At BrightonSEO Conference, Ross Hudgens said that, AI search visibility may increasingly depend on affiliate sites, YouTube creators, communities and third-party publishers, according to Ross Hudgens, who says marketers need to pay much closer attention to who the models actually cite.

A 90-day test found that structured, answer-focused video content improved visibility across ChatGPT, Gemini and Perplexity, while exposing a bigger…