OpenAI’s upcoming smart speaker will probably cost over $300, “people familiar with the matter” have told Bloomberg’s Mark Gurman.

The generative AI company has “discussed” charging up to $400, Bloomberg, which has been reporting on the yet-to-be-announced smart speaker since July, said today. The publication said that OpenAI is viewing the smart speaker as a smartphone replacement.

OpenAI has declined to comment on its product roadmap.

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