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Apple realizará mais um evento para lançar novos produtos, agora em 28/10!

19 October 2026 at 17:12

O que era esperado foi confirmado hoje! A Apple acaba de convidar a imprensa para o seu segundo evento especial do mês, que acontecerá na quarta-feira da semana que vem (28 de outubro), às 10h pelo horário de Cupertino (14h em Brasília; 17h em Lisboa).

A expectativa gira em torno do lançamento de novos Macs, especialmente um novo MacBook (até agora chamado de “MacBook Ultra”), que possivelmente contará com uma tela OLED 1Organic light-emitting diode, ou diodo emissor de luz orgânico. sensível ao toque e será bem mais leve que os Pros atuais. Além dele, porém, são aguardados um novo MacBook Pro de 14 polegadas e um iMac, ambos equipados com o chip M6, bem como um novo iPad mini (também com tela OLED).

Can’t wait to pro and tell next week. pic.twitter.com/3wUkxwq35i

— Greg Joswiak (@gregjoz) October 19, 2026

Como falamos, trata-se do segundo evento do mês da Apple, após o lançamento do HomeView, da nova Apple TV 4K e do HomePod mini 2 na semana passada.

O esquema deverá ser bem similar ao da semana passada, que ocorreu em Nova York, sem keynote transmitida ao vivo; o próximo, por sua vez, será em Los Angeles:

Apple event invite just hit for October 28th. I think this one's pretty clear. Macbook Pro update incoming pic.twitter.com/UfSpr2s7py

— Marques Brownlee (@MKBHD) October 19, 2026

Sobre os lançamentos do próximo evento, como noticiamos hoje mais cedo, é bem provável que eles cheguem ao mercado no dia 6 de novembro.

Fim de ano cheio de novidades da Maçã, hein! 😅

Notas de rodapé

  • 1
    Organic light-emitting diode, ou diodo emissor de luz orgânico.

Apple Stores estariam se preparando para lançamento em 6 de novembro

19 October 2026 at 14:38

Depois de detalhar uma possível nova versão do HomeView planejada para ser lançada em 2027, o jornalista da Bloomberg, Mark Gurman, comentou na última edição da sua newsletter “Power On” que as Apple Stores estariam se organizando para mais um lançamento em 6 de novembro (uma sexta-feira), que poderá ser destinado a um produto revelado no suposto “evento” que a empresa realizará no dia 27 de outubro.

Considerando que — ainda de acordo com ele — esse evento poderá revelar o “MacBook Ultra” (modelo com tela OLED 1Organic light-emitting diode, ou diodo emissor de luz orgânico. sensível ao toque), um novo iMac com o chip M6, a nova geração do iPad mini (com tela OLED) e uma nova versão do MacBook Pro de 14 polegadas com o chip M6, qualquer um desses produtos passa a ser candidato a esse lançamento — ou todos juntos, é claro.

Apple plans a retail store reset for Nov. 6, indicating potential new Mac release timing. More in Power On: https://t.co/imlJIzWeaS

— Mark Gurman (@markgurman) October 18, 2026

Caso o rumor se concretize, a Apple terá um lançamento para cada sexta-feira pelas próximas quatro semanas, começando com o iPhone Duo e concluindo o cronograma com a chegada da nova Apple TV 4K e do HomeView, revelados junto com o HomePod mini 2 na última terça-feira (13/10).

A relação de lançamentos ficaria mais ou menos assim:

  • 23 de outubro: iPhone Duo
  • 30 de outubro: HomePod mini 2
  • 6 de novembro: novos Macs e/ou novo iPad mini
  • 13 de novembro: HomeView e Apple TV 4K

Falando em iPhone Duo…

Escassez do Duo pode aumentar as vendas do 18 Pro?

O jornalista também aproveitou o espaço para comentar a pré-venda do dobrável da Apple, classificada por ele como “desastrosa”, já que os prazos de entrega estão em janeiro (no caso dos Estados Unidos) ou em fevereiro (no caso do Brasil)!

