iPhone Duo strongly leads Apple’s new-product YouTube views; AirPods and Apple Watches trail far behind.
A day after Apple’s September 9 event, official videos on the company’s YouTube channel show a clear hierarchy of interest: the first foldable iPhone is pulling far ahead of everything else Apple announced.
The five products in the spotlight were the iPhone Duo, iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. View counts on Apple’s own “Introducing” and “Everything announced” videos, posted about a day ago, put them in this order from most watched to least:
1. iPhone Duo
The flagship “Introducing the new iPhone Duo” film has about 8.8 million views. A longer “Everything announced” explainer sits at about 1.7 million. No other new product is close. The foldable is the first major change to the iPhone’s shape in nearly two decades, and the numbers show that curiosity is concentrated there.
2. iPhone 18 Pro
“Introducing the new iPhone 18 Pro” has about 5.9 million views. The companion deep-dive video is at about 1.4 million. That is a strong showing for a conventional Pro refresh, but it is still millions behind the Duo. Camera, battery, and A20 Pro messaging are landing — just not as hard as a folding screen.
3. Apple Watch Series 12
The standalone Series 12 introduction video is at about 473,000 views. Interest is real, especially around heart-rate sensing, but it is an order of magnitude below the two iPhones.
4. Apple Watch Ultra 4
Apple bundled Ultra 4 with Series 12 in a combined “ultimate wearable” video that has about 441,000 views. There is no separate Ultra film matching the Duo or 18 Pro numbers. The rugged watch is part of the conversation, not the center of it.
5. AirPods 5
The main AirPods 5 video sits around 354,000 views. Open-ear design plus active noise cancellation is a notable change, but it is the least-watched of the five launches on Apple’s channel so far.
The full event stream, which covers every product at once, has tens of millions of views and is not a clean product-to-product comparison. The individual films are. They show a two-tier launch: iPhones, especially the Duo, are driving almost all of the official video traffic; watches and AirPods are clustering together far behind.
MacDailyNews Take: View counts move quickly in the first 48 hours, and Apple will keep posting follow-ups. As of now, the public signal on YouTube is unambiguous. People came for the foldable and to a lesser extent, the iPhone 18 Pro models. The rest of the new releases are watching from a distance.
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Apple’s long-awaited first foldable phone, the $1,999 iPhone Duo, arrives as a late but polished entry into a category already occupied by Samsung, Google, and Huawei. After hands-on time at Apple Park, Bloomberg News’ Chris Welch reports that the device already feels like the most exciting new iPhone since the iPhone X in 2017.
The Duo folds from a passport-sized handset with a 5.4-inch cover display into a 7.6-inch inner screen, the largest ever on an iPhone. When open it measures 5.2 millimeters thick, which Apple calls the thinnest iPhone yet. Closed it is 11.3 millimeters thick and weighs 254 grams in a titanium frame.
iPhone Duo features a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking. Closed, it’s similar in size to a passport with a beautiful 5.4-inch outer display.
Chief Hardware Officer Johny Srouji said Apple set out to fix what people dislike about folding displays. Welch reports that the company largely succeeded. A nano-texture finish on the inner panel makes the crease far less visible than on rival foldables, even if it can still be felt. Software is the bigger leap: iOS has been reworked for the dual displays, with smoother fold-and-unfold transitions and layouts that treat the inner screen more like a compact tablet than two phones glued together.
Preorders open October 16th, with in-store availability a week later on October 23rd. Most of Apple’s other new hardware, including the iPhone 18 Pro lineup, AirPods 5 and updated watches, ships September 18th. Bloomberg plans a full review of the Duo in the coming weeks.
MacDailyNews Take: Welch’s early verdict is that Apple has raised the bar in the foldable smartphone market. Hardware is impressive. Software, he writes, is even better. For now, the first impression is strong.
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iPhone Duo features a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking. Closed, it’s similar in size to a passport with a beautiful 5.4-inch outer display.
The Wall Street Journal‘s Joanna Stern got her hands on Apple’s long-rumored iPhone Duo foldable smartphone at Apple Park and walked away impressed and loaded with kitchen-scale comparisons.
The iPhone Duo, which ships in October starting at $1,999, is Apple’s biggest hardware change to the iPhone in years. Closed, Stern says it is a little smaller than a Pop-Tart, about the size of a passport or kitchen sponge, and similar in footprint to Samsung’s Galaxy Z Fold 8 — though she found the Apple device a bit beefier and sturdier. Unfolded, the inner display measures 7.6 inches, roughly an iPad mini that fits in a pocket. The cover screen is 5.4 inches.
Apple spent heavily on the inner screen. Stern reported no visible crease even when the device was bent or fully folded, unlike the obvious crease on the Z Fold 8. The inner display is matte rather than glossy, which she called her favorite feature. The hinge produces a satisfying click when closed. One-handed use in tablet mode is possible but awkward for those with smaller hands.
Hardware trade-offs are clear. There is no Face ID; the power button doubles as a fingerprint sensor. The rear cameras are limited to wide and ultrawide — no telephoto, which Stern called the biggest hardware disappointment. A camera hidden behind the inner display is designed for selfies and FaceTime.
Software is the main reason to buy one. Split-screen multitasking works like a simplified iPad: Safari and Messages can run side by side. Apple redesigned several first-party apps with two-pane layouts. The interface also changes with the fold angle, turning the device into a small laptop-style stand. Video watching benefits from the larger canvas.
Apple claims all-day battery life: up to 31 hours of video on the inner display and 44 hours on the outer. Naturally, Stern said real-world battery testing is still needed, but Apple’s battery claims are historically lower than actual use.
After years of skipping foldables and planning to buy the iPhone 18 Pro as usual, Stern said she is now considering the Duo.
MacDailyNews Take: The initial hands-on reviews for iPhone Duo are uniformly strong to outright gushing!
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Bank of America says John Ternus’ first major product launch as Apple CEO reinforced the company’s bet on hardware innovation, privacy, and more personalized, privacy-focused artificial intelligence.
Wamsi Mohan, Bank of America’s managing director and senior equity research analyst covering Apple, told Bloomberg Tech host Ed Ludlow that the new foldable iPhone Duo expands Apple’s addressable market. The book-style device, unveiled at Ternus’s debut event, opens to a 7.6-inch inner display from a 5.4-inch cover screen and starts at $1,999. Mohan framed it as more than a form-factor change: a way to pull new users and use cases into Apple’s ecosystem while keeping the iPhone at the center of the company’s strategy.
On AI, Mohan pointed to Apple’s split architecture. On-device processing handles as much as possible on Apple Silicon. When more compute is needed, Private Cloud Compute is designed to run larger models without sacrificing user privacy. That combination, he said, could make Siri more capable (able to work across apps and personal context) without the data-collection trade-offs seen in rivals’s offerings. Ternus used the launch to pitch the iPhone as an “intelligent personal hub,” with Siri positioned as a core interface rather than a bolt-on chatbot.
The message from BofA is continuity plus acceleration. Tim Cook’s era was iterative, built a vast installed base, services revenue, and supply-chain scale. Ternus, the longtime hardware chief who took over September 1st, is expected to keep that machine running while pushing devices that embed AI more tightly — foldables now, and later categories such as smarter wearables and home products. Mohan has maintained a Buy rating, arguing Apple can cement device dominance if silicon, privacy, operating systems, and personal context stay tightly integrated.
MacDailyNews Take: We’re not the only ones who are already loving John Ternus’ Apple!
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iPhone Duo features a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking. Closed, it’s similar in size to a passport with a beautiful 5.4-inch outer display.
The Independent’s Andrew Griffin went into Apple’s event skeptical of foldables — then folded an iPhone Duo and immediately got it. He says the hinge closes with a satisfying magnetic thunk, the inner screen has no visible crease, and the software makes opening, closing, and split-view feel inevitable rather than gimmicky.
I can’t say I’ve ever wanted to fold my phone in half. OK, maybe once or twice, in response to a particularly frustrating notification – but not habitually, every time I use it.
And that had always been my response to the folding phones that have been released by various companies in recent years, and now by Apple, in the form of the newly released iPhone Duo. In short: why?
[T]he technology didn’t seem to match up with the experience. In practice, those foldable phones just seemed to be two phones stuck together, one twice as big as the other, leaving you with a compromised version of both and a constant fear that it might crease or break or fall apart.
And then you actually fold the iPhone, as I just did after Apple’s launch event in California. And all of a sudden it feels like it makes sense…
In general, the iPhone Duo is something you really have to feel for yourself – which is good, given that it feels so nice.
Once the device is actually open, the unfolded screen is beautiful. There’s no visible crease at all: if you didn’t know it could fold, you would never guess the iPhone Duo wasn’t just a new iPad Mini.
Overall, the whole hardware and software experience is so deeply integrated that the folding nature of the phone stops feeling strange very quickly. Within a few minutes of using it, it just felt sort of inevitable, and like I wanted one.
MacDailyNews Take: iPhone Duo pre-orders will make the iPhone X’s look like a nonevent.
If and when Apple debuts a foldable iPhone, they’ll be showing the world how it should be done and what to copy going forward. As usual. — MacDailyNews, February 27, 2019
As with fingerprint and facial recognition, when Apple debuts a foldable iPhone, then foldable smartphones will have been done right. — MacDailyNews, January 17, 2019
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Apple’s first foldable phone is already facing a supply-constrained launch, according to Evercore ISI analyst Amit Daryanani.
Appearing on CNBC’s Squawk on the Street Thursday, Daryanani said demand for the newly announced iPhone Duo is strong enough that Apple will sell as many units as it can manufacture in the first six months. The device, unveiled Wednesday at Apple’s “Surprise and Shine” event under new CEO John Ternus, starts at $1,999 for 256GB and opens to a 7.6-inch inner display.
The Duo is Apple’s first book-style foldable. When closed it offers a 5.4-inch cover screen that Apple says delivers about 90% of the display area of an iPhone 18 Pro in a smaller footprint. It uses the same A20 Pro 2nm chip as the new iPhone 18 Pro models, Apple’s in-house C2 modem, dual 48-megapixel rear cameras, titanium construction, and IP68 rating. Battery life is listed at up to 24 hours of mixed dual-screen use, 31 hours on the inner display, or 44 hours on the outer display. Pre-orders begin October 16, with availability on October 23.
Daryanani framed the Duo as a potential catalyst for the broader iPhone upgrade cycle, especially among users on devices three or more years old. He maintained a Buy rating and $365 price target, arguing the new form factor plus updates to the iPhone 18 Pro lineup should support volumes. Other firms are more measured or split. TD Cowen estimates about 6 million Duo units in the second half of 2026 with hardware gross margins around 56%. Jefferies has stayed more cautious on margins given the high starting price and competitive positioning against Samsung’s Galaxy Z Fold line. Goldman Sachs has floated a wider 2026 range of 14 million units in a base case and as high as 35 million in an optimistic scenario.
The $1,999 price undercut some pre-event rumors that had the device starting closer to $2,500, placing it below Samsung’s latest flagship foldable in the U.S. while remaining a premium product. Analysts note that production of foldable displays and hinges has historically limited first-year volumes industry-wide. Early reports suggested Apple was still ramping output in late August, which aligns with Daryanani’s view that supply, not demand, will be the binding constraint through the first half of the sales cycle.Apple stock has traded in a relatively tight range since the event as investors weigh the Duo’s contribution against higher component costs and questions about how quickly a $2,000 foldable can scale. Daryanani’s comments add to a growing camp that sees the device as a design and volume win even if first-year shipments remain constrained by manufacturing reality.
MacDailyNews Take: Yup.
If the first foldable iPhone is $2,300 or less, Apple won’t be able to make enough to satisfy demand. – MacDailyNews, April 15, 2025
Get your pre-orders in during the first minute if you want your foldable iPhone before Christmas! – MacDailyNews, July 6, 2026
Regardless of price, Apple will not be able to make enough. The foldable iPhone will be supply-constrained for months, so, if you want one of the first ones, get your pre-order(s) in as soon as Apple starts taking them! – MacDailyNews, September 8, 2026
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“Widow’s Bay” earned the most wins of any program on night two of the 78th Emmy Awards.
