Bloomberg’s Mark Gurman wrote today that Apple is planning a return of the much-beloved ceramic Apple Watch. In fact, Gurman says a new ceramic Watch could go on sale as soon as this year.

The ceramic watch option was last offered in 2019 as the ‘Apple Watch Edition Series 5’, back when it still used the Edition branding for its more premium watches featuring higher-end materials.

Bloomberg’s Mark Gurman goes into some detail today about the future for the Apple Watch product line.

He suggests Apple is going back to the drawing board as the Watch faces stiffer competition from the likes of the Oura Ring and other screenless smart fitness devices. It seems Apple is preparing to revamp the concept of the Apple Watch from the ground up …

The Apple TV streaming service launched a new commercial this week alongside the premiere of Ted Lasso season four. The clever new ‘Welcome Back’ commercial inserts coach Lasso into a bunch of other Apple TV shows, including hits like Severance, Silo, and The Morning Show.

You can watch the 1:30 ad after the break …

The ongoing Apple-OpenAI lawsuit of alleged trade secrets theft continues, with OpenAI today filing a motion to have the case dismissed by a federal judge. OpenAI said Apple’s complaint was “filed without adequate investigation” and framed “ordinary conduct” out of context.

Meanwhile, Apple is currently pressing for a preliminary injunction, which will be heard in court on October 1. The larger case could take years to resolve.