play music, handle calls, and leverage AI. But that success has come with heavy baggage. Reports of users discreetly recording people without consent, online hacks that disable or hide the recording indicator light, and investigations revealing that contractors reviewed intimate footage (including bathroom visits and sexual activity) for AI training have fueled public distrust. Protests have occurred, some jurisdictions have restricted the devices, and the “pervert glasses” nickname has stuck in online discourse.

Apple, which has spent more than a decade positioning privacy as a core brand pillar, is acutely aware of the risk. Simply entering the same product category threatens to undermine that carefully cultivated reputation, regardless of how differently the company approaches the technology. Teams in Apple’s Vision hardware group and elsewhere treat privacy as “priority No. 1,” Gurman reports.

The company has explored multiple approaches to cameras. One option under debate would include full camera hardware, but disable photo and video recording entirely, limiting the sensors to feeding visual data into on-device AI for object recognition, navigation, or environmental awareness. Another prototype eliminates cameras altogether while retaining audio features, Siri access, music playback, and calls. The most likely path, however, appears to retain conventional cameras paired with substantially stronger privacy protections than those offered by Meta.

Expected safeguards include heavy reliance on on-device processing, avoidance of facial recognition, rejection of continuous “super-sensing” modes that analyze surroundings without clear indicators, and a firm policy against using customer recordings to train AI models or sending footage to third-party contractors for review. Hardware indicators are also expected to be more prominent and harder to defeat than Meta’s small LED. Price is anticipated in the $200–$500 range, with multiple frame styles, oval-shaped cameras, and no in-lens AR display in the first generation. The glasses would primarily serve as an iPhone companion for hands-free Siri, Visual Intelligence features, and media.

Apple’s strategy is clear: lean hard into privacy differentiation. Whether that will be enough to overcome bystander discomfort remains an open question. Even users who trust Apple more than Meta may still feel uneasy around anyone wearing outward-facing cameras. Success will depend not only on technical features but on convincing the public that these glasses respect the privacy of everyone in view—not just the wearer.

MacDailyNews Take: Disabling photo and video recording entirely would be a deal-breaker. No sale.

However, if Apple gets this right, privacy could become the product’s strongest selling point. If not, the company may discover that even its brand equity cannot fully erase the cultural resistance Meta’s glasses helped create. The delayed timeline gives Apple time to get the balance right before the world puts its smart glasses to the ultimate test.

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The post After Meta Ray-Bans ‘Pervert Glasses,’ Apple’s smart glasses must focus on privacy appeared first on MacDailyNews.

Meta présente une nouvelle gamme de lunettes intelligentes, pour la première fois entièrement sous sa propre marque. Une manière pour la firme de casser les prix alors que Google et Samsung s’apprêtent à lancer leurs propres modèles.

The smart glasses are available in several countries starting today in a variety of color and lens combinations.