Give ChatGPT Ads a clear role, budget source, and success criteria before pulling money from paid search campaigns that already perform.

The post ChatGPT Ads Aren’t Paid Search – 5 Questions To Answer Before You Shift Budget appeared first on Search Engine Journal.

Google launches Meridian GeoX globally, giving marketers new ways to run geo experiments and bring incrementality results into marketing mix modeling.

The post Google Launches Meridian GeoX Globally appeared first on Search Engine Journal.

Google expands Data Manager across GA and DV360 and introduces a Data Strength Uplift Metric to measure the impact of first-party data.

The post Google Expands Data Manager And Adds Uplift Measurement appeared first on Search Engine Journal.

Google Ads brings Local Customer Optimization to Performance Max and easier Store Sales measurement to help retailers drive and measure in-store purchases.

The post Google Ads Introduces Local Customer Optimization appeared first on Search Engine Journal.

Advertiser data now spans single-digit to $22 CPCs, but ChatGPT Ads still lacks auction insights, industry benchmarks, and reliable audience data to judge performance.

The post 6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like appeared first on Search Engine Journal.

Google Smart Bidding changes August 17. Learn which Target CPA and Target ROAS campaigns to audit and what to update before the deadline.

The post Google Is Ending Target Overperformance – What to Fix Before August 17 appeared first on Search Engine Journal.

Microsoft Advertising expands AI Visibility, Performance Max testing, and Ad Preview Hub with new reporting, experimentation, and creative review capabilities.

The post Microsoft Advertising Adds AI Visibility Insights, PMax Testing, And Creative Preview Updates appeared first on Search Engine Journal.

Amazon pulled out of U.S. Google Shopping in July 2025 and still hasn't returned. Here's what a year of auction data reveals for retailers.

The post Amazon Left US Google Shopping A Year Ago & Never Came Back appeared first on Search Engine Journal.