Apollo Global Management, known for leveraged buyouts and hefty financing deals, has started investing in AI and related hardware startups with the ambition to lend money to them in the future.

In one previously unreported deal, Apollo has already invested in the low tens of millions of dollars in Mercor’s latest funding round, which is set to value the data-labeling startup at $20 billion, according to people familiar with the matter. It has also invested in chip startup SiFive and in Hadrian, which says it’s building AI-powered factories, in transactions the companies disclosed earlier this year. It expects to make more investments in these categories, the people said.

The startup behind personal AI assistant Instinct is in talks to raise $1 billion at a valuation of about $10 billion, people with knowledge of the deal said. Sequoia Capital and Benchmark have been in talks to lead the financing, the people said. Coatue Management has also been in talks to lead, according to one of the people.

The Information reported earlier this month that the startup is looking to raise new funding as the invitation-only agent faces constraints in compute capacity. As Instinct’s service has become more widely available, the number of users has grown to more than 100,000, according to one of the people.