Apple TV leads as the most-awarded network after the second night of the 78th Emmy Awards and tops the weekend with a record 20 wins, including breakout sensation “Widow’s Bay” earning the most wins of any program with eight, alongside “Pluribus,” “Margo’s Got Money Troubles,” “Palm Royale” and “Mr. Scorsese.” The winners were announced Sunday night by the Television Academy, and additional categories will be unveiled at the Primetime Emmy Awards ceremony on Monday, September 14, 2026.
On the heels of its celebrated first season, Outstanding Comedy nominee “Widow’s Bay” lands eight wins, including Outstanding Guest Actress Betty Gilpin, alongside Outstanding Production Design for a Narrative Program (Half-Hour); Outstanding Casting for a Comedy Series; Outstanding Cinematography for a Series (Half-Hour); Outstanding Music Composition for a Series (Original Dramatic Score); Outstanding Music Supervision; Outstanding Sound Editing for a Comedy or Drama Series (Half-Hour) and Animation; and Outstanding Sound Mixing for a Comedy or Drama Series (Half-Hour) and Animation. The series is also nominated for Outstanding Lead Actor for star and executive producer Matthew Rhys, alongside Outstanding Supporting nominations for Kate O’Flynn, Dale Dickey and Stephen Root, as well as Outstanding Directing and Outstanding Writing.
One of the most-nominated programs of the year, Outstanding Drama nominee “Pluribus” scores with wins for Outstanding Production Design for a Narrative Contemporary Program (One Hour or More); Outstanding Picture Editing for a Drama; Outstanding Original Main Title Theme Music; and Outstanding Sound Mixing for a Comedy or Drama Series (One Hour). The series is also nominated for Outstanding Writing and Outstanding Directing for creator Vince Gilligan, and Best Actress in a Drama for star Rhea Seehorn, as well as supporting actor category nominations for Karolina Wydra and Carlos-Manuel Vesga.
Apple’s acclaimed Outstanding Comedy nominee “Margo’s Got Money Troubles” makes its Emmy debut with three wins, including Outstanding Contemporary Costumes for a Series; Outstanding Contemporary Hairstyling; and Outstanding Contemporary Makeup (Non-Prosthetic). The series is also nominated for Outstanding Actress in a Comedy for star and executive producer Elle Fanning, Outstanding Supporting Actress in a Comedy for star and executive producer Michelle Pfeiffer, and Outstanding Supporting Actor for Nick Offerman.
Comedy series “Palm Royale” earns three Emmy Award wins, including Outstanding Choreography for Scripted Programming, Outstanding Period Costumes and Outstanding Period or Fantasy/Sci-Fi Makeup (Non-Prosthetic).
Apple TV also scored two wins on the first night of the 78th Emmy Awards; one for Outstanding Documentary or Nonfiction Series for “Mr. Scorsese,” and another for Outstanding Commercial “I’m Not Remarkable.”
This year, Apple scored its best-ever haul for the Emmy Awards, with 89 nominations across 15 programs, and leads as the network with the most nominations in the Best Drama and Best Comedy series categories, respectively, nabbing top program nominations for comedies “Widow’s Bay,” “Shrinking” and “Margo’s Got Money Troubles,” alongside dramas “Pluribus,” “Slow Horses” and “Your Friends & Neighbors.” Apple’s beloved breakout comedy “Widow’s Bay” leads as one of this year’s most-nominated programs with 19 nominations in total, and “Pluribus” landed 18 nominations following its global hit freshman season. Celebrated Apple Original “Shrinking” landed 10 nominations, “Slow Horses” was recognized with nine nominations, and “Margo’s Got Money Troubles” scored eight nominations in total. These record-breaking nominations follow Apple TV’s sweep of last year’s 77th Primetime Emmy Awards, where “The Studio” became the most-winning freshman comedy in Emmy history, and “Severance” led as most-winning drama.
To date, Apple Original films, documentaries and series have been honored with 913 wins and 3,827 award nominations and counting, including multi-Emmy Award-winning and history-making comedies “The Studio” and “Ted Lasso,” global cultural phenomenon “Severance,” Apple’s most-viewed drama “Pluribus,” Academy Award Best Picture winner “CODA” and Academy Award winner “F1,” the highest-grossing sports feature of all time.
Apple earned 18 wins at the second night of the Emmy Awards, including:
“Widow’s Bay”
• Outstanding Guest Actress in a Comedy: Betty Gilpin
• Outstanding Production Design for a Narrative Program (Half-Hour)
• Outstanding Casting for a Comedy Series
• Outstanding Cinematography for a Series (Half-Hour)
• Outstanding Music Composition for a Series (Original Dramatic Score)
• Outstanding Music Supervision
• Outstanding Sound Editing for a Comedy or Drama Series (Half-Hour) and Animation
• Outstanding Sound Mixing for a Comedy or Drama Series (Half-Hour) and Animation
“Pluribus”
• Outstanding Production Design for a Narrative Contemporary Program (One Hour or More)
• Outstanding Picture Editing for a Drama
• Outstanding Original Main Title Theme Music
• Outstanding Sound Mixing for a Comedy or Drama Series (One Hour)
“Margo’s Got Money Troubles”
• Outstanding Contemporary Costumes for a Series
• Outstanding Contemporary Hairstyling
• Outstanding Contemporary Makeup (Non-Prosthetic)
“Palm Royale”
• Outstanding Choreography for Scripted Programming
• Outstanding Period Costumes
• Outstanding Period Or Fantasy/Sci-Fi Makeup (Non-Prosthetic)
Apple landed two wins at the first night of the Emmy Awards:
“Mr. Scorsese”
• Outstanding Documentary or Nonfiction Series
Outstanding Commercial
• I’m Not Remarkable — Apple
Apple’s additional nominations for the 78th Primetime Emmy Awards include Outstanding Comedy Series “Widow’s Bay,” “Shrinking” and “Margo’s Got Money Troubles,” and Outstanding Drama Series “Pluribus,” “Slow Horses” and “Your Friends & Neighbors,” among many others, to be presented on Monday, September 14:
“Widow’s Bay”
• Outstanding Comedy Series
• Outstanding Lead Actor in a Comedy: Matthew Rhys
• Outstanding Supporting Actress in a Comedy: Kate O’Flynn
• Outstanding Supporting Actress in a Comedy: Dale Dickey
• Outstanding Supporting Actor in a Comedy: Stephen Root
• Outstanding Writing for a Comedy Series: Katie Dippold
• Outstanding Directing for a Comedy: Hiro Murai
“Pluribus”
• Outstanding Drama Series
• Outstanding Lead Actress in a Drama: Rhea Seehorn
• Outstanding Supporting Actor in a Drama: Carlos-Manuel Vesga
• Outstanding Supporting Actress in a Drama: Karolina Wydra
• Outstanding Writing for a Drama: Vince Gilligan
• Outstanding Directing for a Drama: Vince Gilligan
“Shrinking”
• Outstanding Comedy Series
• Outstanding Lead Actor in a Comedy: Jason Segel
• Outstanding Supporting Actress in a Comedy: Jessica Williams
• Outstanding Supporting Actor in a Comedy: Harrison Ford
• Outstanding Supporting Actor in a Comedy: Michael Urie
“Slow Horses”
• Outstanding Drama Series
• Outstanding Lead Actor in a Drama: Gary Oldman
• Outstanding Supporting Actor in a Drama: Jack Lowden
• Outstanding Writing for a Drama: Will Smith
• Outstanding Directing for a Drama: Saul Metzstein
“Margo’s Got Money Troubles”
• Outstanding Comedy Series
• Outstanding Lead Actress in a Comedy: Elle Fanning
• Outstanding Supporting Actress in a Comedy: Michelle Pfeiffer
• Outstanding Supporting Actor in a Comedy: Nick Offerman
“Your Friends & Neighbors”
• Outstanding Drama Series
“The Morning Show”
• Outstanding Supporting Actor in a Drama: Billy Crudup
All titles are currently streaming on Apple TV.
Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on 1 November, 2019, Apple TV became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut.
MacDailyNews Take: Congratulations to all of the winning and nominated casts and crews of Apple TV fare!
MacDailyNews Note: Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV 4K, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $14.99 per month with a seven-day free trial for new subscribers. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV 4K or Mac can enjoy three months of Apple TV for free.
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Tom’s Guide editor-in-chief Mark Spoonauer got hands-on time with Apple’s first foldable and came away impressed. He calls the iPhone Duo’s phone-to-tablet transitions “magical,” notes that the crease is almost impossible to feel, and says years of waiting appear to have paid off in software polish.
At the risk of sounding cliche, there’s something magical about using the iPhone Duo. The way it seamlessly transitions from phone to tablet and back again. The fact that you can’t even feel the crease — though it is visible. And the way the software reacts based on the angle of the device.
Apple has taken several years to release its first foldable phone, but based on my hands-on impressions its patience has paid off.
The 7.6-inch innner display is breathtaking. You can barely see the crease, and the way that Apple designed the iPhone Duo you can’t even feel it. Plus, the Duo will support Apple Pencil input.
A big selling point of the iPhone Duo is the software experience. And you can tell that Apple has put a lot of thought into how this device works.
In fact, Apple has redesigned all of its apps so that the controls now live on the right side instead of the bottom, which was a wise move.
As you’d expect, content reacts based on how the iPhone Duo is positioned and folded…
Multitasking is pretty easy. If you have one app open and want to open another, you move it up slightly and to the right or left side of the display. Then you simply open another app.
The iPhone Duo is not cheap. And it’s a bit heaver and thicker than I was hoping for. But it looks like this could be the foldable phone to beat in terms of Apple’s combination of polished design, the robust software experience and enhanced durability.
MacDailyNews Take: Again, iPhone Duo pre-orders begin Friday, October 16th (5:00am PDT/ 8:00am EDT). Hoping we all have much success during those first crucial minutes!
Apple will sell every iPhone DUo it can make next year and still have people lining up to buy.
Apple wasn’t first with fingerprint recognition, they were the first to do it right with Touch ID. Apple wasn’t first with facial recognition, they were the first to do it right with Face ID. Apple wasn’t first with contactless payments, they were the first to do it right with Apple Pay. — MacDailyNews, February 27, 2019
If and when Apple debuts a foldable iPhone, they’ll be showing the world how it should be done and what to copy going forward. As usual. — MacDailyNews, February 27, 2019
As with fingerprint and facial recognition, when Apple debuts a foldable iPhone, then foldable smartphones will have been done right. — MacDailyNews, January 17, 2019
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iPhone Duo features a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking. Closed, it’s similar in size to a passport with a beautiful 5.4-inch outer display.
WSJ personal-tech columnist Nicole Nguyen got hands-on time with Apple’s first foldable, the $1,999 iPhone Duo, right after the September 9 event in Cupertino. Watching Netflix on the 7.6-inch inner display, she immediately wondered whether she still needed her iPad mini — then laid out her early revelations about how the hybrid phone-tablet actually feels in use.
As I watched a Netflix show on Apple’s first foldable, the iPhone Duo, I had two surprising thoughts.
The first: Maybe I don’t need my iPad Mini anymore.
The second: Uh oh, am I about to spend $1,999 on a phone?
I didn’t think folding phones were for me. I’ve been testing Android versions from Samsung and Google since 2019, and those early editions came with too much screen and too many compromises.
Fast forward seven years, and the technology has come a long way. Apple — in its very Apple way — has also come up with some hardware and software trickery to make up for some shortcomings of the basic design. My desire for a folding phone before today was zero. After today, it’s a lot more than zero…
For months, I’ve been using Samsung’s Galaxy Z Fold 8, a similarly squat, passport-shaped foldable that opens up to a larger screen… Samsung did a lot of work to minimize the crease—the dip between the two halves of the big interior display — but it’s still clearly there.
When I held the iPhone Duo open, the crease was barely visible. As I slid my finger across the display, I could feel it, but it’s more subtle than Samsung’s. Most of the time, the screen looked as flat and smooth as the one on an iPad…
My most surprising takeaway? I feel a pull toward this device.
MacDailyNews Take: Apple won’t be able to make enough iPhone Duo units until well into next year. Pre-orders begin Friday, October 16th (5:00am PDT/ 8:00am EDT) – Good luck, everybody!
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With the new Health Sensing System, Apple Watch Series 12 features the most accurate heart rate sensing in a wearable.
