Bloomberg’s Mark Gurman wrote today that Apple is planning a return of the much-beloved ceramic Apple Watch. In fact, Gurman says a new ceramic Watch could go on sale as soon as this year.
The ceramic watch option was last offered in 2019 as the ‘Apple Watch Edition Series 5’, back when it still used the Edition branding for its more premium watches featuring higher-end materials.
Bloomberg’s Mark Gurman goes into some detail today about the future for the Apple Watch product line.
He suggests Apple is going back to the drawing board as the Watch faces stiffer competition from the likes of the Oura Ring and other screenless smart fitness devices. It seems Apple is preparing to revamp the concept of the Apple Watch from the ground up …
The Apple TV streaming service launched a new commercial this week alongside the premiere of Ted Lasso season four. The clever new ‘Welcome Back’ commercial inserts coach Lasso into a bunch of other Apple TV shows, including hits like Severance, Silo, and The Morning Show.
You can watch the 1:30 ad after the break …
The ongoing Apple-OpenAI lawsuit of alleged trade secrets theft continues, with OpenAI today filing a motion to have the case dismissed by a federal judge. OpenAI said Apple’s complaint was “filed without adequate investigation” and framed “ordinary conduct” out of context.
Meanwhile, Apple is currently pressing for a preliminary injunction, which will be heard in court on October 1. The larger case could take years to resolve.
The Apple-owned Shazam app today announced its first ever Artist Sticker Pack, available for free as part of the latest update to the Shazam app. The sticker pack is celebrating the global release of Ariana Grande’s new album petal.
On Tim Cook’s final earnings call before formally resigning as Apple’s CEO, artificial intelligence was a hot topic of conversation. The investor community is interested in Siri AI’s potential to boost iPhone upgrades, and at the same time concerned about what it means for Apple’s rising capital expenditure costs.
Cook suggested that the financial outlook for Siri AI is still unclear, but did mention in passing that heavy users of Siri AI will be faced with an iCloud+ subscription paywall.
The Find My app is used by millions of people to find their misplaced devices in a pinch, and millions more use it to share their current location with close friends and family.
The iOS 27 software releases include a bevy of changes to enhance the Find My experience. Specifically, iPhone users who regularly go for a walk with just their Apple Watch will automatically benefit from smarter location sharing …
Apple today launched its Back to School deal for 2026. Students can get a gift card worth up to $150 with the purchase of a MacBook Pro. $100 gift cards are available with the purchase of MacBook Air, iPad Pro, and iPad Air.
As is typical, you can usually save more money than the $150 gift card included in Apple’s promo by buying a new Mac from Amazon. However, it can still represent a reasonable deal for students who want to buy from the Apple Store directly.
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