The HP HyperX OMEN MAX 16 combines an RTX 5090 Laptop GPU, Core Ultra 9 processor, 32GB of RAM, and a 240Hz 1600p display in a powerful desktop replacement.

I grew up in the 80’s and 90’s I knew the pain of a computer modem connecting to the internet back then. My first computer was an HP Pavilion and that little gray box was my gateway to a bigger world than my small town. I learned about design and “music downloading” on that machine. It was my first computer and it started my journey into the world of technology. 

This review is from the perspective of a Mac user who enjoys gaming on a PC. I don’t live in the world of PC hardware but I do enjoy it and I wanted to share my experience with the HP HyperX OMEN MAX 16 with you.

My first computer was an HP Pavilion. That little gray box was my introduction to the world of technology, and I spent countless hours exploring what it could do. I learned about design, discovered the joys of “music downloading,” and started developing an interest in technology that has stuck with me ever since. Looking back, that first HP computer really was the beginning of my journey into the world of technology.

A few years ago, I found myself getting pulled into gaming again with Call of Duty: Mobile. Playing that title really made me enjoy competitive multiplayer games again, and I began looking at other gaming options. I eventually added a high-end gaming PC to my setup and started investigating gaming laptops that could provide a similar experience without giving up the performance I wanted.

That brings me to the HP HyperX OMEN MAX 16. With its high-end Intel processor, NVIDIA GeForce RTX 5090 Laptop GPU, 32GB of RAM, and 240Hz display, this is about as far removed from that little gray HP Pavilion as you can get. I was curious to see what HP could deliver in a gaming laptop with this much hardware packed into it.

About the HP HyperX OMEN MAX 16

The HP HyperX OMEN MAX 16 is a high-performance gaming laptop designed for users who want desktop-class performance in a portable form factor. It combines powerful Intel Core Ultra processors with NVIDIA GeForce RTX 50 Series Laptop GPUs, fast DDR5 memory, high-speed SSD storage, and a high-refresh-rate display.

The configuration I tested features an Intel Core Ultra 9 290HX Plus processor, NVIDIA GeForce RTX 5090 Laptop GPU with 24GB of dedicated memory, 32GB of DDR5 RAM, and a 2TB SSD. It also features a 16-inch 2500 x 1600 display with a 240Hz refresh rate, providing a combination of high resolution and fast motion that is well suited to gaming and other demanding applications.

Beyond its performance hardware, the OMEN MAX 16 includes a full-size keyboard with customizable RGB lighting, an illuminated light strip beneath the chassis, integrated speakers with Dolby Atmos support, a 1080p webcam, and connectivity designed to support a wide range of peripherals and accessories.

With its combination of high-end hardware and gaming-focused features, the OMEN MAX 16 is aimed at users who need substantial performance for gaming, content creation, demanding applications, and everyday productivity.

Features & Specifications

• Model: HP HyperX OMEN MAX 16-ah1932nr
• Operating System: Windows 11 Home 25H2
• Processor: Intel Core Ultra 9 290HX Plus, 2.70 GHz
• Graphics: NVIDIA GeForce RTX 5090 Laptop GPU with 24GB dedicated VRAM
• Integrated Graphics: Intel Graphics
• Memory: 32GB DDR5 RAM
• Storage: 2TB SK hynix PCB01 SSD
• Display: 16-inch display
• Display Resolution: 2500 x 1600
• Refresh Rate: 240Hz
• Keyboard: Full-size gaming keyboard with RGB backlighting
• Lighting: Customizable RGB keyboard lighting and under-chassis lighting
• Audio: Integrated speakers with Dolby Atmos support
• Webcam: 1080p camera
• Microphone: Integrated microphone
• Wireless Connectivity: Wi-Fi
• USB-C: USB-C connectivity with support for external storage and peripherals
• Performance: Designed for high-performance gaming, content creation, multitasking, and demanding applications

Pricing & Availability

The MSRP for the HyperX OMEN MAX 16 is $4,699.99 but at the time of publishing it is being offered for $3,899.99 from hp.com or $4,399.00 on Amazon.

User Experience

My initial experience with the HP OMEN MAX 16 was very positive, particularly when it came to performance and responsiveness. However, there is one thing that became immediately apparent when I started handling the laptop: this is a very large and very heavy machine.

HP lists the OMEN MAX 16 at 6.56 pounds, and you can definitely feel that weight when carrying it. The laptop is also quite chunky compared with more conventional 16-inch laptops. This isn’t a machine that I would casually toss into a bag and carry around all day.

That said, the size makes considerably more sense when you consider what HP is trying to accomplish. The OMEN MAX 16 is essentially designed to serve as a desktop replacement for gaming. Rather than having to build a traditional gaming desktop, monitor, keyboard, and other peripherals, you can have a complete high-performance gaming system contained in a single device.

That portability is still useful, particularly if you need to take your gaming system with you when traveling. You get the computer, display, keyboard, speakers, and other essential components in one package. However, “portable” is probably a better description than “easy to carry.”

The power adapter adds to that consideration. It is also quite large, which isn’t surprising given the amount of power required by the OMEN MAX 16’s high-end hardware. When you’re packing the laptop for a trip, you’re not just accounting for a 6.56-pound computer. You also need to find room for a substantial power adapter.

For me, this is one of the most important things potential buyers should consider. If you’re looking for a laptop that you can easily carry between meetings, classes, coffee shops, or other locations throughout the day, the OMEN MAX 16 is probably not the ideal choice. If you’re looking for a desktop gaming replacement that can be moved when necessary, its size and weight are much easier to justify.

Setting up the laptop as a new Windows 11 PC was relatively straightforward. It took approximately one minute to reach the Windows update process, followed by about 11 minutes of updates and another 17 minutes and 37 seconds to finalize and complete those updates. Once setup was finished, I allowed approximately seven additional minutes for further updates.

I skipped Microsoft’s optional personalization, phone integration, and phone photo backup features and declined the Microsoft 365 and cloud storage offers. This gave me a relatively clean starting point for testing the laptop.

The OMEN MAX 16 remained quiet during basic productivity work, with the fans generally staying off. The fans became audible during intensive benchmarking, multitasking, and gaming, although I didn’t find them particularly loud. The rear of the laptop did become noticeably warm after extended benchmark testing.

The keyboard was responsive, and I had no issues with key recognition during normal typing. However, the compact layout took some adjustment. HP has fit a full-size keyboard into the 16-inch chassis, leaving relatively little space between some of the keys. I frequently found myself reaching for Backspace and accidentally pressing Num Lock instead. The trackpad is also positioned slightly off-center because of the keyboard layout.

The RGB lighting is one of my favorite design elements. The keyboard backlighting looks excellent, and the illuminated strip underneath the laptop adds another nice gaming-oriented touch.

The 16-inch 2500 x 1600 display also made a good first impression. I confirmed its 240Hz maximum refresh rate using the UFO Test, which reported four pixels per frame at 960 pixels per second. The high refresh rate makes movement and scrolling feel very smooth, while the high resolution provides plenty of detail for everyday work and entertainment.

The speakers were another pleasant surprise. I tested them with a Dolby Atmos sound test and 32-bit high-resolution music. Audio was clear, well balanced, and surprisingly loud. Even at approximately 50% volume, the speakers produced plenty of sound, with music, voices, and sound effects all remaining well balanced.

Finally, I tested out the built-in 1080p webcam. It performed adequately for video calls, while the microphone was better than average for a laptop. Both should be perfectly suitable for regular video conferencing.

Benchmark Performance

Benchmarking a laptop like the HP OMEN MAX 16 is a little different from testing a typical productivity machine. This is a system built around high-end hardware, so I wanted to see how the Core Ultra 9 290HX Plus, RTX 5090 Laptop GPU, 32GB of RAM, and 2TB SSD performed when put through a variety of workloads.

I used Geekbench 7 for general CPU and GPU performance, Geekbench AI for machine learning workloads, Cinebench to put the processor through a rendering workload, FurMark to stress the graphics hardware, and CrystalDiskMark to evaluate the SSD. The results were generally what I would expect from a laptop with this level of hardware, although they also highlighted just how much heat and power this system can generate when it’s pushed.

Geekbench 7

Geekbench 7 provides a useful look at both single-core and multi-core CPU performance, along with GPU compute performance. I find this combination particularly useful because it gives us an idea of how the laptop should handle everything from everyday applications to workloads that can take advantage of multiple CPU cores or the dedicated graphics processor.

The OMEN MAX 16 produced the following scores:

• Single-Core: 2,709
• Multi-Core: 18,921
• OpenCL: 191,623

The single-core score of 2,709 is a strong result and reflects the performance available from Intel’s Core Ultra 9 290HX Plus. For everyday tasks, this means there is plenty of processing power available for things like launching applications, browsing the web, working with documents, and switching between applications.

The multi-core score is where the OMEN MAX 16 really starts to show what it was built for. Its score of 18,921 demonstrates that the processor has plenty of muscle for workloads that can use multiple cores at the same time. Video encoding, rendering, compiling software, and heavy multitasking are all areas where this kind of performance can be useful.

The OpenCL score of 191,623 is on another level compared with the integrated graphics found in most laptops. The RTX 5090 Laptop GPU is a dedicated graphics processor with 24GB of VRAM, and that makes a substantial difference when applications can take advantage of the GPU.

This isn’t a laptop where the graphics processor is simply there to handle the display and occasional light GPU workloads. There is enough graphics horsepower here for demanding creative applications, 3D workloads, GPU acceleration, and gaming. I’ll take a closer look at gaming performance later in the review.

Geekbench AI

I also ran Geekbench AI to see how the OMEN MAX 16 handled workloads specifically designed around artificial intelligence and machine learning. This is an increasingly relevant area for modern PCs, particularly systems equipped with processors and GPUs designed to accelerate AI workloads.

The results were:

• Single Precision: 3,814
• Half Precision: 1,607
• Quantized: 7,016

The quantized result was the strongest of the three. Quantized workloads use lower-precision numerical formats, which can reduce the amount of data that needs to be processed and can be particularly useful for certain AI inference workloads.

These numbers are interesting, but I wouldn’t use Geekbench AI alone to determine how well the OMEN MAX 16 will perform with a particular AI application. AI performance can vary significantly depending on the software, framework, precision being used, and whether the workload is running on the CPU, GPU, or another accelerator.

What is more important here is the hardware available to the system. The Core Ultra 9 290HX Plus provides substantial CPU performance, while the RTX 5090 Laptop GPU has 24GB of dedicated VRAM. That combination gives the OMEN MAX 16 considerably more flexibility for local AI applications and other memory-intensive workloads than a typical laptop.

For someone experimenting with local AI tools, using AI-assisted applications, or working with workloads that can take advantage of NVIDIA GPU acceleration, there is a lot of hardware available here. The 24GB of VRAM is particularly noteworthy because memory capacity can become a limitation with larger AI models and other demanding GPU workloads.

Cinebench

Cinebench gives us another way to evaluate the processor by putting it through a rendering workload. I ran both the single-thread and multi-thread tests to see how the Core Ultra 9 290HX Plus handled workloads using one core versus multiple cores.

The results were:

• Single Thread: 570
• Multi Thread: 5,695

The single-thread score of 570 is consistent with the strong single-core performance seen in Geekbench 7. Applications that aren’t designed to spread work across many processor cores should still have plenty of CPU performance available.

The multi-thread score of 5,695 is more representative of what this processor can do when it’s allowed to use its available resources. Rendering, video production, compiling, and other heavily threaded workloads can put considerable demand on a CPU, and the OMEN MAX 16 handled the Cinebench workload with the kind of performance I would expect from a high-end gaming laptop.

There was a noticeable difference in how the laptop behaved during these heavier tests, though. As I mentioned, the fans kicked on when the system was under significant load, and the back of the laptop became particularly warm. That’s an important part of the experience with a system like this because the hardware is capable of generating considerably more heat when it is being pushed than it does during normal productivity use.

FurMark

Since the RTX 5090 Laptop GPU is one of the biggest reasons to buy the OMEN MAX 16, I wanted to put the graphics hardware through a dedicated stress test as well. FurMark is designed to place a heavy load on the GPU, making it useful for seeing how the system responds when the graphics hardware is pushed hard.

Here are the results:

• 1920 x 1080: 13,453 points
• 2560 x 1440: 10,055 points

As expected, the score decreased when moving to the higher resolution because the GPU has substantially more pixels to process. Even so, the results demonstrate the amount of graphics performance available from the RTX 5090 Laptop GPU.

The 24GB of dedicated VRAM is also worth mentioning. That’s an unusually large amount of graphics memory for a laptop and gives the OMEN MAX 16 plenty of room for high-resolution gaming and demanding GPU-accelerated applications.

FurMark also reinforced what I noticed during the CPU benchmarks. The cooling system becomes much more active under heavy workloads, and the rear portion of the laptop gets quite warm. I didn’t take actual temperature measurements during testing, so I don’t want to assign a specific temperature to it, but the heat was definitely noticeable.

CrystalDiskMark

The 2TB SK hynix PCB01 SSD was another component I wanted to test. Storage speed isn’t necessarily as exciting as CPU or GPU performance, but it has a noticeable effect on things like application launches, file transfers, game loading, and working with large files.

CrystalDiskMark produced the following results:

Test	Read	Write
SEQ 1MiB Q8T1	12,255.08 MB/s	12,131.65 MB/s
SEQ 1MiB Q1T1	5,547.83 MB/s	2,326.02 MB/s
RND 4KiB Q32T1	615.48 MB/s	745.66 MB/s
RND 4KiB Q1T1	79.72 MB/s	140.66 MB/s

The sequential Q8T1 results were particularly impressive, with read and write speeds both exceeding 12,000 MB/s in that particular test. The Q1T1 results were lower, especially on the write side, which is a good reminder that SSD performance can vary significantly depending on the type of workload being measured.

In everyday use, the important thing is that this is a very fast SSD. Windows feels responsive, applications launch quickly, and the system is well equipped to handle large files and other storage-intensive tasks. With 2TB of capacity, there’s also a reasonable amount of space for applications, games, and media without immediately having to add additional storage.

What Do the Results Tell Us?

The benchmark results reinforce what I noticed from the moment I started using the OMEN MAX 16. This is a laptop that has been built around performance first.

The Core Ultra 9 290HX Plus provides excellent CPU performance, while the RTX 5090 Laptop GPU is capable of handling workloads that would be completely out of reach for the integrated graphics found in most mainstream laptops. Add 32GB of DDR5 memory and a very fast 2TB SSD, and there isn’t much about the hardware configuration that feels compromised.

The results also help explain why the OMEN MAX 16 is such a large and heavy laptop. All of this hardware needs power and cooling. That’s the tradeoff with this particular design. The benchmarks show that the OMEN MAX 16 has the performance to justify that size. Whether that tradeoff makes sense for you will depend largely on how you plan to use it.

Gaming Performance

Of course, a gaming laptop can have impressive benchmark numbers, but what really matters is how it performs when you’re actually playing games. With the OMEN MAX 16, I spent time playing several different titles to get a better feel for how well its hardware translates into real-world gaming performance.

I tested Gears of War, Call of Duty, and The Finals, giving me a good mix of AAA games, competitive multiplayer, and graphics-intensive titles. I played the games on the OMEN MAX 16’s native 2560 x 1600 resolution and focused on how the system handled gameplay, graphics quality, frame rates, and overall responsiveness. The only thing I added was a gaming mouse rather than using the trackpad.

Gears of War

Gears of War was a good starting point because it gave me an opportunity to see how the OMEN MAX 16 handled a modern AAA title without immediately jumping into one of the most demanding games available.

The RTX 5090 Laptop GPU had no problem handling the game, and the combination of high-end graphics hardware and the Core Ultra 9 processor made for a very smooth experience. I was able to enjoy the game with high-quality graphics without feeling like I needed to make significant compromises to get good performance.

The 16-inch 2560 x 1600 display also worked particularly well here. I’ve found that games like Gears benefit from the additional detail provided by the higher resolution, and the 240Hz refresh rate kept movement looking smooth during both exploration and combat.

This was a good indication that the OMEN MAX 16 isn’t simply capable of running games. It has enough hardware to let you take advantage of the display’s resolution and refresh rate at the same time.

Call of Duty

The next title I tested was Call of Duty. It was probably the game I was most interested in testing because high frame rates are essential for me when I play a first-person shooter. The OMEN MAX 16’s combination of the RTX 5090 Laptop GPU and Core Ultra 9 290HX Plus is well suited to this type of workload.

Playing Call of Duty on the OMEN MAX 16 was extremely responsive. Movement was smooth, aiming felt precise, and I never felt like the system was struggling to keep up with what was happening on screen.

The Finals

The Finals gave me another opportunity to push the system with a fast-paced multiplayer game that can put considerable demands on both the CPU and GPU.

The OMEN MAX 16 handled the game very well. The combination of fast gameplay, detailed environments, effects, and destruction didn’t present a problem for the RTX 5090 Laptop GPU. Gameplay remained smooth, and I didn’t experience the type of performance issues that would make me want to significantly reduce the graphics settings.

I also appreciated the display here. The 2560 x 1600 resolution provides plenty of detail, while the 240Hz refresh rate is well suited to the quick movement and action that The Finals delivers.

The system’s cooling became more noticeable during extended gaming sessions, as I would expect from a laptop with this much hardware packed inside it. The fans were audible when the system was working hard, but I didn’t find them excessively loud. The rear of the laptop also became quite warm.

Gaming Performance Overall

After spending time with all three games, I came away with the impression that the OMEN MAX 16 delivers exactly what I would expect from a laptop built around an RTX 5090 Laptop GPU. The benchmark results suggested that it was going to be powerful, but actually playing games made the difference much more apparent.

Gears of War, Call of Duty, and The Finals all ran comfortably. HP essentially built a desktop gaming system that you can pick up and take somewhere else.

Conclusion

The HP HyperX OMEN MAX 16 is the kind of gaming laptop that makes it easy to understand why someone would choose a laptop over a traditional gaming desktop. It packs an impressive amount of hardware into a single machine. While it’s a heavy laptop, HP has designed the OMEN MAX 16 as a desktop replacement, and in that context, the size makes considerably more sense.

For me, the HP HyperX OMEN MAX 16 succeeds because it doesn’t try to disguise what it is. It’s big, heavy, expensive, and extremely powerful. If you want a gaming laptop that can genuinely serve as your primary gaming computer and still be moved when necessary, this is an impressive option. Just make sure you’re comfortable carrying all of that performance with you.

For more information, visit hp.com

Compact magnetic power bank combining a custom-made semi-solid-state cell, 360° ring stand and full-color display in a body that matches iPhone Duo’s new proportions

Better Mobile Xperience (BMX), a mobile power and accessories company, has developed SolidSafe™ Duo around a custom-made 5,000mAh semi-solid-state cell built for Apple’s reported iPhone Duo, its upcoming foldable iPhone. Measuring just 77 x 88 x 11mm, the compact magnetic power bank stays within the phone’s edges while charging. An integrated 360-degree ring stand supports the different ways users interact with a folding screen.

SolidSafe™ Duo is available on the BMX Website for $79.99/£79.99, available soon on AmazonUS and AmazonUK from October 2026.

A stand that moves with the screen

The integrated 360-degree ring stand supports the flexibility of iPhone Duo’s folding screen. It supports the device in portrait for reading and messaging, landscape for watching content, or partially folded for hands-free calls, viewing and other everyday tasks, all while the phone continues to charge.

The rotating design allows SolidSafe™ Duo to remain attached as the position of the phone changes, giving users greater freedom to make use of the foldable display without having to remove the power bank.

Portrait, landscape, and partially folded positions supported by the rotating 360-degree ring stand. Image: BMX.

“We wanted the battery to feel made for the phone, with a custom fit and a stand that supports how people actually use the folding screen.”

Barry Miller, Head of Marketing at BMX 

Attached USB-C lanyard cable for wired charging and up to 15W magnetic wireless charging. Image: BMX.

15W magnetic or 20W via lanyard cable

SolidSafe™ Duo charges wirelessly at up to 15W or delivers up to 20W through its attached USB-C lanyard cable. Its full-colour TFT LCD shows remaining battery capacity and live charging wattage, so users can see both how much power is available and how quickly it is being delivered.

The attached cable also supports up to 15W input to recharge SolidSafe™ Duo. Because the cable stays with the power bank, there is no separate charging cable to carry or search for when it is needed.

The compact 11mm body is housed in CNC-machined aluminium, providing a rigid enclosure while helping dissipate heat generated during charging. Despite its compact footprint, SolidSafe™ Duo delivers a 5,000mAh capacity in a form factor built specifically around the proportions of iPhone Duo.

Semi-solid-state power in a compact form

At the heart of SolidSafe™ Duo is a custom-made 5,000mAh semi-solid-state cell containing significantly less liquid electrolyte than conventional lithium-ion battery technology. The lower liquid content reduces the amount of flammable electrolyte within the cell and helps minimise the fire risk associated with heat, physical damage or internal short circuits.

The semi-solid-state architecture also gives BMX greater flexibility in creating a compact battery around the specific dimensions of iPhone Duo. This allows SolidSafe™ Duo to combine a substantial 5,000mAh capacity with a slim 77 x 88 x 11mm body, while maintaining the magnetic charging and integrated stand functionality required for everyday use.

KEY FEATURES

• Custom-made 5K cell: Built around iPhone Duo’s unique footprint.
• Semi-solid-state battery: Uses significantly less liquid electrolyte than conventional lithium-ion.
• 360-degree rotating kickstand
• Full-colour TFT LCD
• Built-in USB-C lanyard cable
• 15W magnetic or 20W wired charging

SolidSafe™ Duo is available on the BMX Website for $79.99/£79.99, available soon on AmazonUS and AmazonUK from October 2026.