Apple on Wednesday announced its most advanced health and fitness experience yet, expanding what Apple Watch and iPhone can do as intelligent, science-driven tools for users’ personal wellbeing. Apple Watch Series 12 and Apple Watch Ultra 4 introduce the new Health Sensing System, enabling the most accurate heart rate sensing in a wearable, as well as a new readiness experience to give users insight into their body’s capacity to take on their day. They pair with a redesigned Health app coming later this year to iPhone, which offers a holistic view of long-term health alongside new, easy-to-understand health and longevity insights powered by Apple Intelligence. Together, these updates will give users a more complete picture of their health and fitness while keeping their personal health data private, secure, and under their control.
Apple Watch and iPhone deliver powerful and intelligent health and fitness insights.
“At Apple, we believe technology can empower everyone with actionable, science-based insights built with privacy at the core. By combining breakthrough sensing on Apple Watch with Apple Intelligence in the Health app, we’re able to translate complex biometric data into clear guidance for users,” said Sumbul Desai, M.D., Apple’s vice president of Health and Fitness, in a statement. “This both helps people navigate their day-to-day routines with confidence and connects those moments with deeper context around their longevity, building a strong foundation for a healthier future.”
The New Health Sensing System on Apple Watch
The new Health Sensing System on Apple Watch Series 12 and Apple Watch Ultra 4 features new optical and electrical heart sensors, enabling higher-frequency heart rate and heart rate variability (HRV) measurements, a new readiness score, a more comprehensive Vitals overview with the addition of HRV, and an updated Heart Rate app.
Accuracy of health data is critical to providing meaningful insights. A scientifically rigorous study on a population of over 1,000 participants with representation across demographic groups compared the new heart rate sensing accuracy on Apple Watch against leading wearables, and resulted in Apple Watch showing the highest heart rate accuracy across devices.
With larger, power-efficient green LEDs on the optical heart sensor, Apple Watch Series 12 and Apple Watch Ultra 4 now measure heart rate every five seconds, all day long. This continuous, passive measurement delivers deeper insight into a user’s fitness and physiological state while making Exercise and Move Activity rings even more accurate. Users can view their real-time heart rate at a glance throughout their day — whether they’re recovering from a workout or dashing for the train — using the updated Heart Rate app and new watch face complications.
HRV, a key indicator of stress and recovery, is now measured as often as every five minutes — 24x more frequently — and available to view in a new section of the Heart Rate app. Apple Watch provides two separate variants of HRV for better understanding of a user’s health status. Recovery HRV is best to identify daily signals of stress and recovery, while overall HRV is best for insights on a user’s broader health, including cardiovascular health. Higher variability is generally associated with better overall recovery.
Overnight vitals now includes Recovery HRV analyzed against a user’s personal baseline, providing a more complete view of their health status. A new daytime vitals view lets users toggle between overnight and daytime metrics, and can potentially spot shifts in their metrics before they show up overnight.
Overnight vitals now includes recovery HRV measurements analyzed against a user’s personal baseline, providing a more complete view of their health status. The Vitals app includes a new daytime view and integrates high-frequency HRV for a more complete look at a user’s health status, night or day.
Readiness: A Daily Read on the Body’s Capacity
Apple Watch Series 12 and Apple Watch Ultra 4 introduce readiness — a new feature that analyzes a user’s recent activity, vitals, and sleep score, and then provides a single 0-10 score each day with a clear, actionable recommendation: Recover, Pace Yourself, Ready, or Go For It. This helps a user decide how to take on their workday or tackle their training plan.
The new readiness feature analyzes activity, vitals, and sleep score to deliver a daily 0-10 score along with actionable recommendations to optimize a user’s day.
Readiness updates throughout the day as new data comes in, reflecting, for example, an intense workout or a shift in daytime vitals. Readiness clearly highlights which factors are driving the score and allows users to tap into more details. The scoring algorithm was developed using data from the Apple Heart and Movement Study, in collaboration with exercise scientists and physicians at Apple.
Readiness clearly highlights which factors are driving the score and allows users to tap into more details.
A Redesigned Health App with Apple Intelligence at Its Core
The Health app on iPhone is a central and secure location for a user’s health and fitness information, and can uniquely provide a better understanding of their overall health. Apple Intelligence brings powerful AI capabilities into the apps and experiences users rely on every day, making them more personal and helpful than ever, and with iOS 27 and iPadOS 27, Apple Intelligence extends to the Health app. Redesigned to dynamically adapt to a user’s personal health and fitness metrics, the Health app now offers iPhone and iPad users a view of their long-term health alongside easy-to-understand insights, providing personalized guidance that can help them live a better day and healthier life. The redesigned Health app has been built to securely and privately protect a user’s data at every step.
Insights Tab
The new Insights tab surfaces timely health information with a summary that updates throughout the day across heart, sleep, readiness, fitness, vitals, and cycle tracking data. A new For You section delivers personalized recommendations and relevant articles based on a user’s data — like a suggestion to improve a wind-down routine after a stretch of late nights.
The Health app has been redesigned to dynamically adapt to a user’s personal health and fitness metrics, offering a holistic view of their long-term health alongside easy-to-understand daily insights.
Longevity Tab
A new Longevity tab analyzes a user’s longitudinal health data for deeper insights into heart health, sleep, mental wellbeing, movement health, metabolic health, hearing, and nutrition. The tab includes Health Age, a new feature that uses Apple Watch data to show users how their metrics are tracking relative to their chronological age, informed by the best available science. The algorithm can factor in metrics from Apple Watch like VO2 max, resting heart rate, sleep, and HRV, and users can also add lab data, including A1c and LDL, to enrich the analysis.
Within the Longevity tab, users can see what’s shaping their long-term health based on data from iPhone, Apple Watch, AirPods, and clinical health records, as well as third-party apps and devices. An informative visualization fills in each category, helping users understand their status in different areas of health. Users can further build out their health picture through new evaluations, at-home movement assessments, and the ability to add lab tests.
Movement Evaluations
Mobility is a critical marker of overall function and a strong predictor of independence, chronic disease risk, and quality of life. Yet routine assessment remains largely absent from proactive health management, typically requiring a visit to an exercise physiologist or physical therapist. Now, users can take in-depth physical assessments — measuring flexibility, strength, balance, movement mechanics, and VO2 max — right at home using their iPhone camera and Apple Watch. This experience runs entirely on device; no video is ever recorded, stored, or shared. Using vision-based AI models, these assessments provide real-time audio and visual feedback, and were developed using clinician input.
Labs
Lab results from routine testing can provide important insights into a user’s overall wellbeing. Health app users can already import existing labs and see their results and trends over time. Users will be able to schedule and purchase new labs that feature over 50 key biomarkers for $119 directly through the Health app at approximately 2,000 Quest Diagnostics locations in the U.S.
Tailored Health Content
Users will be able to see videos and articles across each area of health that overlays their data with insights from Apple Health clinical experts explaining why it’s important. For example, after a user receives their annual lab results, the Health app will present a video from an expert explaining their LDL levels, what the data means, and how they can take steps to improve, if needed. Or if a user learns from their movement assessment that they need to work on their balance, the Health app will present a video from an expert explaining what they can do. They will also receive an exercise plan to help them improve their balance, with moves selected for their ability and needs.
The redesigned Health app will be available later this year, starting in U.S. English, with more languages to follow.
Perimenopause and Menopause Support Arrive on Cycle Tracking
A person’s menstrual cycle is an essential indicator of overall health, and the Cycle Tracking experience is designed to support individuals across life stages, from logging their first period to receiving a retrospective ovulation estimate, and now, to supporting perimenopause and menopause. Cycle Tracking adapts as users’ health priorities change, whether that’s rooted in curiosity, daily planning, family building, or long-term wellbeing.
With iOS 27, the Health app adds support for perimenopause and menopause, as well as notifications about cycle deviations inclusive of perimenopause, to Cycle Tracking. Users will be able to log if they are in perimenopause or menopause for further customization of their Cycle Tracking experience, track their symptoms, and monitor cycles over time. Additionally, if a user logs bleeding after menopause, they will receive a notification to speak with their doctor. New educational articles are available in the Health app to help users better understand this new chapter, in addition to tips informed by clinical experts.
Additionally, many people don’t recognize they’re in perimenopause because the symptoms can start years before their last period. Now, users age 40 and over can receive a notification if a deviation in their logged cycle patterns is suggestive of perimenopause, so they can speak to their doctor about it at their next appointment.
More Ways to Stay Healthy
With iOS 27, iPadOS 27, macOS 27, and watchOS 27, Apple introduces additional ways to stay healthy:
• Workout Buddy works on Apple Watch even when users don’t have their iPhone nearby. The feature also now incorporates even more fitness data when delivering motivational insights, and is available in both English and Spanish.5
• Expanded GymKit functionality enables users with AirPods Pro 3 to sync their heart rate data through iPhone with compatible gym equipment, including treadmills and indoor bikes.
• More accurate treadmill readings, powered by new machine learning models, improve distance calculations from the very first step of a walk or run.
Availability
• watchOS 27 will be available for Apple Watch Series 9 or later, Apple Watch SE 3, and Apple Watch Ultra 2 or later beginning Monday, September 14, and requires iPhone 11 or later or iPhone SE 3 with iOS 27. Not all features are available on all devices or in all regions. For more information about availability, visit apple.com.
• The redesigned Health app will be available on Apple Intelligence-enabled iPhone and iPad models with the latest software, with select features available only on iPhone. Some features may not be available in all regions or languages. Health Age requires Apple Watch. The test to estimate VO2 max requires Apple Watch, AirPods Pro 3, or a third-party heart rate sensing device. Some features require users to be 18 or older. For information on Apple Intelligence availability, visit support.apple.com/en-us/121115.
• Features are subject to change. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more information about availability, visit apple.com.
MacDailyNews Take: Very nice health and fitness additions to a strong Apple Watch lineup this year!
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AirPods 5 deliver the industry’s best Active Noise Cancellation in an open-ear design, an all-new multiport acoustic architecture, and next-generation Adaptive EQ for even more immersive sound.
Apple today announced AirPods 5, delivering the industry’s best Active Noise Cancellation (ANC) in an open-ear design and even better sound quality, at an outstanding value. AirPods 5 feature an all-new multiport acoustic architecture and next-generation Adaptive EQ for even more immersive sound. Their breakthrough open-ear ANC removes up to 50 percent more external noise compared to AirPods 4 with Active Noise Cancellation, alongside a more natural Transparency mode. Combined with Siri AI and iPhone, AirPods enable users to draw on their personal context and get answers with broad world knowledge, entirely hands-free. Users can also respond to Siri using head gestures, or use Live Translation to help connect across languages.
AirPods 5 offer the most affordable way to experience some of the most powerful AirPods features — along with greater durability with improved dust, sweat, and water resistance — at $129. For users who want even more, AirPods 5 with Wireless Charging Case add longer battery life and on-stem volume control for $149. Customers can pre-order starting today, with availability in stores beginning Friday, September 18.
“We’re thrilled that with AirPods 5, we’re able to bring Active Noise Cancellation — one of our most beloved features — to our most affordable AirPods,” said Dave Pakula, Apple’s vice president of Hardware Engineering, in a statement. “Both AirPods 5 models deliver a world-class listening experience and enable features like Live Translation for even more people. Paired with Siri AI, AirPods are a game changer for unlocking powerful hands-free capabilities.”
Best-in-Class Active Noise Cancellation
Customers love to use ANC to quiet the world around them so they can rest on a noisy flight, get lost in their favorite music, or stay focused on work. AirPods 5 remove up to 50 percent more noise compared to AirPods 4 with ANC thanks to a new multiport acoustic architecture and improved computational audio algorithms. Along with the benefits of ANC, AirPods 5 feature an improved Transparency mode that more naturally represents voices and nearby sounds, helping users stay connected to their surroundings. Providing the best of both worlds, Adaptive Audio dynamically blends Transparency mode and ANC based on the conditions of a user’s environment. And Conversation Awareness lowers the user’s media volume when they start speaking, helping them more easily talk to someone nearby.
Re-Engineered Sound Quality
Inspired by AirPods Pro 3 and re-engineered for AirPods 5, a new multiport acoustic architecture and next-generation Adaptive EQ deliver richer, more detailed sound across an even wider range of ear geometries. This makes Personalized Spatial Audio more immersive and dynamic, so the user feels like they’re surrounded by whatever they are listening to.
