AI's impact outpaced our ability to measure it in H1 2026. Indig's citation data, agent share shifts, and the intelligence-versus-agency split explain what changes next.

The post AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands appeared first on Search Engine Journal.

YouGov data shows Claude and OpenAI doubling Gen Z consideration while U.S. trust in AI assistants sits at 28%, a gap that reshapes GEO plans.

The post Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue appeared first on Search Engine Journal.

New Similarweb figures reveal how narrowly ChatGPT distributes its outbound clicks, and what that concentration means for publishers chasing AI referral traffic.

The post AI Search Isn’t Replacing Google, It’s Layering On Top – Similarweb Data appeared first on Search Engine Journal.

Kevin Indig's data across 1,094 categories shows that only 15.2% have a clear ChatGPT owner, and citations barely predict which brand gets named.

The post 89% Of AI Search Demand Has No Clear Owner: Use This Before The Window Closes appeared first on Search Engine Journal.

Before your next AI video goes live: Audit disclosure against YouTube's actual policy, produce below the ceiling, and name the human decision-maker.

The post AI Video After Sora: 3 Updates You Should Make Before You Publish appeared first on Search Engine Journal.