Apple’s iPhone Duo preorders were an absolute disaster. That may help the iPhone 18 Pro. More in Power On: https://t.co/qX4Wp8R6sc

— Mark Gurman (@markgurman) October 18, 2026
A pré-venda do iPhone Duo da Apple foi um desastre absoluto. Isso talvez ajude o iPhone 18 Pro. Mais em “Power On”.

Segundo ele, a Apple cometeu um “erro grave” ao manter o lançamento do Duo no início do primeiro trimestre fiscal sem ter um grande estoque do aparelho em escala global, em vez de lançar o produto inicialmente apenas nos Estados Unidos e na China. A empresa também poderia ter a intenção de oferecer os iPhones 18 Pro/18 Pro Max como alternativas ao Duo.

iPhone Duo

iPhone Duo

Cores: branco-estrela ou céu noturno
Armazenamento: 256GB, 512GB, 1TB ou 2TB
R$ 21.999,00
iPhone 18 Pro Max

iPhone 18 Pro Max

Cores: bordô, glacial, prateado e preto
Armazenamento: 256GB, 512GB, 1TB ou 2TB
R$ 12.999,00
iPhone 18 Pro

iPhone 18 Pro

Cores: bordô, glacial, prateado e preto
Armazenamento: 256GB, 512GB, 1TB ou 2TB
R$ 11.126,19
R$ 11.999,00

NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada a mais pelos produtos/serviços ao usar os nossos links de afiliado.

Notas de rodapé

  • 1
    Organic light-emitting diode, ou diodo emissor de luz orgânico.

Apple Rumored to Launch Three New 'Ultra' Products by Early Next Year

7 August 2026 at 20:06
According to various reports from sources such as Bloomberg's Mark Gurman and Macworld's Filipe Espósito, Apple is planning to release up to three new products with "Ultra" branding between late 2026 and early 2027.


The long-rumored foldable iPhone is expected to be called the "iPhone Ultra." Rumored features include a 7.7-inch inner display, a 5.3-inch outer display, two rear cameras, one front camera, a Touch ID power button instead of Face ID, and more. The device's large inner screen will be ideal for watching videos and multitasking.

Apple is expected to release the "iPhone Ultra" this September, alongside the iPhone 18 Pro and iPhone 18 Pro Max. In the U.S., it has been estimated that the device will have a starting price of anywhere from $1,999 to $2,499.

"AirPods Ultra" are reportedly set to be released as early as this year — it would be fitting for them to be unveiled alongside the "iPhone Ultra" this September.


"AirPods Ultra" are essentially rumored to be AirPods Pro with tiny infrared cameras that serve as eyes for Siri. The cameras will help to enhance the Visual Intelligence feature on the iPhone 15 Pro and newer, and a small LED light on the earbuds will indicate when the cameras are active, according to Gurman's reporting.

On iOS 27, Visual Intelligence is accessible through the Camera app via a new "Siri" mode. "AirPods Ultra" would provide a more hands-free experience.

"The idea is to let users ask questions about an item they might be looking at," he said. If someone is looking at ingredients on their kitchen countertop, for example, they could ask Siri for dinner ideas.

Last month, Apple's code for the second iOS 27 developer beta seemingly hinted at AirPods with cameras, so a launch could be fast approaching.


Finally, Apple is reportedly planning a "MacBook Ultra" with an OLED display that doubles as a touch screen. Other rumored features include M5 Pro and M5 Max chips, a Dynamic Island, a thinner design compared to the latest MacBook Pro models, and potentially even an Apple-designed C2 modem for built-in 5G/LTE cellular connectivity.

Apple plans to release this new MacBook by early 2027, according to Gurman.

All in all, Apple is expected to release an iPhone Ultra, AirPods Ultra, and a MacBook Ultra over the course of the next six to seven months or so.
This article, "Apple Rumored to Launch Three New 'Ultra' Products by Early Next Year" first appeared on MacRumors.com

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MacBook Ultra rumors: Apple’s thinner OLED touchscreen flagship expected late 2026 or early 2027

7 August 2026 at 19:00

MacBook Neo weighs just 2.7 pounds.