Intelligent Features, Hands-Free
For users with an Apple Intelligence-supported iPhone, AirPods 5 allow users to tap into helpful intelligent features hands-free and on the go. Siri AI, which is rolling out in beta in iOS 27, is a profoundly more capable and conversational assistant, offering personal context understanding across messages, emails, photos, and more, as well as app actions and broad world knowledge. For example, users can ask Siri to play the song a friend recommended in a message or navigate to a dinner reservation based on the confirmation buried in an email. Siri AI sounds more natural than ever, with expressive voices that a user can customize so it’s just right for them. And Dictation now captures what users say with greater precision.
In addition to these new capabilities, Siri already works seamlessly with apps from Apple’s vast ecosystem of developers, so users can continue to take action in the apps they already use, like texting a friend in WhatsApp or playing a book on Audible. With Siri Interactions on AirPods, users can discreetly respond to Siri AI by simply nodding their head yes or shaking their head no.
Live Translation, powered by Apple Intelligence, breaks down barriers by letting users communicate across languages. After setting up Live Translation in the Translate app and downloading their desired languages, AirPods users can access the feature by simultaneously pressing both stems, by saying “Siri, start Live Translation,” or by using the Action button on iPhone — allowing them to hear a conversation in their preferred language. Enabled by ANC and computational audio, this capability is now available across the entire AirPods lineup.
AirPods 5 with Wireless Charging Case
For users who want even more, AirPods 5 with Wireless Charging Case deliver great improvements to the AirPods experience. Force sensor with volume swipe arrives on AirPods 5, a first for the open-ear form factor, adding the ability to quickly adjust volume by swiping up or down on the stem.
Battery life is also improved, with up to five hours of playback with ANC on a single charge — one hour longer than AirPods 4 with ANC, thanks to a redesigned battery. This extends up to 22 hours with the charging case when listening with ANC. The wireless charging case supports Apple Watch chargers, Qi-compatible chargers, and USB-C.
Battery life is improved with AirPods 5 with Wireless Charging Case, delivering up to five hours of playback with ANC on a single charge.
Pricing and Availability
• Customers in the U.S. and more than 65 other countries and regions can pre-order AirPods 5 today for $129 (U.S.), with availability in stores beginning Friday, September 18.
• Customers in the U.S. and more than 65 other countries and regions can pre-order AirPods 5 with Wireless Charging Case today for $149 (U.S.), with availability in stores beginning Friday, September 18.
• For full feature functionality, use AirPods 5 paired with an Apple device running the latest operating system software.
• Apple Intelligence will be available with iOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.
• Siri AI is rolling out with iOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages.
• Live Translation is available on compatible Apple devices with the latest operating system software when paired with compatible AirPods with the latest firmware when Apple Intelligence is turned on. This feature is not available in all languages or regions.
• AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new AirPods 5 or, in available markets, AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and priority support from Apple Experts. In the U.S., customers can also choose AppleCare One Family, which extends that same coverage to every eligible device across an Apple Family Sharing group for one fixed monthly price. For more information, visit apple.com/applecare.
MacDailyNews Take: High quality ANC is in every AirPod now! Kudos to Apple on keeping the prices low, too.
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Apple Watch Series 12 delivers the most accurate heart rate sensing in a wearable, higher-frequency heart rate and heart rate variability sensing, and a readiness score.
Apple today introduced Apple Watch Series 12, engineered with advanced health sensors and all-new Apple silicon to deliver the most accurate heart rate sensing in a wearable, and advanced health and fitness features.
With the new Health Sensing System and S11 chip, Apple Watch Series 12 delivers higher-frequency heart rate and heart rate variability (HRV) measurements, which power an enhanced suite of health and fitness features including a new readiness score. A redesigned Health app on iPhone arrives later this year, including a new Longevity tab with a Health Age feature showing how metrics are tracking relative to a user’s age. In addition to powering the Health Sensing System, the S11 chip — Apple’s most powerful wearable chip — also enables new Audio Intelligence features arriving later this year, to help users remember key moments from their conversations and stay alert to important sounds, built with privacy, security, and accessibility innovations at the core. With watchOS 27, Apple Intelligence powers Siri AI on Apple Watch, bringing personal context understanding and broad world knowledge to the wrist.
These features add to the many ways Apple Watch already helps users stay active, better understand their health, and get help when they need it, with advanced workout tracking, sleep tracking, heart health notifications, the ECG app, sleep apnea notifications, Fall Detection, Emergency SOS,5 and more. Apple Watch Series 12 is the most comprehensive wearable across health, fitness, and safety.
Apple Watch Series 12 is the most comprehensive wearable across health, fitness, and safety, with the new Health Sensing System and S11 chip powering an enhanced suite of features.
Apple Watch Series 12 is designed to be as individual as the person wearing it and is available in an array of beautiful finishes, including dark bronze, black, light gold, and space gray aluminum, and radiant gold and natural titanium. It is also available in a stunning ceramic material, in pearl white and night blue. Aluminum models now feature Ceramic Shield 2, which is tougher than any smartwatch glass and 60 percent tougher than the Ion-X of previous aluminum models.7 Apple Watch Series 12 is available to pre-order today, with availability beginning Friday, September 18.
“Apple Watch Series 12 is the most advanced health and fitness companion we’ve ever created,” said Kaiann Drance, Apple’s vice president of Worldwide Apple Watch Product Marketing, in a statement. “With our new Health Sensing System and S11 chip, Apple Watch Series 12 gives you meaningful insights, like readiness, so you can better understand how to take on your day and care for your health, plus intelligence features that make everyday life easier. And it’s all wrapped in a beautifully thin, light design you’ll love wearing all day and night.”
The Most Accurate Heart Rate Sensing in a Wearable
Apple Watch Series 12 is re-architected to provide continuous high-fidelity health monitoring using the Health Sensing System, featuring new optical and electrical heart sensors. Using this system and the S11 chip, Apple Watch Series 12 offers the most accurate heart rate sensing in a wearable. A scientifically rigorous study on a diverse population of over 1,000 participants compared the new heart rate sensing accuracy on Apple Watch against leading wearables, resulting in Apple Watch showing the highest accuracy across devices.
With larger, power-efficient green LEDs on the optical heart sensor, Apple Watch Series 12 now measures heart rate every five seconds, all day long. This continuous, passive measurement delivers deeper insight into a user’s fitness and physiological state while making Exercise and Move Activity rings even more accurate. Users can view their real-time heart rate at a glance throughout their day on a new heart rate watch face complication.
HRV, a key indicator of stress and recovery, is now measured up to 24 times more often and available to view in a new section of the Heart Rate app. Apple Watch provides two separate variants of HRV for better understanding of a user’s health status. Recovery HRV is best for identifying daily signals of stress and recovery, while overall HRV is best for insights into a user’s broader health, including cardiovascular health. Higher variability is generally associated with better overall recovery, while a lower variability value is an indicator of stress.
Overnight vitals now includes recovery HRV measurements analyzed against a user’s personal baseline, providing a more complete view of their health status.8 A new daytime vitals view lets users toggle between overnight and daytime metrics, and can potentially spot shifts in their metrics before they show up overnight.
Apple Watch Series 12 now measures heart rate every five seconds, all day long. Users can view their real-time heart rate at a glance throughout their day using the updated Heart Rate app or on a new watch face complication.
Readiness: A Daily Read on the Body’s Capacity
Apple Watch Series 12 introduces readiness, a new feature that analyzes a user’s recent activity, training load, vitals, and sleep score to offer insight into their capacity for the day ahead. Readiness provides a single 0-10 score with a clear, actionable recommendation: Recover, Pace Yourself, Ready, or Go For It. This helps a user decide how to take on their day, whether they’re headed into a workday or tackling their training plan.
Readiness updates throughout the day as new data comes in, to reflect, for example, an intense workout or a shift in daytime vitals. Readiness clearly highlights which factors are driving the score and allows users to tap into more details. The scoring algorithm was developed using data from the Apple Heart and Movement Study, in collaboration with exercise scientists and physicians at Apple.
Apple Watch Series 12 introduces readiness, a new feature that can help a user decide how to take on their day. Readiness analyzes a user’s recent activity, training load, vitals, and sleep score, and then provides a single 0-10 score each day with a clear, actionable recommendation: Recover, Pace Yourself, Ready, or Go For It.
Longer Workout Battery Life and Faster Charging
Apple Watch Series 12 continues to offer up to 24 hours of everyday battery life and now offers up to 10 hours of battery life during an outdoor workout — 25 percent more than the previous model.
Apple Watch Series 12 also offers faster charging: Just 15 minutes now gets up to 12 hours of additional battery life — 50 percent more than the previous model — so users can quickly recharge while getting ready for the day or before bed.
The Most Accurate Step Tracking of Any Smartwatch
The pedometer model has been completely redesigned with new machine learning algorithms to provide more accurate distance measurements during indoor walk or run workouts, and the S11 chip allows for more accurate step counts all day. As a result, Apple Watch Series 12 now offers the most accurate step tracking of any smartwatch. The S11 chip also enables the brand-new Steps complication, so users can track their steps in real time, right from their watch face.
The pedometer model has been completely redesigned with new machine learning algorithms to provide more accurate distance measurements during indoor walk or run workouts, and the S11 chip allows for more accurate step counts all day.
A Redesigned Health App Offers a Holistic View of Long‑Term Health
The Health app on iPhone serves as a central and secure location for a user’s health and fitness information, uniquely positioning it to provide a better understanding of a user’s health. The Health app has been redesigned to dynamically respond to a user’s data using Apple Intelligence, with a new Insights tab that surfaces timely health information and a new Longevity tab that analyzes a user’s longitudinal health data for deeper insights. The Longevity tab includes Health Age, an Apple Watch feature that shows users how certain metrics are tracking relative to their actual age.
The Health app also includes movement evaluations that measure flexibility, strength, balance, and more using vision-based AI models on iPhone and heart rate data from Apple Watch. Users will be able to schedule and purchase new labs that feature over 50 key biomarkers for $119 directly through the Health app at approximately 2,000 Quest Diagnostics locations in the U.S. The redesigned Health app will arrive later this year, starting in U.S. English.
Audio Intelligence: A New Way to Stay More Present and Engaged Throughout the Day
Since Apple Watch is always on a user’s wrist, it is the perfect device to help users stay alert to important sounds and stay present and engaged in conversations throughout the day. With the built-in microphone, the power of the S11 chip, the latest Apple Intelligence models on iPhone, and Private Cloud Compute, Apple Watch Series 12 offers a brand-new class of Apple Intelligence features. Audio Intelligence helps users stay aware of the world around them, catch what they missed, and remember key moments — with user control, privacy, security, and accessibility at the center of its design.
Audio Intelligence features include:
• Sound Recognition, which comes to Apple Watch to alert users who are deaf or hard of hearing of important sounds, even when their iPhone isn’t with them. This feature listens for sounds like sirens, alarms, doorbells, or a baby crying, and uses on-device intelligence to notify users when they’re detected.
• Live Rewind, which can help users recall what was just said in conversation. A double press of the Digital Crown shows the previous 15 seconds of a conversation as a text snippet, so the user can catch something they may have missed or are less familiar with. Users can ask Siri about the content of the text or save it to the Siri app to revisit later.
• Siri Recap, which can create high-level summaries of conversations that users can review later to jog their memory. When Siri Recap is turned on, after a conversation, Apple Intelligence automatically generates a title and key points in the new Siri app, allowing users to be more present and engaged in the moment.
• Shazam, which instantly detects the music playing around the user and automatically displays the song title and artist’s name on the Music Recognition widget in the Smart Stack, easily glanceable on the wrist.
Shazam instantly detects the music playing around the user and automatically displays the song title and artist’s name on the Music Recognition widget in the Smart Stack.
Privacy by Design
Audio Intelligence features are private by design, combining hardware, software, and services to protect user privacy in a way that only Apple can. These features do not create or store audio recordings, and raw audio used for processing is completely inaccessible to the operating systems, apps, the user, or Apple. This is because the S11 chip on Apple Watch Series 12 includes Secure Exclave, a dedicated hardware-isolated compartment that processes audio in complete isolation from the rest of the system, then immediately deletes it.
Users are in control and can choose whether to opt in to each Audio Intelligence feature. They can decide exactly where and when Siri Recap takes notes, and can turn Siri Recap on or off at any time, right from Control Center.