Product links

• BMX: heybmx.com
• Amazon: amazon.com/dp/B0HCRSGRPL

PRODUCT SPECIFICATIONS

Specification	Value
Product	SolidSafe™ Duo
Category	Magnetic wireless power bank with rotating ring stand
Capacity	5,000mAh
Battery technology	Custom-made semi-solid-state cell
Dimensions	77 x 88 x 11mm
Magnetic wireless output	5W / 7.5W / 15W, up to 15W
USB-C output	5V/3A, 9V/2.22A, up to 20W
USB-C input	5V/3A, 9V/1.67A, up to 15W
Simultaneous output	USB-C plus magnetic wireless: 10W + 5W
Display	Full-color TFT LCD showing remaining capacity and live wattage
Stand	Rotating 360-degree ring stand
Cable	Attached USB-C lanyard cable
Housing	CNC aluminum for rigidity and heat dissipation
Color	Black

Learn more at heybmx.com.

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About BMX

Better Mobile Xperience (BMX) makes semi-solid-state power banks and intelligent chargers for people who depend on their devices throughout the day. Headquartered in Singapore, BMX launched in December 2025.

Featuring AI dual-spectrum fusion, intelligent analysis, and instant reporting, the RISION Magic Pro sets a new standard for home and commercial inspections.

RISION, a global technology brand specializing in thermal imaging and intelligent detection, today opened pre-orders for the RISION Magic Pro, the professional model in its Magic Series of USB-C thermal cameras, available from September 10 on RISION’s official website and Amazon store.

Announced on August 3 alongside the RISION Magic, the Magic Pro turns a smartphone, tablet or Windows computer into a full thermal inspection tool. It shares the Magic’s 24-gram, battery-free USB-C design, AI BiSpectrix™ fusion and free RISION View apps — and adds the image detail needed to inspect, document and report on complex thermal scenes.

“With the Magic, we made thermal imaging accessible to anyone. With the Magic Pro, we give inspectors, tradespeople and demanding home users a tool they can rely on from the first scan to the final report,” said York Guo, founder and CEO of RISION. “Higher resolution shows the problem, live multi-zone analysis quantifies it, and one-tap reporting documents it — at a fraction of the usual price.”

What the Magic Pro Adds

The RISION Magic Pro matches the Magic’s ≤40 mK sensitivity, 25 Hz refresh rate, -4 °F to 1112 °F (-20°C to 600°C) range and ±2% accuracy. Its difference is the sensor: a native 256 × 192 array, processed by QuadIR™ into a 512 × 384 image. Individual breakers, terminals, HVAC tubing or a single pipe behind drywall resolve as distinct objects, with clear separation, and every point, line and area measurement lands on the right component. Radiometric photos, video and one-tap PDF reports carry that same detail to the client.

Built for Real Inspection Work

From electrical panels to HVAC systems, the Magic series handles a wide range of inspection, including but not limited to:

• Electrical: Monitor five breakers at once; a threshold alert flags any circuit running hotter than its neighbours.
• HVAC: Compare supply and return temperatures, and film a compressor’s start-up to catch faults that only appear under load.
• Building and energy audits: Map insulation gaps, thermal bridges and air leaks across a whole façade, then deliver a PDF report tying every anomaly to a visible-light photo.
• Mechanical and automotive: Track bearings, motors and brake discs with real-time waveform graphs.

Pricing and Availability

The RISION Magic Pro is priced at $299 MSRP. Pre-orders open September 10 on RISION’s official website at an early-bird price of $229 (a $70 discount), valid until September 28, with open sales via the official website and Amazon from the same day. Early buyers receive an extra year of warranty, for three years in total.

Following the full launch of the Magic series in the US, the lineup will also be available in the UK starting September 15. The Magic arrives at an MSRP of £159 with an early-bird price of £139, a £20 saving. The Magic Pro follows on October 13 at £359 MSRP, with an early-bird price of £269, saving early adopters £90.

A detailed specification sheet comparing the RISION Magic and Magic Pro is available to media on request and accompanies this release as a separate attachment.

For more information, please visit RISION’s official website.

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About RISION

RISION is a global technology brand specializing in thermal imaging and intelligent detection. Its team brings more than 20 years of experience across optical engineering, artificial intelligence, sensor technology and precision manufacturing. The company reports a portfolio of more than 100 granted and pending patents.

iPhone Duo features a breakthrough foldable design that’s beautiful, versatile, and durable, opening up possibilities that feel entirely new yet remarkably familiar

Apple today introduced iPhone Duo, the first foldable iPhone. Opened, it is the thinnest iPhone ever, with a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking, and a special nano-texture finish that minimizes glare for an unparalleled viewing experience. Closed, the 5.4-inch outer display delivers 90 percent of the screen area of iPhone 18 Pro in a compact, pocketable design.¹ Both displays share the same aspect ratio, so content scales proportionally, ensuring visual continuity. iPhone Duo is built to last with an innovative hardware design and a precision hinge that offers a smooth, satisfying feel with every use. Powered by the new A20 Pro, iPhone Duo features an advanced thermal management system with a custom-designed vapor chamber and a dual-battery architecture, delivering pro performance and impressive all-day battery life. The advanced camera system takes stunning photos and videos, with the folding design unlocking fun new ways to use the camera that aren’t possible on any other iPhone. iOS 27 is reimagined, remaining familiar and intuitive while adapting to the versatile ways users can interact with iPhone Duo. And with Apple Intelligence² and Siri AI,³ iPhone Duo brings powerful AI capabilities together with a user’s personal context.

iPhone Duo is available in two refined colors: star white and night sky. Pre-orders begin Friday, October 16, with availability beginning Friday, October 23.

“iPhone Duo is the most transformational change to iPhone since the original. With an entirely new design and intuitive experiences, it shows what’s possible when hardware and software are engineered together and redefines what it means to use a foldable phone,” said John Ternus, Apple’s CEO. “With the largest display ever on iPhone that still fits easily in your pocket, combined with the power of A20 Pro, iPhone Duo helps you stay more immersed and productive wherever you go, whether you’re enjoying content, multitasking across apps, or gaming.”

Two Displays, One Breakthrough Design

iPhone Duo delivers Apple’s largest iPhone display in an entirely new design. Closed, iPhone Duo is comfortable to use one-handed and fits easily in a pocket, with a 5.4-inch outer Super Retina XDR display that provides 90 percent of the screen area of iPhone 18 Pro. Opened, the 7.6-inch inner Super Retina XDR display is 50 percent larger than iPhone 18 Pro Max, offering an immersive canvas for everything users do. A premium nano-texture finish reduces glare and reflections, creating a matte surface that minimizes crease visibility and feels great to touch. Beneath the inner display, a new FaceTime camera stays hidden when not in use to keep the screen uninterrupted. Both displays share the same aspect ratio, designed for how people use their iPhone, so the experience feels continuous whether iPhone Duo is open or closed. The displays also feature ProMotion, Always On, and 3000 nits of peak outdoor brightness. Later this year, iPhone Duo will support Apple Pencil with USB-C, allowing users to take notes, sketch, or mark up documents on either display.

Touch ID is integrated into the side button for easy, secure, and consistent authentication whether iPhone Duo is open or closed, and users can unlock iPhone Duo using their Apple Watch. The design also features Camera Control to quickly launch the camera, including the brand-new Siri Camera mode, which lets Siri see what the user sees to answer questions and take action.

Designed for Durability

iPhone Duo is built to last and feels exceptionally solid with every use. It’s crafted from grade 5 titanium for incredible strength, with an enclosure that has an elegant mirror-polished finish and a 3D-printed hinge cover with a contrasting micro-blasted finish. Ceramic Shield protects the back of iPhone Duo, and Ceramic Shield 2 on the front has 3x better scratch resistance than the previous generation. iPhone Duo is also splash-, water-, and dust-resistant with an IP68 rating.⁴The hinge is engineered from more than 100 components to precisely control opening and closing and support the center of the display, delivering a smooth, satisfying feel. Internally, support ribs reinforce the structure for added stiffness, while antenna splits with ceramic fiber inserts enhance the frame’s rigidity.

The inner display is designed to withstand the wear of everyday use. A scratch-resistant coating and a nano-textured cover layer — made from a custom polymer with up to 40 percent higher stiffness than other materials used in the industry — protect the surface. High-strength glass sits above and below the folding display panel, with custom adhesives that allow the layers to glide past one another like the pages of a book, relieving bend stress, and a titanium plate at the bottom further enhances durability.

An Advanced Camera System with New Experiences

iPhone Duo delivers an advanced camera system that brings all-new experiences made possible by its breakthrough design. With the new 48MP Fusion Main camera, users can shoot sharp photos at up to 48MP resolution with zero shutter lag, capture in the 24MP default for incredible image quality at a file size perfect for sharing, and get closer to the subject with an integrated optical-quality 2x Telephoto. The 48MP Fusion Main camera also benefits from a new computational image pipeline for sharp details, and excels in low light thanks to a large sensor, fast aperture, and sensor-shift optical image stabilization.

The 48MP Fusion Ultra Wide camera — the same as on iPhone 18 Pro models — captures wider fields of view and enables macro photography, while the Center Stage front camera can automatically take photos and videos in any orientation, so users don’t have to rotate iPhone for landscape selfies. Upgraded Photographic Styles with new texture and grain controls let users further dial in their desired appearance and have more creative control over their photos.⁵ Under the inner display, a new FaceTime camera helps users connect with friends and family whether iPhone Duo is held open or propped on a surface for hands-free calls.

The foldable design with dual displays unlocks camera experiences that are not possible on any other iPhone.

• With Smart Take, users no longer miss out on being in the photo because they are behind the shutter or racing to beat a timer. On-device AI models running on A20 Pro analyze the scene in real time and automatically capture photos when subjects are posing.
• Users can take a selfie with the higher-resolution rear cameras and preview their shot on the outer display.
• Duo Preview shows the live preview on the outer display, helping subjects pose, check their framing, and guide the shot.
• Kid Cue plays animations from Peanuts on the outer display to grab the attention of children so they look at the camera.
• Duo FaceTime lets people who are with the user join a video call on the outer display, so everyone can share the moment without crowding around one screen.

iPhone Duo supports 4K120 fps recording in Dolby Vision on the 48MP Fusion Main camera, unlocking gorgeous slow-motion effects by adjusting the playback speed. Users can now apply Cinematic effects after capture at up to 60 fps, and Audio Mix introduces new algorithms that deliver higher-quality voices and can now isolate music. Time-lapse supports 4K in Dolby Vision HDR, and users can prop iPhone Duo up without needing a tripod to easily capture longer-duration videos.

A Reimagined Yet Familiar iOS Experience

iOS 27 is tailored for iPhone Duo, delivering a familiar and intuitive experience that introduces new ways to interact with iPhone. Lock Screen controls, the Dock on the Home Screen, and app navigation and controls now appear on the side to maximize vertical space for content. When iPhone Duo is open, the display shows two Home Screen pages with Today View — a vertically scrolling list of customizable widgets — on the left. The status bar includes a circular, flexible system that nestles into the corner of the screen, showing relevant information like Wi-Fi, cellular strength, battery, and more. The Dynamic Island is also redesigned to fit vertically on the side of the outer and inner displays, and expands to show Live Activities and alerts. iOS seamlessly adapts to the new ways to use iPhone Duo — content reacts as it folds, reorients when turned to the side, and switches to the appropriate display when flipped over.

Apple apps are optimized for iPhone Duo, and developers can easily adapt their apps using the new and updated APIs in the latest SDKs, and upcoming support for iPhone Duo in Device Hub in Xcode. Third-party apps, including Netflix, Zoom, and Slack, are already taking advantage of the folding design to deliver immersive experiences that make the most of the larger display and new ways to use iPhone Duo.

The expansive display supercharges productivity, letting users do more at once with new multitasking capabilities. Split View allows users to open two apps side by side on iPhone for the first time. Users can also quickly swap between apps; open two windows of the same app, like Safari; easily have a conversation with Siri AI while looking at content on the other side of the screen; and save pairs of apps to come back to later.

StandBy gets a major upgrade on iPhone Duo. Set iPhone Duo down and it enters StandBy on either the outer or inner display — even when it’s not charging — turning the device into a photo frame, hub for widgets, clock, and more. New Calendar and Weather faces join existing Clock and Modular faces, while the Photos face is updated to display Shared Albums. Every face now offers deeper customization, with new colors, fonts, and complications to choose from.

The Next Generation of Apple Intelligence and an All‑New Siri

iPhone Duo gives users access to Siri AI, an entirely new version of Siri that is rolling out in beta with iOS 27. Powered by Apple Intelligence, Siri is profoundly more personal, capable, and conversational, and becomes even more useful on the large inner display. Powerful AI capabilities paired with personal context make iPhone Duo an intelligent personal hub with privacy and security at its core.

Siri AI can draw on personal context understanding to help users find what they need in the moment across messages, emails, photos, and more; use onscreen awareness to take action related to the content on a user’s screen; and answer questions about virtually any topic. Users can write with Siri by simply describing what they need. The all-new Siri app also makes it easy to revisit past conversations or kick off new ones, with conversational history synced privately across products with iCloud.

Additionally, Apple Intelligence makes apps smarter and more useful. Users can improve the composition of a photo after it’s been taken with Spatial Reframing, Extend, and upgraded Clean Up. Image Playground also now offers photorealistic imagery, and with upcoming support for the SynthID standard, users can identify images generated or edited with AI.⁶ In Safari, Notify Me helps users monitor web pages for changes, like product restocks or price drops, to stay on top of updates. To protect users’ privacy, Apple Intelligence uses on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud.

Pro Performance with A20 Pro and Advanced Thermal Management

Powered by A20 Pro — the same chip in iPhone 18 Pro models — and paired with an advanced thermal management system, iPhone Duo delivers up to 35 percent better sustained performance than iPhone 17 Pro. A new chip package inspired by M-series Apple silicon connects A20 Pro directly to a custom vapor chamber, dissipating heat and powering multitasking, gaming, and complex AI workloads. A new display engine drives the inner and outer displays simultaneously and enables a fluid experience as users transition between them. The 6-core CPU is up to 20 percent faster than A19 Pro, delivering the fastest CPU in a smartphone; the 7-core GPU is up to 40 percent faster and more power efficient; and the new Dual 16-core Neural Engine offers 2x the compute power to run on-device AI models. A20 Pro also delivers 50 percent more unified memory bandwidth and is built on the latest 2-nanometer process technology.

Impressive All-Day Battery Life

iPhone Duo is designed with one high-energy battery on each side to maximize capacity while efficiently using internal space. A combination of Apple silicon and energy rebalancing algorithms allows the batteries to operate seamlessly as one, so users get up to 31 hours of video playback when using the inner display, up to 44 hours of video playback when using the outer display, and up to 24 hours of usage per charge when both displays are used equally.⁷ Users can also enjoy fast charging — iPhone Duo can charge up to 50 percent in around 20 minutes or wirelessly charge up to 50 percent in around 30 minutes with a MagSafe or Qi2 charger.⁸

Powerful Wireless Capabilities

iPhone Duo features an eSIM-only design worldwide that saves internal space to maximize battery capacity.⁹ eSIM offers greater flexibility, better security, and seamless connectivity compared to traditional physical SIM cards, and as an industry standard, it is supported by over 500 carriers around the world, including AT&T, T-Mobile, Verizon, and more. iOS 27 also introduces iPhone Handoff, which allows users with supported carriers to easily switch back and forth between two iPhone models with the same phone number.¹⁰

N1, an Apple-designed wireless networking chip, enables Wi-Fi 7, Bluetooth 6, and Thread, while C2, Apple’s next-generation cellular modem system, brings AI-powered improvements to cellular quality and reliability, and now supports mmWave in the U.S.

Beautiful New Accessories

To complement iPhone Duo, Apple is introducing beautiful new accessories. The iPhone Duo Folio — available in navy blue and taupe — features an integrated kickstand that supports a wide range of angles for reading, viewing content, or FaceTime, and folds away neatly when not in use. The iPhone Duo Case — available in sand and navy blue — is thin and light, with a protective two-part design that wraps around both sides of the device. Both cases are compatible with MagSafe, Qi2 25W, and Qi-certified chargers. With built-in magnets that align perfectly with iPhone Duo, they offer a magical attach experience and fast wireless charging.

iPhone Duo and the Environment

iPhone Duo was built with the environment in mind and drives progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. It is made with 35 percent recycled content overall,¹¹ including 100 percent recycled cobalt in the battery and 100 percent recycled titanium in the 3D-printed hinge cover. iPhone Duo is manufactured with 60 percent renewable energy, like wind and solar, across the supply chain, and meets Apple’s high standards for energy efficiency and safe chemistry. Like all Apple products, its paper packaging is 100 percent fiber-based¹² and can be easily recycled at home.

Pricing and Availability

• iPhone Duo is available in star white and night sky, and starts at $1,999 (U.S.), or $83.29 (U.S.) per month for 24 months, in 256GB, 512GB, 1TB, and 2TB storage capacities.¹³

Apple Upgrade, a leasing program provided by Klarna and available in the U.S., gives eligible customers monthly payment options for iPhone Duo, with 12- and 24-month leasing terms starting as low as $57.99 (U.S.) per month for 24 months. For more information, visit apple.com/shop/apple-upgrade.14

• Customers in more than 70 countries and regions, including Australia, Brazil, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Türkiye, the UAE, the UK, the U.S., and Vietnam, will be able to pre-order iPhone Duo beginning at 5 a.m. PT on Friday, October 16, with availability beginning Friday, October 23. iPhone Duo will be available in 28 other countries and regions beginning Friday, October 30.
• The iPhone Duo Case will be available for $79 (U.S.) in navy blue and sand, and the iPhone Duo Folio with Kickstand will be available for $129 (U.S.) in navy blue and taupe. iPhone Duo Case and iPhone Duo Folio with Kickstand will be available to order beginning Friday, October 16.
• iPhone Duo will be available with iOS 27.1. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more information about availability, visit apple.com.
• Apple Intelligence will be available with iOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.
• Siri AI is rolling out with iOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages.
• When outside of cellular and Wi-Fi coverage, Apple’s groundbreaking satellite features help iPhone Duo users stay connected and get assistance when it matters most. Apple is extending free access to satellite features for an additional year for existing iPhone 14, iPhone 15, and iPhone 16 users who have activated their device in a country that supports Apple’s satellite features prior to midnight PT on September 9. For satellite feature availability, visit support.apple.com/en-us/105097.
• AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new iPhone, or, in available markets, AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and priority support from Apple Experts. In the U.S., customers can also choose AppleCare One Family, which extends that same coverage to every eligible device across an Apple Family Sharing group for one fixed monthly price. For more information, visit apple.com/applecare.
• iCloud+ plans start at just $0.99 (U.S.) per month, providing additional storage to keep photos, videos, files, and more safe in the cloud and accessible across devices. iCloud+ also gives access to premium features such as event creation in the Apple Invites app, as well as Private Relay, Hide My Email, custom email domains, and HomeKit Secure Video. With Family Sharing, users can share their subscription with five other family members at no extra cost. For more information and feature availability, visit apple.com/icloud and apple.com/ios/feature-availability.
• New and qualified returning subscribers who purchase iPhone Duo can unlock three months of Apple One for free. Apple One bundles up to six Apple services — including Apple TV, Apple Music, up to 2TB of iCloud+ storage, and more — into one convenient plan across multiple Apple devices. This offer is available in select countries and regions with an eligible new iPhone, iPad, or Mac beginning September 17. Service availability varies by region. Learn more about Apple One at apple.com/apple-one.

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About Apple 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1. The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the inner display screen is 7.58 inches diagonally, and the outer display screen is 5.36 inches diagonally. The actual viewable area is smaller.
2. Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta with iOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on iOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available for users under 13.
3. Siri AI will not be available initially in the EU on iOS, iPadOS, and watchOS. Features that rely on Siri AI will also not be available in the EU on iOS, iPadOS, and watchOS. Apple is working hard to find a path forward that preserves its users’ privacy and security.
4. iPhone Duo is splash-, water-, and dust-resistant. It was tested under controlled laboratory conditions and has a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters for up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.
5. The new texture and grain controls will be available in iOS 27 on iPhone models that support the latest generation of Photographic Styles. See supported models.
6. SynthID will be available in a software update later this year and will be included for most edited images, depending on the edits applied.
7. Testing conducted by Apple in August 2026 using preproduction iPhone Duo units and software, subscribed to LTE and 5G carrier networks, using a representative usage profile. Typical use is based on the median usage values across iPhone users and reflects a combination of passive and active use of a variety of applications, including but not limited to messaging, photos, music, social media, video streaming, games, web browsing, and navigation. iPhone Duo typical use based on equal usage between inner and outer displays. Battery life varies by use, configuration, cellular network, signal strength, and other factors; actual results may vary based on usage.
8. Testing conducted by Apple in July 2026 using preproduction iPhone Duo units and software, and either USB‑C Charge Cable or Apple MagSafe Chargers (1‑meter Model A3502 and 2‑meter Model A3503), both with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Wired fast charge supported with 60W-capable (or higher) USB-C cable and USB PD power adapters. Fast-charge testing conducted with drained iPhone Duo units in open configuration. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary. The 60W-capable or higher adapter (available separately) must be paired with a USB-C charging cable, and the 35W or higher adapter must be paired with a MagSafe Charger (both available separately).
9. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See carrier for details. To learn more, visit apple.com/esim.
10. iPhone Handoff will be available at launch with T-Mobile in the U.S. and with Telekom Germany in Germany.
11. Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories.
12. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight.
13. Financing is available to qualified customers, subject to credit approval and credit limit, and requires users to select Apple Card Monthly Installments (ACMI) as their payment type at checkout at Apple. They’ll need to select AT&T, T‑Mobile, or Verizon as their carrier when they check out. An iPhone purchased with ACMI is always unlocked, so they can switch carriers at any time, subject to their carrier’s terms. Taxes and shipping on items purchased using ACMI are subject to their card’s variable APR, not the ACMI 0 percent APR. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the Apple Card Customer Agreement for more information about ACMI.
14. Apple Upgrade lease: This offer is for a consumer lease, not a purchase or loan. Lease provided by Klarna Inc. for a 12- or 24-month term. Your first monthly payment is due approximately 30 days after device is shipped or available for pickup. Lease approval is subject to eligibility and is based on creditworthiness. Monthly payments are based on the selected device and lease term. Advertised payment amount may not include a trade-in device’s estimated value. Typical monthly payments (excluding taxes and any trade-in credit) range from $82.99 to $132.81 (U.S.) for a 12-month lease and $57.99 to $92.81 (U.S.) for a 24-month lease. Requires selection of an eligible carrier. Closing your lease and returning your device terminates your lease. You may incur a substantial charge if you terminate your lease before the end of the lease term. Additional terms and conditions apply. See apple.com/shop/apple-upgrade for more information.