Apple is reportedly preparing a major overhaul of its high-end laptop lineup, potentially under the new “MacBook Ultra” name. This would sit above the existing MacBook Pro as a premium tier, introducing the first OLED display and touchscreen on a Mac, along with a redesigned chassis and Dynamic Island-style camera cutout. All details remain unconfirmed rumors based primarily on reporting from Bloomberg News‘ Mark Gurman, supply-chain analysts, and firms like Omdia, as of early August 2026.

Release Timing

The MacBook Ultra (internal codes K114 for 14-inch and K116 for 16-inch) is on track for a launch window between late 2026 and early 2027. Apple is testing the machines with macOS 27.1, which is scheduled for consumer release at the end of October 2026—aligning with Apple’s typical late-October Mac launches.

Samsung Display is expected to supply the OLED panels, with production ramping in mid-to-late 2026. Analyst Ming-Chi Kuo has pointed to mass production beginning late in the year. However, ongoing global memory chip shortages have caused shipping delays on other Apple products and could push the Ultra into early 2027. A concurrent base MacBook Pro with an M6 chip (existing design) is also rumored for fall 2026.

Design Overhaul

This would mark the first major industrial design change for Apple’s high-end laptops since the 2021 MacBook Pro. Reports describe a total redesign that is thinner and lighter than the current models, aided by the switch away from mini-LED backlighting. Screen sizes are expected to stay in the familiar 14- and 16-inch range, with some sources citing slightly larger 14.3-inch and 16.3-inch panels thanks to thinner bezels.

The controversial notch is expected to be replaced by a smaller pill-shaped or hole-punch camera cutout supporting a Dynamic Island experience (similar to the iPhone), which could display notifications, media controls, battery status, and other contextual info. A reinforced hinge is rumored to minimize screen wobble during touch use. Classic ports (MagSafe, HDMI, SD card slot, Thunderbolt) are expected to remain. The new design may later appear on lower-tier MacBook Pro models.

Display and Touch

The standout upgrades are the first OLED panel on a Mac and the first touchscreen. It is expected to use hybrid tandem OLED technology (oxide TFT + RGB tandem, similar to the iPad Pro), delivering deeper blacks, higher contrast, richer colors, better power efficiency, and improved viewing angles compared with current mini-LED LCDs.

Touch support is positioned as a secondary input method alongside the keyboard and trackpad, not a replacement. macOS is reportedly receiving touch-friendly optimizations (larger targets, adaptive menus) that will also benefit non-touch devices. This reverses long-standing Apple resistance to vertical touchscreens on Macs.

Performance and Other Specs

Contrary to earlier expectations of next-generation silicon, the first MacBook Ultra models are expected to use the existing M5 Pro and M5 Max chips already found in the current MacBook Pro lineup. Apple is reportedly skipping high-end M6 Pro and M6 Max variants to accelerate development of the M7 series (with stronger AI focus); M7 Pro/Max Ultra models are eyed for late 2027 or early 2028.

Built-in cellular connectivity via a next-generation C2 modem has been rumored as a possible option. Battery life could benefit from the more efficient OLED panels and thinner design, though specific figures are unavailable.

Pricing and Positioning

As a new top-tier product with OLED, touch, and a fresh design, the MacBook Ultra is expected to command a premium — potentially 20% or more above current high-end MacBook Pros. Starting prices could begin around or above $2,499 for a 14-inch configuration (higher for 16-inch), making it Apple’s most expensive MacBook to date amid rising memory costs. It is expected to coexist with or sit above the regular MacBook Pro line rather than fully replace it.

MacDailyNews Take: A second-generation MacBook Ultra with M7 Pro and M7 Max chips is already in early testing for a later 2027 timeframe. The “Ultra” branding fits Apple’s expansion of the name across products (alongside Watch Ultra and potential others). These reports could still shift due to supply issues, internal priorities, or testing outcomes. Apple has not officially confirmed any of these details. Expect clearer signals closer to a potential fall event or through further supply-chain updates.