By design, Audio Intelligence features do not identify and attribute speakers, to protect the privacy of both the user and those around them. Siri Recap produces a brief, high-level summary of conversations — not a transcript — and is designed to exclude sensitive information like financial information or government-assigned identifiers. Live Rewind plays an audible chime when it is being used, even if Apple Watch is on silent, and shows a full-display animation and microphone indicator so people nearby can hear and see that the feature has been activated.
Live Rewind text snippets and Siri Recap summaries are end-to-end encrypted in the Siri app with iCloud syncing, and are not accessible even by Apple. Read more about how Audio Intelligence protects privacy. Siri Recap and Live Rewind arrive in beta later this year.
Siri AI Brings Personal Context Understanding and Broad World Knowledge
With watchOS 27, Apple Watch Series 12 supports Siri AI, an entirely new version of Siri powered by Apple Intelligence. The new Siri app lets users continue conversations on the go and tap into Apple Intelligence capabilities — like personal context understanding and broad world knowledge — making Apple Watch an even more intelligent companion on the wrist. A new Siri Modular watch face makes it even easier to access Siri throughout the day.
Featuring watchOS 27
watchOS 27 brings a range of additional updates to Apple Watch Series 12, including:
• A dynamic app grid featuring the icons for five Siri-suggested apps, which are a user’s most-used and recently used Apple Watch apps.
• A new single-handed tap gesture, which lets users conveniently open a widget in the Smart Stack by tapping their index finger and thumb. Now users can use the double tap gesture to scroll through the Smart Stack and single tap to select an individual widget — all using only one hand.
• Smart Stack widget suggestions, which surface when they are most relevant, like a Parked Car suggestion from Maps or a Birthday Message suggestion on a close contact’s birthday.
• Support for perimenopause and menopause in Cycle Tracking on Apple Watch and in the Health app on iPhone.
• Support for Workout Buddy on Apple Watch when users don’t have their iPhone nearby. Workout Buddy also now incorporates even more fitness data when delivering motivational insights, and is now available in Spanish in addition to English.
Lineup
Apple Watch Series 12 is available in 42mm and 46mm sizes. Aluminum finishes include beautiful new dark bronze, black, and light gold options, plus the popular space gray finish. Titanium finishes include a rich new radiant gold color, alongside natural titanium.
Apple Watch Series 12 is available in aluminum finishes that include dark bronze, black, light gold, and space gray.Titanium finishes include a rich new radiant gold color, alongside natural titanium.
A stunning new ceramic version of Apple Watch Series 12 is available in pearl white and night blue finishes. Sand and navy blue Sport Bands that come with ceramic versions of Apple Watch Series 12 feature a ceramic pin-and-tuck closure designed to pair perfectly with the case.
A stunning new ceramic version of Apple Watch Series 12 is available in pearl white and night blue finishes.
Bands
This fall’s Sport Band lineup features a rich array of new colors, including olive, burgundy, wildflower blue, and pale succulent. In addition to bringing new colors including chambray blue and magenta, Sport Loops introduce a special new plaid pattern using innovative inkjet-printing technology, available in burgundy plaid and light umber plaid options. Nike Sport Bands and Nike Sport Loops come in five new colors: essential white, chalk calm, pavement grey, after dark black, and green spark.
The Milanese Loop is now available in stunning radiant gold to match the new radiant gold titanium case, and a new dark bronze color that pairs with the new dark bronze aluminum case.
The Modern Buckle band now comes in a new woven material, featuring subtle texture with small, integrated specks of color, creating a visually rich and dynamic feel. For the first time, it is available with gold hardware designed to perfectly match radiant gold titanium cases, in addition to natural hardware.
This fall’s Sport Band lineup features a rich array of new colors, including olive, burgundy, wildflower blue, pale succulent, and more.In addition to bringing new colors including chambray blue and magenta, Sport Loops introduce a special new plaid pattern using innovative inkjet-printing technology, available in burgundy plaid and light umber plaid options.The Modern Buckle band is now available with gold hardware and comes in a new woven material, featuring subtle texture with small, integrated specks of color.
Apple Watch Hermès Series 12
Apple Watch Hermès Series 12 is now offered in a radiant gold titanium finish for the first time, in addition to the exclusive silver titanium. The radiant gold Apple Watch Hermès Series 12 comes with the new Noir satin Clou de Selle band, featuring a matching gold-finish clasp and saddle stud.
Apple Watch Hermès Series 12 is now offered in a radiant gold titanium finish for the first time, in addition to silver titanium.
The Apple Watch Hermès collection introduces a new band, Rocabar Club, featuring eye-catching color contrasts and an elongated H knitted in a graphic, three-dimensional pattern inspired by horse-jumping competitions.
Rocabar Club, a new band in the Apple Watch Hermès collection, features eye-catching color contrasts and an elongated H knitted in a graphic, three-dimensional pattern.
Pricing and Availability
• Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the UK, the U.S., and more than 50 other countries and regions can pre-order Apple Watch Series 12 today, with availability in stores beginning Friday, September 18.
• Apple Watch Series 12 starts at $399 (U.S.).
• New Apple Watch bands will be available to order today from apple.com/store and on the Apple Store app, with availability in stores beginning Friday, September 18.
• watchOS 27 will be available for Apple Watch Series 9 or later, Apple Watch SE 3, and Apple Watch Ultra 2 or later on Monday, September 14, and requires iPhone 11 or later or iPhone SE (2nd generation or later) with iOS 27 or later. Not all features are available on all devices or in all regions. For more information about availability, visit apple.com.
• Apple Intelligence will be available with watchOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.
• Siri AI is rolling out with watchOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages.
• New subscribers may get three months of Apple Fitness+ and Apple Music with the purchase of Apple Watch Series 12, Apple Watch SE 3, or Apple Watch Ultra 4. Offer and service availability varies by region. See apple.com/promo for details.
• AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new Apple Watch or, in the U.S., AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/applecare.
• Apple Upgrade, a leasing program provided by Klarna and available in the U.S., gives eligible customers monthly payment options for Apple Watch Series 12, with 12- and 24-month leasing terms starting as low as $11.99 (U.S.) per month for 24 months. For more information, visit apple.com/shop/apple-upgrade.
MacDailyNews Take: Very nice, as expected – and ceramic finally returns!
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Apple Watch Ultra 4, the ultimate sports and adventure watch, now includes new, advanced health and fitness features, and longer battery life.
Apple today introduced Apple Watch Ultra 4 — the ultimate sports and adventure watch — now including new, advanced health and fitness features, and longer battery life.
Engineered with the new Health Sensing System and S11 chip, Apple Watch Ultra 4 delivers the most accurate heart rate sensing in a wearable, higher-frequency heart rate and heart rate variability (HRV) measurements, and a new readiness score to support athletes of all kinds. Apple Watch Ultra 4 also offers extended battery life to track outdoor workouts for up to 45 hours and the most accurate on-device GPS in a sports watch. A redesigned Health app on iPhone arrives later this year, including a new Longevity tab with a Health Age feature showing how metrics are tracking relative to a user’s age. In addition to powering the Health Sensing System, the S11 chip — Apple’s most powerful wearable chip — enables new Audio Intelligence features arriving later this year, to help users remember key moments from their conversations and stay alert to important sounds, built with privacy, security, and accessibility innovations at the core. With watchOS 27, Apple Intelligence powers Siri AI on Apple Watch, bringing personal context understanding and broad world knowledge to the wrist.
These features add to the many ways Apple Watch Ultra already supports users with advanced workout tracking across activities, sleep tracking, powerful health features like heart health notifications and the ECG app, and game-changing safety capabilities like satellite communications. Apple Watch Ultra 4 is the most comprehensive wearable across health, fitness, and safety.
Apple Watch Ultra 4 delivers the most accurate heart rate sensing in a wearable, higher-frequency heart rate and heart rate variability (HRV) measurements, and a new readiness score to support athletes of all kinds. Apple Watch Ultra 4 also offers extended battery life to track outdoor workouts for up to 45 hours, and the most accurate on-device GPS in a sports watch.
Apple Watch Ultra 4 comes in sleek and durable natural and black titanium options. It is available to pre-order today, with availability beginning Friday, September 18.
“The new Health Sensing System and S11 chip take Apple Watch Ultra 4 — our most rugged and capable Apple Watch — to the next level, delivering longer battery life, faster charging, and the most accurate heart rate sensing in a wearable,” said Kaiann Drance, Apple’s vice president of Worldwide Apple Watch Product Marketing, in a statement. “With powerful health and fitness insights including readiness, new intelligent features, and its large, bright display, Apple Watch Ultra 4 is designed to support you wherever you go, from your workouts, to adventures, to everything you tackle in a day.”
The Most Accurate Heart Rate Sensing in a Wearable
Apple Watch Ultra 4 is re-architected to provide continuous high-fidelity health monitoring using the Health Sensing System, featuring new optical and electrical heart sensors. Using this system and the S11 chip, Apple Watch Ultra 4 offers the most accurate heart rate sensing in a wearable. A scientifically rigorous study on a diverse population of over 1,000 participants compared the new heart rate sensing accuracy on Apple Watch against leading wearables, with Apple Watch showing the highest accuracy across devices.
With larger, power-efficient green LEDs on the optical heart sensor, Apple Watch Ultra 4 now measures heart rate every five seconds, all day long. This continuous passive measurement delivers deeper insight into a user’s fitness and physiological state while making Exercise and Move Activity rings even more accurate. Users can view their real-time heart rate at a glance throughout their day on a new heart rate watch face complication.
Apple Watch Ultra 4 is re-architected to provide continuous high-fidelity health monitoring using the Health Sensing System, featuring new optical and electrical heart sensors.
HRV, a key indicator of stress and recovery, is now measured up to 24 times more often and available to view in a new section of the Heart Rate app. Apple Watch provides two separate variants of HRV for better understanding of a user’s health status. Recovery HRV is best for identifying daily signals of stress and recovery, while overall HRV is best for insights into a user’s broader health, including cardiovascular health. Higher variability is generally associated with better overall recovery, while a lower variability value is an indicator of stress.
Overnight vitals now includes recovery HRV measurements analyzed against a user’s personal baseline, providing a more complete view of their health status. A new daytime vitals view lets users toggle between overnight and daytime metrics, and can potentially spot shifts in their metrics before they show up overnight.
Readiness: A Daily Read on the Body’s Capacity
Apple Watch Ultra 4 introduces readiness, a new feature that analyzes a user’s recent activity, training load, vitals, and sleep score to offer insight into their capacity for the day ahead. Readiness provides a single 0-10 score each day with a clear, actionable recommendation: Recover, Pace Yourself, Ready, or Go For It. This helps a user decide how to take on their day, whether they’re headed into a workday or tackling their training plan.
Apple Watch Ultra 4 introduces readiness, a new feature that can help a user decide how to take on their day. Readiness analyzes a user’s recent activity, training load, vitals, and sleep score, and then provides a single 0-10 score each day with a clear, actionable recommendation: Recover, Pace Yourself, Ready, or Go For It.
Readiness updates throughout the day as new data comes in, to reflect, for example, an intense workout or a shift in daytime vitals. Readiness clearly highlights which factors are driving the score and allows users to tap into more details. The scoring algorithm was developed using data from the Apple Heart and Movement Study, in collaboration with exercise scientists and physicians at Apple.
Readiness updates throughout the day as new data comes in, to reflect, for example, an intense workout or a shift in daytime vitals. Readiness clearly highlights which factors are driving the score and allows users to tap into more details.
Longer Battery Life and Faster Charging
For everyday use, Apple Watch Ultra 4 now offers more than two days of battery life, up to 50 hours. In Low Power Mode, it offers up to 84 hours of battery life. Charging is now faster than ever: Just 15 minutes adds up to 18 hours of additional battery life.
For outdoor workout tracking, the new Extended Workout mode delivers up to 25 hours of battery life for tracking workouts with full GPS and heart rate readings — a 25 percent increase from the previous model. For even longer workouts, the Max Extended Workout mode allows Apple Watch Ultra 4 to track outdoor runs, walks, and hikes for up to 45 hours, typically enough to finish a 100-mile race, while still taking GPS readings every second.
The Most Accurate Step Tracking of Any Smartwatch
The pedometer model has been completely redesigned with new machine learning algorithms and the S11 chip to provide more accurate distance measurements during indoor walk or run workouts, and more accurate step counts all day. As a result, Apple Watch Ultra 4 now offers the most accurate step tracking of any smartwatch. The S11 chip also enables the brand-new Steps complication, so users can track their steps in real time, right from their watch face.
