This evening at the 78th Primetime Emmy Awards, Apple TV shatters records to become the most-awarded network of the year, landing 29 wins overall.

Apple’s latest software updates introduce Siri AI and deliver helpful new Apple Intelligence features.

Apple today released the next generation of Apple Intelligence.

Apple’s new suite of tools that help parents create safer digital experiences for their kids is now available across iPhone, iPad, Mac, and more.

Starting Saturday, September 12, customers can pre-order iPhone 18 Pro and iPhone 18 Pro Max.

Apple today introduced iPhone Duo, the first foldable iPhone.

Apple today announced its most advanced health and fitness experience yet, deepening the capabilities of Apple Watch and iPhone as intelligent, science-based tools for personal health.

Apple today introduced Apple Watch Ultra 4, the ultimate sports and adventure watch, now with new health, fitness, and audio intelligence capabilities.

Apple today introduced Apple Watch Series 12, engineered to deliver the most accurate heart rate sensing in a wearable.

Apple today announced AirPods 5, delivering the industry’s best Active Noise Cancellation in an open-ear design and even better sound quality.

Apple announced iPhone 18 Pro and iPhone 18 Pro Max, delivering an advanced pro camera system and improved battery life and performance.

On October 1, Apple Arcade is rolling out a lineup of fun new games, from cozy cat collecting to zombie-blasting mayhem to beloved App Store hits.

Through October 7, Sneaky Sasquatch transforms Subway Surfers+ with the charm and aesthetic of the hit open-world Apple Arcade game.

Apple announced the new Mac Studio, featuring M5 Max and the all-new M5 Ultra, delivering a monumental leap in AI performance and even faster graphics.

Apple announced the new Mac mini with the all-new M6 and powerful M5 Pro, delivering a dramatic boost in performance and more versatility in its supersmall desktop design.

Apple debuted M6 in the new Mac mini and M5 Ultra in the new Mac Studio, providing an extraordinary leap in performance and AI capabilities.

Apple today announced changes to its business terms for apps in the European Union, following close collaboration with the European Commission.

Apple opened its new Advanced Manufacturing Center in Houston, offering free training and educational sessions for small- and medium-sized businesses.

Apple Arcade upgrades its catalog of hit puzzle games with Block Blast+ and Art of Fauna: Cozy Puzzles+.

Apple and Major League Baseball unveiled the September schedule for “Friday Night Baseball.”