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The post MacBook Ultra rumors: Apple’s thinner OLED touchscreen flagship expected late 2026 or early 2027 appeared first on MacDailyNews.

MacBook Ultra's New Design Won't Stay Exclusive for Long

31 July 2026 at 02:00
The touchscreen and the OLED panel have dominated discussion about Apple's next high-end laptop, but the redesign wrapped around them may prove to be an equally consequential change, largely because it is not expected to stay unique to the machine for long.


Bloomberg's Mark Gurman last week laid out Apple's plan to refresh every Mac it sells over the next two years. In the report, he mentioned that the entry-level 14-inch MacBook Pro due in 2027, reportedly code-named K104, is said to resemble the design of the high-end K114 and K116 machines while using a standard M7 chip. The design debuting on the rumored "MacBook Ultra" would therefore reach a considerably cheaper Mac within roughly a year of launch, a pattern first reported at the start of July.

Apple last redesigned the MacBook Pro in 2021 alongside the introduction of the M1 Pro and M1 Max chips, and that overhaul ran in the opposite direction to this one. The machine grew thicker and heavier, and Apple restored the HDMI port, the SD card slot, and MagSafe charging that it had stripped out in the preceding generation. Five years on, the company is apparently trying to reverse the thickness.

The chassis is expected to be noticeably thinner and lighter. Swapping a mini-LED backlight for a hybrid OLED stack removes an entire physical layer from the lid, since ‌OLED‌ pixels emit their own light. There has so far been no indication that Apple intends to sacrifice ports to find the rest of the millimeters, which is just as well given how poorly that went last time.

The front of the machine is where the change should be most obvious. The notch is expected to disappear in favor of a much smaller hole-punch camera, a change first indicated on a roadmap from research firm Omdia and since corroborated by Bloomberg. The cutout is said to be pill-shaped, paving the way for an interactive Dynamic Island that expands contextually in the way it does on the iPhone.

Whether the screens themselves will grow is less settled. Omdia claimed that Samsung Display will supply 14.3-inch and 16.3-inch panels, marginally larger than the 14.2-inch and 16.2-inch displays on current models, which would imply slimmer bezels wrapped around a slightly bigger screen. A February report from Bloomberg, however, indicated that screen sizes were not expected to change, but that rumor may not have accounted for a slight reduction in bezels.

Apple is said to be fitting a reinforced hinge so the display does not wobble when tapped, but it is not clear if this will result in any external visual changes. Gurman described the approach to touch as "touch-friendly, not touch-first."

What will become of the high-end ‌MacBook Pro‌ is still a loose thread. Gurman's roadmap lists a high-end 14-inch and 16-inch "MacBook" without the Pro suffix, and no separate high-end ‌MacBook Pro‌ sits alongside it, though that phrasing is hard to lean on when the exact branding itself is unresolved. The new MacBook "Ultra" could replace the current M5 Pro and M5 Max models outright at a higher price point or arrive above them as a genuinely new tier while they stay on sale.

If the high-end ‌MacBook Pro‌ gains Apple's next-generation M7 Pro and M7 Max chips in late 2027, considering that the entry-level M7 model will gain the MacBook Ultra's design in the first half of that year, it seems inevitable that the high-end machines will follow, meaning that all five of Apple's most powerful laptops will share the same overall design.
This article, "MacBook Ultra's New Design Won't Stay Exclusive for Long" first appeared on MacRumors.com

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Samsung poderá ser a única fornecedora das telas OLED do “MacBook Ultra”

28 July 2026 at 14:42

Para a estreia das telas OLED 1Organic light-emitting diode, ou diodo emissor de luz orgânico. e do suporte ao toque em computadores com o suposto “MacBook Ultra”, a Apple poderá recorrer exclusivamente à Samsung Display como fornecedora dos painéis.