The pedometer model has been completely redesigned with new machine learning algorithms to provide more accurate distance measurements during indoor walk or run workouts, and the S11 chip allows for more accurate step counts all day.
A Redesigned Health App Offering a Holistic View of Long‑Term Health
The Health app on iPhone serves as a central and secure location for a user’s health and fitness information, uniquely positioning it to provide a better understanding of a user’s health. The Health app has been redesigned to dynamically respond to a user’s data using Apple Intelligence, with a new Insights tab that surfaces timely health information and a new Longevity tab that analyzes a user’s longitudinal health data for deeper insights. The Longevity tab includes Health Age, an Apple Watch feature that shows users how certain metrics are tracking relative to their actual age.
The Health app also includes movement evaluations that measure flexibility, strength, balance, and more using vision-based AI models on iPhone and heart rate data from Apple Watch. Users will be able to schedule and purchase new labs that feature over 50 key biomarkers for $119 directly through the Health app at approximately 2,000 Quest Diagnostics locations in the U.S. The redesigned Health app will arrive later this year, starting in U.S. English.
Audio Intelligence: A New Way to Stay More Present and Engaged Throughout the Day
Since Apple Watch is always on a user’s wrist, it is the perfect device to help users stay alert to important sounds and stay present and engaged in conversations throughout the day. With the built-in microphone, the power of the S11 chip, the latest Apple Intelligence models on iPhone, and Private Cloud Compute, Apple Watch Ultra 4 offers a brand-new class of Apple Intelligence features. Audio Intelligence helps users stay aware of the world around them, catch what they missed, and remember key moments — with user control, privacy, security, and accessibility at the center of its design.
Audio Intelligence features include:
• Sound Recognition, which comes to Apple Watch to alert users who are deaf or hard of hearing of important sounds, even when their iPhone isn’t with them. This feature listens for sounds like sirens, alarms, doorbells, or a baby crying, and uses on-device intelligence to notify users when they’re detected.
• Live Rewind, which can help users recall what was just said in conversation. A double press of the Digital Crown shows the previous 15 seconds of a conversation as a text snippet, so users can catch something they may have missed or are less familiar with. Users can ask Siri about the content of the text or save it to the Siri app to revisit later.
• Siri Recap, which can create high-level summaries of conversations that users can review later to jog their memory. When Siri Recap is turned on, after a conversation, Apple Intelligence automatically generates a title and key points in the new Siri app, allowing users to be more present and engaged in the moment.
• Shazam, which instantly detects the music playing around the user and automatically displays the song title and artist’s name on the Music Recognition widget in the Smart Stack, easily glanceable on the wrist.
Shazam instantly detects the music playing around the user and automatically displays the song title and artist’s name on the Music Recognition widget in the Smart Stack.
Privacy by Design
Audio Intelligence features are private by design, combining hardware, software, and services to protect user privacy in a way that only Apple can. These features do not create or store audio recordings, and raw audio used for processing is completely inaccessible to the operating systems, apps, the user, or Apple. This is because the S11 chip on Apple Watch Ultra 4 includes Secure Exclave, a dedicated hardware-isolated compartment that processes audio in complete isolation from the rest of the system, then immediately deletes it.
Users are in control and can choose whether to opt in to each Audio Intelligence feature. They can decide exactly where and when Siri Recap takes notes, and can turn Siri Recap on or off at any time, right from Control Center.
By design, Audio Intelligence features do not identify and attribute speakers, to protect the privacy of both the user and those around them. Siri Recap produces a brief, high-level summary of conversations — not a transcript — and is designed to exclude sensitive information like financial information or government-assigned identifiers. Live Rewind plays an audible chime when it is being used, even if Apple Watch is on silent, and shows a full-display animation and microphone indicator so people nearby can hear and see that the feature has been activated.
Live Rewind text snippets and Siri Recap summaries are end-to-end encrypted in the Siri app with iCloud syncing, and are not accessible even by Apple. Read more about how Audio Intelligence protects privacy. Siri Recap and Live Rewind arrive in beta later this year.
Siri AI Brings Personal Context Understanding and Broad World Knowledge
With watchOS 27, Apple Watch Ultra 4 supports Siri AI, an entirely new version of Siri powered by Apple Intelligence. The new Siri app lets users continue conversations on the go and tap into Apple Intelligence capabilities — like personal context understanding and broad world knowledge — making Apple Watch an even more intelligent companion on the wrist. A new Siri Modular watch face makes it even easier to access Siri throughout the day.
Featuring watchOS 27
watchOS 27 brings a range of additional updates to Apple Watch Ultra 4, including:
• A dynamic app grid featuring the icons for five Siri-suggested apps, which are a user’s most-used and recently used Apple Watch apps.
• A new single-handed tap gesture, which lets users conveniently open a widget in the Smart Stack by tapping their index finger and thumb. Now users can use the double tap gesture to scroll through the Smart Stack and single tap to select an individual widget — all using only one hand.
• Smart Stack widget suggestions, which surface when they are most relevant, like a Parked Car suggestion from Maps or a Birthday Message suggestion on a close contact’s birthday.
• Support for perimenopause and menopause in Cycle Tracking on Apple Watch and in the Health app on iPhone.
• Support for Workout Buddy on Apple Watch when users don’t have their iPhone nearby. Workout Buddy also now incorporates even more fitness data when delivering motivational insights, and is now available in Spanish in addition to English.
Lineup and Bands
Apple Watch Ultra 4 is available in natural and black titanium.
This fall’s band lineup features new colors across the range. Trail Loop now comes in dark umber, sand, and burgundy, while Alpine Loop comes in desert, dark olive, and burgundy.
Ocean Bands are now made from a unique translucent silicone, which comes in three new colors: translucent gray, translucent kelp, and translucent black.
This fall’s band lineup — including Trail Loop, Alpine Loop, and Ocean Band — brings new colors to complement the natural and black titanium cases for Apple Watch Ultra 4.
Apple Watch Hermès Ultra 4
In addition to Apple Watch Hermès Ultra 4 available in natural titanium, the Apple Watch Hermès collection introduces a bold new Grand H titanium band featuring a built-in extension mechanism to conveniently adjust the band to fit over a wet suit. Apple Watch Hermès Ultra 4 also features the new Fathom and Wonder watch face, which allows users to explore an illustration of the ocean’s depths. Rotate the Digital Crown to select one of four watch face options, from the surface to the seabed. Each option features a unique shade of blue and distinct animations.
The Apple Watch Hermès collection introduces a bold new Grand H titanium band featuring a built-in extension mechanism to conveniently adjust the band to fit over a wet suit.
Pricing and Availability
• Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the UK, the U.S., and more than 50 other countries and regions can pre-order Apple Watch Ultra 4 today, with availability in stores beginning Friday, September 18.
• Apple Watch Ultra 4 starts at $799 (U.S.).
• New Apple Watch bands will be available to order today from apple.com/store and in the Apple Store app, with availability in stores beginning Friday, September 18.
• watchOS 27 will be available for Apple Watch Series 9 or later, Apple Watch SE 3, and Apple Watch Ultra 2 or later on Monday, September 14, and requires iPhone 11 or later or iPhone SE (2nd generation or later) with iOS 27. Not all features are available on all devices or in all regions. For more information about availability, visit apple.com.
• Apple Intelligence will be available with watchOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.
• Siri AI is rolling out with watchOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages.
• New subscribers may get three months of Apple Fitness+ and Apple Music with the purchase of Apple Watch Series 12, Apple Watch SE 3, or Apple Watch Ultra 4. Offer and service availability varies by region. See apple.com/promo for details.
• AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new Apple Watch or, in the U.S., AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/applecare.
• Apple Upgrade, a leasing program provided by Klarna and available in the U.S., gives eligible customers monthly payment options for Apple Watch Ultra 4, with 12- and 24-month leasing terms starting as low as $24.99 (U.S.) per month for 24 months. For more information, visit apple.com/shop/apple-upgrade.
MacDailyNews Take: The King of Smartwatches.
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iPhone 18 Pro and iPhone 18 Pro Max feature the most advanced camera Apple has ever made and deliver massive leaps in battery life and performance.
Apple today announced iPhone 18 Pro and iPhone 18 Pro Max, delivering the most advanced pro camera system in an iPhone, and huge leaps in battery life and performance. The new 48MP Fusion Main camera, now with variable aperture, brings creative control that wasn’t possible before, and new Pro controls let users customize their experience in the Camera app. Both models feature a smaller and even more useful Dynamic Island, as well as A20 Pro and a next-generation vapor chamber that together deliver the highest sustained performance in iPhone history. iPhone 18 Pro Max also delivers the largest increase in battery life ever on iPhone, thanks to advancements in Apple silicon and a larger battery. Featuring iOS 27 with Apple Intelligence and Siri AI, iPhone 18 Pro models bring powerful AI capabilities together with personal context to become an intelligent personal hub with privacy and security at its core.
iPhone 18 Pro and iPhone 18 Pro Max are available in four elegant finishes: black, silver, glacier, and an all-new burgundy. Pre-orders begin Saturday, September 12, with availability beginning Friday, September 18.
“With iPhone 18 Pro, we’ve made advancements to the areas our users care about most: camera, performance, battery, and intelligence. And we didn’t just make incremental improvements in these areas — we took huge leaps forward to create the best Pro iPhone we’ve ever made,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, in a statement. “iPhone 18 Pro makes it easy for anyone to capture stunning photos and videos using variable aperture, while providing more versatility for creators and more control for pros. Paired with impactful upgrades to Photographic Styles and powerful video capabilities, iPhone 18 Pro unlocks entirely new ways for users to express themselves.”
iPhone 18 Pro will be available in four elegant finishes: black, silver, glacier, and burgundy.
An Advanced Camera System That Unlocks More Creativity Across Photo and Video
The new 48MP Fusion Main camera with variable aperture is the most advanced camera Apple has ever made, bringing aperture control to iPhone for the first time along with even more creative control. Six laser-cut blades smoothly transition between different apertures, making it incredibly easy to capture the best shot by automatically adjusting for depth of field and lighting. Combined with a new sensor that improves image quality, the result is better low-light photography, crisper detail in the back of group photos, and more unique shots. Variable aperture also provides more control for creative pros by giving them the ability to manually adjust any of the four aperture settings in the Camera app, and an API is available to developers for even more control across the aperture range in their apps.
With a new computational imaging pipeline, the Main camera produces sharper, more detailed shots, and upgraded Photographic Styles with new texture and grain controls let users further dial in their desired appearance and have more creative control over their photos. Industry-leading video capabilities also become more versatile, with the ability to apply Cinematic effects after capture to videos shot at up to 60 fps. In Time-lapse mode, users can now record videos in 4K and Dolby Vision HDR. Audio Mix also has new algorithms that deliver higher-quality voices and can now isolate music.
Pro controls is a new customizable experience in the Camera app for iPhone 18 Pro and iPhone 18 Pro Max that makes it easier than ever for users to access their most used settings and introduces new options for manual control. Users can now adjust settings such as lens aperture, shutter speed, and white balance, or use a histogram to check exposure levels throughout a scene.
Introducing Apple Reference Image
Users can now prove the authenticity of a photo taken on iPhone 18 Pro models with Apple Reference Image, powered by the new sensor in the Main camera that can sign every pixel it sees. When a photo is taken in the new Reference mode, the camera captures signed sensor data that Private Cloud Compute develops into an unalterable reference image. Reference images can be viewed in the Photos app alongside the main image, like a digital negative, to visually compare the two assets and determine if any edits were made. APIs are available in iOS, iPadOS, and macOS 27 for third-party apps to enable viewing of these reference images.
Image metadata and upcoming support for the SynthID standard can also help users identify images generated or edited with AI. Together with Apple Reference Image, this set of features represents a multifaceted approach to image authenticity — vital for photojournalists, photographers, and everyday viewers.
An Even More Useful Dynamic Island
Using advanced display technology, the Dynamic Island is redesigned to create room for additional information. The upgraded Dynamic Island can now show three Live Activities at once, while continuing to enable Face ID for securely unlocking iPhone 18 Pro models, authenticating purchases, signing in to apps, and more.