The new Pro lineup introduces variable aperture with the most advanced camera in an iPhone, incredible battery life, next‑level performance, and Siri AI, all powered by A20 Pro

Apple today announced iPhone 18 Pro and iPhone 18 Pro Max, delivering the most advanced pro camera system in an iPhone, and huge leaps in battery life and performance. The new 48MP Fusion Main camera, now with variable aperture, brings creative control that wasn’t possible before, and new Pro controls let users customize their experience in the Camera app. Both models feature a smaller and even more useful Dynamic Island, as well as A20 Pro and a next-generation vapor chamber that together deliver the highest sustained performance in iPhone history. iPhone 18 Pro Max also delivers the largest increase in battery life ever on iPhone, thanks to advancements in Apple silicon and a larger battery.¹ Featuring iOS 27 with Apple Intelligence² and Siri AI,³ iPhone 18 Pro models bring powerful AI capabilities together with personal context to become an intelligent personal hub with privacy and security at its core.

iPhone 18 Pro and iPhone 18 Pro Max are available in four elegant finishes: black, silver, glacier, and an all-new burgundy. Pre-orders begin Saturday, September 12, with availability beginning Friday, September 18.

“With iPhone 18 Pro, we’ve made advancements to the areas our users care about most: camera, performance, battery, and intelligence. And we didn’t just make incremental improvements in these areas — we took huge leaps forward to create the best Pro iPhone we’ve ever made,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “iPhone 18 Pro makes it easy for anyone to capture stunning photos and videos using variable aperture, while providing more versatility for creators and more control for pros. Paired with impactful upgrades to Photographic Styles and powerful video capabilities, iPhone 18 Pro unlocks entirely new ways for users to express themselves.”

An Advanced Camera System That Unlocks More Creativity Across Photo and Video

The new 48MP Fusion Main camera with variable aperture is the most advanced camera Apple has ever made, bringing aperture control to iPhone for the first time along with even more creative control. Six laser-cut blades smoothly transition between different apertures, making it incredibly easy to capture the best shot by automatically adjusting for depth of field and lighting. Combined with a new sensor that improves image quality, the result is better low-light photography, crisper detail in the back of group photos, and more unique shots. Variable aperture also provides more control for creative pros by giving them the ability to manually adjust any of the four aperture settings in the Camera app, and an API is available to developers for even more control across the aperture range in their apps.

With a new computational imaging pipeline, the Main camera produces sharper, more detailed shots, and upgraded Photographic Styles with new texture and grain controls let users further dial in their desired appearance and have more creative control over their photos.⁴ Industry-leading video capabilities also become more versatile, with the ability to apply Cinematic effects after capture to videos shot at up to 60 fps. In Time-lapse mode, users can now record videos in 4K and Dolby Vision HDR. Audio Mix also has new algorithms that deliver higher-quality voices and can now isolate music.

Pro controls is a new customizable experience in the Camera app for iPhone 18 Pro and iPhone 18 Pro Max that makes it easier than ever for users to access their most used settings and introduces new options for manual control. Users can now adjust settings such as lens aperture, shutter speed, and white balance, or use a histogram to check exposure levels throughout a scene.

Introducing Apple Reference Image

Users can now prove the authenticity of a photo taken on iPhone 18 Pro models with Apple Reference Image, powered by the new sensor in the Main camera that can sign every pixel it sees. When a photo is taken in the new Reference mode, the camera captures signed sensor data that Private Cloud Compute develops into an unalterable reference image.⁵Reference images can be viewed in the Photos app alongside the main image, like a digital negative, to visually compare the two assets and determine if any edits were made. APIs are available in iOS, iPadOS, and macOS 27 for third-party apps to enable viewing of these reference images.

Image metadata and upcoming support for the SynthID standard can also help users identify images generated or edited with AI.⁶ Together with Apple Reference Image, this set of features represents a multifaceted approach to image authenticity — vital for photojournalists, photographers, and everyday viewers.

An Even More Useful Dynamic Island

Using advanced display technology, the Dynamic Island is redesigned to create room for additional information. The upgraded Dynamic Island can now show three Live Activities at once, while continuing to enable Face ID for securely unlocking iPhone 18 Pro models, authenticating purchases, signing in to apps, and more.

A20 Pro: A Powerhouse for Pro Performance and AI

Built using the latest 2-nanometer process technology, A20 Pro sets a new bar for mobile computing. Featuring 50 percent more memory bandwidth than A19 Pro, the new 6-core CPU features integrated Neural Accelerators and is faster than the competition, while the new 7-core GPU design is up to 40 percent faster than A19 Pro — a significant upgrade for graphics rendering. A20 Pro also features a new Dual 16-core Neural Engine, which accelerates on-device AI models and computational photography, and includes 32 total cores for double the AI processing power of A19 Pro. With huge upgrades across the entire chip, A20 Pro is a powerhouse for everything from more advanced on-device AI workloads to demanding games, and is designed to deliver exceptional performance for years to come.

Both models feature N1, an Apple-designed wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread. iPhone 18 Pro introduces C2, Apple’s next-generation cellular modem system, which brings AI-powered improvements to cellular quality and reliability. C2 delivers meaningfully faster uploads when compared to C1X while consuming 15 percent less energy, and now supports mmWave in the U.S.

A New Thermal Management System for Maximum Performance

A20 Pro introduces custom packaging inspired by M-series Apple silicon that places the silicon die side by side with the memory, removing the memory from the thermal path of the chip and allowing A20 Pro to attach directly to a next-generation vapor chamber. With new materials and three times more surface area than the previous generation on iPhone 17 Pro, the redesigned vapor chamber dramatically improves sustained performance and enables up to a 40 percent gain over the previous generation — the highest sustained performance yet.

Incredible Battery Life

iPhone 18 Pro models deliver a massive leap in battery life with new battery designs that leverage powerful silicon efficiencies. eSIM-only models deliver up to 36 hours of video playback on iPhone 18 Pro and up to 45 hours of video playback on iPhone 18 Pro Max. iPhone 18 Pro can also charge up to 50 percent in around 15 minutes, or wirelessly charge up to 50 percent in 30 minutes.⁷ On iPhone 18 Pro Max, five minutes of wired charging provides around seven hours of video playback, and based on a new battery usage model that leverages real-world data, it provides up to 30 hours of usage on a full charge.⁸

Featuring iOS 27 with the Next Generation of Apple Intelligence and an All-New Siri

iPhone 18 Pro and iPhone 18 Pro Max give users access to Siri AI, rolling out in beta with iOS 27. Siri AI is an entirely new version of Siri powered by Apple Intelligence that is profoundly more personal, capable, and conversational. Both models bring powerful AI capabilities together with personal context to become an intelligent personal hub with privacy and security at its core.

Siri AI can draw on personal context understanding to help users find what they need in the moment across messages, emails, photos, and more; use onscreen awareness to take action related to the content on a user’s screen; and answer questions about virtually any topic. Siri mode in the Camera app allows users to get information and take action on what’s in front of them, and users can write with Siri by simply describing what they need. Additionally, Apple Intelligence makes apps smarter and more useful. Users can improve the composition of a photo after it’s been taken with Spatial Reframing, Extend, and upgraded Clean Up. And now Image Playground offers photorealistic imagery. In Safari, Notify Me helps users monitor web pages for changes, like product restocks or price drops, and stay on top of updates. To protect users’ privacy, Apple Intelligence uses on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud.

iOS 27 delivers an expansive set of improvements that make iPhone more responsive, reliable, and easy to use, along with refinements to the software design and more ways to personalize the appearance of Liquid Glass. Additionally, powerful and simple tools, based on expert guidance, give parents more flexible ways to manage what their kids can see, who they can talk to, and when they have access. iOS 27 also introduces iPhone Handoff, which allows users with supported carriers to easily switch back and forth between two iPhone models with the same phone number.⁹

eSIM: A Flexible, Convenient, and Secure Connection

eSIM offers greater flexibility, better security, seamless connectivity compared to traditional physical SIM cards, and more battery life on eSIM-only models.¹⁰ An industry standard, eSIM is supported by over 500 carriers worldwide, including AT&T, T-Mobile, Verizon, and more. eSIM-only models of iPhone 18 Pro and iPhone 18 Pro Max will be available in Bahrain, Canada, Guam, Japan, Kuwait, Mexico, Oman, Qatar, Saudi Arabia, the UAE, the U.S., and the U.S. Virgin Islands. These models feature an even larger battery, taking advantage of the space formerly occupied by the physical SIM to provide two additional hours of video playback.

Beautiful New Accessories

iPhone 18 Pro models introduce a range of new Silicone Cases, TechWoven Cases, Crossbody Straps, and FineWoven Wallets — all designed to complement the four beautiful finishes. The Clear Case features an updated design and is now compatible with the Crossbody Strap and Wrist Strap. The new Wrist Strap introduces a convenient, hands-free way to carry iPhone, AirPods Pro 2, or AirPods Pro 3. Woven with 100 percent recycled polyester yarns and embedded with flexible magnets that keep it neatly fitted together, the Wrist Strap will be available in six colors: black, taupe, olive, crisp blue, magenta, and burgundy.

iPhone 18 Pro and the Environment

iPhone 18 Pro and iPhone 18 Pro Max were built with the environment in mind, and drive progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. Both models are made with 40 percent recycled content overall,¹¹ including 100 percent recycled cobalt in the battery and 85 percent recycled aluminum in the enclosure. They are manufactured with 50 percent renewable energy, like wind and solar, across the supply chain, and meet Apple’s high standards for energy efficiency and safe chemistry. Like all Apple products, their paper packaging is 100 percent fiber-based¹² and can be easily recycled at home.

Pricing and Availability

• iPhone 18 Pro and iPhone 18 Pro Max will be available in 256GB, 512GB, 1TB, and 2TB storage capacities. Available in burgundy, glacier, silver, and black, iPhone 18 Pro starts at $1,199 (U.S.) or $49.95 (U.S.) per month, and iPhone 18 Pro Max starts at $1,299 (U.S.) or $54.12 (U.S.) per month for 24 months.¹³
• Apple offers great ways to save and upgrade to the latest iPhone models. With Apple Trade In, customers trading in iPhone 13 or later can get $175 to $885 (U.S.) in credit instantly.¹⁴ Apple also partners with select carriers to offer incredible deals, and customers can get up to $1,200 (U.S.) in credits when they trade in iPhone 14 or later — in any condition — to put toward iPhone 18 Pro or iPhone 18 Pro Max. Customers can take advantage of carrier deals by visiting the Apple Store online or an Apple Store location. For carrier deal eligibility requirements and more details, see apple.com/shop/buy-iphone/carrier-offers. To see what their device is worth and for trade-in terms and conditions, customers can visit apple.com/shop/trade-in.
• Apple Upgrade, a leasing program provided by Klarna and available in the U.S., gives eligible customers monthly payment options for iPhone 18 Pro, with 12- and 24-month leasing terms starting as low as $34.99 (U.S.) per month for 24 months. For more information, visit apple.com/shop/apple-upgrade.¹⁵
• Customers in more than 65 countries and regions, including Australia, Brazil, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Türkiye, the UAE, the UK, the U.S., andVietnam, will be able to pre-order iPhone 18 Pro and iPhone 18 Pro Max beginning at 5 a.m. PT this Saturday, September 12, with availability beginning Friday, September 18. iPhone 18 Pro and iPhone 18 Pro Max will be available in 20 other countries and regions beginning Friday, September 25.
• A TechWoven Case with MagSafe will be available for $59 (U.S.) in black, chambray blue, taupe, olive, mulberry, and burgundy. A Clear Case with MagSafe will be available for $49 (U.S.), and a Silicone Case with MagSafe will be available for $49 (U.S.) in black, navy blue, crisp blue, olive, burgundy, and magenta. A FineWoven Wallet with MagSafe will be available for $59 (U.S.) in black, navy blue, wildflower blue, olive, magenta, and burgundy.
• A Wrist Strap will be available for $29 (U.S.). A Crossbody Strap will be available for $59 (U.S.) in black, navy blue, taupe, sand, olive, crisp blue, magenta, burgundy, and light gray.
• iOS 27 will be available as a free software update on Monday, September 14. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more information about availability, visit apple.com.
• Apple Intelligence will be available with iOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.
• Siri AI is rolling out with iOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages.
• When outside of cellular and Wi-Fi coverage, Apple’s groundbreaking satellite features help iPhone 18 Pro and iPhone 18 Pro Max users stay connected and get assistance when it matters most. Apple is extending free access to satellite features for an additional year for existing iPhone 14, iPhone 15, and iPhone 16 users. The free trial will be extended for iPhone 14, iPhone 15, and iPhone 16 users who have activated their device in a country that supports Apple’s satellite features prior to midnight PT on September 9. For satellite feature availability, visit support.apple.com/en-us/105097.
• AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new iPhone, or, in available markets, AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and priority support from Apple Experts. In the U.S., customers can also choose AppleCare One Family, which extends that same coverage to every eligible device across an Apple Family Sharing group for one fixed monthly price. For more information, visit apple.com/applecare.
• iCloud+ plans start at just $0.99 (U.S.) per month, providing additional storage to keep photos, videos, files, and more safe in the cloud and accessible across devices. iCloud+ also gives access to premium features such as event creation in the Apple Invites app, as well as Private Relay, Hide My Email, custom email domains, and HomeKit Secure Video. With Family Sharing, users can share their subscription with five other family members at no extra cost. For more information and feature availability, visit apple.com/icloud and apple.com/ios/feature-availability.
• New and qualified returning subscribers who purchase iPhone 18 Pro or iPhone 18 Pro Max can unlock three months of Apple One for free. Apple One bundles up to six Apple services — including Apple TV, Apple Music, up to 2TB of iCloud+ storage, and more — into one convenient plan across multiple Apple devices. This offer is available in select countries and regions with an eligible new iPhone, iPad, or Mac beginning September 17. Service availability varies by region. Learn more about Apple One at apple.com/apple-one.

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About Apple 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1. eSIM-only models of iPhone 18 Pro Max feature the largest increase in battery life on an iPhone by taking advantage of the space formerly occupied by the physical SIM.
2. Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta with iOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on iOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available to users under 13.
3. Siri AI will not be available initially in the EU on iOS, iPadOS, and watchOS. Features that rely on Siri AI will also not be available in the EU on iOS, iPadOS, and watchOS. Apple is working hard to find a path forward that preserves its users’ privacy and security.
4. The new texture and grain controls will be available in iOS 27 on iPhone models that support the latest generation of Photographic Styles. See supported models.
5. Apple Reference Image is an opt-in feature. In China, Apple Reference Image will not be available at launch because of regulatory requirements. In the EU, Apple Reference Image capture will not be available at launch with iPhone 18 Pro models, but users with iOS 27, iPadOS 27, and macOS 27 will be able to develop and view reference images.
6. SynthID will be available in a software update later this year and will be included for most edited images, depending on the edits applied.
7. Testing conducted by Apple in July 2026 using preproduction iPhone 18 Pro and iPhone 18 Pro Max units and software, and either USB‑C Charge Cable or Apple MagSafe Chargers (1‑meter Model A3502 and 2‑meter Model A3503), both with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Wired fast charge supported with 60W-capable USB-C cable and USB PD 3.1 (or better) power adapters with Adjustable Voltage Supply (AVS). Fast‑charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary. The 60W-capable adapter or higher with AVS (available separately) must be paired with a USB-C charging cable, and the 35W adapter or higher must be paired with a MagSafe Charger (both available separately).
8. Testing conducted by Apple in August 2026 using preproduction iPhone 18 Pro and iPhone 18 Pro Max units and software, subscribed to LTE and 5G carrier networks, using a representative usage profile. Typical use is based on the median usage values across iPhone users and reflects a combination of passive and active use of a variety of applications, including but not limited to messaging, photos, music, social media, video streaming, games, web browsing, and navigation. Battery life varies by use, configuration, cellular network, signal strength, and other factors; actual results may vary based on usage.
9. iPhone Handoff will be available at launch with T-Mobile in the U.S. and Telekom Germany in Germany.
10. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See carrier for details. To learn more, visit apple.com/esim.
11. Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories.
12. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight.
13. Financing is available to qualified customers, subject to credit approval and credit limit, and requires users to select Apple Card Monthly Installments (ACMI) as their payment type at checkout at Apple. They’ll need to select AT&T, T‑Mobile, or Verizon as their carrier when they check out. An iPhone purchased with ACMI is always unlocked, so they can switch carriers at any time, subject to their carrier’s terms. Taxes and shipping on items purchased using ACMI are subject to their card’s variable APR, not the ACMI 0 percent APR. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the Apple Card Customer Agreement for more information about ACMI.
14. Trade-in values will vary based on the condition, year, and configuration of the eligible trade-in device.
15. This offer is for a consumer lease, not a purchase or loan. Lease provided by Klarna Inc. for a 12- or 24-month term. Your first monthly payment is due approximately 30 days after device is shipped or available for pickup. Lease approval is subject to eligibility and is based on creditworthiness. Monthly payments are based on the selected device and lease term. Advertised payment amount may not include a trade-in device’s estimated value. Typical monthly payments for iPhone 18 Pro (excluding taxes and any trade-in credit) range from $49.99 to $100.03 (U.S.) for a 12-month lease and $34.99 to $70.01 (U.S.) for a 24-month lease. Requires selection of an eligible carrier. Closing your lease and returning your device terminates your lease. You may incur a substantial charge if you terminate your lease before the end of the lease term. Additional terms and conditions apply. See apple.com/shop/apple-upgrade for more information.

With industry-leading ANC in an open-ear design, improved sound quality, hands-free access to Siri AI, and Live Translation, AirPods 5 deliver the best audio experience Apple has ever offered in this style of AirPods, at an incredible price

Apple today announced AirPods 5, delivering the industry’s best Active Noise Cancellation (ANC) in an open-ear design and even better sound quality, at an outstanding value.¹ AirPods 5 feature an all-new multiport acoustic architecture and next-generation Adaptive EQ for even more immersive sound. Their breakthrough open-ear ANC removes up to 50 percent more external noise compared to AirPods 4 with Active Noise Cancellation, alongside a more natural Transparency mode. Combined with Siri AI and iPhone, AirPods enable users to draw on their personal context and get answers with broad world knowledge, entirely hands-free.² Users can also respond to Siri using head gestures, or use Live Translation to help connect across languages.

AirPods 5 offer the most affordable way to experience some of the most powerful AirPods features — along with greater durability with improved dust, sweat, and water resistance — at $129. For users who want even more, AirPods 5 with Wireless Charging Case add longer battery life and on-stem volume control for $149.³ Customers can pre-order starting today, with availability in stores beginning Friday, September 18.

“We’re thrilled that with AirPods 5, we’re able to bring Active Noise Cancellation — one of our most beloved features — to our most affordable AirPods,” said Dave Pakula, Apple’s vice president of Hardware Engineering. “Both AirPods 5 models deliver a world-class listening experience and enable features like Live Translation for even more people. Paired with Siri AI, AirPods are a game changer for unlocking powerful hands-free capabilities.”

Best-in-Class Active Noise Cancellation

Customers love to use ANC to quiet the world around them so they can rest on a noisy flight, get lost in their favorite music, or stay focused on work. AirPods 5 remove up to 50 percent more noise compared to AirPods 4 with ANC thanks to a new multiport acoustic architecture and improved computational audio algorithms. Along with the benefits of ANC, AirPods 5 feature an improved Transparency mode that more naturally represents voices and nearby sounds, helping users stay connected to their surroundings. Providing the best of both worlds, Adaptive Audio dynamically blends Transparency mode and ANC based on the conditions of a user’s environment. And Conversation Awareness lowers the user’s media volume when they start speaking, helping them more easily talk to someone nearby.

Re-Engineered Sound Quality

Inspired by AirPods Pro 3 and re-engineered for AirPods 5, a new multiport acoustic architecture and next-generation Adaptive EQ deliver richer, more detailed sound across an even wider range of ear geometries. This makes Personalized Spatial Audio more immersive and dynamic, so the user feels like they’re surrounded by whatever they are listening to.⁴

Intelligent Features, Hands-Free

For users with an Apple Intelligence-supported iPhone, AirPods 5 allow users to tap into helpful intelligent features hands-free and on the go. Siri AI, which is rolling out in beta in iOS 27, is a profoundly more capable and conversational assistant, offering personal context understanding across messages, emails, photos, and more, as well as app actions and broad world knowledge. For example, users can ask Siri to play the song a friend recommended in a message or navigate to a dinner reservation based on the confirmation buried in an email. Siri AI sounds more natural than ever, with expressive voices that a user can customize so it’s just right for them.⁵ And Dictation now captures what users say with greater precision.

In addition to these new capabilities, Siri already works seamlessly with apps from Apple’s vast ecosystem of developers, so users can continue to take action in the apps they already use, like texting a friend in WhatsApp or playing a book on Audible. With Siri Interactions on AirPods, users can discreetly respond to Siri AI by simply nodding their head yes or shaking their head no.

Live Translation, powered by Apple Intelligence, breaks down barriers by letting users communicate across languages. After setting up Live Translation in the Translate app and downloading their desired languages, AirPods users can access the feature by simultaneously pressing both stems, by saying “Siri, start Live Translation,” or by using the Action button on iPhone — allowing them to hear a conversation in their preferred language. Enabled by ANC and computational audio, this capability is now available across the entire AirPods lineup.

AirPods 5 with Wireless Charging Case

For users who want even more, AirPods 5 with Wireless Charging Case deliver great improvements to the AirPods experience. Force sensor with volume swipe arrives on AirPods 5, a first for the open-ear form factor, adding the ability to quickly adjust volume by swiping up or down on the stem.

