Apple was far from the first company to announce a passport-shaped folding phone this year, but that doesn't mean it wasn't copied. As my colleague Dom Preston already explained, it's almost impossible to keep product development secret when Apple and its competitors all share the same global suppliers.

Apple's new CEO John Ternus and head of marketing Greg 'Joz' Joswiak addressed the topic during an interview with TechRadar's Lance Ulanoff and Mark Spoonauer of Tom's Guide.

"People knew through leaks that we were working on a foldable," said Joz. "Unfortunately, they got the aspect ratio, and a lot of coincidental instances of people fin …

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The iPhone Duo was the unequivocal star of Apple's "Surprise and shine" event, but not for people who were mostly paying attention for news on wearables. Thankfully, Apple had a lot to share about its new Apple Watch Series 12 and Ultra 4. There's no update to the SE model for 2026, which isn't necessarily a bad thing (the SE 3 rules). Also, no price changes either, which can't be said for the entire iPhone lineup.

While both new watches look similar to their predecessors, there are a number of updates under the hood that might intrigue some people enough to warrant a preorder. My colleague Victoria Song got hands-on with both smartwatches …

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Apple announced the iPhone 18 Pro and iPhone 18 Pro Max at its event on Wednesday. The 18 Pro and Pro Max come in deep black, silver, "glacier," and burgundy, with color-matched back glass. They also have a new A20 Pro chip and purportedly the longest battery in an iPhone.

During Wednesday's presentation, Apple highlighted how the new phones are well-equipped to work with Apple Intelligence and Siri AI, including Siri AI's more expressive voices.

The A20 Pro has a "brand new architecture" built on 2nm technology, like the M6 chips. It has a 6 core CPU with 2 "desktop-class" super cores and 4 efficiency cores. It also has a "significantly a …

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Apple's latest product event began with something the company hasn't seen in more than a decade: a new CEO at the helm. And he got a standing ovation.

"First of all, thank you, it is great to be here," John Ternus said as he opened Wednesday's event excited about Apple's future in what is his first product launch since succeeding Tim Cook as chief executive. "I think you're gonna like what you're gonna see," he said.

The remarks offer an early glimpse at how Ternus plans to present himself as he settles into a role long defined by his predecessor and steers one of the world's most closely watched companies.

Ternus is a seasoned product ex …

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Apple’s hosting its “Surprise and shine” launch event on September 9th at 1PM ET / 10AM PT, where it’s expected to announce the first phones in its iPhone 18 lineup — including Apple’s first foldable, the rumored “iPhone Duo.”

This event will also be John Ternus’ first as Apple’s CEO after taking over for Tim Cook on September 1st. Ternus was previously Apple’s head of hardware engineering, and he spotlighted upcoming hardware launches in his first staff memo as CEO. All eyes will be on Ternus for a big first announcement to kick off the new leadership era at Apple.

Aside from new iPhones, the September 9th event could also include new Apple Watches and AirPods, and we’re keeping our eyes peeled for other possible surprises, like an updated Apple TV or new smart home hardware. 

Follow along here for all the latest news and updates.

• Apple announces the iPhone 18 Pro and 18 Pro Max
• Join us after the Apple event for a Vergecast livestream!
• iPhone 18 live blog: On the ground at Apple’s biggest event
• How to watch Apple’s September 9th launch event
• Apple says ‘Fold’ and competitors ask ‘How wide?’

It's not just time for any old Apple event, but one that's expected to usher in a new era for the company. This is the first iPhone keynote to be led by Apple's newly anointed CEO John Ternus, and all signs and rumors have been pointing to it being the one that also debuts a foldable iPhone. Ternus has already billed this as "a huge launch . . . that's going to be phenomenal." What bigger and flashier way to step into the limelight than with a new halo product of an iPhone?

We're also likely to hear about OS updates, Apple Watches, and possibly some AirPods. But this might be an unconventional event in more ways than one. It's also possible …

Read the full story at The Verge.