Apple is looking for a strategic product design leader to help shape future health, well-being, and fitness experiences for its Vision Products Group, offering one of the clearest public indications yet of the company's long-term ambitions for Vision devices.



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Apple has shared a new video previewing highlights from its August Apple TV lineup, featuring returning original series, a new documentary, and live sports.

The 39-second clip spotlights the return of Ted Lasso on August 5. In season four, Ted (Jason Sudeikis) takes on his biggest challenge yet, coaching a second-division women's football team as he and the squad learn to take chances they never thought they would.

Women in Blue (Las Azules) returns for its second season on August 12. Now promoted to lieutenant, María (Mori) finds herself torn between the rules she's sworn to uphold and a relentless pull toward the truth after the body of a student activist is discovered. The investigation draws the Azules into a case that reaches back to the 1968 student massacre.

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Apple accounted for a record 49 percent of global smartphone revenue in the June quarter, according to new data from Counterpoint Research. The company's smartphone revenue climbed 22 percent year over year, the fastest increase among the top five brands. Its average selling price rose 8 percent to $946, while preliminary estimates put iPhone shipments up 13 percent. Despite accounting for just 23 percent of global smartphone shipments, Apple generated nearly half of all smartphone revenue during the quarter.

Counterpoint said sustained demand for the base iPhone 17 and iPhone 17 Pro Max helped keep Apple's sales mix skewed toward premium devices. Even as global smartphone shipments declined, total market revenue rose 7 percent year over year to a second-quarter record of $109 billion. The average selling price climbed 17 percent to $400 as higher memory costs forced many Android manufacturers to raise prices. Apple largely avoided broad iPhone price increases, improving its relative value proposition in China, Europe, and emerging markets where Android devices became more expensive.

Samsung ranked second with a 16 percent revenue share. Its revenue and shipments each grew 9 percent. Xiaomi posted the steepest shipment decline among the top five brands, with shipments falling 26 percent and revenue dropping 17 percent despite a 13 percent increase in average selling price. OPPO and vivo also saw revenue decline 10 percent and 11 percent, respectively, as higher prices failed to offset sharp shipment declines.

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The next-generation iPhone 18 Pro and iPhone 18 Pro Max could become Apple's most expensive iPhones yet. GF Securities analyst Jeff Pu predicts the devices will cost $250–$300 more than their iPhone 17 Pro counterparts when they launch this fall, pushing the iPhone 18 Pro's starting price to as much as $1,399 and the iPhone 18 Pro Max's to as much as $1,499.



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Apple used its fiscal third-quarter earnings call to warn of worsening supply constraints and rising memory costs, while sharing new details on Siri AI during Tim Cook's final earnings call as CEO. The call followed Apple's quarterly results, which included $109.4 billion in revenue and $29.8 billion in net income.

Supply Constraints
Apple expects total company revenue to grow between 9 percent and 11 percent year over year in the September quarter. CFO Kevan Parekh said foreign exchange will be a sequential headwind of about 2.5 percentage points to the year-over-year growth rate compared with the June quarter. He also said supply constraints are expected to increase significantly.

During the June quarter, Apple experienced constraints primarily on Mac and, to a lesser extent, on iPhone and iPad. The September-quarter constraints will affect all three product lines. Cook said the constraints do not stem from a partner or supplier problem. They are primarily tied to the availability of advanced process nodes used for Apple's system-on-chips, after demand for iPhone and Mac exceeded the company's expectations.

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Apple has announced financial results for its fiscal 2026 third quarter, reporting revenue of $109.4 billion and net income of $29.8 billion for the three months ended June 27, 2026.

Revenue increased 16 percent from $94.0 billion in the year-ago quarter, while net income rose 27 percent from $23.4 billion. Diluted earnings per share reached $2.02, up 29 percent year over year.

Apple reported a gross margin of 50.1 percent. The result included a favorable impact of approximately two percentage points from tariff refunds, which also added $0.11 to diluted earnings per share.

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OpenAI is cutting the price of two GPT-5.6 models, lowering API costs by as much as 80%. The changes also allow ChatGPT Work and Codex subscribers to complete more tasks before exhausting their quota budgets.



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Google DeepMind has launched Gemini Robotics ER 2, its latest embodied reasoning model that helps robots plan complex tasks, monitor their progress in real time, and collaborate with other machines while adapting to changing conditions.



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Spotify has launched Running Mode, a new feature that turns playlists into personalized running sessions based on a user's workout goals, music taste, and preferred tempo. The feature is rolling out beginning today for Premium subscribers using Spotify on iPhone in the U.S., Canada, the U.K., Ireland, Australia, New Zealand, and Sweden.



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A bipartisan group of US senators has urged Apple CEO Tim Cook to abandon plans to source memory chips from Chinese suppliers ChangXin Memory Technologies (CXMT) and Yangtze Memory Technologies (YMTC), asking the company to commit by August 21 to avoid incorporating the components into its products, according to a letter viewed by Bloomberg.



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Apple has pushed back against the UK Competition and Markets Authority's proposed App Store steering requirements, telling the regulator in a formal filing that the measures would amount to price regulation and give the CMA a "highly intrusive" role in managing its business, according to a Reuters report. The company argues the proposed requirements go beyond promoting competition and would restrict the products and services for which Apple can charge a commission.



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Google is rolling out a new voice mode for its Gemini app on Mac. Hold the Fn key and speak, and Gemini transcribes speech directly into the active app, with optional screen-aware AI for more advanced commands.



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Incoming Apple CEO John Ternus says the company plans to continue building Apple TV after he takes over in September, signaling continued investment in the streaming service.



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Apple is preparing to significantly expand its smart home ecosystem with the launch of three new devices built around Siri AI. The upcoming hardware lineup includes a brand-new smart home hub, a refreshed Apple TV 4K, and an updated HomePod mini. According to Bloomberg, the set-top box and smart speaker will arrive this fall, while the display-equipped hub is targeted for release between October and early next year.



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Apple has released the official trailer for the fourth season of "Ted Lasso," giving fans their clearest look yet at Ted's return to Richmond as he takes on a new challenge coaching a second-division women's football team. The 10-episode season premieres Wednesday, August 5, 2026 with its first episode, followed by new installments every Wednesday through October 7 on Apple TV.



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