Battery life is also improved, with up to five hours of playback with ANC on a single charge — one hour longer than AirPods 4 with ANC, thanks to a redesigned battery. This extends up to 22 hours with the charging case when listening with ANC. The wireless charging case supports Apple Watch chargers, Qi-compatible chargers, and USB-C.

AirPods 5 and the Environment

The new AirPods 5 were built with the environment in mind and drive progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. They are made with 40 percent recycled material overall,⁶ including 70 percent recycled plastic in the wireless charging case and 100 percent recycled cobalt in the battery. AirPods 5 are manufactured with 35 percent renewable energy, like wind and solar, across the supply chain, and meet Apple’s high standards for energy efficiency and safe chemistry. Like all Apple products, their paper packaging is 100 percent fiber-based⁷ and can be easily recycled at home.

Pricing and Availability

• Customers in the U.S. and more than 65 other countries and regions can pre-order AirPods 5 today for $129 (U.S.), with availability in stores beginning Friday, September 18.
• Customers in the U.S. and more than 65 other countries and regions can pre-order AirPods 5 with Wireless Charging Case today for $149 (U.S.), with availability in stores beginning Friday, September 18.
• For full feature functionality, use AirPods 5 paired with an Apple device running the latest operating system software.
• Apple Intelligence will be available with iOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.
• Siri AI is rolling out with iOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages.
• Live Translation is available on compatible Apple devices with the latest operating system software when paired with compatible AirPods with the latest firmware when Apple Intelligence is turned on. This feature is not available in all languages or regions.
• AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new AirPods 5 or, in available markets, AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and priority support from Apple Experts. In the U.S., customers can also choose AppleCare One Family, which extends that same coverage to every eligible device across an Apple Family Sharing group for one fixed monthly price. For more information, visit apple.com/applecare.

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About Apple 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1. Testing conducted by Apple in July 2026 using AirPods 5 paired with iPhone 17 with prerelease AirPods firmware and iOS 27. Noise reduction was tested in accordance with IEC 60268-24. Comparison made against the bestselling wireless open-ear headphones commercially available at the time of testing. Performance depends on device settings, environment, and many other factors.
2. Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta in iOS 27, macOS 27, and watchOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU with iOS, iPadOS, and watchOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Hands-free access to Siri AI works on all AirPods. Siri AI is not available to users under 13.
3. Battery life varies by use. See apple.com/batteries for details.
4. Personalized Spatial Audio works with compatible content in supported apps. iPhone with TrueDepth camera required to create personalized profile, which will sync across compatible Apple devices. Personalized Spatial Audio is not available when using other devices.
5. Apple’s most powerful on-device model and the features it enables, like expressive voices and more advanced Dictation, are available on iPhone 18 Pro, iPhone 18 Pro Max, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPad models with M4 or later and at least 12GB of unified memory, and Mac models with M3 or later and at least 12GB of unified memory. The model and expressive voices are also available on Apple Vision Pro (M5).
6. Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories. Recycled and renewable plastic content calculation includes mass balance allocation.
7. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight.

Apple Watch Series 12 offers the most accurate heart rate sensing in a wearable, higher-frequency heart rate and HRV sensing, a readiness score, and Audio Intelligence features built with privacy at the core

Apple today introduced Apple Watch Series 12, engineered with advanced health sensors and all-new Apple silicon to deliver the most accurate heart rate sensing in a wearable,¹ and advanced health and fitness features.

With the new Health Sensing System and S11 chip, Apple Watch Series 12 delivers higher-frequency heart rate and heart rate variability (HRV) measurements, which power an enhanced suite of health and fitness features including a new readiness score. A redesigned Health app on iPhone arrives later this year, including a new Longevity tab with a Health Age feature showing how metrics are tracking relative to a user’s age. In addition to powering the Health Sensing System, the S11 chip — Apple’s most powerful wearable chip — also enables new Audio Intelligence features arriving later this year, to help users remember key moments from their conversations and stay alert to important sounds, built with privacy, security, and accessibility innovations at the core.² With watchOS 27, Apple Intelligence powers Siri AI on Apple Watch, bringing personal context understanding and broad world knowledge to the wrist.

These features add to the many ways Apple Watch already helps users stay active, better understand their health, and get help when they need it, with advanced workout tracking, sleep tracking, heart health notifications, the ECG app,³ sleep apnea notifications,⁴ Fall Detection, Emergency SOS,⁵ and more. Apple Watch Series 12 is the most comprehensive wearable across health, fitness, and safety.⁶

Apple Watch Series 12 is designed to be as individual as the person wearing it and is available in an array of beautiful finishes, including dark bronze, black, light gold, and space gray aluminum, and radiant gold and natural titanium. It is also available in a stunning ceramic material, in pearl white and night blue. Aluminum models now feature Ceramic Shield 2, which is tougher than any smartwatch glass and 60 percent tougher than the Ion-X of previous aluminum models.⁷ Apple Watch Series 12 is available to pre-order today, with availability beginning Friday, September 18.

“Apple Watch Series 12 is the most advanced health and fitness companion we’ve ever created,” said Kaiann Drance, Apple’s vice president of Worldwide Apple Watch Product Marketing. “With our new Health Sensing System and S11 chip, Apple Watch Series 12 gives you meaningful insights, like readiness, so you can better understand how to take on your day and care for your health, plus intelligence features that make everyday life easier. And it’s all wrapped in a beautifully thin, light design you’ll love wearing all day and night.”

The Most Accurate Heart Rate Sensing in a Wearable

Apple Watch Series 12 is re-architected to provide continuous high-fidelity health monitoring using the Health Sensing System, featuring new optical and electrical heart sensors. Using this system and the S11 chip, Apple Watch Series 12 offers the most accurate heart rate sensing in a wearable. A scientifically rigorous study on a diverse population of over 1,000 participants compared the new heart rate sensing accuracy on Apple Watch against leading wearables, resulting in Apple Watch showing the highest accuracy across devices.

With larger, power-efficient green LEDs on the optical heart sensor, Apple Watch Series 12 now measures heart rate every five seconds, all day long. This continuous, passive measurement delivers deeper insight into a user’s fitness and physiological state while making Exercise and Move Activity rings even more accurate. Users can view their real-time heart rate at a glance throughout their day on a new heart rate watch face complication.

HRV, a key indicator of stress and recovery, is now measured up to 24 times more often and available to view in a new section of the Heart Rate app. Apple Watch provides two separate variants of HRV for better understanding of a user’s health status. Recovery HRV is best for identifying daily signals of stress and recovery, while overall HRV is best for insights into a user’s broader health, including cardiovascular health. Higher variability is generally associated with better overall recovery, while a lower variability value is an indicator of stress.

Overnight vitals now includes recovery HRV measurements analyzed against a user’s personal baseline, providing a more complete view of their health status.⁸ A new daytime vitals view lets users toggle between overnight and daytime metrics, and can potentially spot shifts in their metrics before they show up overnight.

Readiness: A Daily Read on the Body’s Capacity

Apple Watch Series 12 introduces readiness, a new feature that analyzes a user’s recent activity, training load, vitals, and sleep score to offer insight into their capacity for the day ahead. Readiness provides a single 0-10 score with a clear, actionable recommendation: Recover, Pace Yourself, Ready, or Go For It. This helps a user decide how to take on their day, whether they’re headed into a workday or tackling their training plan.

Readiness updates throughout the day as new data comes in, to reflect, for example, an intense workout or a shift in daytime vitals. Readiness clearly highlights which factors are driving the score and allows users to tap into more details. The scoring algorithm was developed using data from the Apple Heart and Movement Study, in collaboration with exercise scientists and physicians at Apple.

Longer Workout Battery Life and Faster Charging

Apple Watch Series 12 continues to offer up to 24 hours of everyday battery life⁹ and now offers up to 10 hours of battery life during an outdoor workout — 25 percent more than the previous model.¹⁰

Apple Watch Series 12 also offers faster charging: Just 15 minutes now gets up to 12 hours of additional battery life — 50 percent more than the previous model — so users can quickly recharge while getting ready for the day or before bed.¹¹

The Most Accurate Step Tracking of Any Smartwatch

The pedometer model has been completely redesigned with new machine learning algorithms to provide more accurate distance measurements during indoor walk or run workouts, and the S11 chip allows for more accurate step counts all day. As a result, Apple Watch Series 12 now offers the most accurate step tracking of any smartwatch.¹² The S11 chip also enables the brand-new Steps complication, so users can track their steps in real time, right from their watch face.

A Redesigned Health App Offers a Holistic View of Long‑Term Health

The Health app on iPhone serves as a central and secure location for a user’s health and fitness information, uniquely positioning it to provide a better understanding of a user’s health. The Health app has been redesigned to dynamically respond to a user’s data using Apple Intelligence,¹³ with a new Insights tab that surfaces timely health information and a new Longevity tab that analyzes a user’s longitudinal health data for deeper insights. The Longevity tab includes Health Age, an Apple Watch feature that shows users how certain metrics are tracking relative to their actual age.

The Health app also includes movement evaluations that measure flexibility, strength, balance, and more using vision-based AI models on iPhone and heart rate data from Apple Watch. Users will be able to schedule and purchase new labs that feature over 50 key biomarkers for $119 directly through the Health app at approximately 2,000 Quest Diagnostics locations in the U.S. The redesigned Health app will arrive later this year, starting in U.S. English.

Audio Intelligence: A New Way to Stay More Present and Engaged Throughout the Day

Since Apple Watch is always on a user’s wrist, it is the perfect device to help users stay alert to important sounds and stay present and engaged in conversations throughout the day. With the built-in microphone, the power of the S11 chip, the latest Apple Intelligence models on iPhone, and Private Cloud Compute, Apple Watch Series 12 offers a brand-new class of Apple Intelligence features. Audio Intelligence helps users stay aware of the world around them, catch what they missed, and remember key moments — with user control, privacy, security, and accessibility at the center of its design.

Audio Intelligence features include:

• Sound Recognition, which comes to Apple Watch to alert users who are deaf or hard of hearing of important sounds, even when their iPhone isn’t with them. This feature listens for sounds like sirens, alarms, doorbells, or a baby crying, and uses on-device intelligence to notify users when they’re detected.
• Live Rewind, which can help users recall what was just said in conversation. A double press of the Digital Crown shows the previous 15 seconds of a conversation as a text snippet, so the user can catch something they may have missed or are less familiar with. Users can ask Siri about the content of the text or save it to the Siri app to revisit later.
• Siri Recap, which can create high-level summaries of conversations that users can review later to jog their memory. When Siri Recap is turned on, after a conversation, Apple Intelligence automatically generates a title and key points in the new Siri app, allowing users to be more present and engaged in the moment.
• Shazam, which instantly detects the music playing around the user and automatically displays the song title and artist’s name on the Music Recognition widget in the Smart Stack, easily glanceable on the wrist.

Privacy by Design

Audio Intelligence features are private by design, combining hardware, software, and services to protect user privacy in a way that only Apple can. These features do not create or store audio recordings, and raw audio used for processing is completely inaccessible to the operating systems, apps, the user, or Apple. This is because the S11 chip on Apple Watch Series 12 includes Secure Exclave, a dedicated hardware-isolated compartment that processes audio in complete isolation from the rest of the system, then immediately deletes it.

Users are in control and can choose whether to opt in to each Audio Intelligence feature. They can decide exactly where and when Siri Recap takes notes, and can turn Siri Recap on or off at any time, right from Control Center.

By design, Audio Intelligence features do not identify and attribute speakers, to protect the privacy of both the user and those around them. Siri Recap produces a brief, high-level summary of conversations — not a transcript — and is designed to exclude sensitive information like financial information or government-assigned identifiers. Live Rewind plays an audible chime when it is being used, even if Apple Watch is on silent, and shows a full-display animation and microphone indicator so people nearby can hear and see that the feature has been activated.

Live Rewind text snippets and Siri Recap summaries are end-to-end encrypted in the Siri app with iCloud syncing, and are not accessible even by Apple. Read more about how Audio Intelligence protects privacy. Siri Recap and Live Rewind arrive in beta later this year.

Siri AI Brings Personal Context Understanding and Broad World Knowledge

With watchOS 27, Apple Watch Series 12 supports Siri AI, an entirely new version of Siri powered by Apple Intelligence. The new Siri app lets users continue conversations on the go and tap into Apple Intelligence capabilities — like personal context understanding and broad world knowledge — making Apple Watch an even more intelligent companion on the wrist. A new Siri Modular watch face makes it even easier to access Siri throughout the day.¹⁴

Featuring watchOS 27

watchOS 27 brings a range of additional updates to Apple Watch Series 12, including:

• A dynamic app grid featuring the icons for five Siri-suggested apps, which are a user’s most-used and recently used Apple Watch apps.
• A new single-handed tap gesture, which lets users conveniently open a widget in the Smart Stack by tapping their index finger and thumb. Now users can use the double tap gesture to scroll through the Smart Stack and single tap to select an individual widget — all using only one hand.¹⁵
• Smart Stack widget suggestions, which surface when they are most relevant, like a Parked Car suggestion from Maps or a Birthday Message suggestion on a close contact’s birthday.
• Support for perimenopause and menopause in Cycle Tracking on Apple Watch and in the Health app on iPhone.¹⁶
• Support for Workout Buddy on Apple Watch when users don’t have their iPhone nearby. Workout Buddy also now incorporates even more fitness data when delivering motivational insights, and is now available in Spanish in addition to English.¹⁷

Lineup

Apple Watch Series 12 is available in 42mm and 46mm sizes. Aluminum finishes include beautiful new dark bronze, black, and light gold options, plus the popular space gray finish. Titanium finishes include a rich new radiant gold color, alongside natural titanium.

A stunning new ceramic version of Apple Watch Series 12 is available in pearl white and night blue finishes. Sand and navy blue Sport Bands that come with ceramic versions of Apple Watch Series 12 feature a ceramic pin-and-tuck closure designed to pair perfectly with the case.

Bands

This fall’s Sport Band lineup features a rich array of new colors, including olive, burgundy, wildflower blue, and pale succulent. In addition to bringing new colors including chambray blue and magenta, Sport Loops introduce a special new plaid pattern using innovative inkjet-printing technology, available in burgundy plaid and light umber plaid options. Nike Sport Bands and Nike Sport Loops come in five new colors: essential white, chalk calm, pavement grey, after dark black, and green spark.

The Milanese Loop is now available in stunning radiant gold to match the new radiant gold titanium case, and a new dark bronze color that pairs with the new dark bronze aluminum case.¹⁸

The Modern Buckle band now comes in a new woven material, featuring subtle texture with small, integrated specks of color, creating a visually rich and dynamic feel.¹⁹ For the first time, it is available with gold hardware designed to perfectly match radiant gold titanium cases, in addition to natural hardware.

Apple Watch Hermès Series 12

Apple Watch Hermès Series 12 is now offered in a radiant gold titanium finish for the first time, in addition to the exclusive silver titanium. The radiant gold Apple Watch Hermès Series 12 comes with the new Noir satin Clou de Selle band, featuring a matching gold-finish clasp and saddle stud.

The Apple Watch Hermès collection introduces a new band, Rocabar Club, featuring eye-catching color contrasts and an elongated H knitted in a graphic, three-dimensional pattern inspired by horse-jumping competitions.

Apple Watch Series 12 and the Environment

Apple Watch Series 12 was built with the environment in mind and drives progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. It is made with 40 percent recycled material overall,²⁰ including 100 percent recycled aluminum in the aluminum case and 100 percent recycled titanium in the 3D-printed titanium case. All of the electricity used to manufacture Apple Watch Series 12 is sourced from renewable energy, like wind and solar, across the supply chain,²¹ and Apple has also invested in enough renewable energy around the world to match the electricity customers use to charge their Apple Watch. Like all Apple products, its paper packaging is 100 percent fiber-based²² and can be easily recycled at home.

Pricing and Availability

• Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the UK, the U.S., and more than 50 other countries and regions can pre-order Apple Watch Series 12 today, with availability in stores beginning Friday, September 18.
• Apple Watch Series 12 starts at $399 (U.S.).
• New Apple Watch bands will be available to order today from apple.com/store and on the Apple Store app, with availability in stores beginning Friday, September 18.
• watchOS 27 will be available for Apple Watch Series 9 or later, Apple Watch SE 3, and Apple Watch Ultra 2 or later on Monday, September 14, and requires iPhone 11 or later or iPhone SE (2nd generation or later) with iOS 27 or later. Not all features are available on all devices or in all regions. For more information about availability, visit apple.com.
• Apple Intelligence will be available with watchOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.
• Siri AI is rolling out with watchOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages.
• New subscribers may get three months of Apple Fitness+ and Apple Music with the purchase of Apple Watch Series 12, Apple Watch SE 3, or Apple Watch Ultra 4. Offer and service availability varies by region. See apple.com/promo for details.²³
• AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new Apple Watch or, in the U.S., AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/applecare.
• Apple Upgrade, a leasing program provided by Klarna and available in the U.S., gives eligible customers monthly payment options for Apple Watch Series 12, with 12- and 24-month leasing terms starting as low as $11.99 (U.S.) per month for 24 months. For more information, visit apple.com/shop/apple-upgrade.^
• For more information on Apple 2030, visit apple.com/2030.

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About Apple 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1. Based on data from an Apple-conducted study of heart rate accuracy during July and August 2026, utilizing commercially available bestselling wearables available as of June 2026. For more information, visit apple.com/hraccuracy.
2. Audio Intelligence includes Live Rewind, Siri Recap, Sound Recognition, and faster Shazam and requires Apple Watch Series 12 or Apple Watch Ultra 4. Live Rewind and Siri Recap will be available in beta in late 2026 and require an Apple Intelligence-enabled iPhone 16 or later (excluding iPhone 16e). Will be available in English to start and will not initially be available in the EU. Certain Audio Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Live Rewind and Siri Recap. For more information, visit support.apple.com/148354.
3. The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE models) and all Apple Watch Ultra models and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old or older.
4. Sleep apnea notifications are available on Apple Watch Series 9 or later, Apple Watch Ultra 2 or later, and Apple Watch SE 3. The feature is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea.
5. Emergency SOS requires a satellite connection, cellular connection, or Wi-Fi calling with an internet connection from Apple Watch or a nearby iPhone. See support.apple.com/108374 and apple.com/watch/cellular for more information.
6. Based on an analysis of health, fitness, and safety features in commercially available bestselling wearables as of August 2026.
7. Ceramic Shield 2 is available on Apple Watch Series 12 (aluminum case). Ceramic Shield 2 on Apple Watch Series 12 (aluminum case) is 60 percent tougher than the Ion-X glass on Apple Watch Series 11.
8. The Vitals app is for wellness purposes only and not for medical use.
9. All-day battery life testing includes 300 time checks, 90 notifications, 15 minutes of app use, a 60-minute workout with music playback from Apple Watch via Bluetooth, and six hours of sleep tracking over the course of 24 hours; Apple Watch Series 12 (GPS) usage includes connection to iPhone via Bluetooth during the entire 24-hour test; Apple Watch Series 12 (GPS + Cellular) usage includes a total of four hours of cellular connection and 20 hours of connection to iPhone via Bluetooth over the course of 24 hours. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Series 12 (GPS) and Apple Watch Series 12 (GPS + Cellular), each paired with iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
10. Workout tested without iPhone and with heart rate sensor on during Outdoor Run workout sessions. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Series 12 (GPS) and Apple Watch Series 12 (GPS + Cellular); all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
11. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Series 12 (GPS) and Apple Watch Series 12 (GPS + Cellular), each paired with iPhone; all devices tested with prerelease software, preproduction Apple Watch Magnetic Fast Charger to USB-C Cable (Model A3277), and Apple 20W USB-C Power Adapter (Model A2305). Charge time varies with adapter, region, settings, initial battery levels, usage, and environmental factors; actual results will vary.
12. Step-tracking accuracy testing was conducted by Apple using a 1,000-step accuracy test validated with video step counting. Comparison made against industry-leading smartwatches commercially available as of July 2026.
13. The redesigned Health app is available on Apple Intelligence-enabled iPhone and iPad models with the latest software, with select features available only on iPhone. Some features may not be available in all regions or languages. Health Age requires Apple Watch. The test to estimate VO2 Max requires Apple Watch, AirPods Pro 3, or a third-party heart rate sensing device. Some features require users to be 18 or older. For information on Apple Intelligence availability, visit support.apple.com/en-us/121115.
14. Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta in watchOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on watchOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available to users under 13.
15. Requires Apple Watch Series 9 or later, Apple Watch SE 3, or Apple Watch Ultra 2 or later.
16. The Cycle Tracking app should not be used for birth control or to diagnose a health condition. Cycle deviation notifications inclusive of perimenopause are for people 40 years old or older.
17. Requires a paired Apple Intelligence-enabled iPhone and Bluetooth headphones with device and Siri language set to English or Spanish. Using Workout Buddy without iPhone nearby requires a Wi-Fi or cellular connection. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
18. Band is not water resistant.
19. Band is not water resistant. Band contains magnets and may cause interference with Compass on Apple Watch.
20. Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories. Product evaluations are based on Apple Watch Series 12 with titanium and aluminum cases.
21. Applies to Apple Watch Series 12 with aluminum and titanium cases.
22. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight.
23. Apple Music requires a subscription. Apple Fitness+ requires a subscription and compatible hardware and software. See support.apple.com/en-us/118210 for compatibility details.

^ Apple Upgrade lease: This offer is for a consumer lease, not a purchase or loan. Lease provided by Klarna Inc. for a 12- or 24-month term. Your first monthly payment is due approximately 30 days after device is shipped or available for pickup. Lease approval is subject to eligibility and is based on creditworthiness. Monthly payments are based on the selected device and lease term.

For example: For an Apple Watch Series 12 42mm with a purchase price of $399 (U.S.) (excluding taxes and any trade-in credit), the typical monthly payment is $11.99 (U.S.) (excluding taxes and any trade-in credit) for a 24-month lease term and $21.99 (U.S.) (excluding taxes and any trade-in credit) for a 12-month lease term.

