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Apple art director shares early sketches and prototype of Lil’ Finder Guy [U]

24 July 2026 at 03:36

Update, July 24: The LinkedIn post has since been deleted. The original story follows below.

Sofia Coelho, the art director who led the visual design and concept for Lil’ Finder Guy, has shared a rare behind-the-scenes look at how the MacBook Neo campaign’s mascot came to be. Here are the details.

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