A informação partiu do site sul-coreano The Elec, o qual afirmou que, segundo as suas fontes relacionadas à cadeia de suprimentos, cerca de 250 mil unidades de painéis OLED de 14 e 16 polegadas (8,6ª geração) da Samsung foram encomendadas, com previsão de produção em massa para o mês de agosto.

A Apple não teria cogitado a LG Display e tampouco a BOE para o desenvolvimento dessas telas, devido a questões de rendimento, tornando a Samsung a única fornecedora viável.

De acordo com uma série de leakers, analistas e jornalistas, especulava-se que o “MacBook Ultra” tivesse o seu lançamento entre o final deste ano e o início do ano que vem, mas devido à crise de memória é possível que ele de fato chegue às lojas somente em 2027.

Segundo o jornalista Mark Gurman (da Bloomberg), tal Mac deverá ser equipado com os chips M5 Pro e M5 Max, com o conjunto (design, construção e tela) posicionando-o acima dos MacBooks Pro.

MacBook Pro de 16″

Cores: preto-espacial ou prateado
Tela: padrão ou nano-texture
Chips: M5 Pro ou M5 Max
Memória: 24GB, 36GB, 48GB, 64GB ou 128GB
Armazenamento: 1TB, 2TB, 4TB ou 8TB
R$ 30.599,00
R$ 33.999,00

MacBook Pro de 14″

Cores: preto-espacial ou prateado
Tela: padrão ou nano-texture
Chips: M5, M5 Pro ou M5 Max
Memória: 24GB, 36GB, 48GB, 64GB ou 128GB
Armazenamento: 1TB, 2TB, 4TB ou 8TB
Adaptador de energia: USB-C de 70W ou 96W
R$ 30.959,00

NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada mais pelos produtos/serviços usando os nossos links de afiliado.

via MacRumors

Notas de rodapé

  • 1
    Organic light-emitting diode, ou diodo emissor de luz orgânico.

'MacBook Ultra' Coming Soon With These 12 New Features

25 July 2026 at 02:00
Apple's first high-end MacBook redesign in five years is expected to arrive in the near future, bringing a run of firsts to the Mac.


Bloomberg's Mark Gurman expects the laptop to arrive between late 2026 and early 2027, with the later window now looking more likely owing to the global memory chip shortage. Analyst Ming-Chi Kuo expects mass production to begin by late 2026.

Apple last redesigned the MacBook Pro in 2021 with the M1 Pro and M1 Max models, so this would be its first new high-end laptop design in at least five years. Here is everything rumored about the device so far:


  • "MacBook Ultra" branding: Apple has reportedly decided to market two new "Ultra" products over the next year, the foldable iPhone and this laptop, which would establish a tier above the ‌MacBook Pro‌ for the first time. The name is not confirmed and Apple theoretically could still use "‌MacBook Pro‌" branding, but for now, "MacBook Ultra" seems highly likely.

  • OLED display: The ‌MacBook Ultra‌ is expected to be the first Mac with an OLED display, replacing the mini-LED backlighting used in current ‌MacBook Pro‌ models. It should deliver richer colors, a higher contrast ratio with true blacks, greater brightness, and improved power efficiency, since individual pixels switch off rather than dim. The laptop will reportedly use hybrid OLED technology combining an oxide TFT backplane with a tandem two-stack ‌OLED‌ structure, the same approach used in the iPad Pro, offering a longer panel lifespan.

  • Touch screen: The device is expected to be the first Mac to support touch input directly on the display, ending years of Apple resistance to the idea. Kuo first claimed the panel would support touch, Gurman corroborated it, and the Weibo leaker known as "Instant Digital" says the feature is now confirmed. Apple is apparently not positioning the machine as a touch-first device like the iPad, instead letting customers move between touch, trackpad, and keyboard interchangeably, in what Gurman describes as "touch-friendly, not touch-first." The laptop is said to remain a conventional clamshell, with the keyboard and trackpad retained and no detachable or convertible design.