No security deposit required. A trade-in device may reduce monthly payments. Advertised monthly payment amount may not include a trade-in device’s estimated value. Upgrades are not guaranteed and are subject to eligibility and approval.

Terminating your Apple Upgrade lease: Closing your lease and returning your device terminates your lease. You may incur a substantial charge up to the amount of your remaining lease payments if you terminate your lease before the end of your initial lease term. You may have the option to upgrade to a new device by entering into a new lease agreement and returning your prior device. If you upgrade, your new monthly payments may be greater than your prior monthly payments. If you do not upgrade, terminate your lease, or purchase your device by the end of the initial lease term, the lease will convert to a month-to-month lease for up to six months. Your monthly payments may increase during the month-to-month period. If you take no action at the end of your extension period, you will be charged for the amount due to exercise the purchase option under your lease. You will not own your device at the end of your lease, unless you pay the amount due to exercise the purchase option. Insurance is not included in your lease, and you may incur damage fees if the device is lost, stolen, or not returned in the condition required by the lease.

Apple Upgrade lease eligibility: Leases are only available to U.S. residents (excluding residents of U.S. territories). Leased devices are only available for shipping to U.S. addresses (excluding U.S. territories) or pickup at Apple Retail stores in the U.S. (excluding U.S. territories). To be eligible for a lease, you must be at least 18 years old (or the legal age in your state of residence), have a valid Social Security number or individual taxpayer identification number (ITIN), have an accepted credit or debit card, have an Apple Account in good standing, have a Klarna account, and be able to receive security verification codes via text message. Leases are not available on refurbished accessories or online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses or enterprises; Government, Education, or Veterans and Military Purchase Programs.

Featuring the new Health Sensing System, which provides the most accurate heart rate sensing in a wearable; powerful insights including readiness; and longer battery life

Apple today introduced Apple Watch Ultra 4 — the ultimate sports and adventure watch — now including new, advanced health and fitness features, and longer battery life.

Engineered with the new Health Sensing System and S11 chip, Apple Watch Ultra 4 delivers the most accurate heart rate sensing in a wearable,¹ higher-frequency heart rate and heart rate variability (HRV) measurements, and a new readiness score to support athletes of all kinds. Apple Watch Ultra 4 also offers extended battery life to track outdoor workouts for up to 45 hours and the most accurate on-device GPS in a sports watch.² A redesigned Health app on iPhone arrives later this year, including a new Longevity tab with a Health Age feature showing how metrics are tracking relative to a user’s age. In addition to powering the Health Sensing System, the S11 chip — Apple’s most powerful wearable chip — enables new Audio Intelligence features arriving later this year, to help users remember key moments from their conversations and stay alert to important sounds, built with privacy, security, and accessibility innovations at the core.³ With watchOS 27, Apple Intelligence powers Siri AI on Apple Watch, bringing personal context understanding and broad world knowledge to the wrist.

These features add to the many ways Apple Watch Ultra already supports users with advanced workout tracking across activities, sleep tracking, powerful health features like heart health notifications and the ECG app,⁴ and game-changing safety capabilities like satellite communications.⁵ Apple Watch Ultra 4 is the most comprehensive wearable across health, fitness, and safety.⁶

Apple Watch Ultra 4 comes in sleek and durable natural and black titanium options. It is available to pre-order today, with availability beginning Friday, September 18.

“The new Health Sensing System and S11 chip take Apple Watch Ultra 4 — our most rugged and capable Apple Watch — to the next level, delivering longer battery life, faster charging, and the most accurate heart rate sensing in a wearable,” said Kaiann Drance, Apple’s vice president of Worldwide Apple Watch Product Marketing. “With powerful health and fitness insights including readiness, new intelligent features, and its large, bright display, Apple Watch Ultra 4 is designed to support you wherever you go, from your workouts, to adventures, to everything you tackle in a day.”

The Most Accurate Heart Rate Sensing in a Wearable

Apple Watch Ultra 4 is re-architected to provide continuous high-fidelity health monitoring using the Health Sensing System, featuring new optical and electrical heart sensors. Using this system and the S11 chip, Apple Watch Ultra 4 offers the most accurate heart rate sensing in a wearable. A scientifically rigorous study on a diverse population of over 1,000 participants compared the new heart rate sensing accuracy on Apple Watch against leading wearables, with Apple Watch showing the highest accuracy across devices.

With larger, power-efficient green LEDs on the optical heart sensor, Apple Watch Ultra 4 now measures heart rate every five seconds, all day long. This continuous passive measurement delivers deeper insight into a user’s fitness and physiological state while making Exercise and Move Activity rings even more accurate. Users can view their real-time heart rate at a glance throughout their day on a new heart rate watch face complication.

HRV, a key indicator of stress and recovery, is now measured up to 24 times more often and available to view in a new section of the Heart Rate app. Apple Watch provides two separate variants of HRV for better understanding of a user’s health status. Recovery HRV is best for identifying daily signals of stress and recovery, while overall HRV is best for insights into a user’s broader health, including cardiovascular health. Higher variability is generally associated with better overall recovery, while a lower variability value is an indicator of stress.

Overnight vitals now includes recovery HRV measurements analyzed against a user’s personal baseline, providing a more complete view of their health status.⁷ A new daytime vitals view lets users toggle between overnight and daytime metrics, and can potentially spot shifts in their metrics before they show up overnight.

Readiness: A Daily Read on the Body’s Capacity

Apple Watch Ultra 4 introduces readiness, a new feature that analyzes a user’s recent activity, training load, vitals, and sleep score to offer insight into their capacity for the day ahead. Readiness provides a single 0-10 score each day with a clear, actionable recommendation: Recover, Pace Yourself, Ready, or Go For It. This helps a user decide how to take on their day, whether they’re headed into a workday or tackling their training plan.

Readiness updates throughout the day as new data comes in, to reflect, for example, an intense workout or a shift in daytime vitals. Readiness clearly highlights which factors are driving the score and allows users to tap into more details. The scoring algorithm was developed using data from the Apple Heart and Movement Study, in collaboration with exercise scientists and physicians at Apple.

Longer Battery Life and Faster Charging

For everyday use, Apple Watch Ultra 4 now offers more than two days of battery life, up to 50 hours. In Low Power Mode, it offers up to 84 hours of battery life.⁸ Charging is now faster than ever: Just 15 minutes adds up to 18 hours of additional battery life.⁹

For outdoor workout tracking, the new Extended Workout mode delivers up to 25 hours of battery life for tracking workouts with full GPS and heart rate readings — a 25 percent increase from the previous model. For even longer workouts, the Max Extended Workout mode allows Apple Watch Ultra 4 to track outdoor runs, walks, and hikes for up to 45 hours, typically enough to finish a 100-mile race, while still taking GPS readings every second.¹⁰

The Most Accurate Step Tracking of Any Smartwatch

The pedometer model has been completely redesigned with new machine learning algorithms and the S11 chip to provide more accurate distance measurements during indoor walk or run workouts, and more accurate step counts all day. As a result, Apple Watch Ultra 4 now offers the most accurate step tracking of any smartwatch.¹¹ The S11 chip also enables the brand-new Steps complication, so users can track their steps in real time, right from their watch face.

A Redesigned Health App Offering a Holistic View of Long‑Term Health

The Health app on iPhone serves as a central and secure location for a user’s health and fitness information, uniquely positioning it to provide a better understanding of a user’s health. The Health app has been redesigned to dynamically respond to a user’s data using Apple Intelligence, with a new Insights tab that surfaces timely health information and a new Longevity tab that analyzes a user’s longitudinal health data for deeper insights. The Longevity tab includes Health Age, an Apple Watch feature that shows users how certain metrics are tracking relative to their actual age.¹²

The Health app also includes movement evaluations that measure flexibility, strength, balance, and more using vision-based AI models on iPhone and heart rate data from Apple Watch. Users will be able to schedule and purchase new labs that feature over 50 key biomarkers for $119 directly through the Health app at approximately 2,000 Quest Diagnostics locations in the U.S. The redesigned Health app will arrive later this year, starting in U.S. English.

Audio Intelligence: A New Way to Stay More Present and Engaged Throughout the Day

Since Apple Watch is always on a user’s wrist, it is the perfect device to help users stay alert to important sounds and stay present and engaged in conversations throughout the day. With the built-in microphone, the power of the S11 chip, the latest Apple Intelligence models on iPhone, and Private Cloud Compute, Apple Watch Ultra 4 offers a brand-new class of Apple Intelligence features. Audio Intelligence helps users stay aware of the world around them, catch what they missed, and remember key moments — with user control, privacy, security, and accessibility at the center of its design.

Audio Intelligence features include:

• Sound Recognition, which comes to Apple Watch to alert users who are deaf or hard of hearing of important sounds, even when their iPhone isn’t with them. This feature listens for sounds like sirens, alarms, doorbells, or a baby crying, and uses on-device intelligence to notify users when they’re detected.
• Live Rewind, which can help users recall what was just said in conversation. A double press of the Digital Crown shows the previous 15 seconds of a conversation as a text snippet, so users can catch something they may have missed or are less familiar with. Users can ask Siri about the content of the text or save it to the Siri app to revisit later.
• Siri Recap, which can create high-level summaries of conversations that users can review later to jog their memory. When Siri Recap is turned on, after a conversation, Apple Intelligence automatically generates a title and key points in the new Siri app, allowing users to be more present and engaged in the moment.
• Shazam, which instantly detects the music playing around the user and automatically displays the song title and artist’s name on the Music Recognition widget in the Smart Stack, easily glanceable on the wrist.

Privacy by Design

Audio Intelligence features are private by design, combining hardware, software, and services to protect user privacy in a way that only Apple can. These features do not create or store audio recordings, and raw audio used for processing is completely inaccessible to the operating systems, apps, the user, or Apple. This is because the S11 chip on Apple Watch Ultra 4 includes Secure Exclave, a dedicated hardware-isolated compartment that processes audio in complete isolation from the rest of the system, then immediately deletes it.

Users are in control and can choose whether to opt in to each Audio Intelligence feature. They can decide exactly where and when Siri Recap takes notes, and can turn Siri Recap on or off at any time, right from Control Center.

By design, Audio Intelligence features do not identify and attribute speakers, to protect the privacy of both the user and those around them. Siri Recap produces a brief, high-level summary of conversations — not a transcript — and is designed to exclude sensitive information like financial information or government-assigned identifiers. Live Rewind plays an audible chime when it is being used, even if Apple Watch is on silent, and shows a full-display animation and microphone indicator so people nearby can hear and see that the feature has been activated.

Live Rewind text snippets and Siri Recap summaries are end-to-end encrypted in the Siri app with iCloud syncing, and are not accessible even by Apple. Read more about how Audio Intelligence protects privacy. Siri Recap and Live Rewind arrive in beta later this year.

Siri AI Brings Personal Context Understanding and Broad World Knowledge

With watchOS 27, Apple Watch Ultra 4 supports Siri AI, an entirely new version of Siri powered by Apple Intelligence. The new Siri app lets users continue conversations on the go and tap into Apple Intelligence capabilities — like personal context understanding and broad world knowledge — making Apple Watch an even more intelligent companion on the wrist. A new Siri Modular watch face makes it even easier to access Siri throughout the day.¹³

Featuring watchOS 27

watchOS 27 brings a range of additional updates to Apple Watch Ultra 4, including:

• A dynamic app grid featuring the icons for five Siri-suggested apps, which are a user’s most-used and recently used Apple Watch apps.
• A new single-handed tap gesture, which lets users conveniently open a widget in the Smart Stack by tapping their index finger and thumb. Now users can use the double tap gesture to scroll through the Smart Stack and single tap to select an individual widget — all using only one hand.¹⁴
• Smart Stack widget suggestions, which surface when they are most relevant, like a Parked Car suggestion from Maps or a Birthday Message suggestion on a close contact’s birthday.
• Support for perimenopause and menopause in Cycle Tracking on Apple Watch and in the Health app on iPhone.¹⁵
• Support for Workout Buddy on Apple Watch when users don’t have their iPhone nearby. Workout Buddy also now incorporates even more fitness data when delivering motivational insights, and is now available in Spanish in addition to English.¹⁶

Lineup and Bands

Apple Watch Ultra 4 is available in natural and black titanium.

This fall’s band lineup features new colors across the range. Trail Loop now comes in dark umber, sand, and burgundy, while Alpine Loop comes in desert, dark olive, and burgundy.

Ocean Bands are now made from a unique translucent silicone, which comes in three new colors: translucent gray, translucent kelp, and translucent black.

Apple Watch Hermès Ultra 4

In addition to Apple Watch Hermès Ultra 4 available in natural titanium, the Apple Watch Hermès collection introduces a bold new Grand H titanium band featuring a built-in extension mechanism to conveniently adjust the band to fit over a wet suit. Apple Watch Hermès Ultra 4 also features the new Fathom and Wonder watch face, which allows users to explore an illustration of the ocean’s depths. Rotate the Digital Crown to select one of four watch face options, from the surface to the seabed. Each option features a unique shade of blue and distinct animations.

Apple Watch Ultra 4 and the Environment

The new Apple Watch Ultra 4 was built with the environment in mind and drives progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. It is made with 45 percent recycled material overall,¹⁷ including 100 percent recycled titanium in the 3D-printed titanium case and 100 percent recycled cobalt in the battery. All of the electricity used to manufacture Apple Watch Ultra 4 is sourced from renewable energy, like wind and solar, across the supply chain, and Apple has also invested in enough renewable energy around the world to match the electricity customers use to charge their Apple Watch. Like all Apple products, its paper packaging is 100 percent fiber-based¹⁸ and can be easily recycled at home.

Pricing and Availability

• Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the UK, the U.S., and more than 50 other countries and regions can pre-order Apple Watch Ultra 4 today, with availability in stores beginning Friday, September 18.
• Apple Watch Ultra 4 starts at $799 (U.S.).
• New Apple Watch bands will be available to order today from apple.com/store and in the Apple Store app, with availability in stores beginning Friday, September 18.
• watchOS 27 will be available for Apple Watch Series 9 or later, Apple Watch SE 3, and Apple Watch Ultra 2 or later on Monday, September 14, and requires iPhone 11 or later or iPhone SE (2nd generation or later) with iOS 27. Not all features are available on all devices or in all regions. For more information about availability, visit apple.com.
• Apple Intelligence will be available with watchOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.
• Siri AI is rolling out with watchOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages.
• New subscribers may get three months of Apple Fitness+ and Apple Music with the purchase of Apple Watch Series 12, Apple Watch SE 3, or Apple Watch Ultra 4. Offer and service availability varies by region. See apple.com/promo for details.¹⁹
• AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new Apple Watch or, in the U.S., AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/applecare.
• Apple Upgrade, a leasing program provided by Klarna and available in the U.S., gives eligible customers monthly payment options for Apple Watch Ultra 4, with 12- and 24-month leasing terms starting as low as $24.99 (U.S.) per month for 24 months. For more information, visit apple.com/shop/apple-upgrade.^
• For more information on Apple 2030, visit apple.com/2030.

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About Apple 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1. Based on data from an Apple-conducted study of heart rate accuracy, during July and August 2026, utilizing commercially available best-selling wearables available as of June 2026. For more information, visit apple.com/hraccuracy.
2. GPS performance was evaluated based on route map accuracy in challenging urban environments for outdoor running and walking workouts, processed securely on device. Comparison made against industry-leading dual-frequency GPS sports watches commercially available at the time of testing in August 2026.
3. Audio Intelligence includes Live Rewind, Siri Recap, Sound Recognition, and faster Shazam and requires Apple Watch Series 12 or Apple Watch Ultra 4. Live Rewind and Siri Recap will be available in beta in late 2026 and require an Apple Intelligence-enabled iPhone 16 or later (excluding iPhone 16e). Will be available in English to start and will not initially be available in the EU. Certain Audio Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Live Rewind and Siri Recap. For more information, visit support.apple.com/148354.
4. The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE models) and all Apple Watch Ultra models, and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old or older.
5. Emergency SOS, Find My, and Messages via satellite are included for free for two years with the activation of Apple Watch Ultra 3 or later. Connection and response times vary based on location, site conditions, and other factors. Find My and Messages via satellite require a carrier plan. To send and receive SMS from cellular models of Apple Watch over satellite, a paired iPhone must be powered on and connected to Wi-Fi or an active cellular network, but iPhone doesn’t need to be nearby. SMS message rates may apply. Satellite connectivity provided by Globalstar and its affiliates. See support.apple.com/123924 for more information.
6. Based on an analysis of health, fitness, and safety features in commercially available bestselling wearables as of August 2026.
7. The Vitals app is for wellness purposes only and not for medical use.
8. Multiday battery life testing includes 630 time checks, 190 notifications, 30 minutes of app use, two 60-minute workouts with music playback from Apple Watch via Bluetooth, and 12 hours of sleep tracking over the course of 50 hours; Apple Watch Ultra 4 usage includes a total of 10 hours of cellular connection and 40 hours of connection to iPhone via Bluetooth over the course of 50 hours. Battery life testing in Low Power Mode includes 1,100 time checks, 330 notifications, 55 minutes of app use, two 60-minute workouts with music playback from Apple Watch via Bluetooth, and 18 hours of sleep tracking over the course of 84 hours; Apple Watch Ultra 4 usage includes on-demand cellular connection and 68 hours of connection to iPhone via Bluetooth over the course of 84 hours. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Ultra 4 paired with iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
9. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Ultra 4 paired with iPhone; all devices tested with prerelease software, preproduction Apple Watch Magnetic Fast Charger to USB-C Cable (Model A3277), and Apple 20W USB-C Power Adapter (Model A2305). Charge time varies with adapter, region, settings, initial battery levels, usage, and environmental factors; actual results will vary.
10. Workout tested without iPhone and with heart rate sensor on during Outdoor Run workout sessions. Extended Workout turns on Low Power Mode during the workout; running form metrics will be unavailable. Max Extended Workout turns on Low Power Mode during the workout, and turns off alerts and splits; certain metrics will be unavailable. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Ultra 4; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
11. Step-tracking accuracy testing was conducted by Apple using a 1,000-step accuracy test validated with video step counting. Comparison made against industry-leading smartwatches commercially available as of July 2026.
12. The redesigned Health app is available on Apple Intelligence-enabled iPhone and iPad models with the latest software, with select features available only on iPhone. Some features may not be available in all regions or languages. Health Age requires Apple Watch. The test to estimate VO2 Max requires Apple Watch, AirPods Pro 3, or a third-party heart rate sensing device. Some features require users to be 18 or older. For information on Apple Intelligence availability, visit support.apple.com/en-us/121115.
13. Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta in watchOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on watchOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available for users under 13.
14. Requires Apple Watch Series 9 or later, Apple Watch SE 3, or Apple Watch Ultra 2 or later.
15. The Cycle Tracking app should not be used for birth control or to diagnose a health condition. Cycle deviation notifications inclusive of perimenopause are for people 40 years old or older.
16. Requires a paired Apple Intelligence-enabled iPhone and Bluetooth headphones with device and Siri language set to English or Spanish. Using Workout Buddy without iPhone nearby requires a Wi-Fi or cellular connection. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
17. Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories.
18. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight.
19. Apple Music requires a subscription. Apple Fitness+ requires a subscription and compatible hardware and software. See support.apple.com/en-us/118210 for compatibility details.

^ Apple Upgrade lease: This offer is for a consumer lease, not a purchase or loan. Lease provided by Klarna Inc. for a 12- or 24-month term. Your first monthly payment is due approximately 30 days after device is shipped or available for pickup. Lease approval is subject to eligibility and is based on creditworthiness. Monthly payments are based on the selected device and lease term.

For example: For Apple Watch Ultra 4 with a purchase price of $799 (U.S.) (excluding taxes and any trade-in credit), the typical monthly payment is $24.99 (U.S.) (excluding taxes and any trade-in credit) for a 24-month lease term and $44.99 (U.S.) (excluding taxes and any trade-in credit) for a 12-month lease term.

No security deposit required. A trade-in device may reduce monthly payments. Advertised monthly payment amount may not include a trade-in device’s estimated value. Upgrades are not guaranteed and are subject to eligibility and approval.

Terminating your Apple Upgrade lease: Closing your lease and returning your device terminates your lease. You may incur a substantial charge up to the amount of your remaining lease payments if you terminate your lease before the end of your initial lease term. You may have the option to upgrade to a new device by entering into a new lease agreement and returning your prior device. If you upgrade, your new monthly payments may be greater than your prior monthly payments. If you do not upgrade, terminate your lease, or purchase your device by the end of the initial lease term, the lease will convert to a month-to-month lease for up to six months. Your monthly payments may increase during the month-to-month period. If you take no action at the end of your extension period, you will be charged for the amount due to exercise the purchase option under your lease. You will not own your device at the end of your lease, unless you pay the amount due to exercise the purchase option. Insurance is not included in your lease, and you may incur damage fees if the device is lost, stolen, or not returned in the condition required by the lease.

Apple Upgrade lease eligibility: Leases are only available to U.S. residents (excluding residents of U.S. territories). Leased devices are only available for shipping to U.S. addresses (excluding U.S. territories) or pickup at Apple Retail stores in the U.S. (excluding U.S. territories). To be eligible for a lease, you must be at least 18 years old (or the legal age in your state of residence), have a valid Social Security number or individual taxpayer identification number (ITIN), have an accepted credit or debit card, have an Apple Account in good standing, have a Klarna account, and be able to receive security verification codes via text message. Leases are not available on refurbished accessories or online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses or enterprises; Government, Education, or Veterans and Military Purchase Programs.

The all-new Apple Watch Health Sensing System enables a new readiness score and higher-frequency HRV, and a redesigned Health app offers users intelligent and actionable insights

Apple today announced its most advanced health and fitness experience yet, expanding what Apple Watch and iPhone can do as intelligent, science-driven tools for users’ personal wellbeing. Apple Watch Series 12 and Apple Watch Ultra 4 introduce the new Health Sensing System, enabling the most accurate heart rate sensing in a wearable, as well as a new readiness experience to give users insight into their body’s capacity to take on their day.¹ They pair with a redesigned Health app coming later this year to iPhone, which offers a holistic view of long-term health alongside new, easy-to-understand health and longevity insights powered by Apple Intelligence.² Together, these updates will give users a more complete picture of their health and fitness while keeping their personal health data private, secure, and under their control.