A20 Pro: A Powerhouse for Pro Performance and AI
Built using the latest 2-nanometer process technology, A20 Pro sets a new bar for mobile computing. Featuring 50 percent more memory bandwidth than A19 Pro, the new 6-core CPU features integrated Neural Accelerators and is faster than the competition, while the new 7-core GPU design is up to 40 percent faster than A19 Pro — a significant upgrade for graphics rendering. A20 Pro also features a new Dual 16-core Neural Engine, which accelerates on-device AI models and computational photography, and includes 32 total cores for double the AI processing power of A19 Pro. With huge upgrades across the entire chip, A20 Pro is a powerhouse for everything from more advanced on-device AI workloads to demanding games, and is designed to deliver exceptional performance for years to come.
Featuring a new 6-core CPU, 7-core GPU, and Dual 16-core Neural Engine, A20 Pro is a powerhouse for pro performance.
Both models feature N1, an Apple-designed wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread. iPhone 18 Pro introduces C2, Apple’s next-generation cellular modem system, which brings AI-powered improvements to cellular quality and reliability. C2 delivers meaningfully faster uploads when compared to C1X while consuming 15 percent less energy, and now supports mmWave in the U.S.
A New Thermal Management System for Maximum Performance
A20 Pro introduces custom packaging inspired by M-series Apple silicon that places the silicon die side by side with the memory, removing the memory from the thermal path of the chip and allowing A20 Pro to attach directly to a next-generation vapor chamber. With new materials and three times more surface area than the previous generation on iPhone 17 Pro, the redesigned vapor chamber dramatically improves sustained performance and enables up to a 40 percent gain over the previous generation — the highest sustained performance yet.
Incredible Battery Life
iPhone 18 Pro models deliver a massive leap in battery life with new battery designs that leverage powerful silicon efficiencies. eSIM-only models deliver up to 36 hours of video playback on iPhone 18 Pro and up to 45 hours of video playback on iPhone 18 Pro Max. iPhone 18 Pro can also charge up to 50 percent in around 15 minutes, or wirelessly charge up to 50 percent in 30 minutes. On iPhone 18 Pro Max, five minutes of wired charging provides around seven hours of video playback, and based on a new battery usage model that leverages real-world data, it provides up to 30 hours of usage on a full charge.
Featuring iOS 27 with the Next Generation of Apple Intelligence and an All-New Siri
iPhone 18 Pro and iPhone 18 Pro Max give users access to Siri AI, rolling out in beta with iOS 27. Siri AI is an entirely new version of Siri powered by Apple Intelligence that is profoundly more personal, capable, and conversational. Both models bring powerful AI capabilities together with personal context to become an intelligent personal hub with privacy and security at its core.
Siri AI can draw on personal context understanding to help users find what they need in the moment across messages, emails, photos, and more; use onscreen awareness to take action related to the content on a user’s screen; and answer questions about virtually any topic. Siri mode in the Camera app allows users to get information and take action on what’s in front of them, and users can write with Siri by simply describing what they need. Additionally, Apple Intelligence makes apps smarter and more useful. Users can improve the composition of a photo after it’s been taken with Spatial Reframing, Extend, and upgraded Clean Up. And now Image Playground offers photorealistic imagery. In Safari, Notify Me helps users monitor web pages for changes, like product restocks or price drops, and stay on top of updates. To protect users’ privacy, Apple Intelligence uses on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud.
iOS 27 delivers an expansive set of improvements that make iPhone more responsive, reliable, and easy to use, along with refinements to the software design and more ways to personalize the appearance of Liquid Glass. Additionally, powerful and simple tools, based on expert guidance, give parents more flexible ways to manage what their kids can see, who they can talk to, and when they have access. iOS 27 also introduces iPhone Handoff, which allows users with supported carriers to easily switch back and forth between two iPhone models with the same phone number.
eSIM: A Flexible, Convenient, and Secure Connection
eSIM offers greater flexibility, better security, seamless connectivity compared to traditional physical SIM cards, and more battery life on eSIM-only models. An industry standard, eSIM is supported by over 500 carriers worldwide, including AT&T, T-Mobile, Verizon, and more. eSIM-only models of iPhone 18 Pro and iPhone 18 Pro Max will be available in Bahrain, Canada, Guam, Japan, Kuwait, Mexico, Oman, Qatar, Saudi Arabia, the UAE, the U.S., and the U.S. Virgin Islands. These models feature an even larger battery, taking advantage of the space formerly occupied by the physical SIM to provide two additional hours of video playback.
Beautiful New Accessories
iPhone 18 Pro models introduce a range of new Silicone Cases, TechWoven Cases, Crossbody Straps, and FineWoven Wallets — all designed to complement the four beautiful finishes. The Clear Case features an updated design and is now compatible with the Crossbody Strap and Wrist Strap. The new Wrist Strap introduces a convenient, hands-free way to carry iPhone, AirPods Pro 2, or AirPods Pro 3. Woven with 100 percent recycled polyester yarns and embedded with flexible magnets that keep it neatly fitted together, the Wrist Strap will be available in six colors: black, taupe, olive, crisp blue, magenta, and burgundy.
Pricing and Availability
iPhone 18 Pro and iPhone 18 Pro Max will be available in 256GB, 512GB, 1TB, and 2TB storage capacities. Available in burgundy, glacier, silver, and black, iPhone 18 Pro starts at $1,199 (U.S.) or $49.95 (U.S.) per month, and iPhone 18 Pro Max starts at $1,299 (U.S.) or $54.12 (U.S.) per month for 24 months.
Apple offers great ways to save and upgrade to the latest iPhone models. With Apple Trade In, customers trading in iPhone 13 or later can get $175 to $885 (U.S.) in credit instantly. Apple also partners with select carriers to offer incredible deals, and customers can get up to $1,200 (U.S.) in credits when they trade in iPhone 14 or later — in any condition — to put toward iPhone 18 Pro or iPhone 18 Pro Max. Customers can take advantage of carrier deals by visiting the Apple Store online or an Apple Store location. For carrier deal eligibility requirements and more details, see apple.com/shop/buy-iphone/carrier-offers. To see what their device is worth and for trade-in terms and conditions, customers can visit apple.com/shop/trade-in.
Apple Upgrade, a leasing program provided by Klarna and available in the U.S., gives eligible customers monthly payment options for iPhone 18 Pro, with 12- and 24-month leasing terms starting as low as $34.99 (U.S.) per month for 24 months. For more information, visit apple.com/shop/apple-upgrade.
Customers in more than 65 countries and regions, including Australia, Brazil, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Türkiye, the UAE, the UK, the U.S., and Vietnam, will be able to pre-order iPhone 18 Pro and iPhone 18 Pro Max beginning at 5 a.m. PT this Saturday, September 12, with availability beginning Friday, September 18. iPhone 18 Pro and iPhone 18 Pro Max will be available in 20 other countries and regions beginning Friday, September 25.
A TechWoven Case with MagSafe will be available for $59 (U.S.) in black, chambray blue, taupe, olive, mulberry, and burgundy. A Clear Case with MagSafe will be available for $49 (U.S.), and a Silicone Case with MagSafe will be available for $49 (U.S.) in black, navy blue, crisp blue, olive, burgundy, and magenta. A FineWoven Wallet with MagSafe will be available for $59 (U.S.) in black, navy blue, wildflower blue, olive, magenta, and burgundy.
A Wrist Strap will be available for $29 (U.S.). A Crossbody Strap will be available for $59 (U.S.) in black, navy blue, taupe, sand, olive, crisp blue, magenta, burgundy, and light gray.
iOS 27 will be available as a free software update on Monday, September 14. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more information about availability, visit apple.com.
Apple Intelligence will be available with iOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.
Siri AI is rolling out with iOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages.
When outside of cellular and Wi-Fi coverage, Apple’s groundbreaking satellite features help iPhone 18 Pro and iPhone 18 Pro Max users stay connected and get assistance when it matters most. Apple is extending free access to satellite features for an additional year for existing iPhone 14, iPhone 15, and iPhone 16 users. The free trial will be extended for iPhone 14, iPhone 15, and iPhone 16 users who have activated their device in a country that supports Apple’s satellite features prior to midnight PT on September 9. For satellite feature availability, visit support.apple.com/en-us/105097.
AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new iPhone, or, in available markets, AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and priority support from Apple Experts. In the U.S., customers can also choose AppleCare One Family, which extends that same coverage to every eligible device across an Apple Family Sharing group for one fixed monthly price. For more information, visit apple.com/applecare.
iCloud+ plans start at just $0.99 (U.S.) per month, providing additional storage to keep photos, videos, files, and more safe in the cloud and accessible across devices. iCloud+ also gives access to premium features such as event creation in the Apple Invites app, as well as Private Relay, Hide My Email, custom email domains, and HomeKit Secure Video. With Family Sharing, users can share their subscription with five other family members at no extra cost. For more information and feature availability, visit apple.com/icloud and apple.com/ios/feature-availability.
New and qualified returning subscribers who purchase iPhone 18 Pro or iPhone 18 Pro Max can unlock three months of Apple One for free. Apple One bundles up to six Apple services — including Apple TV, Apple Music, up to 2TB of iCloud+ storage, and more — into one convenient plan across multiple Apple devices. This offer is available in select countries and regions with an eligible new iPhone, iPad, or Mac beginning September 17. Service availability varies by region. Learn more about Apple One at apple.com/apple-one.
MacDailyNews Take: Tempting, but Duo clouds our judgement right now.
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iPhone Duo features the largest display ever on iPhone, alongside a reimagined iOS experience.
Apple today introduced iPhone Duo, the first foldable iPhone. Opened, it is the thinnest iPhone ever, with a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking, and a special nano-texture finish that minimizes glare for an unparalleled viewing experience. Closed, the 5.4-inch outer display delivers 90 percent of the screen area of iPhone 18 Pro in a compact, pocketable design. Both displays share the same aspect ratio, so content scales proportionally, ensuring visual continuity.
iPhone Duo is built to last with an innovative hardware design and a precision hinge that offers a smooth, satisfying feel with every use. Powered by the new A20 Pro, iPhone Duo features an advanced thermal management system with a custom-designed vapor chamber and a dual-battery architecture, delivering pro performance and impressive all-day battery life. The advanced camera system takes stunning photos and videos, with the folding design unlocking fun new ways to use the camera that aren’t possible on any other iPhone. iOS 27 is reimagined, remaining familiar and intuitive while adapting to the versatile ways users can interact with iPhone Duo. And with Apple Intelligence and Siri AI, iPhone Duo brings powerful AI capabilities together with a user’s personal context.
iPhone Duo is available in two refined colors — star white and night sky — and crafted from grade 5 titanium that’s been polished to a mirror finish.
iPhone Duo is available in two refined colors: star white and night sky. Pre-orders begin Friday, October 16, with availability beginning Friday, October 23.
“iPhone Duo is the most transformational change to iPhone since the original. With an entirely new design and intuitive experiences, it shows what’s possible when hardware and software are engineered together and redefines what it means to use a foldable phone,” said John Ternus, Apple’s CEO, in a statement. “With the largest display ever on iPhone that still fits easily in your pocket, combined with the power of A20 Pro, iPhone Duo helps you stay more immersed and productive wherever you go, whether you’re enjoying content, multitasking across apps, or gaming.”
iPhone Duo features a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking. Closed, it’s similar in size to a passport with a beautiful 5.4-inch outer display.
Two Displays, One Breakthrough Design
iPhone Duo delivers Apple’s largest iPhone display in an entirely new design. Closed, iPhone Duo is comfortable to use one-handed and fits easily in a pocket, with a 5.4-inch outer Super Retina XDR display that provides 90 percent of the screen area of iPhone 18 Pro. Opened, the 7.6-inch inner Super Retina XDR display is 50 percent larger than iPhone 18 Pro Max, offering an immersive canvas for everything users do. A premium nano-texture finish reduces glare and reflections, creating a matte surface that minimizes crease visibility and feels great to touch. Beneath the inner display, a new FaceTime camera stays hidden when not in use to keep the screen uninterrupted. Both displays share the same aspect ratio, designed for how people use their iPhone, so the experience feels continuous whether iPhone Duo is open or closed. The displays also feature ProMotion, Always On, and 3000 nits of peak outdoor brightness. Later this year, iPhone Duo will support Apple Pencil with USB-C, allowing users to take notes, sketch, or mark up documents on either display.