  • Touch-optimized macOS: Apple is reportedly reworking macOS so that controls adapt to the input method being used. Tapping a menu bar item would apparently surface a larger set of touch-optimized controls, and the system is said to gain iPad-style gestures including pinch-to-zoom and fast scrolling. Touch-based options would be integrated throughout the operating system rather than confined to a handful of apps.

  • Reinforced hinge: Apple likely plans to add a reinforced hinge so the display does not wobble when it is tapped. The current ‌MacBook Pro‌ hinge moves easily and does not tilt especially far back, both of which could be a problem on a machine designed to be prodded.

  • Hole-punch camera: The "notch" is expected to disappear, replaced by a far smaller hole-punch camera at the top of the display. The change was first indicated by a roadmap from research firm Omdia and has since been corroborated by Bloomberg. Losing the notch would add visible screen area and free up the menu bar space it currently intrudes upon, taking the design a step closer to an uninterrupted, edge-to-edge display.

  • Dynamic Island: The cutout is expected to digitally expand into an iPhone-style Dynamic Island. It would be interactive and expand contextually based on the app or Mac feature in use, surfacing items such as Siri, low battery alerts, and AirPods connection indicators in the area surrounding the camera.

  • M5 Pro and M5 Max chips: The laptop is now expected to ship with the existing M5 Pro and M5 Max chips already found in the current ‌MacBook Pro‌, rather than the "M6 Pro" and "M6 Max." Apple has apparently scrapped the M6 Pro and M6 Max altogether, accelerating instead to M7 Pro and M7 Max chips said to be optimized for intensive AI workloads with upgraded neural accelerators, graphics improvements, and increased memory bandwidth. A second-generation model with those chips is reportedly planned for late 2027.

  • Thinner design: The ‌MacBook Ultra‌ is expected to be noticeably thinner and lighter than the current ‌MacBook Pro‌. Moving away from mini-LED backlighting should itself help slim down the lid. There has so far been no indication that Apple intends to remove ports such as HDMI, MagSafe, or the SD card slot to achieve it, which was a deeply unpopular decision the last time around.

  • Two display sizes: The laptop is expected to be offered in both 14-inch and 16-inch sizes, mirroring the current ‌MacBook Pro‌ lineup, with the two models reportedly code-named K114 and K116.

  • Slimmer bezels: Research firm Omdia claims Samsung Display will supply 14.3-inch and 16.3-inch panels, marginally larger than the 14.2-inch and 16.2-inch screens on current models, which would suggest thinner bezels around a slightly bigger display. A February report from Bloomberg indicated that overall screen sizes are not expected to change compared to the ‌MacBook Pro‌.

  • Built-in cellular: Apple has reportedly at least considered built-in cellular connectivity for future Macs, which would be a first for the platform. If the plan goes ahead, the ‌MacBook Ultra‌ would likely use Apple's existing C1X modem or its next-generation C2 modem for 5G and LTE. This is seemingly the most uncertain feature on this list.



There are already signs of the touchscreen MacBook in Apple's software. macOS 27 Golden Gate hints at the machine in at least three ways: it adds direct touch input to Sidecar, allowing users to tap and interact with macOS elements with a finger on an ‌iPad‌; it introduces iPhone-style pull-to-refresh across apps including Safari, Mail, News, Podcasts, and Calendar; and its new "Search or Ask" ‌Siri‌ interface in Spotlight adopts a dark, pill-shaped design that would sit naturally around a Dynamic Island.

There is some awkwardness for buyers. The first ‌MacBook Ultra‌ looks set to pair Apple's most ambitious Mac redesign in years with silicon that has already been on sale for months, but a successor with much more advanced chips could follow less than a year later.

Pricing is the remaining unknown, but it is likely to be high. Apple raised prices across its Mac lineup in June, and the 14-inch ‌MacBook Pro‌ now starts at $1,999, rising to $2,499 with the M5 Pro chip, while the 16-inch model starts at $2,999. The ‌MacBook Ultra‌ is expected to sit above all of them.
This article, "'MacBook Ultra' Coming Soon With These 12 New Features" first appeared on MacRumors.com

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