“At Apple, we believe technology can empower everyone with actionable, science-based insights built with privacy at the core. By combining breakthrough sensing on Apple Watch with Apple Intelligence in the Health app, we’re able to translate complex biometric data into clear guidance for users,” said Sumbul Desai, M.D., Apple’s vice president of Health and Fitness. “This both helps people navigate their day-to-day routines with confidence and connects those moments with deeper context around their longevity, building a strong foundation for a healthier future.”

The New Health Sensing System on Apple Watch

The new Health Sensing System on Apple Watch Series 12 and Apple Watch Ultra 4 features new optical and electrical heart sensors, enabling higher-frequency heart rate and heart rate variability (HRV) measurements, a new readiness score, a more comprehensive Vitals overview with the addition of HRV, and an updated Heart Rate app.

Accuracy of health data is critical to providing meaningful insights. A scientifically rigorous study on a population of over 1,000 participants with representation across demographic groups compared the new heart rate sensing accuracy on Apple Watch against leading wearables, and resulted in Apple Watch showing the highest heart rate accuracy across devices.

With larger, power-efficient green LEDs on the optical heart sensor, Apple Watch Series 12 and Apple Watch Ultra 4 now measure heart rate every five seconds, all day long. This continuous, passive measurement delivers deeper insight into a user’s fitness and physiological state while making Exercise and Move Activity rings even more accurate. Users can view their real-time heart rate at a glance throughout their day — whether they’re recovering from a workout or dashing for the train — using the updated Heart Rate app and new watch face complications.

HRV, a key indicator of stress and recovery, is now measured as often as every five minutes — 24x more frequently — and available to view in a new section of the Heart Rate app. Apple Watch provides two separate variants of HRV for better understanding of a user’s health status. Recovery HRV is best to identify daily signals of stress and recovery, while overall HRV is best for insights on a user’s broader health, including cardiovascular health. Higher variability is generally associated with better overall recovery.

Overnight vitals now includes Recovery HRV analyzed against a user’s personal baseline, providing a more complete view of their health status. A new daytime vitals view lets users toggle between overnight and daytime metrics, and can potentially spot shifts in their metrics before they show up overnight.³

Readiness: A Daily Read on the Body’s Capacity

Apple Watch Series 12 and Apple Watch Ultra 4 introduce readiness — a new feature that analyzes a user’s recent activity, vitals, and sleep score, and then provides a single 0-10 score each day with a clear, actionable recommendation: Recover, Pace Yourself, Ready, or Go For It. This helps a user decide how to take on their workday or tackle their training plan.

Readiness updates throughout the day as new data comes in, reflecting, for example, an intense workout or a shift in daytime vitals. Readiness clearly highlights which factors are driving the score and allows users to tap into more details. The scoring algorithm was developed using data from the Apple Heart and Movement Study, in collaboration with exercise scientists and physicians at Apple.

A Redesigned Health App with Apple Intelligence at Its Core

The Health app on iPhone is a central and secure location for a user’s health and fitness information, and can uniquely provide a better understanding of their overall health. Apple Intelligence brings powerful AI capabilities into the apps and experiences users rely on every day, making them more personal and helpful than ever, and with iOS 27 and iPadOS 27, Apple Intelligence extends to the Health app. Redesigned to dynamically adapt to a user’s personal health and fitness metrics, the Health app now offers iPhone and iPad users a view of their long-term health alongside easy-to-understand insights, providing personalized guidance that can help them live a better day and healthier life. The redesigned Health app has been built to securely and privately protect a user’s data at every step.

Insights Tab
The new Insights tab surfaces timely health information with a summary that updates throughout the day across heart, sleep, readiness, fitness, vitals, and cycle tracking data. A new For You section delivers personalized recommendations and relevant articles based on a user’s data — like a suggestion to improve a wind-down routine after a stretch of late nights.

Longevity Tab
A new Longevity tab analyzes a user’s longitudinal health data for deeper insights into heart health, sleep, mental wellbeing, movement health, metabolic health, hearing, and nutrition. The tab includes Health Age, a new feature that uses Apple Watch data to show users how their metrics are tracking relative to their chronological age, informed by the best available science. The algorithm can factor in metrics from Apple Watch like VO2 max, resting heart rate, sleep, and HRV, and users can also add lab data, including A1c and LDL, to enrich the analysis.

Within the Longevity tab, users can see what’s shaping their long-term health based on data from iPhone, Apple Watch, AirPods, and clinical health records, as well as third-party apps and devices. An informative visualization fills in each category, helping users understand their status in different areas of health. Users can further build out their health picture through new evaluations, at-home movement assessments, and the ability to add lab tests.

Movement Evaluations
Mobility is a critical marker of overall function and a strong predictor of independence, chronic disease risk, and quality of life. Yet routine assessment remains largely absent from proactive health management, typically requiring a visit to an exercise physiologist or physical therapist. Now, users can take in-depth physical assessments — measuring flexibility, strength, balance, movement mechanics, and VO2 max — right at home using their iPhone camera and Apple Watch. This experience runs entirely on device; no video is ever recorded, stored, or shared. Using vision-based AI models, these assessments provide real-time audio and visual feedback, and were developed using clinician input.

Labs
Lab results from routine testing can provide important insights into a user’s overall wellbeing. Health app users can already import existing labs and see their results and trends over time. Users will be able to schedule and purchase new labs that feature over 50 key biomarkers for $119 directly through the Health app at approximately 2,000 Quest Diagnostics locations in the U.S.

Tailored Health Content
Users will be able to see videos and articles across each area of health that overlays their data with insights from Apple Health clinical experts explaining why it’s important. For example, after a user receives their annual lab results, the Health app will present a video from an expert explaining their LDL levels, what the data means, and how they can take steps to improve, if needed. Or if a user learns from their movement assessment that they need to work on their balance, the Health app will present a video from an expert explaining what they can do. They will also receive an exercise plan to help them improve their balance, with moves selected for their ability and needs.

The redesigned Health app will be available later this year, starting in U.S. English, with more languages to follow.

Perimenopause and Menopause Support Arrive on Cycle Tracking

A person’s menstrual cycle is an essential indicator of overall health, and the Cycle Tracking experience is designed to support individuals across life stages, from logging their first period to receiving a retrospective ovulation estimate, and now, to supporting perimenopause and menopause. Cycle Tracking adapts as users’ health priorities change, whether that’s rooted in curiosity, daily planning, family building, or long-term wellbeing.

With iOS 27, the Health app adds support for perimenopause and menopause, as well as notifications about cycle deviations inclusive of perimenopause, to Cycle Tracking. Users will be able to log if they are in perimenopause or menopause for further customization of their Cycle Tracking experience, track their symptoms, and monitor cycles over time. Additionally, if a user logs bleeding after menopause, they will receive a notification to speak with their doctor. New educational articles are available in the Health app to help users better understand this new chapter, in addition to tips informed by clinical experts.

Additionally, many people don’t recognize they’re in perimenopause because the symptoms can start years before their last period. Now, users age 40 and over can receive a notification if a deviation in their logged cycle patterns is suggestive of perimenopause, so they can speak to their doctor about it at their next appointment.⁴

More Ways to Stay Healthy

With iOS 27, iPadOS 27, macOS 27, and watchOS 27, Apple introduces additional ways to stay healthy:

• Workout Buddy works on Apple Watch even when users don’t have their iPhone nearby. The feature also now incorporates even more fitness data when delivering motivational insights, and is available in both English and Spanish.⁵
• Expanded GymKit functionality enables users with AirPods Pro 3 to sync their heart rate data through iPhone with compatible gym equipment, including treadmills and indoor bikes.
• More accurate treadmill readings, powered by new machine learning models, improve distance calculations from the very first step of a walk or run.

Availability

• watchOS 27 will be available for Apple Watch Series 9 or later, Apple Watch SE 3, and Apple Watch Ultra 2 or later beginning Monday, September 14, and requires iPhone 11 or later or iPhone SE 3 with iOS 27. Not all features are available on all devices or in all regions. For more information about availability, visit apple.com.
• The redesigned Health app will be available on Apple Intelligence-enabled iPhone and iPad models with the latest software, with select features available only on iPhone. Some features may not be available in all regions or languages. Health Age requires Apple Watch. The test to estimate VO2 max requires Apple Watch, AirPods Pro 3, or a third-party heart rate sensing device. Some features require users to be 18 or older. For information on Apple Intelligence availability, visit support.apple.com/en-us/121115.
• Features are subject to change. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more information about availability, visit apple.com.

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About Apple 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1. Based on data from an Apple-conducted study of heart rate accuracy, during July and August 2026, utilizing commercially available bestselling wearables available as of June 2026. For more information, visit apple.com/hraccuracy.
2. Apple Intelligence is available with Siri and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available for users under 13.
3. The Vitals app is for wellness purposes only and not for medical use.
4. Cycle Tracking should not be used as a form of birth control.
5. Requires a paired Apple Intelligence-enabled iPhone and Bluetooth headphones with device and Siri language set to English or Spanish. Using Workout Buddy without iPhone nearby requires a Wi-Fi or cellular connection. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.

Nanoleaf, a global leader in lifestyle tech innovation, announces the launch of two new additions to its wellness line at IFA 2026: the Nanoleaf LED Light Therapy Neck & Décolletage Mask and the Nanoleaf Lymphatic Body Sculpting Massager.

Together, the devices expand Nanoleaf’s red light therapy and recovery technologies beyond the face, delivering advanced wellness care for the entire body.

Targeted Care Beyond The Face

Designed to bridge the glaring gap between facial care and neck rejuvenation, the Nanoleaf LED Light Therapy Neck & Décolletage Mask brings high-performance innovation to one of the most delicate, frequently neglected areas of the body. While traditional routines focus heavily on the face, the neck and chest are often the first to exhibit premature aging, deep-set lines, crepiness, and loss of elasticity.

At the core of its advanced design is Nanoleaf’s proprietary Triple NIR Technology. By strategically combining three clinically validated Near-Infrared wavelengths – 850nm, 940nm, and 1072nm – the mask is designed to reach deeper layers of the skin and support faster skin cell renewal. The specialized 1072nm Deep NIR wavelength is precision-mapped along key concern areas, delivering targeted energy directly where deep neck lines form.

Featuring a flexible wrap-around design and market-leading surface coverage across both the neck and décolletage, the Neck Mask delivers full care for the delicate area below the face. The Neck Mask features seven targeted treatment modes (Red, Green, Blue, Cyan, Yellow, Purple, and White) and 5 intensity levels, offering a personalized solution to visibly reduce fine lines, combat acne, fade hyperpigmentation, and restore youthful radiance.

Whole Body Wellness

Completing the head-to-toe care, Nanoleaf is also launching the Lymphatic Body Sculpting Massager – a handheld 4-in-1 device designed to support lymphatic flow, de-puffing and enhance the appearance of more sculpted body contours.

Modern lifestyles, high stress levels and long hours at a desk can contribute to fluid buildup and a visibly swollen or less-defined appearance. Unlike the cardiovascular system, the lymphatic system relies on movement and physical stimulation to circulate lymph fluid throughout the body. Lymphatic massage is a proven technique to boost lymphatic flow, but making it part of a regular routine is often time and cost prohibitive.

The Nanoleaf Lymphatic Body Sculpting Massager brings the principles of lymphatic massage into an easy, at-home experience, fusing four powerful therapies in a single device: Microcurrent, Red Light Therapy, Heat, and Vibration. Vibration encourages lymphatic flow to help flush excess fluid and reduce puffiness. Heat therapy melts away tension and relaxes muscles, and Red Light (640nm + 850nm NIR) supports healthier, more radiant-looking skin. Ergonomic sculpting nodes deliver deep, targeted pressure across the abdomen, legs, arms, and shoulders – working with the
four therapies together to ease tension and support fluid movement for an accessible at-home body sculpting ritual.

The Body Sculpting Massager features 30 customizable intensity levels and 2.5 hours of cordless runtime, making lymphatic care an effortless daily part of a self-care routine.

Retail Availability

The Nanoleaf LED Light Therapy Neck & Décolletage Mask retails for $149.99 USD, $199.99 CAD. The Nanoleaf Lymphatic Body Sculpting Massager retails for $69.99 USD, $79.99 CAD. Both products are available now at nanoleaf.me and Amazon.

Learn more at nanoleaf.me

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About Nanoleaf

Nanoleaf is an AI-driven lifestyle technology company transforming breakthrough innovations into thoughtfully designed products that enhance daily life. Founded in 2012 as a smart lighting brand redefining the industry, Nanoleaf has evolved to combine advanced hardware, software intelligence, spatial design and wellness tech to improve how people live within their homes. Nanoleaf is headquartered in Toronto with a global presence in Paris and Shenzhen.

Aqara, a global leader in IoT, announced a new lineup of smart lighting products and a global community platform or smart space creators, at IFA 2026 in Berlin.

The announcements reflect Aqara’s ongoing vision for AI-driven spatial intelligence — spaces that understand their users and adapt to how people actually live in them.

The new lighting series — spanning indoor and outdoor use — integrates seamlessly with Aqara’s existing ecosystem of sensors, switches, and hubs, bringing complete whole-space lighting scenarios and automated controls to life.

The new Aqara products showcased include the Floor Lamp T1, LED Downlight T2, LED Strip T2, Outdoor String Lights H1, and Permanent Outdoor Lights H1. In addition, the company will present Aqara Builder, a platform for creators sharing ideas and engaging in discussion. Aqara will demonstrate these innovations at IFA 2026 (Booth #157, Hall 1.2, Berlin).

The Expanded Smart Lighting Lineup

Aqara’s new lighting series brings smart, connected illumination to more parts of the home, indoors and out. Every product in the lineup supports both Thread and Zigbee connectivity, is Matter-enabled, and works seamlessly across major smart home platforms including Apple Home, Home Assistant, Amazon Alexa, Google Home, SmartThings, and Homey. Paired with Aqara sensors, switches, and the Aqara Home app, each light can also respond to presence, routines, and existing automations instead of relying on manual control.

To showcase how smart lighting interacts with the broader home, Aqara’s booth features a fully constructed, real-world living space. Visitors can walk through interactive scenarios to see how the new lighting lineup works synchronously with Aqara’s complete product catalog—including motion and presence sensors, smart switches, and central hubs. Rather than showing standalone devices, this setup illustrates true spatial intelligence: lights adjusting automatically as someone enters a room, setting the mood based on daily routines, or reacting instantly to environmental triggers without touching a button.

Aqara Floor Lamp T1

Standing 1,420 mm tall, the Floor Lamp T1 turns a plain wall into part of the room’s atmosphere, its side-emitting design washing light evenly across the surface for movie nights, gaming, or everyday mood-setting. A new high-precision 16-bit, 5-channel chip drives 18 individually controllable zones, delivering color transitions that feel smooth and cinematic. The ultra-wide tunable white range from 2,000K to 9,000K, and up to 1,000 lumens of brightness also deliver smooth and comfortable everyday illumination. Paired with Aqara sensors and switches, it can shift automatically as the evening changes, dimming down for a movie night or brighten for a game night.

Aqara LED Downlight T2

Built for real homes with real ceiling constraints, the Downlight T2’s ultra-thin profile makes it a practical fit for low ceilings and easy retrofits. Choose the RGB CCT version for both mood lighting and daily use with expanded 2000K–9000K range and 16 million colors, or the simpler CCT version for reliable everyday brightness up to 1,200 lumens. Like other Aqara lights, the Aqara LED Downlight T2 has power-off memory, which means lights return to exactly the state you’d expect , helping maintain a consistent user experience after an outage.

Aqara LED Strip T2

Trimmable and flexible enough to fit under cabinets, along shelving, or around any tight corner, the Strip T2 delivers even, high-quality light rather than visible hot spots. With 108 LEDs per meter, a 16-bit 5-channel chip, and 18 independently controllable zones every 3 meters, it supports smooth color gradients and music-synced effects that keep a gathering feeling alive rather than static. Anyone who’d rather skip manual setup can simply describe a mood or lighting experience they want in natural language in the Aqara Home app and get a coordinated scene automatically.

Aqara Outdoor String Lights H1

Outdoor entertaining often ends the moment the sun goes down. The Outdoor String Lights H1 is built to extend it, with individually controllable zones for rich, weatherproof illumination across patios and decks. An ultra-wide color temperature range from 2000K to 9000K delivers high-precision warmth for evening relaxation and bright, comfortable light for outdoor activities. Beyond aesthetics, it’s practical: the lights can adjust automatically by time of day, environment, or triggers from other Aqara devices, marking a path after dark or responding to a security event without anyone touching a switch. By utilizing Aqara’s AI-powered Gen-Scene feature, users can simply describe their ideal scenario and the H1 can build a full scene across every connected zone.

Aqara Permanent Outdoor Lights H1

The Permanent Outdoor Lights H1 solves a familiar seasonal chore. No more climbing a ladder every holiday season to hang lights, and no more taking them down again in January. Installed only once, it adapts to any occasion with one-tap presets and independently controlled LEDs. It’s extendable, cuttable to fit any roofline, and weatherproof for year-round use.

Beyond the new hardware lineup, Aqara also brings Aqara Builder, a global content-sharing community platform,  to IFA, empowering users and experts to explore ideas and enhance their intelligent space experience.

Aqara Builder:

At IFA 2026, Aqara showcases the Aqara Builder 　which is designed for smart home enthusiasts, developers, installers, integrators, and creators, featuring real-world projects, automation solutions, and design inspiration. With  AI-assisted support, users can get more ideas from the AI agent and Aqara Builder to create their personalized intelligent scenarios.

For more information, please visit our website and follow us on Facebook, Instagram, LinkedIn, X/Twitter and YouTube.

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About Aqara

As a global leader and pioneer in IoT, Aqara is committed to creating holistic, personalized smart home experiences that are accessible to everyone. We offer one of the widest selections of smart products spanning more than 30 categories, proudly serving over 12 million users across five continents.

Designed in-house, our products blend cutting-edge hardware technology, sophisticated software design, and AI capabilities, and have been recognized with more than 300 industry accolades. They are thoughtfully designed to integrate seamlessly with major third-party ecosystems, offering users unparalleled flexibility. Aqara’s solutions are tailored to provide the ultimate smart home experience and augment everyday life by making homes smarter, more sustainable, and adaptable to users’ evolving needs.

Limited-time Amazon deals bring savings of up to $50 on Wolfbox’s popular dash cams and MegaFlow 200 electric air duster.

Wolfbox, a leading off-road auto accessories brand trusted by more than 800,000 drivers worldwide, is offering limited-time savings on several of its most popular automotive electronics and accessories. Shoppers can save up to $50 on select Wolfbox dash cams and the MegaFlow 200 high-speed electric air duster on Amazon.

The promotions include discounts of up to 35% on select products, giving drivers an opportunity to upgrade their vehicles with Wolfbox’s smart dash cams and high-performance cleaning accessories at reduced prices.

Wolfbox MegaFlow 200: Save $35

The Wolfbox MegaFlow 200 is a high-speed electric air duster designed for cleaning vehicles and other hard-to-reach areas. It features a removable battery and delivers airflow of up to 87.5 m/s.

The MegaFlow 200 is currently available for $84.99, down from $119.99, providing a $35 savings. The product is also an Amazon’s Choice selection and has seen more than 4,000 purchases in the past month.

Deal Period: September 13 through September 26

Shop the Wolfbox MegaFlow 200 on Amazon

Wolfbox G930 Dash Cam: Save $50

The Wolfbox G930 is a smart mirror dash cam featuring a 4K front camera and 1080p rear camera, providing drivers with front and rear video coverage while integrating the cameras into a rearview mirror-style display.

During the promotional period, the G930 will be available for $139.98, reduced from $189.99. That’s a $50 savings, or approximately 30% off the regular price.

The G930 has also surpassed 1,000 purchases in the past month.

Deal Period: September 21 through September 30

Shop the Wolfbox G930 Dash Cam on Amazon

Wolfbox G850 Pro Dash Cam: Save $40

The Wolfbox G850 Pro combines a smart rearview mirror design with 4K front and 1080p rear cameras. It also includes advanced driver assistance features, including ADAS and blind spot detection.

The G850 Pro will be available for $179.98, down from $219.99, during the promotion. Customers can save $40, representing a 35% discount.

The dash cam has recorded more than 500 purchases in the past month.

Deal Period: September 14 through September 27

Shop the Wolfbox G850 Pro Dash Cam on Amazon

Wolfbox Automotive Electronics and Accessories

Wolfbox specializes in automotive electronics, including advanced smart mirrors and dash cams, as well as accessories such as jump starters, car fridges, and other vehicle-focused gadgets.

The company says its products have been used by more than 800,000 drivers across 89 countries. Wolfbox continues to develop automotive technology designed to bring additional functionality and convenience to drivers.

The limited-time Amazon promotions provide an opportunity to save on several of the brand’s popular products, but shoppers should note that each deal has its own promotional period and pricing is subject to change.

A look inside UGREEN’s push beyond charging and storage, as HomeAgent aims to make the smart home more connected, proactive, and personal.

For years, home security cameras have largely been designed around the things we do not want to happen. A camera watches for an intruder, detects a package, alerts you when someone approaches the door, or records an unexpected event.

UGREEN wants to change that.

At its Smart Living Launch Event at Gillette Stadium in Foxborough, Massachusetts, on September 1, the company introduced HomeAgent, a new AIoT ecosystem designed to bring local storage, artificial intelligence, home automation, security, and everyday memories together under one system.

The event was not simply a product launch. It was an opportunity to see how UGREEN envisions its products working together, and perhaps more importantly, how the company thinks technology should fit into our lives.

That vision can be summed up in three ideas UGREEN repeatedly returned to throughout the event: Activate. Proactive. Trusted.

Rather than adding another collection of smart devices that each require their own app and setup process, UGREEN is attempting to build a system that understands what is happening in the home and can respond without requiring constant interaction from the user.