Touch ID is integrated into the side button for easy, secure, and consistent authentication whether iPhone Duo is open or closed, and users can unlock iPhone Duo using their Apple Watch. The design also features Camera Control to quickly launch the camera, including the brand-new Siri Camera mode, which lets Siri see what the user sees to answer questions and take action.
Designed for Durability
iPhone Duo is built to last and feels exceptionally solid with every use. It’s crafted from grade 5 titanium for incredible strength, with an enclosure that has an elegant mirror-polished finish and a 3D-printed hinge cover with a contrasting micro-blasted finish. Ceramic Shield protects the back of iPhone Duo, and Ceramic Shield 2 on the front has 3x better scratch resistance than the previous generation. iPhone Duo is also splash-, water-, and dust-resistant with an IP68 rating. The hinge is engineered from more than 100 components to precisely control opening and closing and support the center of the display, delivering a smooth, satisfying feel. Internally, support ribs reinforce the structure for added stiffness, while antenna splits with ceramic fiber inserts enhance the frame’s rigidity.
The inner display is designed to withstand the wear of everyday use. A scratch-resistant coating and a nano-textured cover layer — made from a custom polymer with up to 40 percent higher stiffness than other materials used in the industry — protect the surface. High-strength glass sits above and below the folding display panel, with custom adhesives that allow the layers to glide past one another like the pages of a book, relieving bend stress, and a titanium plate at the bottom further enhances durability.
An Advanced Camera System with New Experiences
iPhone Duo delivers an advanced camera system that brings all-new experiences made possible by its breakthrough design. With the new 48MP Fusion Main camera, users can shoot sharp photos at up to 48MP resolution with zero shutter lag, capture in the 24MP default for incredible image quality at a file size perfect for sharing, and get closer to the subject with an integrated optical-quality 2x Telephoto. The 48MP Fusion Main camera also benefits from a new computational image pipeline for sharp details, and excels in low light thanks to a large sensor, fast aperture, and sensor-shift optical image stabilization.
The 48MP Fusion Ultra Wide camera — the same as on iPhone 18 Pro models — captures wider fields of view and enables macro photography, while the Center Stage front camera can automatically take photos and videos in any orientation, so users don’t have to rotate iPhone for landscape selfies. Upgraded Photographic Styles with new texture and grain controls let users further dial in their desired appearance and have more creative control over their photos. Under the inner display, a new FaceTime camera helps users connect with friends and family whether iPhone Duo is held open or propped on a surface for hands-free calls.
The foldable design with dual displays unlocks camera experiences that are not possible on any other iPhone.
• With Smart Take, users no longer miss out on being in the photo because they are behind the shutter or racing to beat a timer.
• On-device AI models running on A20 Pro analyze the scene in real time and automatically capture photos when subjects are posing.
• Users can take a selfie with the higher-resolution rear cameras and preview their shot on the outer display.
• Duo Preview shows the live preview on the outer display, helping subjects pose, check their framing, and guide the shot.
• Kid Cue plays animations from Peanuts on the outer display to grab the attention of children so they look at the camera.
• Duo FaceTime lets people who are with the user join a video call on the outer display, so everyone can share the moment without crowding around one screen.
iPhone Duo supports 4K120 fps recording in Dolby Vision on the 48MP Fusion Main camera, unlocking gorgeous slow-motion effects by adjusting the playback speed. Users can now apply Cinematic effects after capture at up to 60 fps, and Audio Mix introduces new algorithms that deliver higher-quality voices and can now isolate music. Time-lapse supports 4K in Dolby Vision HDR, and users can prop iPhone Duo up without needing a tripod to easily capture longer-duration videos.
A Reimagined Yet Familiar iOS Experience
iOS 27 is tailored for iPhone Duo, delivering a familiar and intuitive experience that introduces new ways to interact with iPhone. Lock Screen controls, the Dock on the Home Screen, and app navigation and controls now appear on the side to maximize vertical space for content. When iPhone Duo is open, the display shows two Home Screen pages with Today View — a vertically scrolling list of customizable widgets — on the left. The status bar includes a circular, flexible system that nestles into the corner of the screen, showing relevant information like Wi-Fi, cellular strength, battery, and more. The Dynamic Island is also redesigned to fit vertically on the side of the outer and inner displays, and expands to show Live Activities and alerts. iOS seamlessly adapts to the new ways to use iPhone Duo — content reacts as it folds, reorients when turned to the side, and switches to the appropriate display when flipped over.
Apple apps are optimized for iPhone Duo, and developers can easily adapt their apps using the new and updated APIs in the latest SDKs, and upcoming support for iPhone Duo in Device Hub in Xcode. Third-party apps, including Netflix, Zoom, and Slack, are already taking advantage of the folding design to deliver immersive experiences that make the most of the larger display and new ways to use iPhone Duo.
The expansive display supercharges productivity, letting users do more at once with new multitasking capabilities. Split View allows users to open two apps side by side on iPhone for the first time. Users can also quickly swap between apps; open two windows of the same app, like Safari; easily have a conversation with Siri AI while looking at content on the other side of the screen; and save pairs of apps to come back to later.
StandBy gets a major upgrade on iPhone Duo. Set iPhone Duo down and it enters StandBy on either the outer or inner display — even when it’s not charging — turning the device into a photo frame, hub for widgets, clock, and more. New Calendar and Weather faces join existing Clock and Modular faces, while the Photos face is updated to display Shared Albums. Every face now offers deeper customization, with new colors, fonts, and complications to choose from.
The Next Generation of Apple Intelligence and an All‑New Siri
iPhone Duo gives users access to Siri AI, an entirely new version of Siri that is rolling out in beta with iOS 27. Powered by Apple Intelligence, Siri is profoundly more personal, capable, and conversational, and becomes even more useful on the large inner display. Powerful AI capabilities paired with personal context make iPhone Duo an intelligent personal hub with privacy and security at its core.
Siri AI can draw on personal context understanding to help users find what they need in the moment across messages, emails, photos, and more; use onscreen awareness to take action related to the content on a user’s screen; and answer questions about virtually any topic. Users can write with Siri by simply describing what they need. The all-new Siri app also makes it easy to revisit past conversations or kick off new ones, with conversational history synced privately across products with iCloud.
Additionally, Apple Intelligence makes apps smarter and more useful. Users can improve the composition of a photo after it’s been taken with Spatial Reframing, Extend, and upgraded Clean Up. Image Playground also now offers photorealistic imagery, and with upcoming support for the SynthID standard, users can identify images generated or edited with AI.6
In Safari, Notify Me helps users monitor web pages for changes, like product restocks or price drops, to stay on top of updates. To protect users’ privacy, Apple Intelligence uses on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud.
Pro Performance with A20 Pro and Advanced Thermal Management
Powered by A20 Pro — the same chip in iPhone 18 Pro models — and paired with an advanced thermal management system, iPhone Duo delivers up to 35 percent better sustained performance than iPhone 17 Pro. A new chip package inspired by M-series Apple silicon connects A20 Pro directly to a custom vapor chamber, dissipating heat and powering multitasking, gaming, and complex AI workloads. A new display engine drives the inner and outer displays simultaneously and enables a fluid experience as users transition between them. The 6-core CPU is up to 20 percent faster than A19 Pro, delivering the fastest CPU in a smartphone; the 7-core GPU is up to 40 percent faster and more power efficient; and the new Dual 16-core Neural Engine offers 2x the compute power to run on-device AI models. A20 Pro also delivers 50 percent more unified memory bandwidth and is built on the latest 2-nanometer process technology.
Impressive All-Day Battery Life
iPhone Duo is designed with one high-energy battery on each side to maximize capacity while efficiently using internal space. A combination of Apple silicon and energy rebalancing algorithms allows the batteries to operate seamlessly as one, so users get up to 31 hours of video playback when using the inner display, up to 44 hours of video playback when using the outer display, and up to 24 hours of usage per charge when both displays are used equally. Users can also enjoy fast charging — iPhone Duo can charge up to 50 percent in around 20 minutes or wirelessly charge up to 50 percent in around 30 minutes with a MagSafe or Qi2 charger.
Powerful Wireless Capabilities
iPhone Duo features an eSIM-only design worldwide that saves internal space to maximize battery capacity. eSIM offers greater flexibility, better security, and seamless connectivity compared to traditional physical SIM cards, and as an industry standard, it is supported by over 500 carriers around the world, including AT&T, T-Mobile, Verizon, and more. iOS 27 also introduces iPhone Handoff, which allows users with supported carriers to easily switch back and forth between two iPhone models with the same phone number.
N1, an Apple-designed wireless networking chip, enables Wi-Fi 7, Bluetooth 6, and Thread, while C2, Apple’s next-generation cellular modem system, brings AI-powered improvements to cellular quality and reliability, and now supports mmWave in the U.S.
Beautiful New Accessories
To complement iPhone Duo, Apple is introducing beautiful new accessories. The iPhone Duo Folio — available in navy blue and taupe — features an integrated kickstand that supports a wide range of angles for reading, viewing content, or FaceTime, and folds away neatly when not in use. The iPhone Duo Case — available in sand and navy blue — is thin and light, with a protective two-part design that wraps around both sides of the device. Both cases are compatible with MagSafe, Qi2 25W, and Qi-certified chargers. With built-in magnets that align perfectly with iPhone Duo, they offer a magical attach experience and fast wireless charging.
Available in taupe and navy blue, the iPhone Duo Folio has an integrated kickstand that folds neatly back into place when not in use.Available in sand and navy blue, the iPhone Duo Case has two parts that wrap around both sides of the device to protect against drops and everyday wear.
Pricing and Availability
• iPhone Duo is available in star white and night sky, and starts at $1,999 (U.S.), or $83.29 (U.S.) per month for 24 months, in 256GB, 512GB, 1TB, and 2TB storage capacities.
• Apple Upgrade, a leasing program provided by Klarna and available in the U.S., gives eligible customers monthly payment options for iPhone Duo, with 12- and 24-month leasing terms starting as low as $57.99 (U.S.) per month for 24 months. For more information, visit apple.com/shop/apple-upgrade.14
• Customers in more than 70 countries and regions, including Australia, Brazil, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Türkiye, the UAE, the UK, the U.S., and Vietnam, will be able to pre-order iPhone Duo beginning at 5 a.m. PT on Friday, October 16, with availability beginning Friday, October 23. iPhone Duo will be available in 28 other countries and regions beginning Friday, October 30.
• The iPhone Duo Case will be available for $79 (U.S.) in navy blue and sand, and the iPhone Duo Folio with Kickstand will be available for $129 (U.S.) in navy blue and taupe. iPhone Duo Case and iPhone Duo Folio with Kickstand will be available to order beginning Friday, October 16.
• iPhone Duo will be available with iOS 27.1. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more information about availability, visit apple.com.
• Apple Intelligence will be available with iOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.
• Siri AI is rolling out with iOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages.
• When outside of cellular and Wi-Fi coverage, Apple’s groundbreaking satellite features help iPhone Duo users stay connected and get assistance when it matters most. Apple is extending free access to satellite features for an additional year for existing iPhone 14, iPhone 15, and iPhone 16 users who have activated their device in a country that supports Apple’s satellite features prior to midnight PT on September 9. For satellite feature availability, visit support.apple.com/en-us/105097.
• AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new iPhone, or, in available markets, AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and priority support from Apple Experts. In the U.S., customers can also choose AppleCare One Family, which extends that same coverage to every eligible device across an Apple Family Sharing group for one fixed monthly price. For more information, visit apple.com/applecare.
• iCloud+ plans start at just $0.99 (U.S.) per month, providing additional storage to keep photos, videos, files, and more safe in the cloud and accessible across devices. iCloud+ also gives access to premium features such as event creation in the Apple Invites app, as well as Private Relay, Hide My Email, custom email domains, and HomeKit Secure Video. With Family Sharing, users can share their subscription with five other family members at no extra cost. For more information and feature availability, visit apple.com/icloud and apple.com/ios/feature-availability.
• New and qualified returning subscribers who purchase iPhone Duo can unlock three months of Apple One for free. Apple One bundles up to six Apple services — including Apple TV, Apple Music, up to 2TB of iCloud+ storage, and more — into one convenient plan across multiple Apple devices. This offer is available in select countries and regions with an eligible new iPhone, iPad, or Mac beginning September 17. Service availability varies by region. Learn more about Apple One at apple.com/apple-one.
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