Stepping Into UGREEN’s Smart Living Vision

The event was divided into two primary areas. One side of the space was arranged around the stage, where UGREEN presented its vision for the future of the smart home. The other side was dedicated to hands-on demonstrations of the products and technologies introduced during the event.

The atmosphere was surprisingly relaxed. The UGREEN team was welcoming and genuinely appreciative of the media and clients who had attended. Representatives were readily available throughout the event, which made it easy to stop, ask questions, and spend time with the products rather than simply moving from one presentation station to another.

That was important because UGREEN is entering a much broader category than the one most people traditionally associate with the company.

UGREEN has built a significant business around charging accessories, connectivity products, and storage. The company says it now has more than 300 million users across more than 180 countries and regions. Its expansion into AIoT represents a significant shift in how it wants those products to work together.

The stage presentation laid out that strategy before giving attendees a chance to experience it firsthand.

The Presentation: From Accessories to an AIoT Ecosystem

UGREEN’s presentation began by looking at the company’s growth and evolution, including its expansion into network-attached storage and AI-powered computing.

But the focus quickly moved to the home.

One of the more interesting ideas behind HomeAgent is that UGREEN believes cameras should be capable of doing more than recording problems. A security camera might tell you that someone entered your yard, but it could also recognize a moment worth remembering.

That distinction became important throughout the presentation.

HomeAgent is designed to serve as a local AI hub that brings together storage, computing, security, and control. Instead of sending everything to the cloud, the system is built around processing and storing much of that information locally.

The result is intended to be a smart home that can respond to what is happening without constantly relying on a remote server.

UGREEN demonstrated HomeAgent interacting with cameras and other smart-home devices, including examples such as controlling lights and curtains, checking on pets, and searching through camera footage.

In one demonstration, the system was able to answer questions about where a pet had been and when it had appeared on camera. Another demonstration showed voice commands being used to control devices around the home.

The idea is less about having a collection of smart products and more about having a central system that understands those products.

HomeAgent Is the Center of the System

UGREEN introduced three HomeAgent platforms.

The HA100 is positioned as the entry point to the HomeAgent experience, combining local storage, AI processing, security, and smart-home control in a single device.

The HA100 Pro takes that concept further with more powerful hardware and faster networking, targeting users who want to run more demanding AI workloads.

At the top of the range is the MasterAgent MA100, which UGREEN says is its first agentic AI local hub powered by NVIDIA Jetson Thor T5000 technology.

The hardware differences are substantial, but the larger story is what UGREEN wants these devices to become. Rather than another computer that happens to sit in the home, HomeAgent is intended to become the place where the home’s data and connected devices come together.

That is where the company’s AIoT strategy starts to become interesting.

The Round Table: The Smart Home Should Not Feel Like Work

After the main presentation, UGREEN held a round-table discussion that moved away from individual products and toward some of the challenges that have prevented the smart home from becoming as seamless as companies have promised.

One of the biggest problems is fragmentation.

A typical smart home can easily turn into a collection of individual ecosystems. There may be one app for cameras, another for lighting, another for a thermostat, another for a door lock, and another for a robot vacuum.

Every device has its own account, setup process, interface, and way of communicating with the user.

For someone who enjoys technology, that may be manageable. For everyone else in the household, it can quickly become frustrating.

The discussion emphasized the idea that smart-home technology should understand what the user is trying to accomplish rather than forcing the user to understand how every individual device works.

There was also considerable discussion about local AI. Processing information locally can reduce dependence on cloud services, improve responsiveness, and provide greater control over sensitive information. For a system dealing with cameras, family members, conversations, and activity inside the home, that distinction matters.

The discussion also touched on something that is easy to overlook when companies talk about smart-home technology: the person who has to make everything work.

In many households, there is one person who becomes the unofficial technology expert. That person sets everything up, connects the devices, fixes problems, explains how everything works, and often becomes the household help desk. A truly smart home should reduce that burden rather than increase it.

One of the most memorable ideas from the discussion was that technology should know when to appear and disappear.

That may be one of the most useful ways to think about UGREEN’s approach. The best smart-home technology should be visible when it is useful and almost invisible when it is not.

Walking Into the Demo Area

After the presentation and round table, the event shifted from talking about the smart home to showing it.

The demo area was organized almost like a collection of rooms and experiences rather than a traditional product showroom.

HomeAgent devices were displayed along a side wall, where attendees could open the units and get a closer look at their internal storage configuration.

The HA100 units had three drive bays populated for the demonstration, with two labeled for storage and one labeled for surveillance. The MA100 demonstration unit had four drives, with three designated for storage and one for surveillance.

There were also dedicated slots for AI acceleration hardware.

Visually, the HomeAgent devices reminded me of compact NAS systems, although their more vertical design gives them a different presence. The HA100 could also easily be mistaken for a small printer sitting in a home office.

But the most interesting part of the HomeAgent demonstration was not the hardware.

It was what was happening around it.

A Smart Home You Can Walk Through

UGREEN created a miniature living environment for the demonstration, complete with a living room and nursery.

The nursery included a baby doll positioned in a crib. UGREEN representatives could trigger a simulated crying event, which HomeAgent could recognize. The system could then announce that the baby was crying through the connected smart-home system.

That demonstration illustrates an important difference between traditional security cameras and the type of system UGREEN is trying to build. The camera is not simply recording footage. The system is interpreting what it sees and turning that information into something useful.

The living room contained smart lighting and curtains that could also be controlled through HomeAgent. I saw those controls work earlier in the day, although my own attempt later in the event did not go as smoothly.

A printed card beside the HA100 encouraged attendees to try several voice commands, including turning the living room light on or off and opening or closing the curtains.

When I tried the system myself, HomeAgent successfully recognized the “Hi Uliya” wake phrase. However, it was not able to complete the command I gave it and instead indicated that the requested function had not been programmed.

At another point, I was told that the curtain’s battery had been drained.

That experience is worth mentioning, but I would not consider it a failure of the product. This was a launch-event demonstration environment rather than a production HomeAgent system installed in a home for extended testing. More importantly, I had already seen the connected-home controls work earlier in the day.

For me, the experience reinforced how important the final software and setup experience will be. If HomeAgent can reliably make those interactions as simple as UGREEN demonstrated, the concept is compelling.

From Security to Prevention

The outdoor camera demonstration offered another example of how UGREEN is approaching smart-home security. A small artificial pathway led toward a front door, with markers indicating the camera’s movement-detection area.

As someone crossed one of the marked areas, a recorded warning announced that the person was entering private property. Moving farther into the monitored area triggered an alarm, followed by another message indicating that a recording of the trespassing person had been sent.

I do not know whether those exact messages are customizable in the final product, but as a demonstration, they were effective.

Instead of simply recording someone after they reached the property, the system was designed to recognize the movement and actively respond.

UGREEN’s SynCare camera lineup includes an indoor camera along with PoE and battery-powered outdoor cameras, giving the HomeAgent ecosystem multiple ways to bring visual information into the local AI system.

The company’s larger goal is to have that information become useful beyond simple notifications. HomeAgent can recognize people, vehicles, pets, packages, and unusual activity, while AI Highlights are designed to identify meaningful moments in recorded footage and photo libraries.

That is where UGREEN’s original idea about cameras remembering the good things becomes more interesting. A camera could still tell you when something goes wrong. But it could also help surface the moments you actually want to remember.

Gallery Looks Beyond Security

Another product that caught my attention in the demo area was the Gallery E-Paper Smart Frame. The frame itself looked lovely, although I did not get an opportunity to see the Gallery software in operation during the event.

The concept fits naturally with UGREEN’s broader vision. If HomeAgent can identify meaningful photographs and moments, having a dedicated display for those memories makes more sense than simply keeping them buried in a camera roll. Of course, the software experience will be critical.

There are already products designed to turn digital photos into something more like a traditional picture frame. If UGREEN can make Gallery intuitive and easy to use while integrating it directly with HomeAgent, it could offer a compelling alternative.

That will ultimately come down to how well the hardware and software work together.

A Little Help From Bambu Lab

One of the more unexpected details in the demo area was a Bambu Lab 3D printer. UGREEN and Bambu Lab announced a new partnership centered around creating custom 3D-printed accessories and designs for UGREEN’s new products.

The partnership involves creators from Bambu Lab’s MakerWorld platform designing models inspired by UGREEN’s products. Penny Peng, a UGREEN PR Manager, introduced herself toward the end of the event when the crowd had thinned out, and we had an opportunity to talk about the partnership.

She explained that the collaboration could result in practical and playful designs that work with UGREEN’s products, such as a small pet house or bed that can accommodate a camera or a custom case designed for the HA100.

It is a small detail compared with the larger HomeAgent announcement, but it reflects something interesting about UGREEN’s approach. The company is not only thinking about the hardware it sells. It is beginning to think about the ecosystem surrounding that hardware and how users might personalize it.

In the Middle of It All Was MagFlow

While HomeAgent was clearly the focus of the event, UGREEN also introduced a new generation of MagFlow charging products. The MagFlow lineup includes a magnetic power bank, a 3-in-1 desktop charging stand, and a foldable 2-in-1 wireless charger.

The charging products were positioned in a central kiosk with a two-sided table, making them easy to pick up and examine. That turned out to be particularly useful for me because my phone was nearly dead. My iPhone was at 1% when I put it on the UGREEN MagFlow Pro 3-in-1 Magnetic Wireless Charging Stand 25W. After approximately 10 minutes, the phone had reached 18%.

That is obviously not a controlled charging test, but it was a convenient real-world demonstration during an event where I needed to keep my phone alive. I was also impressed by how quiet the charger was.

The MagFlow Pro uses active cooling, and I have another charging stand with a fan that works well but is noticeably loud. By comparison, the MagFlow Pro was remarkably quiet during my time with it. That alone made an impression on me.

If a charging stand is sitting on a desk next to you all day, cooling performance is useful, but so is not having to listen to a fan constantly running. UGREEN says the MagFlow Pro 3-in-1 combines Qi2 25W magnetic charging with active cooling and can simultaneously charge an iPhone, Apple Watch, and AirPods.

The new MagFlow Pro Magnetic Power Bank takes the cooling concept into a portable form, while the MagFlow 2-in-1 Foldable Magnetic Wireless Charger is designed for travel and can also function as a magnetic phone stand.

What the Event Says About UGREEN

Walking through the event, it became clear that UGREEN is trying to connect several parts of its business that previously felt more independent. Storage, charging, smart-home devices, cameras, displays, and AI are becoming pieces of a larger ecosystem. That is an ambitious direction.

The potential advantage is obvious. Instead of having a camera from one company, storage from another, lights from a third, and a collection of separate apps to manage everything, a local AI hub could become the central point through which those devices communicate.

Personally, that is one of the most appealing aspects of what UGREEN is proposing. I do not particularly like having a separate app for every smart-home product in my house. I want technology to make my life easier, not give me another collection of passwords, accounts, notifications, and interfaces to manage.

If UGREEN can make HomeAgent actually unify the home in the way it demonstrated, that would be a significant improvement over the fragmented smart-home experience many people deal with today. But the word if is important.

The success of HomeAgent will depend on much more than powerful hardware. It will depend on interoperability, reliability, ease of setup, communication between devices, software updates, customer support, and how well the system handles the unexpected situations that inevitably occur in a real home. UGREEN appears to recognize that.

During the round-table discussion, a UGREEN user-group manager noted that communication with the company after initial setup is one of the complaints users have raised. Customer experience was identified as an area receiving significant attention.

That is encouraging because an ecosystem this ambitious will require more than good hardware. It needs to be easy to live with.

Pricing and Availability

UGREEN provided the following MSRP and launch pricing for the new AIoT products at the event:

Product	MSRP	Launch Pricing
HomeAgent HA100	$1,799	$899 Super Early Bird
HomeAgent HA100 Pro	$5,999	$2,999 Super Early Bird
MasterAgent MA100	$19,999	$9,999 Super Early Bird
SynCare Indoor Cam ID500 Pro	$149	$89 Early Bird
SynCare PoE Cam OD600 Pro	$269	$159 Early Bird
SynCare Battery Cam OD800 Pro	$399	$199 Early Bird
Smart Speaker for Uliya	$99	$69 Early Bird
Gallery E-Paper Smart Frame	$439	$299 Early Bird

Pre-orders for the HA100, HA100 Pro, and MA100 are scheduled to open September 3 through UGREEN’s AIoT Official Store, ahead of the Kickstarter launch planned for October 27. UGREEN says a deposit starting at $50 can secure the Super Early Bird pricing.

The new MagFlow products are available now:

• MagFlow Pro Magnetic Power Bank 10,000mAh 25W: $149.99
• MagFlow Pro 3-in-1 Magnetic Wireless Charging Stand 25W: $159.99
• MagFlow 2-in-1 Foldable Magnetic Wireless Charger 25W: $59.99

UGREEN says the MagFlow products are available through its official store and Amazon.

Final Thoughts

UGREEN’s Smart Living Launch Event was ultimately less about introducing a handful of individual products and more about showing where the company wants to go next.

HomeAgent is the centerpiece of that strategy, bringing together local storage, AI processing, cameras, smart-home controls, and personal data.

The most compelling part of the concept is not necessarily the ability to tell your lights to turn on with your voice. We already have products that can do that.

The more interesting question is whether HomeAgent can understand what is happening in the home and take useful action without requiring the user to constantly tell it what to do.

That is a much harder problem.

UGREEN is also making a deliberate argument for local AI, particularly when dealing with the intimate data generated inside a home. Keeping more processing and information local could address some of the privacy, latency, and cloud-dependency concerns that come with connected-home technology.

My hands-on experience at the event was limited, and the demonstration environment was not representative of a long-term home installation. I was able to see UGREEN successfully demonstrate several of HomeAgent’s capabilities, while my own attempt to control the living-room devices was limited by the demo setup.

That leaves plenty of questions for a full review once production hardware and software are available. Still, the direction is easy to understand. The smartest home may not be the one filled with the most devices. It may be the one where those devices finally stop feeling like separate products.

If UGREEN can make HomeAgent deliver on that promise, the company’s move from charging and storage into AIoT could become one of its most significant expansions yet. And perhaps the best smart-home experience is one where technology knows when to appear, when to disappear, and quietly makes life easier in between.

For more information, visit ugreen.com

At IFA 2026, SwitchBot, a leading provider of smart home automation and embodied AI products, today announced the launch of SwitchBot Lock Ultra Max Vision Pro Combo, a complete retrofit smart-entry solution for European households that combines the all-new SwitchBot Lock Ultra Max, SwitchBot Keypad Vision Pro, and SwitchBot Hub Mini Matter Enabled.

Designed to let households keep their existing lock cylinder while upgrading the entire experience at the door, the combo brings together faster lock performance, up to 19 ways to unlock, layered power backup, local biometric protection, real-time status awareness, and Matter connectivity. The result is a flexible entry system built for different family members, everyday situations, and connected-home platforms. SwitchBot will showcase the Lock Ultra Max Vision Pro Combo at IFA 2026. Visitors can experience the system firsthand at booth #H1.2-146.

Faster, More Refined Retrofit Performance

At the heart of the combo, SwitchBot Lock Ultra Max upgrades an existing door lock from the inside without requiring users to replace the cylinder or modify the door. Its UltraDrive brushless motor reaches 160 rpm, delivering 3.2 times the motor rotation speed of SwitchBot Lock Ultra. Max Mode can complete unlocking in as little as 1.1 seconds, while more than 9 kg of turning force provides the power needed for everyday European lock mechanisms.

Users can choose Max Mode for a more immediate response or Quiet Mode for more discreet locking and unlocking during late-night arrivals, early mornings, and shared living situations. A high-precision magnetic encoder helps the lock track movement accurately, supporting smooth and consistent operation through frequent daily use.

Performance is matched by a more premium industrial design. Lock Ultra Max combines an aluminum-alloy body with brushed electroplated stainless-steel detailing, while SwitchBot’s Fluted Light Design creates subtle highlights and shadows across the surface. Together with a closely fitted base ring, the design helps the retrofit lock feel more integrated with the door rather than like a separate device added afterward.

Up to 19 Ways to Unlock

SwitchBot Keypad Vision Pro expands the combo into a multi-user entry system with 3D facial recognition, contactless palm vein recognition, fingerprint recognition, passcodes, and NFC card access. Across the complete system, households can choose from up to 19 unlock methods, including the SwitchBot App, remote control, voice control, smartwatch access, widgets, Home Sharing, Auto-Unlock via geofencing, a physical key, and SwitchBot Remote.

For hands-free entry, Keypad Vision Pro projects more than 30,000 infrared points to create a millimeter-level 3D facial map and complete recognition in under one second under laboratory conditions. The depth-based system is designed to resist spoofing attempts using photos or videos and can recognize users in low-light environments with built-in infrared illumination.

Contactless palm vein recognition uses near-infrared sensing to read the unique vein pattern inside a user’s palm. This provides another biometric option for children, older family members, and users whose fingerprints may be difficult to read because of dry, worn, wet, or dirty fingers. Fingerprint, passcode, and NFC access remain available for family members and visitors who prefer more familiar entry methods.

Triple Power System for Dependable Everyday Access

Lock Ultra Max uses three layers of power to help keep the door accessible in unexpected low-battery situations. Its 4200 mAh rechargeable main battery provides up to 9 months of typical use, while an independent CR123A backup battery keeps the lock operational when the main battery is removed for charging or depleted, supporting approximately 500 locking or unlocking operations.

Even when the battery is depleted, Micro-Power Unlock gathers residual energy for approximately 30 seconds before providing emergency unlocking assistance up to 5 times. The SwitchBot App also shows main and backup battery status and provides low-battery notifications, giving households time to recharge or replace the relevant power source.

Keypad Vision Pro includes a 5000 mAh rechargeable battery designed to last up to 12 months on a single charge under typical use. Its approach-detection system activates biometric recognition when a user arrives, helping reduce unnecessary power consumption between entries.

Security, Privacy, and Awareness at the Door

The combo is designed with multiple layers of protection across communication, biometric storage, locking, alerts, status awareness, and power. AES-128 encryption helps protect access communication, while facial, palm vein, and fingerprint data is processed and stored locally on the device rather than made available through third-party smart-home platforms.

Auto-Lock helps secure the door after entry or exit, and users can review lock status, door status, battery levels, notifications, and event history in the SwitchBot App. Lock Ultra Max also provides on-device voice alerts and in-app text notifications for important conditions, including a low main battery, backup-battery use, a door left open or unlocked, and 13 categories of weather warnings such as rain, snow, thunderstorms, and fog.

Made for European Doors and Connected Homes

SwitchBot Lock Ultra Max is designed to support 99% of European locks, including common EU profile cylinders, knob cylinders, Swiss round cylinders, and UK oval cylinders, with additional adapters available for less common installations. The lock mounts inside the door while retaining the existing cylinder, and Keypad Vision Pro can be installed outside using adhesive or screws, allowing many households to complete the upgrade without drilling or permanent changes.

SwitchBot Hub Mini Matter Enabled is included in the combo, adding remote control through the SwitchBot App without requiring a separate hub purchase. It also brings the lock into compatible smart-home ecosystems through Matter over Bridge, including Apple Home and Home Assistant, so users can connect entry routines with the wider home rather than building a separate system around the lock.

Max Service for More Confident Ownership

For added peace of mind after purchase, customers who purchase the SwitchBot Lock Ultra Max Vision Pro Combo during the launch period will receive Max Service for Lock Ultra Max at no additional cost. Combining an additional one-year warranty with fast return and exchange support, Max Service is designed to make ownership simpler and more reassuring from day one.

Pricing and Availability

Pre-orders for SwitchBot Lock Ultra Max Vision Pro Combo begin on September 03, 2026 through SwitchBot’s official EU and UK websites(activated on September 3) , with an MSRP of EUR 339.99 / GBP 339.99.

The one-year Max Service extended-warranty option has an MSRP of EUR 24.90 / GBP 24.90.

For more information, please visit SwitchBot’s official website and follow SwitchBot on X, Instagram, Facebook, and YouTube.

SwitchBot, a leading provider of AI-enabled embodied home robotics systems, today announced the launch and availability of SwitchBot AI MindClip at IFA 2026, a lightweight clip-on wearable AI assistant powered by Qwen. Designed for work, family, study, and everyday life, AI MindClip turns conversations, ideas, promises, and to-dos into summaries, reminders, searchable memories, and next actions.

From a partner’s morning reminder and a quick note at school pickup, to a client’s last-minute request or an idea during a commute, AI MindClip is designed to capture what slips away and remember it when it matters. 

Visitors can experience SwitchBot AI MindClip hands-on at booth #H1.2-146.

Capture Ideas and To-Dos Before They Slip Away

Weighing just 16.8g, SwitchBot AI MindClip can be clipped to a collar, shirt, jacket, or bag strap, making it easy to wear throughout the day without changing how users move, dress, or communicate. With over 20 hours of continuous recording, 64GB of local storage, and a 3-meter near-field pickup range, it supports long workdays, busy family routines, and spontaneous moments of inspiration across meeting rooms, cafes, clinics, classrooms, and everyday environments.

AI MindClip also supports speaker recognition, speaker separation, and voiceprint recognition to help identify who said what in multi-person conversations. This makes captured content easier to understand and review later, especially when conversations involve family members, classmates, teammates, clients, or multiple meeting participants.

Captured Memories Turned into Timely Reminders

Drawing on AI capabilities from ChatGPT, Gemini, and other SOTA large language models, AI MindClip organizes recorded conversations into searchable, actionable information.

When charging, the device can automatically transfer recordings and help organize them into transcripts, summaries, key points, and structured notes. Users can also upload recordings after ending a conversation, allowing tasks, deadlines, and follow-ups to be extracted before they get buried in long audio files.

In the dedicated app and website for SwitchBot AI MindClip, captured moments are arranged into Timeline, Priority, Daily Memory, Weekly Summary, and To-Do Overview. AI-generated to-dos can be sorted by timeline and categorized into groups such as Work, Personal, Interests, and Holidays, helping users separate professional follow-ups from personal reminders, family planning, and everyday errands.

AI MindClip also supports syncing to-dos with Apple Calendar, Google Calendar, and Reminders, allowing captured action items to appear alongside existing schedules. When connected through the same calendars, users can also check to-dos summarized by AI MindClip on the SwitchBot E-Ink Home Dashboard, making reminders easier to see at home, at a desk, or in shared family spaces.

Ask AI, Searchable Memory, and Connected AI Workflows

With Ask AI, users can search past conversations using natural language, whether they need to recall what was promised, which follow-up was mentioned, what gift ideas came up for a friend, or what a partner asked them to handle that day. Instead of scrolling through long recordings, users can ask for the details they need and return directly to relevant memories.

This searchable memory layer also helps users bring real-world conversation context into broader AI workflows. With support for SwitchBot OpenAPI CLI, transcripts from AI MindClip can be used as contextual data sources for AI agents such as Codex, OpenClaw, Hermes Agent, and other AI workflow tools. For users who rely on AI assistants to plan, write, code, summarize, or manage tasks, AI MindClip helps connect spoken context from everyday life to the tools they already use.

Powered by Qwen for Enhanced Experience

AI MindClip also uses Qwen-powered AI capabilities to support some of its key features. For audio transcription, AI MindClip uses the Qwen-Audio-ASR speech recognition service, enabling recorded conversations to be converted into searchable text. 

For the Ask AI function, AI MindClip uses Alibaba Cloud’s RAG architecture with ADBSQL as the retrieval database, while a Qwen-based model serves as the model used for question-answering.

Keep Private Memories Under Your Control

Built around privacy protection and user control, AI MindClip lets users start, pause, or stop recording through the device or app, with recording status visible via a blinking light indicator*. Records, transcripts, summaries, and to-dos can be reviewed, managed, and deleted in the app.

AI MindClip has passed EN18031, ISO 27001, and ISO 27701 certifications. The device also supports encrypted pairing and file transfer, end-to-end encryption, and in-app privacy and data management settings that help users stay in control of their recordings and personal content.

*Users are highly encouraged to inform any other parties present before recording. For specific practices, please refer to local legal regulations, which may differ by region.

Pricing and Availability

SwitchBot AI MindClip will be available for purchase via SwitchBot’s official website (activated on September 3) on September 3, with an MSRP of USD 119.99 / CAD 159.99 / GBP 119.99.

SwitchBot AI MindClip includes 300 minutes of free monthly transcription and AI service. For pricing of the paid subscription services, please refer to SwitchBot’s official website. 

Subscription Pricing	Pro Plan:- 1200 minutes of transcription- Full access to AI summary functions & Ask AI			Unlimited Plan:- Unlimited transcription – Full access to AI summary functions & Ask AI
	1-month	6-month	12-month	12-month
US	USD 15.99	USD 69.99	USD 99.99	USD 239.99
CA	CAD 15.99	CAD 69.99	CAD 99.99	CAD 239.99
UK	GBP 17.99	GBP 69.99	GBP 99.99	GBP 239.99

For more information, please visit SwitchBot’s official website and follow SwitchBot on X (Twitter), Instagram, Facebook, and YouTube.

Engineered for premium home entertainment, AWOL Vision’s new flagship ultra-short-throw projector delivers 4K 120Hz performance, 6,000 ISO lumens of brightness, optical lens shift, and intelligent setup.

AWOL Vision, a global home entertainment brand delivering immersive audiovisual experiences through large-format displays, home cinema technology, and connected entertainment.

At IFA 2026, AWOL Vision makes its first appearance following a refreshed global brand identity unveiled in June 2026, marking a new stage in the company’s evolution toward a broader home entertainment experience. Centered around its new vision, “Bring Wonder Home,” the upgrade brings the AWOL Aetherion Series for ultra-short-throw projectors and AWOL Valerion Series for long-throw projectors under one cohesive AWOL Vision brand framework.

Joining the AWOL Aetherion Series in the ultra-short-throw lineup, AWOL LuxVision debuts as the brand’s new flagship projector for premium home entertainment and home theater spaces. The world’s first 4K 120Hz ultra-short-throw projector with optical shift, it combines 6000 ISO lumens, RGB triple-laser projection, a 0.18:1 throw ratio, and support for screen sizes up to 200 inches – delivering flagship-grade, large-format home entertainment in one seamless experience.

AWOL LuxVision: Nothing Between You and the Moment

At the heart of LuxVision is 4K at 120 frames per second, processing nearly one billion pixels every second to keep fast-moving scenes sharp, smooth, and naturally detailed — whether it’s a game-winning play, a high-speed racing sequence, or an action-packed movie. For gamers, that speed pairs with 1ms input lag, ALLM, VRR, and Dolby Vision Gaming, while three HDMI 2.1 ports, a DisplayPort, and 4-channel HDMI Multiview make it easy to bring multiple screens and sources into the moment.

With 6000 ISO Lumens of RGB triple-laser brightness, LuxVision keeps big-screen color vivid from bright daylight to late-night movies. 110% Rec. 2020 coverage, Dynamic Tone Mapping, and a 7-level dynamic IRIS fine-tune color, contrast, and light scene by scene, while Dolby Vision, IMAX Enhanced, Filmmaker Mode, and 3D support deepen the cinematic experience across every type of content.

Optical performance gives LuxVision another level of flexibility. A 0.18:1 throw ratio turns an ultra-short distance into up to 200 inches of cinematic scale, while one-touch vertical optical lens shift lets you position the image exactly where it belongs — with true 4K detail fully intact. A motorized lens cover and zero-light-leakage lens keep the picture pure, aligned, and free of distraction.

Built on the natural smoothness of 4K 120Hz, AWOL’s second-generation Anti-RBE technology combines an optimized algorithm that covers all formats with TÜV Harmful Light Reduction, minimizing visible rainbow artifacts and visual fatigue for cleaner, more comfortable viewing across 2D and 3D content — especially in fast, high-contrast scenes.

Beyond performance, LuxVision is designed to belong in the home. Inspired by the architectural harmony of the Parthenon, LuxVision transforms classical column rhythm into a sculptural, modern UST form that feels refined in any room. With customizable CMF options, its color, material, and finish can be tailored to complement the mood and character of different living spaces.

Together, these technologies are designed around a simple idea: true immersion is not just about making the screen bigger, but about removing the distractions between the viewer and the experience. With LuxVision, there is Nothing Between You and the Moment.

Price and Availability

MSRP: $5,999 / €5,999 / £4,999

Launch Time: Around October

For more information about AWOL LuxVision, please visit AWOL’s Booth: H22-113

Learn more: www.awolvision.com. 

About AWOL Vision

Founded in 2020, AWOL Vision is a home entertainment brand focused on delivering immersive audiovisual experiences through large-format display solutions, home cinema technologies, and connected entertainment products. AWOL Vision’s projector portfolio covers two core lines: the Valerion Series for premium long-throw projection, and the Aetherion and LuxVision Series for premium ultra-short-throw projection.

The Razer Prio combines a compact foldable design, USB-C connectivity, responsive controls, and extensive customization in a mobile gaming controller that’s easy to take anywhere.

I’ve been an avid player of first-person shooter games since I was a kid. Call of Duty is one of my favorites, and a few years ago, I picked up Call of Duty: Mobile on my iPhone. At the time, I wasn’t a fan of on-screen controls, so I investigated mobile gaming controllers and ended up with the Razer Kishi. It was a great controller to use with the iPhone, and I did really well in-game with its help.

I did step away from mobile gaming for a short period of time, but I recently decided to pick it back up. Fortunately for me, Razer happened to release a brand new controller for mobile gaming called the Razer Prio. Given my previous experience with the Kishi, I was particularly interested to see how the Prio compared and whether its compact, foldable design could provide the same type of gaming experience in a more portable package.

About the Razer Prio

The Razer Prio is a mobile gaming controller designed to provide a more traditional console-style gaming experience without the bulk typically associated with mobile controllers. Its most notable feature is its foldable design, allowing the controller to collapse into a compact form that is easy to carry when you’re not gaming. At just 101 grams, the Prio is also considerably lighter than many traditional mobile gaming controllers.

When unfolded, the Prio provides a familiar controller layout with two analog sticks, a D-pad, four face buttons, shoulder buttons, and triggers. Razer also equipped the controller with contactless capacitive analog sticks, which are designed to provide precise input while eliminating the physical contact points found in traditional potentiometer-based sticks.

The Prio connects directly to compatible smartphones through USB-C, eliminating the need for Bluetooth pairing or a built-in controller battery. This means there’s no controller to charge before a gaming session, although the controller does draw power from the connected smartphone. Razer says the Prio supports iPhone and Android devices, including phones with cases, making it compatible with a wide range of mobile gaming setups.

The controller also includes a dedicated Razer Cortex button for accessing supported games and services, including cloud and remote-play options. With its combination of a compact folding design, direct USB-C connection, and full controller controls, the Prio is designed for mobile gamers who want a more portable alternative to larger controllers without giving up the physical controls needed for serious gaming.

Specs

• Connectivity: USB-C
• Charging: None
• Battery Life: None
• Thumbsticks: Capacitive Thumbsticks
• Thumbstick Sensitivity Adjustment: None
• Multi-Function Buttons: 4 Multi-Function Buttons
• Action Buttons: Silent Tactile Face Buttons
• Triggers: Dual Bumper Triggers
• System Requirements: Android 14 or higher; iOS 18
• Supported Phone Dimensions: Devices up to 7 inches
• Size: 101 mm × 67 mm
• Weight: 101 g
• Mobile App: Razer Cortex Mobile

Pricing & Availability

The Razer Prio is available for $99.99 on razer.com and Amazon.

User Experience

The Razer Prio comes in a classic Razer-branded box. It’s primarily white with Razer green used as an accent color, and there’s a full-color image of the controller on the front. When you open the box, you’ll find the controller folded up into itself, different sizes of rubber inserts, a manual, and the usual Razer stickers.

When I first took a look at the folded-up Prio, I was a little confused about how to unfold it. I tried to figure it out without looking at the manual, and once I pulled the rubber band off to one side, the two halves of the controller split apart. At first, I thought I had broken something, but this is actually part of the Prio’s design. Rather than trying to game with it right away, I spent a little time figuring out how to put it back together. While the process does feel a little awkward at first, after a couple of attempts, opening and closing the controller became fairly easy.

As I mentioned, Razer includes replacement rubber inserts for different iPhone models. The different configurations are:

• iPhone: A + A
• iPhone Pro Max: E + A
• iPhone Air: A + D

I tested the Prio with both an iPhone 17 Pro Max and an iPhone 16 Pro, and the inserts worked as expected. One important thing to note is that the controller is not designed to work with all cases. The iPhone 16 Pro had a slim Defender-style case on it, and the Prio was unable to connect properly with the case installed. Removing the case resolved the issue.

Gaming with the Razer Prio

With the iPhone 17 Pro Max, I tested the Prio with Call of Duty: Mobile. The controller connected immediately and worked as expected as a wired controller. Overall, I think the Prio does a good job when it comes to responsiveness and general gameplay, although there are a few personal preferences that hold it back for me.

First, the thumbsticks sit almost flush with the rest of the controls. I prefer thumbsticks that sit higher, as they give me a greater sense of control and range of movement. I’m accustomed to the feel of an Xbox controller, and the Prio’s low-profile sticks feel noticeably different. This isn’t necessarily a flaw, but it did take some adjustment.

I also wasn’t a big fan of the L2 and R2 triggers. They have a somewhat squishy feel and lack the definitive tactile bump I prefer from a gaming controller. They also seem to have more travel than necessary. As a result, the triggers don’t feel quite as responsive or precise as I’d like, particularly during fast-paced gameplay.

Razer Cortex Mobile

With the iPhone 16 Pro, I connected the Prio to Razer Cortex Mobile and used the app as recommended. While Cortex is optional, I wanted to see how it integrates with the Prio and whether it adds anything meaningful to the overall experience.

One of the most useful aspects of Cortex is the additional customization it provides. The app can be used to update the controller’s firmware and change various controller settings. Most notably, I was able to adjust the thumbstick dead zones and polling rate.

This was one of the more surprising features I encountered while testing the Prio. I haven’t encountered many controllers in this category that offer this level of customization, particularly when being used with iOS devices. Having the ability to adjust the dead zones and polling rate gives users considerably more control over how the controller responds to their inputs.

After making sure the firmware was up to date, I played a few rounds of Combat Master, which provides a very similar first-person shooter experience to Call of Duty: Mobile. This gave me an opportunity to see whether my initial impressions of the Prio’s controls carried over to another FPS rather than relying solely on my experience with COD: Mobile. Since the controls felt virtually the same, I found that my initial impressions of the Prio carried over to another FPS.

After playing Combat Master, I moved over to Asphalt Legends Unite and found the controls to be more than adequate for this type of game. It doesn’t use as much of the controller as an FPS, but the controls were responsive and felt natural on the Prio. The overall experience was a significant improvement over using the touchscreen controls.

Final Impressions

I think the Prio is a very capable mobile gaming controller. It’s clearly designed with portability in mind, and much of my testing actually took place during a very long road trip. The compact, foldable design makes it remarkably easy to travel with, although I do wish Razer had included a carrying case. While the controls are protected when the controller is folded up, I still think a small case or sleeve would have been a worthwhile addition for protecting the Prio while it’s being carried around.

Overall, I found the controls to be responsive, and if you’re familiar with a console-style controller, the Prio should feel comfortable for mobile gaming. That said, the biggest adjustment for me was the overall layout and feel. Rather than reminding me of an Xbox controller, the Prio actually feels much more like the original Nintendo gamepad. The low-profile thumbsticks and overall arrangement of the controls give it a distinctly different feel from the traditional Xbox-style controllers I’m accustomed to using.

Conclusion

The Razer Prio is an interesting take on the mobile gaming controller. Rather than trying to replicate the size and feel of a traditional console controller, Razer took a different approach by making portability one of its biggest priorities. The foldable design makes the Prio easy to take with you, and the fact that it doesn’t require a battery or Bluetooth connection makes it especially convenient for mobile gaming on the go. It may take some adjustment if you’re accustomed to an Xbox-style controller, but the combination of its compact design, responsive controls, USB-C connectivity, and Cortex customization makes the Prio a compelling option for mobile gaming.

For more information, visit razer.com

Building on its expertise in stylish, minimalist design, Arc brings its signature ethos to its first wallet.

Arc, a design-led technology accessory brand known for creating jewelry for devices, announces the Arc Vault, its first wallet. Where Arc Pulse became jewelry that protects your tech, Arc Vault is jewelry that protects your essentials. The launch extends Arc’s signature design language into a new everyday carry category.

The Arc Vault is a precision-machined aluminum card holder built around a proprietary one-motion fanning mechanism, with MagSafe compatibility built in. Its fully enclosed metal body also forms a faraday cage, blocking RFID signals and shielding your cards from electronic skimming. Available in two premium finishes, Polished Silver and Onyx Black, the wallet is designed, machined, and polished to the standard of jewelry. The Onyx Black edition is coated in tungsten carbide, the same material used in armor-piercing tank shells, one of the hardest coatings available, built to resist scratches for years of daily carry.

Most wallets ask you to choose between function and luxury. The Arc Vault refuses that split, bridging tech accessories and fine goods the same way the Arc Pulse first brought phone cases and jewelry together. Where most wallets bury cards behind each other or reveal them one at a time, the Arc Vault holds up to five cards and opens in a single motion, fanning every card into view at once while keeping everything locked in place.

The fanning mechanism is integrated directly into the Arc Vault itself. It’s proprietary, patent-pending technology, the result of more than a year of development. Paired with the Arc Pulse, the Arc Vault carries the same design language from pocket to phone.

“A wallet shouldn’t ask you to choose between security and style,” said Niclas Bertelsen, co-founder of Arc. “The Arc Vault is our first step outside devices, built to the same standard of precision we’ve always held ourselves to.”

Availability & Pricing:

The Arc Vault is available to order on September 1, 2026 on arc.cc in two finishes.

• Polished Silver – $149.99
• Onyx Black – $189.99

About Arc

Founded in 2019 by three friends from the University of Groningen in the Netherlands, Arc merges fashion and technology to create high-quality accessories that redefine our daily interactions with devices. With a focus on minimalist design and precision engineering, Arc offers eye-catching products with top-tier protection—empowering people to enjoy tech without sacrificing style.

For more information, visit arc.cc

After 15 years at the helm of Apple, Tim Cook is officially stepping down as the company’s chief executive officer.

As of September 1, 2026, John Ternus takes over as Apple’s new CEO, marking the first major change at the top of the company since Cook succeeded Apple co-founder Steve Jobs in 2011. Cook, however, isn’t leaving Apple. He will transition to the role of executive chairman of Apple’s board of directors, where he will continue to play a role in the company’s affairs.

The leadership change was first announced by Apple in April following what the company described as a carefully planned, long-term succession process. The transition was unanimously approved by Apple’s board of directors.

Tim Cook’s 15 Years as Apple’s CEO

Cook became Apple’s CEO in August 2011 after Steve Jobs resigned from the position because of his declining health. Taking over from one of the most influential figures in technology history was an enormous challenge, but Cook ultimately established a leadership style of his own.

Rather than attempting to replicate Jobs, Cook focused heavily on Apple’s operations, supply chain, services business, global expansion, and continued development of its hardware ecosystem.

During Cook’s tenure, Apple introduced several major product categories, including the Apple Watch, AirPods, and Apple Vision Pro. The company also significantly expanded services such as Apple Music, Apple Pay, iCloud, Apple TV+, and the App Store.

Apple’s financial and global footprint also grew substantially during Cook’s leadership. When he became CEO, Apple had a market capitalization of approximately $350 billion. By the time he stepped down, Apple had grown to a company valued at roughly $4 trillion, while annual revenue had increased from $108 billion in fiscal 2011 to more than $416 billion in fiscal 2025. Apple’s active installed base also grew to more than 2.5 billion devices.

Cook also oversaw Apple’s transition toward designing more of its own technology, including the company’s custom Apple silicon. The move has become one of the most significant developments in Apple’s modern hardware strategy, particularly across the Mac lineup.

Under Cook, Apple also placed greater emphasis on privacy, accessibility, environmental initiatives, and the company’s services business, which has grown into a more than $100 billion annual business.

John Ternus Becomes Apple’s New CEO

Taking over for Cook is John Ternus, a longtime Apple executive who has spent nearly his entire professional career at the company.

Ternus joined Apple’s product design team in 2001 and became vice president of Hardware Engineering in 2013. In 2021, he joined Apple’s executive team as senior vice president of Hardware Engineering.

That makes Ternus a particularly interesting choice to lead Apple.

While Cook built his reputation around operations, supply-chain management, and business execution, Ternus comes from a deeply technical and engineering-focused background.

During his time at Apple, Ternus has been involved with hardware development across virtually every major product category. Apple specifically credits him with work involving the iPad and AirPods, as well as numerous generations of the iPhone, Mac, and Apple Watch.

His team has also played an important role in Apple’s recent hardware developments, including Apple silicon, improvements in product durability and repairability, and innovations in materials and manufacturing.

Ternus holds a bachelor’s degree in Mechanical Engineering from the University of Pennsylvania. Before joining Apple, he worked as a mechanical engineer at Virtual Research Systems.

Cook Isn’t Leaving Apple

Although today marks the end of Cook’s tenure as CEO, it isn’t the end of his time at Apple.

As executive chairman, Cook is expected to remain involved in certain aspects of the company. Apple specifically noted that he will assist with matters including Apple’s engagement with policymakers around the world.

That means Apple isn’t completely severing ties with the executive who has led the company for the past 15 years.

The arrangement could also provide Ternus with an experienced resource as he takes on one of the most demanding leadership positions in the technology industry.

Cook has already expressed strong confidence in his successor, describing Ternus as someone with “the mind of an engineer” and “the soul of an innovator.” Apple chairman Arthur Levinson similarly called Ternus the best possible leader to succeed Cook.

What Does Ternus’ Leadership Mean for Apple?

Perhaps the biggest question now is what an engineer at the top of Apple could mean for the company’s future.

Ternus has spent 25 years working on Apple’s products, giving him an unusually deep understanding of the company’s hardware development process and product philosophy.

His promotion comes at an important time for Apple.

The company is facing increasing pressure to demonstrate that it can compete effectively in artificial intelligence, while also continuing to develop new hardware categories and maintain the enormous ecosystem that Cook helped build.

Apple’s AI efforts will be particularly important. The company has been working to expand Apple Intelligence and improve Siri as competition from companies such as OpenAI and Google continues to accelerate.

At the same time, Apple is expected to continue exploring new hardware categories and product designs. The company’s next generation of products could give Ternus an opportunity to put his hardware expertise directly into the CEO role.

That could make the transition more than a simple change in management. It could eventually signal a renewed emphasis on Apple’s product and engineering culture.

A New Era for Apple

Tim Cook’s departure as CEO represents the end of one of the longest and most consequential leadership eras in Apple’s history.

He inherited a company that had already become one of the world’s most important technology companies, but he leaves behind an Apple that is considerably larger, more diversified, and more deeply integrated into the lives of its customers around the world.

Now John Ternus has the difficult task of determining what comes next.

Unlike the transition from Steve Jobs to Cook, this change has been carefully planned and does not represent a sudden change in Apple’s leadership. Ternus has worked alongside Cook for years and has already spent more than two decades helping shape Apple’s products.

That could make the transition considerably smoother.

But the expectations will be enormous.

Ternus is taking control of Apple at a time when the company must navigate artificial intelligence, changing consumer expectations, new hardware categories, increasing competition, and the continued evolution of its enormous services business.

For now, one thing is certain: September 1, 2026, marks the beginning of a new chapter for Apple.

Tim Cook’s era as CEO is over.

John Ternus’ era has officially begun.

PNY Flash drives, SD cards, microSD cards, and high-performance memory cards are available at discounted prices on Amazon through August 29

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Whether it’s expanding storage for a laptop, tablet, camera, gaming device, or mobile device, PNY’s current Amazon offers provide a variety of capacities and performance levels for different storage needs.

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The Back-to-School promotions are available through August 29, 2026, while supplies last. Pricing and availability are subject to change.

For more information, visit PNY.com